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STARKEY MARKS ‘BETTER HEARING MONTH’ WITH CALL FOR PROACTIVE HEARING CARE ACROSS MIDDLE EAST & AFRICA

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As the world observes Better Hearing Month this May, Starkey Middle East and Africa is reinforcing a message that is both urgent and deeply personal: hearing loss is one of the fastest-growing health challenges of our time, and early action is the single most important step anyone can take to protect it. According to the World Health Organization (WHO), more than 1.5 billion people worldwide currently live with some degree of hearing loss, of whom over 430 million have disabling hearing loss requiring rehabilitation. By 2050, that number is projected to rise to 2.5 billion, with over 700 million experiencing disabling levels. Unaddressed hearing loss already costs the global economy nearly US$1 trillion annually in lost productivity, healthcare costs, and reduced quality of life Giscard Bechara, Director, Starkey Middle East and Africa, said,

Better Hearing month is a moment to pause and ask a simple question – when was the last time you had your hearing checked? Most of us monitor our eyes, our teeth, our blood pressure. But hearing, which is fundamental to how we connect with the people and the world around us, is consistently overlooked. At Starkey, we believe hearing care should be part of every adult’s routine health check, not something people only think about when the damage is already done.


The challenge is particularly acute in the Middle East and Africa, where approximately 30 million people are affected by hearing loss and the prevalence stands at around 7.2% of the population. In sub-Saharan Africa alone, 40 million people live with hearing loss, and that figure is projected to reach 97 million by 2050. The WHO estimates that hearing aid provision in low- and middle-income countries covers just 3% of actual need.

The hidden cost of untreated hearing loss. The consequences of untreated hearing loss extend far beyond difficulty following conversations. A landmark 2024 update of The Lancet Commission on Dementia identified hearing loss as the single largest modifiable risk factor for dementia from mid-life, reinforcing a growing body of evidence linking untreated hearing loss to accelerated cognitive decline. A 2026 study published in Cell Stem Cell further established a causal relationship between hearing loss and cognitive decline, demonstrating through controlled laboratory research that auditory deprivation directly affects neurological function.

A generation at risk
The WHO estimates that over 1.1 billion young people aged 12 to 35 are at risk of permanent, avoidable hearing loss due to unsafe listening practices, including prolonged use of earphones and headphones at high volumes and attendance at loud entertainment venues. Research published in BMJ Global Health found that approximately 24% of young people using personal listening devices and 48% attending loud venues regularly exceed safe sound exposure levels.

In 2025, the WHO and ITU (International Telecommunication Union) jointly released a new global standard for safe listening in video gameplay and esports, reflecting rising concern that gaming environments represent an additional, underappreciated source of hearing damage, particularly among younger demographics.


“In our region, we have a young, connected population that spends hours every day with earphones in, often at volumes that would surprise them if measured. Add to that the ambient noise of our rapidly growing cities, loud social gatherings, and a cultural tendency to see hearing loss as something that only affects older people, and you have the conditions for a public health challenge that is building quietly but relentlessly,” said Giscard.


How modern technology is changing the hearing care conversation
For those already living with hearing loss, Starkey’s latest innovation, Omega AI, launched in October 2025 and now available across the Middle East and Africa, represents a significant leap forward. The platform’s DNN 360 Directionality system, the world’s first deep neural network-powered directional hearing system, continuously analyses the wearer’s sound environment and adapts in real time, delivering up to 28% improved speech intelligibility and up to an 8 dB improvement in signal-to-noise ratio compared to previous Starkey technology.

Omega AI also introduces industry-first health and wellness features through the My Starkey companion app, including automatic respiratory rate monitoring, guided balance exercises, fall detection with caregiver alerts, and TeleHear AI, a generative AI-powered tool that helps users troubleshoot hearing issues in real time with 93% predictive accuracy.

“This month, we encourage everyone in our region to take one meaningful step toward better hearing. Book a hearing evaluation. Talk to your children about safe listening. Ask your employer about noise exposure in the workplace. These are small actions that can have a profound impact on long-term health, relationships, and quality of life,” concluded Giscard.

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HISENSE INAUGURATES NEW REGIONAL HEADQUARTERS IN DUBAI INTERNET CITY AND UNVEILS NEXT-GENERATION RGB MINILED TV SERIES

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Hisense, a leading brand in global consumer electronics and home appliances, inaugurated its new Middle East & Africa regional headquarters in Building 13, Dubai Internet City, the Middle East’s leading tech hub and part of TECOM Group. The newly designed headquarters reflects Hisense’s innovation-driven culture, featuring a contemporary environment built to foster collaboration, creativity, and technological advancement.

The new headquarters reinforces Hisense’s long-term commitment to the Middle East and Africa, establishing a strategic hub to strengthen the company’s growing operations, partnerships, and innovation initiatives across the region. The milestone event brought together distinguished guests including Dubai Internet City’s top management and Hisense’s key partners, distributors, and main retailers across the region.

“The opening of our new office in Dubai Internet City represents our commitment to the UAE market and the broader Middle East region,” said Jason Ou, President at Hisense Middle East & Africa. “With the launch of our new UR9 and UR8 RGB MiniLED Series, we are bringing the most advanced display technology available to consumers here, delivering an unparalleled viewing experience that sets a new benchmark for premium home entertainment.”

“Dubai Internet City is home to a diverse community of global technology companies and more than 31,000 professionals that continue to advance the digital economy in the region and globally,” said Ammar Al Malik, Executive Vice President of Commercial at TECOM Group and Managing Director of Dubai Internet City. “Hisense’s new regional headquarters reflects its long-term commitment to the region and underscores Dubai’s position as a global hub for innovation, in line with the objectives of Dubai Economic Agenda ‘D33’.”

Dubai has been home to Hisense’s regional HQ for many years and continues to play a key role in the company’s growth across the Middle East and Africa. The UAE’s commitment to innovation, supportive business environment, and wealth of opportunities has made it an ideal strategic hub for regional expansion.

The inauguration also served as the platform for Hisense to unveil its most advanced television technology to date: the UR9 and UR8 RGB MiniLED Series. Designed to capture every thrilling moment of live sports and entertainment, the flagship models deliver stunning detail, vibrant colours, and true-to-life picture quality that brings fans closer to the action from their own homes. As an Official Sponsor of the FIFA World Cup 26™ and a proud supporter of the first-ever Sensory Inclusive FIFA World Cup™, Hisense is helping create dedicated sensory spaces across all host stadiums, ensuring more people can enjoy the world’s biggest football tournament.

Powered by next-generation MiniLEDs, the technology delivers more accurate and vibrant colours, higher brightness, and deeper contrast, while reducing blue light exposure and optimizing power consumption.

Leading the range, the UR9 Series represents Hisense’s most advanced expression of RGB MiniLED innovation. Delivering what the company calls “Natural and Real Color,” the UR9 achieves authentic and vivid colour reproduction with exceptional brightness and contrast performance. The technology produces more natural skin tones and lifelike imagery, creating visuals that are not only striking but also comfortable for extended everyday viewing.

The UR8 Series extends the benefits of RGB MiniLED technology to a broader audience, offering high-performance displays across screen sizes ranging from 55 to 100 inches. Combining vibrant colour accuracy, impressive brightness, eye-friendly viewing, and energy-efficient performance, the series brings premium large-screen entertainment to more consumers across the region.

At Hisense, the belief in “Innovating a Brighter Life” inspires the company to develop technologies and experiences that make everyday life better and bring people closer to the moments that matter.

Unveiled in 1999, Dubai Internet City has nurtured the digital economy by uniting global leaders through its world-class ecosystem. According to an impact study conducted by the district in partnership with Accenture in February 2025, Dubai Internet City contributed AED 100 billion to Dubai’s GDP in the past 15 years.

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UIPATH INTRODUCES MAESTRO CASE TO ORCHESTRATE DYNAMIC, EXCEPTION-HEAVY BUSINESS PROCESSES ACROSS THE ENTERPRISE

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UiPath, Inc. (NYSE: PATH), a leader in business orchestration and automation, today announced Maestro Case, a new AI-native UiPath agentic case management capability. Available today as part of the UiPath Maestro™ business orchestration capabilities, Maestro Case extends governed orchestration and automation to complex and exception-laden case management, allowing enterprises to manage dynamic, long-running cases with greater visibility, control, and execution speed.

In a recent UiPath survey of nearly 600 C-Suite and IT practitioners at large companies ($1B+ in revenue), 52% reported that the presence of hybrid workflows—a combination of static, repeatable processes and dynamic, context-dependent processes—across their day-to-day operations. Those dynamic processes, such as customer requests, investigations, and approvals, are managed through disconnected emails, spreadsheets, and point solutions, creating delays, inconsistent outcomes, and limited visibility.

Without a coordinated view of a case, with people, systems, data, and AI agents in a single workflow, it becomes difficult to ensure the right actions occur at the right time. Additionally, the valuable context of those actions can be lost as the case moves through teams and the organization, impacting resolution speed, compliance, and transparency, making it harder to scale operations without increasing complexity.

Maestro Case is designed for enterprises living in hybrid environments that need more than orchestrating defined paths. As a new capability with UiPath Maestro, Maestro Case treats the case as a dynamic business entity that carries its data, participants, timeline, and execution context across stages, actors, and systems. Configurable case and stage management agents help move work forward, while robots, AI agents, and people execute tasks within governed workflows. Human review and escalation can be built into the process for exceptions, compliance needs, and decisions requiring judgment. Additionally, as an AI-native offering, Maestro Case is fully supported by any coding agent of choice across every stage of a case, including build, test, debug, deploy, and operate.

“Modern case management is no longer about tracking work—it’s about orchestrating dynamic complex processes, where exceptions are the norm,” said Raghu Malpani, Chief Technology & Product Officer, UiPath. “With Maestro Case, organizations can bring together people, AI agents, systems, and business processes into a single coordinated experience. Teams can resolve complex cases faster, adapt to changing business needs, and deliver the visibility, governance, and agility required in today’s enterprise environment.”

Early design adopters are already seeing measurable results, reporting a 60–80% reduction in average case handling time, a three-to-five times increase in cases resolved without human intervention, and SLA compliance improvements of more than 25 percentage points. One financial services adopter projects more than $12 million in annual savings from leveraging Maestro Case to automate dispute resolution and KYC case workflows.

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LINKSHADOW ACCELERATES AFRICAN EXPANSION THROUGH STRATEGIC DISTRIBUTION PARTNERSHIP WITH REDINGTON

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LinkShadow, a leading AI-powered cybersecurity company, today announced a strategic pan-African distribution partnership with Redington, a leading technology aggregator and innovation catalyst. The collaboration marks a significant milestone in LinkShadow’s global growth strategy and will enable enterprises across Africa to strengthen cyber resilience through advanced threat detection, data security, and identity protection capabilities.

As organizations across Africa rapidly embrace cloud computing, artificial intelligence, digital banking, smart infrastructure, and connected services, cyber risk has emerged as one of the most critical business challenges facing enterprises today. The increasing sophistication of cyberattacks, coupled with expanding digital footprints and evolving regulatory requirements, is driving demand for intelligent, scalable, and integrated cybersecurity solutions that can provide visibility across increasingly complex environments.

Through this partnership, Redington will leverage its extensive regional channel ecosystem and market reach to bring LinkShadow’s next-generation cybersecurity platform to enterprises, government entities, critical infrastructure providers, and managed security service providers (MSSPs) across the continent. Together, the two organizations will empower customers to proactively identify threats, reduce security blind spots, accelerate incident response, and strengthen overall cyber resilience.

Founded with a vision to transform how organizations detect and respond to cyber threats, LinkShadow initially pioneered AI-driven Network Detection and Response (NDR) capabilities that provided deep visibility into network activity and threat behavior. LinkShadow is positioned in the Visionaries Quadrant in the 2026 Gartner® Magic Quadrant™ for NDR, further reinforcing its commitment to innovation and its ability to help organizations address evolving cybersecurity challenges. As enterprise attack surfaces expanded, the company broadened its cybersecurity portfolio to include Data Security Posture Management (DSPM), enabling organizations to discover, classify, monitor, and protect sensitive data across hybrid and multi-cloud environments. Recognizing the growing prevalence of identity-centric attacks, LinkShadow further introduced Identity Threat Detection and Response (ITDR), helping organizations mitigate identity compromise, privilege abuse, insider threats, and account takeover risks.

Today, these capabilities converge within CyberMeshX (CMX), LinkShadow’s next-generation cyber intelligence platform. CMX unifies network, data, and identity security into a single adaptive framework that delivers contextual visibility, AI-powered threat correlation, and actionable intelligence across the entire enterprise environment. By breaking down traditional security silos and integrating seamlessly with existing security investments, CMX enables organizations to build a more connected, resilient, and future-ready cybersecurity architecture.

“Trust has become one of the most valuable currencies of the digital economy,” said Jim Mathew, President, Africa & Egypt, Redington. “As organizations across Africa continue to invest in cloud, AI, and connected digital services, cybersecurity must remain at the heart of that journey. Through our partnership with LinkShadow, we are empowering our ecosystem with the intelligence, visibility, and expertise needed to support sustainable digital growth across the continent.”


“As cyber threats become more sophisticated, organizations need security platforms that not only detect threats but also provide the intelligence needed to respond quickly and effectively,” said Hishamul Hasheel, Vice President, Software Solutions Group, Africa, Redington. “By bringing LinkShadow into our cybersecurity portfolio, we are enabling partners throughout our regional ecosystem to deliver advanced threat detection and security analytics capabilities that help customers improve resilience, strengthen operations, and secure their digital transformation initiatives.”

Africa’s cybersecurity market continues to experience significant growth, fueled by increasing digital adoption, cloud-first initiatives, expanding critical infrastructure projects, and heightened awareness of cyber risk at the boardroom level. As organizations modernize operations and embrace emerging technologies, the demand for unified, intelligence-driven cybersecurity solutions continues to accelerate.

“Redington’s appointment as LinkShadow’s Distributor for Africa is a significant step in expanding our channel-led growth across the region. With Redington’s strong partner ecosystem, market reach and value-added distribution capabilities, we will enable more partners to deliver LinkShadow’s AI CyberMesh Platform for Digital Trust to enterprises and governments, helping them strengthen cyber resilience and address evolving threats across Africa,” said Sajin Yousuff Kutty, Chief Partner Officer at LinkShadow.

As threat actors increasingly leverage automation, artificial intelligence, and sophisticated attack techniques to evade traditional defenses, organizations require cybersecurity platforms capable of correlating signals across network, data, and identity layers in real time. LinkShadow’s AI-driven architecture empowers security teams with deeper context, accelerated threat investigations, and improved operational efficiency, enabling them to respond faster and more effectively to emerging threats.

The partnership underscores LinkShadow’s continued investment in high-growth international markets and reinforces both organizations’ commitment to advancing cybersecurity innovation, digital trust, and cyber resilience across Africa’s rapidly evolving digital economy.

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