Home Integrator
Neoterra Developments Celebrates The Sell-Out Of Eira In Dubai Production City
Neoterra Developments has celebrated the successful sell-out of Eira, its latest residential development in Dubai Production City, marking another significant milestone in the developer’s growth journey and reinforcing market confidence in its design-led approach to community development.
To commemorate the achievement, Neoterra hosted an exclusive appreciation evening at Verde, Four Seasons Resort Dubai, bringing together leading real estate brokers, industry partners and stakeholders who played a pivotal role in the project’s success.

Driven by a thoughtfully designed product and strong market positioning, Eira generated exceptional demand, with all residences sold within a remarkably short period. The project’s success reflects growing buyer confidence in thoughtfully designed communities that combine quality, lifestyle and long-term value. Speaking during the celebration, Naresh Perwani, Founder and Chairman of Neoterra Developments, said: “Eira’s success is ultimately a reflection of the trust our broker partners and customers have placed in Neoterra. This celebration is as much about recognizing their contribution as it is about marking an important milestone in our journey. Every project reinforces our commitment to delivering communities defined by quality, thoughtful design and lasting value.”
Looking ahead, Perwani reaffirmed the company’s long-term vision for the brand.
“Our ambition is for Neoterra Developments to be recognized among the UAE’s most trusted and respected developers. Every community we create is designed to stand for integrity, quality and enduring value, not just at launch, but for years after residents move in. As we expand into Jumeirah Village Circle (JVC), Dubai Islands and other high-growth locations across Dubai, our focus remains on creating thoughtfully designed communities that deliver lasting value for generations to come.”
Eira is being developed in collaboration with GRID, serving as the project’s Development Lifecycle Management (DLM) Partner, and overseeing the project from concept to completion.
Commenting on the project’s success, Maurya Krishna, Board Member and Partner at GRID, said:
“Eira’s exceptional sell-out is a proud milestone for both Neoterra Developments and GRID. It reflects the strength of a well-defined product, market insight and disciplined execution. More importantly, it demonstrates how aligning every stage of a development journey can build lasting confidence among investors, brokers and end users.”
He added, “Eira is a testament to the strength of GRID’s holistic real estate platform. As a Development Lifecycle Management (DLM) partner, GRID brings together every stage of the real estate journey – from investment management and product strategy to design, construction, marketing, sales and CRM under one integrated approach. Combined with our extensive broker network and market intelligence, this 360-degree model ensures every decision is aligned to create developments that resonate with buyers and deliver exceptional market outcomes.”
Designed around Neoterra’s philosophy of thoughtful, design-led living, Eira comprises premium studio and one-bedroom residences complemented by curated lifestyle amenities.
Signature experiences include Club Serene with a temperature-controlled family pool, sauna, pool bar with barbecue, sunken firepit lounge, rooftop mini golf, aerial yoga, jogging track and Grandé Maison by GRID, a distinctive arrival experience.
Strategically located in Dubai Production City, the project offers seamless connectivity to Sheikh Mohammed Bin Zayed Road (E311) and Al Khail Road.
The successful sell-out of Eira further strengthens Neoterra Developments’ growing presence in Dubai’s residential market and reinforces its commitment to creating thoughtfully planned communities that deliver enduring value for residents, investors and the wider city.
Home Integrator
IKEA Turned Last-Minute Hosting into a 90-Second Guest-Ready Tidy-Up Challenge
IKEA, operated by Al-Futtaim in the UAE, gathered residents and visitors together for the Guest-Ready Tidy-Up on 15 October, at IKEA Festival Plaza and Dubai Festival City stores.The activation brought IKEA’s storage solutions to life through a playful challenge, showcasing how IKEA continues to be part of customers’ everyday stories.
From laundry on the sofa, to toys on the floor – the last-minute tidy up before welcoming guests into our home can be familiar. Inspired by a relatable hosting moment, what happens after you receive the message that guests are on their way, the challenge gave IKEA Family members 90 seconds to put misplaced items into designated storage spaces in a staged living room, before the doorbell rang and their time was up.
An IKEA coworker assessed whether items were stored correctly within the allocated time, with 60 IKEA gift cards handed out to the winning customers across both stores, each worth AED 500.
The Guest-Ready Tidy-Up challenge celebrated the everyday moments that bring people together. Through practical, well-designed storage solutions at affordable prices, IKEA helps customers create homes that work for their routines, making it easier to clear the clutter and welcome friends and family. The challenge offered visitors a firsthand experience of IKEA’s storage solutions and ideas to use at home long after the activation.
Home Integrator
Ohana Development Announces Erling Haaland as a Proud Homeowner at Manchester City Yas Residences by Ohana, During Phase 2 Launch
Ohana Development has announced Erling Haaland as a proud homeowner at Manchester City Yas Residences by Ohana during the launch of the project’s second phase. Featuring two- and three-bedroom townhouses, duplex villas, and four- and five-bedroom villas, Phase 2 sales will commence on 19 October 2026. The event at Etihad Arena welcomed over 4,000 guests, including Pep Guardiola, who was announced as the project’s official brand ambassador.
Located along Yas Canal, adjacent to Yas Island, the development spans 1.67 million square metres and will feature more than 2,000 residences. The world’s first Manchester City-branded residential community has already broken ground, with phased delivery scheduled by 2029.
In a video appearance by Manchester City star Erling Haaland, he announced that he was excited to be joining the Ohana family as a proud homeowner with a five-bedroom villa for his family at Manchester City Yas Residences by Ohana. Additionally, Manchester City legend, Alfie Haaland also picked up the keys to his new home in the community.
Pep Guardiola also appeared on stage for a discussion exploring teamwork, resilience and the importance of sport and wellbeing beyond football.
Husein Salem, CEO of Ohana Development, said: “The response to our first phase demonstrated the confidence buyers place in Abu Dhabi and our vision for Manchester City Yas Residences by Ohana. Phase 2 builds on that momentum, offering more families and investors the opportunity to become part of this unique community. Welcoming Pep Guardiola as our official brand ambassador further reinforces our commitment to creating a residential destination centred on sport, wellbeing and lasting value.”
Pep Guardiola said: “In professional sport, we understand that performance depends on more than training. Recovery, balance and wellbeing are just as important, and those principles matter in everyday life too. Manchester City Yas Residences by Ohana places sport and wellness at the heart of the community, giving residents opportunities to stay active, recharge and spend time together. That approach is what makes the project particularly appealing to me, and I am pleased to join Ohana Development as its official brand ambassador for this unique community.”
Home Integrator
Deyaar builds on its 2026 handover momentum with 711 new homes at Tria in Dubai Silicon Oasis
Deyaar Development PJSC (Deyaar), a DFM-listed integrated real estate company and one of Dubai’s leading developers, has announced the handover of Tria, a landmark residential development that brings a new scale of elevated living to Dubai Silicon Oasis (DSO). Rising prominently above its surroundings, the development comprises 711 residences and six retail units, distinguished by a striking three-wing architectural form designed to create three unique view corridors, ensuring residents enjoy prime outlooks across the Dubai skyline, Dubai Silicon Oasis and the surrounding parklands.
The handover lifts Deyaar’s deliveries in 2026 to more than 2,100 units, following the completion of 1,436 units across Regalia, Jannat and Talia Residences earlier in the first half. Built with families in mind, Tria pairs its homes with podium and rooftop amenities that include swimming pools, landscaped gardens, children’s areas, fitness and wellness facilities, sports courts, social spaces, and outdoor dining and entertainment areas.
Saeed Mohammed Al Qatami, CEO of Deyaar, said: “Earlier this year we welcomed owners to three of our projects across Dubai. Today, Tria adds another 711 homes to that momentum. It was conceived as a modern urban sanctuary, and seeing it come to life in the heart of Dubai Silicon Oasis is a proud moment for Deyaar. We thank our owners and investors for their trust, and our partners, contractors, government stakeholders and team for making it possible.”
With more than two decades of experience across residential, commercial and hospitality developments, Deyaar continues to diversify its portfolio and build on its momentum this year. Tria reflects a clear vision: creating vibrant communities where thoughtful design, wellbeing and lasting value shape the way Dubai lives.
As Deyaar looks ahead, its focus remains on scaling a balanced pipeline of projects, strengthening its position as one of Dubai’s most dynamic developers and contributing to the emirate’s long-term urban growth.
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