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STARKEY MARKS ‘BETTER HEARING MONTH’ WITH CALL FOR PROACTIVE HEARING CARE ACROSS MIDDLE EAST & AFRICA

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As the world observes Better Hearing Month this May, Starkey Middle East and Africa is reinforcing a message that is both urgent and deeply personal: hearing loss is one of the fastest-growing health challenges of our time, and early action is the single most important step anyone can take to protect it. According to the World Health Organization (WHO), more than 1.5 billion people worldwide currently live with some degree of hearing loss, of whom over 430 million have disabling hearing loss requiring rehabilitation. By 2050, that number is projected to rise to 2.5 billion, with over 700 million experiencing disabling levels. Unaddressed hearing loss already costs the global economy nearly US$1 trillion annually in lost productivity, healthcare costs, and reduced quality of life Giscard Bechara, Director, Starkey Middle East and Africa, said,

Better Hearing month is a moment to pause and ask a simple question – when was the last time you had your hearing checked? Most of us monitor our eyes, our teeth, our blood pressure. But hearing, which is fundamental to how we connect with the people and the world around us, is consistently overlooked. At Starkey, we believe hearing care should be part of every adult’s routine health check, not something people only think about when the damage is already done.


The challenge is particularly acute in the Middle East and Africa, where approximately 30 million people are affected by hearing loss and the prevalence stands at around 7.2% of the population. In sub-Saharan Africa alone, 40 million people live with hearing loss, and that figure is projected to reach 97 million by 2050. The WHO estimates that hearing aid provision in low- and middle-income countries covers just 3% of actual need.

The hidden cost of untreated hearing loss. The consequences of untreated hearing loss extend far beyond difficulty following conversations. A landmark 2024 update of The Lancet Commission on Dementia identified hearing loss as the single largest modifiable risk factor for dementia from mid-life, reinforcing a growing body of evidence linking untreated hearing loss to accelerated cognitive decline. A 2026 study published in Cell Stem Cell further established a causal relationship between hearing loss and cognitive decline, demonstrating through controlled laboratory research that auditory deprivation directly affects neurological function.

A generation at risk
The WHO estimates that over 1.1 billion young people aged 12 to 35 are at risk of permanent, avoidable hearing loss due to unsafe listening practices, including prolonged use of earphones and headphones at high volumes and attendance at loud entertainment venues. Research published in BMJ Global Health found that approximately 24% of young people using personal listening devices and 48% attending loud venues regularly exceed safe sound exposure levels.

In 2025, the WHO and ITU (International Telecommunication Union) jointly released a new global standard for safe listening in video gameplay and esports, reflecting rising concern that gaming environments represent an additional, underappreciated source of hearing damage, particularly among younger demographics.


“In our region, we have a young, connected population that spends hours every day with earphones in, often at volumes that would surprise them if measured. Add to that the ambient noise of our rapidly growing cities, loud social gatherings, and a cultural tendency to see hearing loss as something that only affects older people, and you have the conditions for a public health challenge that is building quietly but relentlessly,” said Giscard.


How modern technology is changing the hearing care conversation
For those already living with hearing loss, Starkey’s latest innovation, Omega AI, launched in October 2025 and now available across the Middle East and Africa, represents a significant leap forward. The platform’s DNN 360 Directionality system, the world’s first deep neural network-powered directional hearing system, continuously analyses the wearer’s sound environment and adapts in real time, delivering up to 28% improved speech intelligibility and up to an 8 dB improvement in signal-to-noise ratio compared to previous Starkey technology.

Omega AI also introduces industry-first health and wellness features through the My Starkey companion app, including automatic respiratory rate monitoring, guided balance exercises, fall detection with caregiver alerts, and TeleHear AI, a generative AI-powered tool that helps users troubleshoot hearing issues in real time with 93% predictive accuracy.

“This month, we encourage everyone in our region to take one meaningful step toward better hearing. Book a hearing evaluation. Talk to your children about safe listening. Ask your employer about noise exposure in the workplace. These are small actions that can have a profound impact on long-term health, relationships, and quality of life,” concluded Giscard.

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‘Rogue AI’ Threat Looms Large for UAE Organisations as 98% Report AI Accessing Sensitive Data Beyond Task Requirements, Delinea Report Finds

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UAE organisations have moved quickly to establish policies governing AI access, but new research from Delinea shows that those rules are not consistently translating into effective control over what AI tools and agents do in practice.

The global research surveyed IT and security leaders at organisations that are actively using or piloting AI, including 251 respondents in the UAE. Every UAE respondent said their organisation has a formal policy governing what data AI tools and agents may access. Yet 98% have experienced confirmed or suspected instances in which an AI tool accessed sensitive data beyond what its task required, compared with 87% across the global survey sample.

The data points to inconsistent enforcement as a central weakness. Only 59% of UAE respondents say their organisation’s AI data-access policy is actively enforced, compared with 71% overall. “Written policy is only as good as an organisation’s ability to enforce it at the moment an AI agent acts,” said Art Gilliland, CEO of Delinea. “The UAE has clearly recognised the need to govern AI access, but the findings reveal what I call the fallacy of policy: assuming that defining what an agent should be allowed to do is the same as controlling what it actually does. That distinction becomes critical when agents operate across systems and make decisions at machine speed.”

The enforcement gap is particularly apparent when organisations attempt to identify excessive access. Seven in ten UAE organisations did not detect the latest instance in real time or within 24 hours, compared with six in ten across the overall sample.

Delinea’s findings arrive as governments, technology companies and business leaders confront the risks created by increasingly autonomous AI systems operating without effective controls. The OpenAI and Hugging Face incident in July demonstrated how quickly an agent can move beyond its intended boundaries and across connected environments before defenders contain it. The comparatively lower levels of enforcement and detection recorded in the UAE suggest that organisations could be particularly exposed to the consequences of similar loss-of-control events.

Business pressure may be one reason policies are circumvented. When commercial demands or deadlines require AI tools to move faster than governance processes allow, 41% of UAE respondents say their organisation either allows employees and teams to find workarounds without formal approval or grants temporary access and reviews it later.

Limited accountability may also reduce the pressure to turn written policies into consistently enforced guardrails. Although 98% of UAE respondents say approval from a named individual is required at least sometimes before an AI tool receives access to a new sensitive data source, only 35% can always trace a sensitive access event back to a named human authoriser. Without a clear and persistent line of responsibility, ownership of the controls needed to prevent another incident can become unclear.

That lack of accountability becomes particularly consequential when an organisation needs to intervene. Even after problematic access is identified, only 16% of UAE respondents say their organisation has real-time controls that can both revoke an AI tool’s credentials and terminate its session immediately, less than half the 35% recorded across the overall sample.

“UAE organisations have already taken the first step by establishing policies and approval requirements, but policy alone cannot contain an agent operating at machine speed,” said Mortada Ayad, VP of Sales – META, Delinea. “The next priority is to enforce authorisation at the instant of action by limiting access to what the task requires, maintaining a defensible link to the person who approved it, and terminating credentials and sessions immediately when the task ends or risk changes. This is how organisations can turn AI governance from a document into a working control.”

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Venuetech in association with Sennheiser to host hands-on workshop on conferencing solutions at their Al Quoz Training Center

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Venuetech in association with Sennheiser Middle East will host a workshop on Sennheiser TeamConnect conferencing solutions.  Titled ‘Sennheiser Connect: Ceiling to Cloud’, it is scheduled on Tuesday, 13 October at Venuetech’s Training Center in Al Quoz. The session will explore how audio technology can support clear communication and effective collaboration in meeting rooms, classrooms and other professional spaces.

Designed for audio professionals working in systems integration across government, corporate, education and healthcare environments, the workshop will combine product demonstrations with hands-on trials. Participants will explore audio performance, system configuration and device management, with opportunities to experience the technology themselves.

Demonstrations will cover beamforming and TruVoicelift alongside tools for setup and control, including the Local User Interface (LUI), and DeviceHub. The session will also test Room Planner and explore camera tracking. Attendees are encouraged to bring their laptops to participate in the practical activities.

Explaining the purpose of the workshop, Fadi Costantine, Technical Sales Manager, Sennheiser Middle East said: “The new TeamConnect Ceiling M Plus is designed to make ceiling microphone setup, commissioning and operation straightforward. Its enhanced beamforming technology supports clear audio in flexible collaboration spaces, while PartnerLink and DeviceHub simplify configuration and device management. Through demonstrations and hands-on experience, we want to help participants understand how these capabilities can meet their needs.”

“Choosing the right conferencing solution starts with understanding the space and the people who use it,” said Alice Macaluso, Pro Audio Brand Manager at Venuetech. “By bringing professionals together at our Training Center, we want to give them the opportunity to test Sennheiser’s solutions, ask questions and see how the technology works in practice. The workshop will help participants make more informed decisions about audio for their meeting rooms, classrooms and other collaboration spaces.”

The workshop will also explore applications across different sectors, including online and hybrid meetings, teaching and learning, and healthcare communication. Discussions will focus on selecting appropriate audio solutions for each environment and the people using it.

“We welcome Sales Engineers, Pre-Sales & Design Consultants, Commissioning Engineers, and Technical Experts interested in improving audio for hybrid and remote collaboration,” Fadi added. “We hope to host further workshops before the end of the year, giving more professionals the opportunity to experience our solutions and explore how they can improve their existing systems.”

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Forcepoint and BeyondTrust Connect Identity Risk to Data Exposure, Letting Customers Revoke Risky Access with Precision

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Global AI data security leader Forcepoint and BeyondTrust, the global leader in privilege-centric identity security protecting Paths to Privilege™, today announced the new integration of Forcepoint’s AI-native data discovery and classification with BeyondTrust Identity Security Insights®. The integration is available now and debuts today at BeyondTrust’s Go Beyond Chicago customer conference.

When BeyondTrust detects risk across a human, machine or AI identity based on behavior, privilege or compromised credentials, Forcepoint pinpoints the sensitive information that identity can reach and where exposure is greatest as risk changes. Customers can then use Forcepoint controls to immediately cut off that identity’s access to the specific records involved, without affecting anyone else’s access or work.

“With AI agents now doing real work inside the business, blocking autonomous tools isn’t an option, and neither is guessing,” said Bakshi Kohli, Chief Technology Officer of Forcepoint. “When BeyondTrust tells us an identity looks risky, we already know what data it can get to. Teams can take that one identity’s access away and nothing more. That’s the precision agentic enterprises ask for today.”

Security teams often get an identity alert in one console and have to open another to understand the full risk. The flagged identity could be a forgotten test login or an account that can read the customer database, and telling the two apart means checking both systems by hand, one alert at a time. Every minute of manual review is another minute an overprivileged identity or AI agent keeps acting.

Turning Identity Alerts into AI Data Security Action

Customers now get the data context behind each identity risk, along with the controls to act on it. BeyondTrust Identity Security Insights® surfaces risky identities based on behavior, privilege, compromised credentials and relationships among them. Forcepoint Data Security Posture Management (DSPM), part of the company’s AI data security solutions, maps that risk to the confidential information within its permissions and provides controls to restrict that access.

Compromised identities. A stolen identity is only as dangerous as the access it provides and the data that access puts in reach. When BeyondTrust detects a compromised identity or entitlement, the True Privilege™ graph maps the real blast radius: every path that identity can take to privilege, not just the permissions on paper. Forcepoint shows which sensitive records sit at the end of those paths, from personal data to financial records and trade secrets, and lets teams block that credential’s access.

Service accounts and AI agents with too much access. Machine and AI identities outnumber human users 144-to-1, according to 2026 research from the Cloud Security Alliance, and many carry permissions that haven’t been reviewed since they were granted. If BeyondTrust detects risky behavior or excessive privilege associated with a service account or AI agent, teams can use Forcepoint to revoke its access to the sensitive data at risk in one step. The account keeps doing the rest of its job.

Too many alerts, too little context. Instead of cross-checking two consoles, customers work from one Forcepoint dashboard that ranks each risky identity by the value of accessible data and shows why that identity was deemed risky. With a clear line of sight from identity and privilege risk to sensitive data, teams investigate faster, focus on critical vulnerabilities and remove or restrict access with targeted precision.

“The strongest technology alliances bring together complementary capabilities to solve problems neither side should have to solve in isolation,” said David Manks, Vice President of Global Strategic Alliances at BeyondTrust. “Forcepoint’s understanding of sensitive data and BeyondTrust’s identity and privilege intelligence provide two critical dimensions of risk. Bringing them together helps customers see where risky access creates meaningful exposure and take precise action to protect what matters.”

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