Tech Features
FIVE BUSINESS FUNCTIONS ALREADY POWERED BY AI WORKFORCE
Across the GCC, the real question is no longer whether organisations are using AI, but whether AI is actually doing the work. Most deployments still sit at the surface, assisting employees without changing how execution happens. AI is now moving beyond individual task support into structured workforce roles, where it carries responsibility across workflows, follows business logic, and executes within real enterprise systems. Gartner projects that by 2028, 33% of enterprise software applications will include agentic AI, up from less than 1% in 2024.
In the GCC, organisations are under pressure to scale faster, maintain service continuity, and improve cost discipline without adding unnecessary operational complexity. Digital Dubai recently launched the AI Workforce Transformation Program (AI+) to help train 50,000 government employees for an AI-ready workforce.
Shaffra, an AI research and applications company building autonomous AI teams for enterprises and governments, is already deploying this model across the region. The company highlights five business functions where AI is actively executing work inside organisations.
1. Customer service
One of the first functions to absorb AI as a workforce layer is customer service due to high-volume, time-sensitive, process-intensive requests every day. Autonomous AI Teams can handle routine queries across chat, email, WhatsApp, voice, and ticketing platforms while classifying urgency, routing cases, escalating exceptions, and updating records in real time. They can also pull customer history and identify recurring patterns linked to churn, complaints, or policy friction. Customer service teams have handled up to five times more queries through autonomous execution. This shifts customer service from a reactive support function into a continuously operating system that can absorb demand without linear increases in headcount.
2. Revenue operations
A more meaningful transformation is now happening in the commercial engine. Autonomous AI Teams can continuously monitor pipelines, detect stalled deals, flag procurement delays, identify pricing sensitivity, and improve forecast quality using live activity signals rather than backwards-looking updates. They can also support CRM hygiene, proposal workflows, approval chains, and internal coordination between multiple departments around account progression. PwC’s 2026 findings show that 45% of UAE CEOs are already using AI in demand generation across sales, marketing, and customer service. Leadership gets a clearer view of where revenue is genuinely at risk, where process friction is slowing conversion, and where intervention is needed before exposure turns into loss.
3. Human resources
In HR, recurring administrative work, policy enforcement, documentation, and employee support often follow structured paths that can be executed better when properly designed. Autonomous AI Teams can screen applicants, coordinate interviews, manage onboarding steps, answer routine employee questions, and flag missing approvals or documentation before delays compound. They can also support review cycles, workforce planning, and identify bottlenecks and process gaps early. Recruitment timelines are reduced from weeks to hours, while HR leaders review high-impact decisions.
4. Finance and accounting
In the financial department, AI needs to operate reliably within structured processes without compromising strict governance. Autonomous AI Teams can process invoices, support AP and AR workflows, follow up on missing information, review expenses against policy, and coordinate reconciliation and month-end close activities. They can also surface anomalies, identify unusual transaction patterns, and flag control exceptions for review. AI helps increase throughput while preserving auditability, approval discipline, and visibility across the finance operation. This allows finance teams to increase processing capacity without compromising control, shifting their role to oversight from execution.
5. Business operations
The most strategic application sits in business operations – where delivery, dependencies, handoffs, service levels, and internal performance come together. McKinsey’s finding that 84% of GCC organisations have adopted AI in at least one business function suggests the region is already moving into broader integration. Within operations, Autonomous AI Teams track workflows across systems, detect bottlenecks, monitor KPIs and SLAs, identify resource overload, and trigger interventions before issues become delivery failures. They can also support oversight by summarising status, escalating likely delays, and coordinating cross-functional execution in real time. Across Shaffra deployments in the Gulf, organisations have reported up to 80% reductions in operational costs and more than 2 million manual work hours saved monthly.
Tech Features
THE BEAUTIFUL GAME, FOR EVERYONE: HOW TECHNOLOGY REWROTE THE RULES OF FOOTBALL FANDOM
By: Jason Ou, President at Hisense MEA
As the FIFA World Cup 2026 final approaches this week, we reflect on a tournament that transformed how millions experienced the sport, from living room stadiums to quiet spaces in packed arenas
As we count down the final hours before this week’s showpiece final, the FIFA World Cup 2026 has delivered 103 matches across 16 cities, and with it, a reimagining of what “experiencing football” means. Hisense served as the official and exclusive Video Assistant Referee (VAR) Review TV Provider for the entire tournament across the United States, Canada, and Mexico. Every controversial offside call. Every penalty review that had fans screaming at their screens. Every red card confirmation that shifted the momentum of a knockout match. The technology referees used to make those match-defining decisions ran on Hisense RGB MiniLED displays. The Video Operation Room in Zurich was upgraded specifically with these screens because VAR officials needed “clear and authentic restoration of live match footage.”
And it delivered.
Two parallel revolutions unfolded across this tournament: one that transformed homes into legitimate viewing destinations, and another that finally opened stadium doors to millions who’d been locked out for decades.
Hisense made an argument before kickoff: the home viewing experience could, in some ways, surpass what you’d get at the stadium itself. If the technology was precise enough for officiating decisions scrutinized by billions and debated across social media within seconds, it was good enough for living rooms worldwide.
For those who invested in the L9Q TriChroma Laser TV, everyday living spaces became premium match-day destinations throughout the tournament. With ultra-large displays up to 200 inches, fans followed every run, pass, tackle, and goal with remarkable clarity.
The flagship UXS RGB MiniLED TV, powered by breakthrough RGB MiniLED technology that delivers exceptional color accuracy, brightness, and contrast, brought fans closer to every moment on the pitch and created a more immersive and lifelike viewing experience for sports, entertainment, and gaming.
The Party Everyone Could Finally Join
For millions of fans living with autism, PTSD, dementia, anxiety, and other sensory processing conditions, the stadium experience had remained firmly out of reach, a party they could hear from outside but never truly join. This tournament changed that.
At this year’s tournament, all 16 host stadiums featured dedicated sensory rooms, making this the first-ever Sensory Inclusive FIFA World Cup. Hisense collaborated with FIFA and KultureCity to install these spaces across every venue in the United States, Canada, and Mexico, and they were used.
As Hisense continues pushing boundaries, making every match feel bigger, every celebration more immersive, and every memory more unforgettable, one truth has emerged from this tournament: the hierarchy of World Cup viewing has been expanded, making room for everyone who loves the beautiful game.
This week, as billions watch the final from living rooms with 300-inch screens and fans with sensory needs take their seats in the stadium, football’s promise will be fulfilled. The beautiful game. Finally, for everyone.
Tech Features
HOW AI IS RESHAPING HIGHER EDUCATION, AND WHY UNIVERSITIES MUST REINVENT THEMSELVES
By: Prof. May El Barachi, Dean & Full Professor, University of Wollongong in Dubai

Artificial intelligence is no longer a future technology. It has become part of our everyday lives almost overnight. Whether we are writing emails, analysing data, generating code, creating presentations, or conducting research, AI has fundamentally changed how knowledge is created and consumed.
For higher education, this represents one of the biggest disruptions since the arrival of the internet.
Much of today’s conversation revolves around a simple question: Will AI replace educators?
I believe we are asking the wrong question.
The real question is whether universities can reinvent themselves quickly enough to prepare graduates for an AI-first world.
Having worked extensively with generative AI technologies, I see AI not as a replacement for education, but as an extraordinary opportunity to redefine it. From One-Size-Fits-All Learning to Personalized Education.
Traditional education has largely been built around standardized delivery: one lecturer, one classroom, one pace, and one curriculum for every student.
AI changes that equation.

For the first time, every learner can potentially have access to an intelligent learning companion available 24 hours a day. AI tutors can explain difficult concepts, generate additional practice exercises, adapt explanations to different learning styles, provide immediate feedback, and support students until genuine understanding is achieved.
Instead of asking students to adapt to education, education can finally adapt to students. This has important implications for accessibility, allowing high-quality learning experiences to reach individuals regardless of geography or socioeconomic background.
In many ways, AI has the potential to become the great equalizer in education.
Teaching Students How to Think; Not What to Memorize
At the same time, AI forces universities to rethink their educational philosophy.
When information is instantly accessible, memorization becomes less valuable.
Future graduates will be judged less by what they know, and more by how effectively they can solve problems, evaluate evidence, think critically, collaborate, communicate, and exercise sound judgement. This means assessment methods must evolve as well.

Rather than rewarding students for reproducing information that AI can generate in seconds, universities should increasingly emphasize authentic projects, real-world problem solving, teamwork, creativity, ethical reasoning, and applied learning. Ironically, AI may push higher education to become more human, not less.
Educators Are Becoming AI-Enabled Mentors
There is growing concern that AI will eventually replace lecturers. I see the opposite happening.
The educator’s role is becoming even more important; but it is changing.
Rather than acting primarily as transmitters of knowledge, educators are evolving into mentors, coaches, facilitators, and critical thinking partners who help students interpret information, challenge assumptions, and develop professional judgement.
To do that effectively, universities must invest heavily in AI literacy. Faculty need more than basic familiarity with AI tools. They must understand how these systems work, their limitations, their biases, and how they can be integrated responsibly into teaching, assessment, and research. AI literacy is rapidly becoming as fundamental as digital literacy was twenty years ago.
Preparing Graduates for an AI-First Workforce
Perhaps the biggest transformation is happening outside the classroom. Virtually every profession; from healthcare and finance to engineering, education, law, and government; is being reshaped by AI.
Graduates entering the workforce will collaborate with intelligent systems every day. This requires a new combination of technical and human capabilities. Understanding AI, data, automation, and digital technologies will become essential across disciplines. Equally important will be creativity, emotional intelligence, leadership, adaptability, ethical decision-making, and lifelong learning. The most successful professionals will not compete against AI. They will learn how to work alongside it.
Looking Ahead
The future university may look very different from today’s institution. Degrees are likely to become more modular and flexible, complemented by stackable micro-credentials that allow professionals to continuously update their skills throughout their careers.
Immersive technologies such as virtual and augmented reality will create richer learning experiences, while learning analytics will enable institutions to identify struggling students earlier and provide personalized support. Education will become increasingly global, connected, and lifelong.
The Human Advantage
Despite all these technological advances, one thing remains unchanged. Education has never been solely about transferring knowledge. It is about inspiring curiosity, building confidence, developing character, nurturing empathy, and preparing individuals to make meaningful contributions to society.
No algorithm can replace the inspiration of a great teacher or the mentorship that shapes a student’s future.
AI should not diminish the human element of education. It should amplify it.
The universities that thrive over the next decade will not be those that simply adopt AI tools. They will be those that successfully combine technological innovation with the uniquely human qualities that no machine can replicate. Because ultimately, the future of higher education is not about artificial intelligence. It is about human intelligence; enhanced by AI, guided by educators, and applied to solve the world’s most complex challenges.
Tech Features
How the power sector can attract the next generation of STEM talent
By Amjad Alqaqaa – Vice President – MEAI
Power sectors around the world are undergoing rapid transformation. Digital technologies, advanced materials, and the shift towards lower-carbon energy are reshaping how power plants and critical infrastructure are designed, operated, and maintained. Yet one persistent challenge continues to hold the sector back: a shortage of people with the right engineering and technical skills.
As the UAE continues to advance its ambitions as a leading hub for innovation and technology, there is an increasing need to strengthen and future-proof STEM capabilities to keep pace with evolving industry demands. According to a report by STEM workforce consultancy SThree, 40% of STEM professionals in the UAE believe that upskilling and reskilling are the most effective ways to boost productivity and competitiveness. While more than a third (32%) point to skills shortages as a barrier to productivity, highlighting a clear gap between workforce capabilities and industry needs.
Additionally, data from the Hays 2026 US Salary & Hiring Trends Guide indicates that companies in the UAE are starting to slow down recruitment and instead are investing in the skills of their existing workforce, with around 42% of employers prioritising upskilling over hiring.
Research from LinkedIn also suggests demand for green skills is rising much faster than supply, highlighting a widening gap between the skills needed for the energy transition and the talent currently available in the workforce.
For power generation companies, this is more than a recruitment issue. Skills shortages can impact equipment reliability, delay maintenance programmes, and slow the deployment of new technologies. In a sector where uptime, safety, and efficiency are critical, having the right expertise in place is essential.
At the same time, interest in STEM subjects among young people has fallen in recent years. This weakens the future talent pipeline. This means companies must do more to attract and develop STEM talent.
Showing young people what engineering looks like today
One of the challenges is perception. Many young people still associate engineering with traditional industrial roles, rather than the highly advanced, technology-driven careers available today.
Today’s engineers work with advanced digital tools, automation systems, and real-time monitoring technologies. In the power sector, they help keep turbines, pumps, and other critical systems running efficiently. They also work on challenges linked to sustainability, energy efficiency, and emissions reduction.
To address this gap, employers must play a more active role in educating emerging talent about the career opportunities in the sector. That means working more closely with schools, colleges, and universities to showcase the wide range of careers available across engineering and energy.
Partnerships between industry and academia play an important role here. For example, John Crane works closely with the University of Sheffield to support research and PhD programmes in areas such as materials science and engineering. Collaborations like this help connect academic research with real industrial challenges and encourage more students to consider careers in engineering.
These partnerships also help ensure that new research translates into practical solutions that can support industries such as power generation.
Why apprenticeships matter
Alongside academic pathways, apprenticeships are another key way to attract new talent into engineering.
They offer a practical, accessible route into engineering, allowing individuals to gain hands-on experience while working towards recognised qualifications. For employers, apprenticeships provide an opportunity to develop skills aligned to real operational needs, from maintenance and reliability engineering to digital and software capabilities.
But apprenticeships are not only for new recruits. They can also help people who are already in work develop new skills. Programmes linked to areas such as leadership, project management, and digital technologies allow employees to adapt as roles change and technology evolves.
This matters because the skills challenge is not only about bringing new people into the sector. It is also about helping the existing workforce build the capabilities needed for the future.
Building the right skills through training partnerships
Developing a skilled workforce requires more than internal programmes alone. Strong partnerships with external training providers are essential to ensure employees gain the specialist knowledge needed in highly technical environments.
Working with a network of training providers enables organisations to deliver structured learning alongside on-the-job experience. This approach ensures that training remains aligned with real operational challenges, including maintaining equipment reliability, improving efficiency, and meeting evolving safety standards.
Reaching a broader talent pool
Engineering companies need to widen their outreach and look beyond traditional recruitment channels. This includes engaging with students earlier and encouraging people from different backgrounds to consider technical careers.
In addition, requalification programmes are increasingly important in some regions. For example, in the Czech Republic, targeted requalification initiatives are helping individuals transition from other industries into engineering roles, providing a practical route to address skills shortages while bringing valuable experience into the sector.
Ensuring training programmes cater to a wide range of people with varying levels of experience can upskill new and existing workers and build a healthier talent pipeline. Providing that support is an investment that helps create a stronger, more resilient workforce in the long term.
Building the workforce of the future
The power sector plays a central role in driving the global energy transition. In the Middle East, this transition is expected to drive demand for a wide range of engineering roles, particularly in renewable energy, grid infrastructure, and related technologies, highlighting the need for targeted training and workforce development programmes to equip both new entrants and existing workers with relevant technical skills.
Engineers and technicians will be needed to maintain power plants, improve equipment performance, and develop new energy technologies. But these goals will only be possible if the industry has access to the right skills.
To achieve this, companies must think differently about talent. Strengthening collaboration with educators, improving outreach to diverse talent, and offering practical training routes such as apprenticeships all play an important role in addressing the STEM skills gap.
Apprenticeships alone will not solve the skills gap. But when combined with research partnerships and targeted workforce development, they can play a major role in rebuilding the STEM talent pipeline. By investing in people and skills today, the power sector can build the workforce it needs to support a more reliable and sustainable energy system for the future.
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