Tech News
STARKEY MARKS ‘BETTER HEARING MONTH’ WITH CALL FOR PROACTIVE HEARING CARE ACROSS MIDDLE EAST & AFRICA
As the world observes Better Hearing Month this May, Starkey Middle East and Africa is reinforcing a message that is both urgent and deeply personal: hearing loss is one of the fastest-growing health challenges of our time, and early action is the single most important step anyone can take to protect it. According to the World Health Organization (WHO), more than 1.5 billion people worldwide currently live with some degree of hearing loss, of whom over 430 million have disabling hearing loss requiring rehabilitation. By 2050, that number is projected to rise to 2.5 billion, with over 700 million experiencing disabling levels. Unaddressed hearing loss already costs the global economy nearly US$1 trillion annually in lost productivity, healthcare costs, and reduced quality of life Giscard Bechara, Director, Starkey Middle East and Africa, said,
Better Hearing month is a moment to pause and ask a simple question – when was the last time you had your hearing checked? Most of us monitor our eyes, our teeth, our blood pressure. But hearing, which is fundamental to how we connect with the people and the world around us, is consistently overlooked. At Starkey, we believe hearing care should be part of every adult’s routine health check, not something people only think about when the damage is already done.
The challenge is particularly acute in the Middle East and Africa, where approximately 30 million people are affected by hearing loss and the prevalence stands at around 7.2% of the population. In sub-Saharan Africa alone, 40 million people live with hearing loss, and that figure is projected to reach 97 million by 2050. The WHO estimates that hearing aid provision in low- and middle-income countries covers just 3% of actual need.
The hidden cost of untreated hearing loss. The consequences of untreated hearing loss extend far beyond difficulty following conversations. A landmark 2024 update of The Lancet Commission on Dementia identified hearing loss as the single largest modifiable risk factor for dementia from mid-life, reinforcing a growing body of evidence linking untreated hearing loss to accelerated cognitive decline. A 2026 study published in Cell Stem Cell further established a causal relationship between hearing loss and cognitive decline, demonstrating through controlled laboratory research that auditory deprivation directly affects neurological function.
A generation at risk
The WHO estimates that over 1.1 billion young people aged 12 to 35 are at risk of permanent, avoidable hearing loss due to unsafe listening practices, including prolonged use of earphones and headphones at high volumes and attendance at loud entertainment venues. Research published in BMJ Global Health found that approximately 24% of young people using personal listening devices and 48% attending loud venues regularly exceed safe sound exposure levels.
In 2025, the WHO and ITU (International Telecommunication Union) jointly released a new global standard for safe listening in video gameplay and esports, reflecting rising concern that gaming environments represent an additional, underappreciated source of hearing damage, particularly among younger demographics.
“In our region, we have a young, connected population that spends hours every day with earphones in, often at volumes that would surprise them if measured. Add to that the ambient noise of our rapidly growing cities, loud social gatherings, and a cultural tendency to see hearing loss as something that only affects older people, and you have the conditions for a public health challenge that is building quietly but relentlessly,” said Giscard.
How modern technology is changing the hearing care conversation
For those already living with hearing loss, Starkey’s latest innovation, Omega AI, launched in October 2025 and now available across the Middle East and Africa, represents a significant leap forward. The platform’s DNN 360 Directionality system, the world’s first deep neural network-powered directional hearing system, continuously analyses the wearer’s sound environment and adapts in real time, delivering up to 28% improved speech intelligibility and up to an 8 dB improvement in signal-to-noise ratio compared to previous Starkey technology.
Omega AI also introduces industry-first health and wellness features through the My Starkey companion app, including automatic respiratory rate monitoring, guided balance exercises, fall detection with caregiver alerts, and TeleHear AI, a generative AI-powered tool that helps users troubleshoot hearing issues in real time with 93% predictive accuracy.
“This month, we encourage everyone in our region to take one meaningful step toward better hearing. Book a hearing evaluation. Talk to your children about safe listening. Ask your employer about noise exposure in the workplace. These are small actions that can have a profound impact on long-term health, relationships, and quality of life,” concluded Giscard.
Tech News
Thermax showcases advanced desalination and water recovery technologies to strengthen UAE’s industrial water security at WETEX 2026
Thermax Limited showcased its advanced seawater desalination and industrial water recovery technologies at the Water, Energy, Technology and Environment Exhibition 2026 (WETEX), held from October 20 to 22 at Dubai World Trade Centre. Through its digital showcase, the company highlighted solutions designed to help industries secure reliable water supplies, improve resource efficiency and reduce environmental impact.
Thermax’s participation came as Dubai continues to strengthen its desalination infrastructure to meet growing water requirements. According to Dubai Electricity and Water Authority (DEWA) Financial Annual Report, desalinated water production increased by 5.51 per cent year-on-year in the first quarter of 2026, reaching a record 37.57 billion imperial gallons. By June 2026, Dubai’s installed desalination capacity had reached 555 million imperial gallons per day, with seawater reverse osmosis accounting for 23 per cent of the total. These developments highlight the growing importance of efficient and reliable water infrastructure in supporting the UAE’s evolving water requirements.
At the event, Thermax highlighted its desalination solutions that help industries meet their water needs while easing pressure on freshwater resources. The systems use energy-efficient membrane technology to remove salts from seawater and produce water suitable for industrial use, with designs tailored to each customer’s water quality and operating requirements.
Through its digital showcase, Thermax also highlighted portable and containerised desalination systems that bring key equipment together in compact units. This reduces installation work on site, supports faster deployment and allows treatment capacity to grow with demand.
Ashish Bhandari, Managing Director & CEO, Thermax Limited, said: “Water security shapes where industries invest and how competitively they operate. Businesses need dependable supply at a cost they can sustain. That means planning water and energy together, with investment decisions guided by performance throughout a plant’s life.”
Beyond desalination, Thermax also showcased Advanced Reverse Osmosis (RO) technology that recovers additional usable water from the concentrated stream left after treatment. By concentrating the remaining brine, the technology reduces the load on downstream evaporation systems and supports more efficient industrial wastewater management. When combined with suitable additional treatment and crystallisation processes, it can also support salt recovery, creating opportunities to recover valuable resources from wastewater and promote circular water management.
Thermax also showcased industrial water treatment, wastewater recycling and zero liquid discharge (ZLD) solutions that help industries treat and reuse wastewater for suitable applications while reducing freshwater dependence. Complementing these solutions, Thermax’s EDGE Live digital platform supports plant performance through real-time monitoring, AI-driven analytics and predictive diagnostics, helping industrial operators identify potential issues early, optimise maintenance and improve operational reliability.
These solutions align with the objectives of the UAE Water Security Strategy 2036, which targets 95 per cent reuse of treated water by 2036. Through its regional office in Dubai, Thermax is focused on exploring various opportunities across the UAE’s industrial desalination, water treatment and wastewater recycling sectors, particularly within water-intensive industries such as oil and gas, chemicals, metals, food and beverages, and pharmaceuticals.
Thermax has been active across the Middle East and North Africa region since 1993, with more than 1,000 installations across its regional energy and environment portfolio, serving over 30 industries.
Tech Features
TrendAI™Expands Vision One with New Security Capabilities for AI Agents and Application Development
TrendAI™, the global AI security leader and enterprise business unit of Trend Micro Incorporated (TYO: 4704; TSE: 4704), has announced new capabilities for TrendAI Vision One™. These include the private preview of Autonomous Vulnerability Discovery and expanded support for Claude’s Compliance API, which now covers Claude Code and Cowork sessions. Together, these services help enterprises identify exploitable vulnerabilities in source code before attackers do, investigate how AI agents operate, and maintain oversight as AI adoption scales.
The need for this oversight is growing rapidly across the region. According to research conducted by The Harris Poll for Dataiku, 62% of UAE chief information officers believe their organisation have more than 50 AI agents running in production, yet only 18% have a fully unified view of agents across platforms, data environments, and business applications. At the same time, AI is accelerating both how quickly code is written and how quickly attackers can identify flaws. Security teams therefore need to keep pace with AI adoption without losing visibility into what is happening across their environments.
The new capabilities extend TrendAI Vision One™ across both software development and AI agent activity. TrendAI Vision One™ Autonomous Vulnerability Discovery is powered by AESIR, TrendAI’s agentic exploit-remediation engine, which identifies and validates vulnerabilities, including zero-days. It also verifies fixes in customer source code. The engine uses purpose-built, multi-model AI architecture that relies primarily on Anthropic models and has outperformed single-model and agentic system scores on the CyberGym Leaderboard. Every finding is validated by experts from the TrendAI™ Zero-Day Initiative™ (ZDI), the world’s largest vendor-agnostic bug bounty programme. The Autonomous Vulnerability Discovery is deployed and operated on Amazon Bedrock from Amazon Web Services (AWS), enabling the full workflow to run within the customer’s AWS environment
In parallel, the expanded Claude Compliance API integration brings Claude Code and Cowork session records from Claude Enterprise into TrendAI Vision One™. These records include prompts, responses, and tool calls, each tied to a verified user. It enables security teams to investigate AI activity in context, correlate it with endpoint, identity, cloud and network signals, and build custom detections for relevant agent behaviour.
Commenting on the announcement, Salah Suleiman, Managing Director, South Gulf, TrendAI™, said, “AI is changing both how software is built and how work gets done across the enterprise. Code is being written faster than ever, while AI agents are increasingly able to access systems, call tools and act on behalf of users. As organisations across the UAE and the wider region scale AI at pace, their security teams need to identify vulnerabilities early while maintaining clear visibility into what AI systems are doing and whether their actions align with organisational policies. With these additions to TrendAI Vision One™, we are helping organisations move faster with AI while maintaining the context, oversight and control needed to do so securely.”
TrendAI Vision One™ also continues to ingest activity logs from Claude Enterprise, covering user logins, administrative actions and configuration changes, as well as from Claude Platform, covering administrative, system and resource events. Autonomous Vulnerability Discovery is now available in private preview to select enterprise customers running on AWS, while Claude’s Compliance API integration in TrendAI Vision One™ is available to TrendAI Vision One™ customers using Claude Enterprise.
Tech News
ZWSOFT and Logicom Saudi Arabia Partner to Expand Access to Professional CAD Solutions in the Kingdom
The Strategic distribution partnership aims to accelerate digital transformation across Saudi Arabia’s architecture, engineering and construction sector
ZWSOFT, a global provider of engineering design software, has appointed Logicom Saudi Arabia as their distributor in the Kingdom, strengthening access to professional computer-aided design (CAD) solutions for local businesses.
The partnership combines ZWSOFT’s engineering software expertise with Logicom’s established distribution capabilities and local partner network to support Saudi Arabia’s architecture, engineering and construction (AEC) sector. The collaboration aims to help businesses improve productivity and modernise workflows through accessible, high-performance and cost-efficient design technologies.
At the heart of the offering is ZWCAD, ZWSOFT’s flagship CAD solution, featuring DWG compatibility, a familiar design environment and cost-efficient licensing. The partnership will help resellers, system integrators and end customers access these solutions and address evolving project requirements, supporting the Kingdom’s wider digital transformation ambitions under Vision 2030.

Naim AlHammami, Country Manager, ZWSOFT Saudi Arabia, said: “With the surging demand for advanced tech solutions in Saudi Arabia, ZWSOFT set out to find a proven, high-caliber distribution partner. Logicom Saudi Arabia is uniquely qualified to drive this expansion, backed by a strong product ecosystem and an established track record in enterprise hardware and software distribution.”
Fadi Karzon, General Manager of Logicom Saudi Arabia, said: “We are pleased to partner with ZWSOFT to bring innovative and cost-effective CAD solutions closer to businesses across Saudi Arabia. By combining ZWSOFT’s technology with Logicom’s local market expertise and strong partner ecosystem, we aim to empower our partners and customers with the tools they need to enhance productivity, drive innovation and support the Kingdom’s digital transformation goals.”
Through this partnership, ZWSOFT and Logicom aim to expand the availability of professional design software across Saudi Arabia and strengthen support for the country’s growing engineering and construction industries.
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