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STRATEGY 2030: BOSCH PLAYS TO ITS INNOVATIVE STRENGTHS

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Stuttgart and Bamberg, Germany – In the face of geopolitical tensions and trade barriers, the Bosch Group intends to exploit the growth prospects in its global markets with full innovative strength in the 2026 business year. The necessary upfront investments in areas of future importance are set to remain at the high level of previous years. In 2025 alone, Bosch devoted some 12 billion euros to investments in research and development and to capital expenditure. The supplier of technology and services is planning sales growth of 2–5 percent and an EBIT margin from operations of 4–6 percent for 2026. Referring to the presentation of the company’s annual figures, Stefan Hartung, chairman of the board of management of Robert Bosch GmbH, said: “As a global technology leader, we are committed to shaping the trends of automation, digitalization, electrification, and artificial intelligence, as this also paves the way for profitable growth in our business. An important prerequisite for this are the cost-cutting effects of the structural measures we have already initiated and innovations in all business areas.” When it comes to innovative strength, Bosch is one of the strongest industrial companies in the world and one of the most prolific patent applicants in Europe. Bosch registered around 6,300 patents in 2025 and was once again the leader in Germany. Despite considerable challenges, Bosch was able to achieve sales revenue of 91.0 billion euros in the 2025 business year, slightly up on the previous year (2024: 90.3 billion euros). After adjusting for exchange-rate effects, this was equivalent to 4.1 percent growth. At 2 percent, the EBIT margin from operations was below the previous year’s figure (2024: 3.5 percent). Necessary structural and personnel adjustments to increase future viability had a considerable negative impact on result in the form of provisions of 2.7 billion euros. 

Strategy 2030: innovation and differentiation to boost growth To achieve successful business development in an adverse global economic environment, the company must keep its costs at a competitive level. With the conclusion of talks with employee representatives on the necessary job cuts at all affected Mobility locations in Germany, Bosch is improving its future competitive position in the face of increasing price pressure. “The negotiations weren’t easy, but both sides demonstrated a marked sense of responsibility,” Hartung said. “We are now implementing the agreed measures as quickly and consistently as necessary, but also in as socially acceptable a manner as possible.” In the automotive industry, China is currently setting the standard for price levels. Hartung therefore sees the expansion of innovation leadership as a key success factor for expanding business, particularly in the automotive market, and implementing the company’s Strategy 2030, which foresees Bosch being one of the three leading suppliers in its key markets. Trade barriers and different user expectations are currently both a challenge and an opportunity for regionally adapted solutions. “In international competition, it’s not just about costs, but above all about differentiating ourselves,” Hartung said, referring to Bosch’s global footprint, which he sees as a competitive advantage. “We can adapt our offerings and supply chains to regional conditions and at the same time deliver global-level quality.”

Business outlook 2026: generate financing for areas of future importance Bosch believes that the weak economic development of 2025 will continue in the current business year. High levels of uncertainty, primarily due to geopolitical developments with the as yet unpredictable effects of the war in the Middle East, are likely to continue to affect inflation and global economic output. Moreover, price and competitive pressure remains high. Nonetheless, in the first three months of the year, Bosch was able to keep its sales more or less at the previous year’s level; after adjusting for exchange-rate effects, revenue was some 5 percent higher. Bosch expects the global economy to achieve only moderate growth, at the level of recent years. “The foundation for profitable growth is our competitiveness – which is why we’re working hard to increase it further,” said Markus Forschner, member of the board of management and chief financial officer of Robert Bosch GmbH. “This strengthens our resilience in the face of upcoming challenges and at the same time boosts our investment capacity for the future.” In light of strategic opportunities and as a financial precaution, Bosch is expanding its scope accordingly: to ensure it will be able to issue financial instruments such as bonds more flexibly during the year, the company will for the first time publish interim consolidated financial statements and an interim group management report for the first half of the current business year. On this point, Forschner said: “This improves our ability to access the capital markets, even though we already have a strong capacity to finance our business from our own resources.”

Sensor technology as an innovation field: automation and robotics secure sales

Bosch is driving forward numerous innovations in microelectronics and sensor technology and expects its consistent focus on technology that is “Invented for life” to provide considerable growth impetus. Experts suggest that the global market for sensors could be worth more than 440 billion U.S. dollars by 2031. Bosch stands to benefit from growth in the potential applications: the company’s sensors are playing an increasingly important role in robotics. The BMI5 sensor platform, for example, creates artificial environments extremely realistically and helps robots find their way around even under difficult conditions. With this, its most powerful sensor solution to date, Bosch considers itself well positioned for a rapidly growing segment. In the field of automated driving, inertial sensors are regarded as a key component of the future and offer additional sales potential. They enable cars to maintain full awareness of their whereabouts even when camera or GPS signals aren’t available. “These sensors work for an automated car in much the same way as the sense of balance does in the human inner ear,” Hartung said. According to analysts, the market for intelligent sensors in automotive applications is set to almost double to more than 80 billion U.S. dollars by the middle of the next decade.

Innovations in the field of mobility: algorithms and powertrains boost growth 

Bosch expects the market for automotive software to be worth around 200 billion euros by 2030. As a result, Bosch chairman Hartung sees great growth opportunities in software-defined mobility. “Bosch is at the forefront in this area and is now literally bringing AI into the driver’s field of vision,” Hartung said. The new Bosch AI Extension Platform is an AI-capable high-performance computer that, in conjunction with an interior sensing solution, turns driving into a highly personalized experience. “The vehicle recognizes who’s at the wheel and detects whether there are any other passengers on board, then adjusts everything: from the exterior mirrors and vehicle handling to optimized airbag deployment in the event of an accident.” Product innovations in intelligent driver assistance solutions are also generating new business across all regions of the world:

together with sensor technologies and central vehicle computers, Bosch secured orders worth 10 billion euros in 2025. “Of course, the cars of the future will need not only algorithms but also powertrains,” Hartung said with regard to the growing business with electromobility. “This year alone, we will deliver more than 7 million solutions and components for electric driving.” Just a few weeks ago, Bosch announced a joint venture with Tata AutoComp Systems in India. Starting in the middle of the year, it will focus on the development, manufacturing, and sale of electric axles and motors in the Indian market.

Innovations in the field of consumer goods and services: AI is driving business forward

AI is providing significant growth opportunities in the services and product business as well. For example, a new oven model with an AI-based voice function is securing new sales potential for the BSH Hausgeräte division. No external loudspeakers or additional apps are required. Overall, the worldwide business with home appliances in the luxury and premium segment is expected to continue to grow, particularly in North America. Market experts estimate that global sales of home appliances will reach around 5 billion units by 2030. The use of AI is also driving product innovations in the Power Tools division. Since the start of the year, the first 30 tools in the Expert product line have been on the market and setting new standards for professional power tools. These include a new wall scanner that locates objects in different types of wall and uses Bosch radar technology in combination with AI object detection for the first time. Bosch’s services business is also benefiting from AI: The Bosch Global Service Solutions division also expects double-digit average sales growth by 2030 thanks to AIbased applications. Its service portfolio includes solutions for digital mobility services such as eCall and breakdown assistance as well as offerings for fleet operators and logistics providers. 

The 2025 business year: stable financial strength, liquidity, and R&D ratio 

Bosch achieved a positive free cash flow of some 300 million euros in 2025

(2024: some 900 million euros). The R&D ratio stood at 8.7 percent of sales

(2024: 8.6 percent). Expenditure on research and development amounted to 7.9 billion euros. “Even in difficult times, Bosch is prepared to make substantial upfront investments,” Forschner said. “Capital expenditure remained at a high level.” Bosch made considerable upfront investments in areas such as electromobility, semiconductors, and state-of-the-art braking control systems. At 41.6 percent, the equity ratio also remained high (2024: 44.3 percent). The Bosch Group continues to be financially solid, even though liquidity as per the consolidated statement of cash flows fell to 7.4 billion euros (2024: 8.2 billion euros).       

The 2025 business year: development by business sector

Sales development in the business sectors was held back both by the subdued economy in focus markets and by negative currency effects. The Mobility business sector recorded an increase in sales revenue of 0.1 percent to reach 55.8 billion euros. After adjusting for exchange-rate effects, this was equivalent to

2.9 percent growth. The EBIT margin from operations came to 1.8 percent (2024:

3.8 percent). In the Industrial Technology business sector, sales rose by 0.1 percent to 6.5 billion euros. Adjusted for exchange rate effects, the increase was 2.4 percent. The main reason for this was the downward trend on the North

American market. The EBIT margin increased to 3.5 percent (2024: 1.2 percent). In the Consumer Goods business sector, sales revenue fell by 1.9 percent year on year to 19.9 billion euros. Adjusted for exchange-rate effects, however, sales increased by 4.1 percent. The consumer goods business suffered in particular from a lack of impetus from the construction industry in China and the U.S. The EBIT margin from operations was 3.0 percent (2024: 3.5 percent). The Energy and Building Technology business sector generated sales of 8.5 billion euros. This is an increase of 13.0 percent, or an exchange rate-adjusted 15.6 percent. The EBIT margin from operations was 0.5 percent (2024: 4.9 percent). This was heavily influenced by one-off costs from acquisitions and sales activities.

The 2025 business year: development by region

While sales revenue in Europe declined slightly, Bosch recorded slight increases in the other regions of the world. In Europe, sales revenue fell by 0.6 percent year on year to 44.2 billion euros – but grew by 1.5 percent after adjusting for exchange-rate effects. In the Americas, sales revenue increased by 3.8 percent to 18.5 billion euros, or by 9.3 percent after adjusting for exchange-rate effects. In Asia Pacific, sales increased by 0.7 percent to 28.3 billion euros. Adjusted for exchange-rate effects, the growth rate amounted to a significant 5.0 percent. 

The 2025 business year: development of headcount

At the end of 2025, worldwide headcount in the Bosch Group stood at 412,774 associates (2024: 417,859), a reduction of around 1 percent (5,085 associates). This had the greatest impact on the Mobility business sector and regionally on Germany.

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UNGOVERNED AI AGENTS AND SOPHISTICATED DEEPFAKES POSE CRITICAL THREATS FOR THE UAE & SAUDI ARABIA ORGANISATIONS, NEW KNOWBE4 RESEARCH WARNS

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KnowBe4, the global leader in digital workforce security, securing both AI agents and humans, today announced the launch of its new research report, “From Agentic Risk to Human Wins: Building a Culture of Security in the Era of Agentic AI.” The findings expose a dangerous reality for modern organisations in the United Arab Emirates and Saudi Arabia: autonomous AI tools are expanding the corporate attack surface faster than security teams can implement guardrails.

With agentic AI now widely embedded in day-to-day work, 84% of cybersecurity leaders in the UAE & Saudi Arabia report that AI agents are already taking actions within organisational workflows. However, a lack of governance is leaving organisations exposed; the report shows that around 1 in every 4 organisations (24%) report their use of AI is unapproved or ungoverned. This unmanaged “Shadow AI” effectively operates as an invisible layer of shadow employees handling sensitive organisational data without oversight.

Key Findings from the Report:

  • 88% of employees in the UAE & Saudi Arabia say that deepfake voice and video content is now so realistic it is impossible to know what to trust and 52% openly admit they could be tricked by a deepfake scam at work.
  • More than half (54%) of cybersecurity leaders in the UAE & Saudi Arabia report that mistakes during everyday work have had the greatest impact on their organisation’s cybersecurity in the past 12 months. Compounding this, 44% of employees acknowledge that time pressures and workplace distractions actively drive them to make critical security mistakes, even when they know the safe protocol.
  • 36% of cybersecurity leaders in the UAE & Saudi Arabia identify AI-enabled attacks as a key driver of future human-related cybersecurity risks.
  • 41% of employees reported that they commonly source their own agentic AI tools where options are unavailable or restrictive, leaving organisations vulnerable to cyberattacks. Concurrently, 52% of cybersecurity leaders report that the use of unsanctioned software and AI apps has actively impacted their security posture over the past 12 months.
  • Although 76% of security leaders feel “very well prepared” to handle unexpected or emerging AI-driven threats over the next year, 84% of them confirmed that improvements are still needed to ensure AI tools and agents operate within organization’s security policies and approved risk limits.

The report shows that organisations making progress are those who prioritise cybersecurity as a culture over a mere function, seamlessly incorporating secure behaviours into daily work. These organisations are creating environments where employees feel safe reporting mistakes, with 82% of employees agreeing.

“Cybersecurity has entered a volatile phase where organisations are trying to secure a hybrid human and AI workforce that’s changing more quickly than security leaders can keep up,” said Dr. Martin Kraemer, CISO Advisor at KnowBe4. “Attackers are moving at machine speed, using attacks such as deepfakes to target employees and prompt injections to hijack AI agents. Leaving almost a quarter of your corporate AI usage ungoverned is a massive open invitation to threat actors.”

The “From Agentic Risk to Human Wins: Building a Culture of Security in the Era of Agentic AI” report concludes that achieving “Wins” requires organisations to design systems that guide behaviour, build supportive cultures, and shift from tracking failures to reinforcing positive actions, and extending a security-first mindset across both AI agents and humans.

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Cequence Platform 9.0 Puts an AI Security Expert in Every Team’s Hands

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Cequence Security, the leader in application, API, and agentic AI protection, today announced general availability of Cequence Platform 9.0, an AI-native release that fundamentally changes how users interact with API security tools. Platform 9.0 ships with a built-in AI Assistant, an open Model Context Protocol (MCP) server that exposes every platform capability to an organization’s agents or automation workflows, a compliance-ready risk rules library mapped to 25 global regulatory frameworks, and a re-architected API security engine built to handle the largest enterprise API estates without performance degradation.

Agentic AI is transforming how enterprises interact with their customers, and internal IT teams are adopting AI agents faster than their security tools can keep up. Unlike vendors that add a simple chatbot to their existing product, Cequence took the opposite approach; the entire platform is AI-native and open, enabling customers to use Cequence’s built-in model or one of their choosing. With Platform 9.0, any practitioner can open a conversation and start asking the questions they actually care about, without knowing the interface, navigating menus, or understanding how the product works. The platform finds the answers. Teams with sophisticated AI workflows can use their own agents to directly drive these same capabilities through the open MCP architecture, without the need for custom integration.

Ameya Talwalkar, CEO and Co-Founder at Cequence, said: “Most vendors looked at the agentic era and added a chatbot. We looked at it and rebuilt the architecture. Cequence Platform 9.0 exposes the entire Cequence platform through an open MCP architecture so any agent can operate it directly, whether through our built-in AI Assistant, or a customer’s own agent. That is what AI-native actually means: the UI becomes optional. We are building for the way the agentic enterprise already works, while making sure a human approves every change along the way.”

AI-Native Platform with a Built-In AI Assistant

Cequence Platform 9.0 ships with a built-in AI Assistant that answers plain-language questions such as “What is my biggest risk right now?” with ranked, evidence-backed findings drawn from live platform data. Unlike most security chatbots that only deliver value in the hands of experienced practitioners, the Cequence AI Assistant arrives with skills built on years of application, API, and data protection work in high-traffic enterprise environments, able to guide practitioners of all skill levels from day one.

Agent capabilities in Platform 9.0 include:

  • Drive valuable actions from simple conversations: use plain-English to easily and quickly drive results. Have the AI Assistant classify APIs, identify risks, draft rules, and create reports, all without navigating the UI.
  • Open MCP server: any MCP-capable agent, SOAR platform, or automation workflow can interact with, configure, and pull insights from the platform through an open API contract, with no custom integration, incorporating API security into broader agentic workflows
  • Human in the loop: read actions run freely; every proposed write shows the exact change and requires explicit human approval before anything happens
  • Full transparency: every answer exposes the AI Assistant’s reasoning and the underlying tool calls; when it lacks a tool for a task, it says so rather than guessing

Shreyans Mehta, CTO and Co-Founder at Cequence, said: “Most security chatbots are only as useful as the person asking the questions, which means they fall flat in the hands of anyone who is not already an expert. We built the Platform 9.0 agent differently. It runs a full agentic loop, planning which tools answer the question, calling them, and synthesizing ranked, evidence-backed recommendations while showing you exactly how it got there. When it does not have the tool to do something, it tells you instead of guessing. That governance-first design is not an afterthought. It is the same conviction behind the Cequence AI Gateway, and it is what makes this safe to put in front of any practitioner from the start.”

Compliance-Ready Risk Rules and Compliance Packages

Compliance is the most common forcing function for an API security purchase, and the most common place programs stall. Platform 9.0 ships the rules, frameworks, and reports to make customers audit-ready immediately, with no professional services and no custom rule development required.

Compliance capabilities in Platform 9.0 include:

  • 250+ pre-built risk rules: Mapped to 25 global compliance frameworks including OWASP API Security Top 10 (all versions), PCI DSS, GDPR, HIPAA, SOC 2, ISO 27001, NIST CSF, DORA, NIS2, LGPD, SAMA, MAS TRM, and additional regional frameworks across the Americas, EMEA, and APAC
  • One-click audit-ready reports: each report builds from live data, maps findings to the framework’s specific controls, scores risk by control area, and provides remediation guidance for every gap; reports can be company or partner branded
  • Observe mode: see how proposed rules perform for testing purposes without raising formal issues, allowing teams can add frameworks without a flood of unreviewed findings
  • Test panel: validates any rule against sample request and response data before activation

Re-Architected API Security Engine Built for Enterprise Scale

Agentic AI is accelerating API endpoint growth faster than any prior technology wave. Platform 9.0 includes a complete rebuild of the engine that discovers, catalogs, and scores risk across an organization’s API estate, delivering higher performance at a smaller CPU footprint.

API security engine improvements in Platform 9.0 include:

  • 50x increase in API endpoints supported: with sub-five-second page load times across every view regardless of endpoint count
  • Reduced compute costs: dramatic CPU footprint improvements translate directly into lower infrastructure costs, especially for on-premises deployments
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Magna AI and Saudi Xerox Establish Strategic Framework to Advance Sovereign AI Infrastructure Across Saudi Arabia

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Magna AI, Inc., the global integrated‑value‑chain sovereign AI transformation leader established through a partnership between Trend Micro and Wistron Digital Technology Holding Company (WDH), powered by NVIDIA, today announced a strategic collaboration with Saudi Xerox, official representation of Xerox Trading Company in Saudi Arabia that is redefining the workplace experience by providing solutions to improve business processes, automation, and printing technology. The initiative was formalized during the Global AI Show 2026 in Riyadh by Dr. Moataz BinAli, Chief Executive Officer of Magna AI, and Mehmet Sezer, General Manager of Saudi Xerox.

The strategic framework will enable both companies to advance AI data centres, sovereign AI Factory capabilities, secure AI platforms and large-scale AI adoption for both government-led national initiatives and enterprise customers. The collaboration is aligned with Saudi Arabia’s digital transformation agenda and Vision 2030 objectives, with a focus on enabling secure, scalable, and locally relevant AI adoption across the public and private sectors.

The collaboration comes amid rapid expansion of the Kingdom’s AI infrastructure sector. Saudi Arabia’s AI data center market is forecast to grow from USD 0.63 billion in 2025 to USD 1.74 billion by 2030, representing a compound annual growth rate of over 22%, according to Mordor Intelligence. This growth is driven by Vision 2030 digital investment, government data-sovereignty mandates, and rising demand for locally hosted AI workloads.

“Saudi Arabia is building one of the most ambitious national AI agendas in the world, and that requires infrastructure with governance and security built in, shaped around the organization’s own requirements rather than a vendor’s defaults which creates the conditions for genuine long-term control,” said Dr. Moataz BinAli, Chief Executive Officer, Magna AI. “By combining Magna’s full value-chain AI Factory capabilities with Saudi Xerox deep on-ground presence in the Kingdom, we can help government and enterprise organizations move from AI ambition to AI at scale on infrastructure they own and control. This alliance also reflects our commitment to working with local partners to build the AI capacity, resilience, and ecosystem required to support long-term national transformation.”

Under the agreement, Magna AI will drive AI Factory architecture, platform development, AI security, and governance frameworks, while Saudi Xerox will support local infrastructure integration, security operations, compliance alignment and on-ground execution across the Kingdom.

The two companies intend to collaborate across several areas, including sovereign AI Factory development for large-scale model training, fine-tuning, inference, agentic AI operations, and data pipelines; secure AI operations aligned with Saudi data-residency and cybersecurity requirements; sector-specific AI applications for government and enterprise; and AI skills development and capacity building.

“Saudi Xerox is committed to supporting the Kingdom’s digital transformation through advanced IT, cloud, managed services, and cybersecurity capabilities,” said Mehmet Sezer, General Manager, Saudi Xerox. “This joint effort brings together Magna’s AI platform and security expertise with our established services and execution capabilities in Saudi Arabia, enabling national institutions and enterprises to adopt advanced AI with confidence and in line with local regulatory requirements. Our aim is to help organizations to adopt AI in a secure, compliant, and practical way that supports measurable business and national outcomes.”

Magna AI is the Title Sponsor of the Global AI Show 2026. Throughout the two-day event, Magna AI is showcasing is its sovereign AI infrastructure and enterprise AI platforms, as well as it’s security and industry-focused solutions. Magna AI leaders are also offering perspectives to organizations across industries looking to build production-ready AI that delivers measurable business outcomes. 

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