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BEYOND VALUE ENGINEERING: BUILDING EFFICIENCY THROUGH SMARTER DESIGN 

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By Amir H Greiss Founder & CEO, SharpMinds Consulting Engineers

A Region Building at Scale

Across the Middle East, construction is advancing at a pace that reflects both the scale of regional ambition and the complexity of delivering it. The project pipeline has grown to over $4 trillion, with Saudi Arabia alone accounting for a $1.5 trillion backlog of unawarded work, according to real estate consultancy JLL. The appetite for development is clear. Translating that into consistent delivery performance, however, remains a work in progress.

A 2025 PwC survey of capital projects and infrastructure professionals found that 81% of respondents experienced cost overruns in the past year. Separate research by Alvarez & Marsal puts the figure even higher, with 85% of projects in the MENA region running over budget, averaging 28% above initial estimates. Timelines present a similar picture: on average, regional projects take 83% longer than planned, compared to a 68% overrun globally. These are patterns that point to structural challenges within the delivery process, not isolated incidents.

Smarter Design Delivers More Efficient Buildings

Efficiency in construction is not primarily a procurement issue, it happens during design phase. A building that proves expensive to construct was typically costly from its earliest concept as it simply takes a quantity survey and several months to surface that reality.

Engineers and architects who consistently deliver within budget tend to achieve this through considered decisions at concept stage: a sound understanding of structural logic, selection of systems that perform over time, and early stress-testing of assumptions before they are embedded in working drawings.

Dubai’s January 2024 mandate requiring Building Information Modelling (BIM) for certain building permit applications reflects a growing regulatory recognition of this principle. BIM integrates coordination and clash detection into the design process rather than leaving those issues to be resolved on-site, where corrections carry significantly higher costs. The underlying logic holds beyond software: investing analytical effort early in a project is consistently more economical than addressing challenges during construction.

Understanding Client Priorities at Design Stage Pays Off

Client alignment is equally important and, at present, not always given sufficient attention. Cost overruns in the region are frequently linked to owner-imposed variations. PwC’s 2025 survey identified these as the fourth most common driver of overruns, cited by 35% of respondents changes requested mid-construction by clients who were not fully engaged during the design phase.

This is not solely a client challenge. It also reflects an industry dynamic in which the brief is sometimes treated as an administrative step rather than a genuine discovery process. When a client’s core priorities operational flexibility, tenant experience, future adaptability  are understood and embedded in the design from the outset, late-stage changes become less frequent and considerably less costly when they do arise.

The Long-Term Return on Investment Case

Lifecycle value is another dimension that warrants greater attention in regional project conversations. The growing emphasis on sustainability certifications from LEED to Estidama is beginning to orient some projects toward longer-term thinking. The UAE alone hosts the highest concentration of LEED-certified buildings globally, with over 2,100 green-certified structures.

Smarter design does not mean more expensive design. It means design where complexity is purposeful where every material choice, structural system, and mechanical specification has been evaluated against performance criteria and long-term operational reality.

Addressing the Challenges at the Right Stage

The factors constraining project performance in the region are broadly understood: insufficient early-stage coordination, limited client engagement during design, and decisions that are not adequately tested against long-term operational needs. The greater opportunity lies in addressing these consistently at the stage where it is most effective before construction begins, rather than during it.

With the regional construction market projected to reach over $712 billion by 2033, the demands placed on project teams will continue to grow. Meeting those demands means establishing stronger processes around design quality, client alignment, and lifecycle performance not as aspirational targets, but as standard practice. The evidence for why this matters already exists. The next step is applying it with greater consistency across the industry.

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THE IMPORTANCE OF CHOOSING THE RIGHT COMFORTER FOR YOUR HOME

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A comforter is one of the few things in your home you interact with every single day, often for a third of your life. Yet it’s easy to treat it as an afterthought, something you buy once, forget about, and replace only when it looks worn out. The comforter you choose has an outsized effect on your sleep quality, your comfort night to night, and even your health. Here’s why getting it right matters more than most people think.

It Directly Affects Your Sleep Quality

Temperature regulation is one of the most overlooked factors in getting a good night’s sleep. If a comforter traps too much heat, you’ll wake up sweaty, kick off the covers, and cycle in and out of light sleep all night. If it’s too thin or breathable for a cold climate, you’ll wake up chilled and reaching for a second blanket. Either way, your sleep gets fragmented, and fragmented sleep affects everything from mood to memory to immune function the next day.

Modern bedding brands have leaned into this science. For example, Rest’s Evercool® comforter line was built specifically around fast heat absorption and release, and an independent SleepScore Labs study found that a majority of users experienced better temperature regulation and improved overall sleep quality compared to a standard comforter. That’s a good illustration of the broader point. The right comforter isn’t just a comfort upgrade, it’s a sleep-quality upgrade.

Material Matters More Than Aesthetics

It’s tempting to shop for a comforter based on color or pattern alone, but the material underneath the cover is what actually determines how it performs:

  • Down offers excellent warmth-to-weight ratio but can trap heat and isn’t ideal for hot sleepers or allergy sufferers unless it’s properly treated.
  • Down alternative (synthetic fill) is often hypoallergenic and easier to care for, though quality varies widely.
  • Cooling fabrics (like those engineered to have a high rating) are designed to feel cool to the touch and wick moisture. This matters a lot for people who sleep hot or deal with night sweats.
  • Cotton and linen breathe well but may not insulate enough for colder climates.

Choosing based on how a comforter performs for your body and your bedroom environment, not just how it looks in photos, is the difference between a comforter you love and one you tolerate.

It Impacts Health, Not Just Comfort

For people with allergies or sensitive skin, comforter material is a health consideration, not just a comfort one. Certifications indicate a product has been tested for harmful substances, and hypoallergenic fill can reduce dust mite and allergen buildup. If a comforter doesn’t wick moisture effectively, it can also become a breeding ground for bacteria and odor over time. That’s another reason “does it feel nice” isn’t the only question worth asking.

Seasonal Versatility Saves Money and Space

A well-designed comforter can work year-round rather than requiring a seasonal swap. Fabrics that regulate temperature (cooling in summer, retaining warmth in winter) let you avoid buying and storing multiple comforters. This is both a practical and financial win: fewer purchases, less closet space dedicated to bedding, and one high-quality item instead of several mediocre ones.

It Sets the Tone for Your Bedroom

Beyond function, your comforter is often the visual centerpiece of your bedroom. It’s the largest textile in the room and the first thing most people notice. A comforter that fits your space well, in color, texture, and weight, pulls the whole room together in a way a mismatched or worn-out comforter simply can’t.

Choosing the right comforter isn’t a trivial decision. It’s a decision that touches your sleep quality, your health, your budget, and the feel of your home. Investing a bit more thought (and research) into this one purchase can pay off every single night for years. Whether that means prioritizing cooling technology for hot sleepers, hypoallergenic materials for sensitive skin, or simply a well-made, versatile option for year-round comfort, the right comforter is one of the highest-impact upgrades you can make to your home.

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TEA VOYAGE: AN EXCLUSIVE TEA BLENDING EXPERIENCE BY NEWBY TEAS AND LUNAROSSA

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Newby Teas, in collaboration with Lunarossa, hosted Tea Voyage: An Exclusive Tea Blending Experience, an immersive evening that brought together the craft of fine tea, creativity, and Italian hospitality aboard the elegant Lunarossa houseboat.

Setting sail from Business Bay Marina towards the World Islands, guests embarked on a unique sensory journey surrounded by Dubai’s breathtaking views, a golden sunset, and the calming rhythm of the sea. The intimate setting of the Lunarossa houseboat provided the perfect backdrop for an evening dedicated to discovery, connection, and the art of tea.

The Tea Voyage experience began with an introduction to the fascinating world of tea, exploring its rich history, origins, and the characteristics that distinguish each type of tea. Guests also discovered how tea cultivation, harvesting techniques, and leaf selection influence not only flavour and aroma, but also naturally occurring compounds such as fluoride, reinforcing Newby’s commitment to quality from leaf to cup.

Guests were then invited to discover the art of tea blending through an interactive sensory experience. Beginning with four carefully selected base teas, participants explored each tea individually, engaging their senses to understand the distinctive aromas, flavours, and personalities of each blend. They were then introduced to supporting and top notes, experimenting with an array of ingredients ranging from vibrant strawberry and mango, to delicate raspberry and peach, as well as calming chamomile and rose. Experiencing tea from leaf to cup, demonstrated the patience and precision behind every carefully crafted blend.

Adding a culinary element to the evening, guests were given a unique palate teaser, challenging them to identify the flavours behind a specially created rooibos infusion inspired by the flavours of tiramisu. Combining cocoa nibs, cocoa powder, and creamy notes, the creation captured the indulgent essence of the classic Italian dessert in a refined tea format.

As part of the Tea Voyage experience, guests became tea blenders themselves, carefully weighing and blending their chosen ingredients to craft their own signature teas. Each participant brewed their personal creation and shared the inspiration behind their blend, giving it a unique name and transforming the simple ritual of tea into a personal expression of creativity.

The collaboration with Lunarossa brought together two worlds built around craftsmanship and memorable experiences. Meaning “Red Moon” in Italian, Lunarossa is a Business Bay-based Italian restaurant known for its authentic Italian cuisine and warm hospitality. Its beautifully designed houseboat, featuring serene blue interiors and elegant details, created an atmosphere of tranquillity and sophistication throughout the evening.

Despite the warmth of the July evening, the gentle sea breeze, open skies, and stunning sunset views created the ideal environment for guests to relax, connect, and immerse themselves in the world of tea.

Through Tea Voyage, Newby Teas continues to redefine the tea experience, transforming every cup into a journey of flavour, creativity, and discovery.

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WHY MOST AESTHETIC CLINIC OWNERS NEVER BUILD A TRUE BUSINESS

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By Nurse SarahLouise, CEO & Founder of The Business Injection

People often ask me what the biggest lesson has been over fifteen years in this industry. They expect me to talk about marketing, or pricing, or scaling tactics and it isn’t any of those things.The biggest lesson I have learned is that you never build a business for the good days, in fact you build it for the days when life falls apart.

I started my own clinic from a back garden room, with a ten thousand pound personal loan, no investors, and no business background whatsoever. I was a single mother in the middle of a divorce at the time. I am telling you this because there have been moments in my own life where I could barely think straight, yet the business still had to serve patients, still had to support a team, and still had to generate revenue. Those moments taught me something that has shaped everything I have built since. The businesses that survive are not built by the most talented practitioners in the room, instead they are built by people who create something that does not depend on them being at one hundred percent every single day. That is the gap I see across this entire industry, and it is the real reason most aesthetic clinic owners never build a true business. They build a job instead, and they call it a business because it has a logo and a lease.

Clinical training teaches you to diagnose, treat, and deliver outstanding results. It teaches you nothing about cash flow, retention, team structure, or pricing that reflects actual value. I often describe this as an eighty-twenty problem. Clinical skill is roughly twenty percent of what a practitioner actually needs to succeed. The other eighty percent, the part nobody teaches in any training academy, is the operational backbone that determines whether a brilliant clinician ends up with a thriving brand or an exhausting job they built for themselves and cannot step away from. I see the same pattern constantly when practitioners attempt to scale, and it almost always comes down to three specific mistakes.

The first is confusing a full diary with a profitable business. I have sat across from clinic owners who are booked solid for months, exhausted, and barely breaking even, because nobody has ever taught them to look past revenue to what is actually left once costs, time, and their own labour are properly accounted for. Being fully booked feels like success. It is frequently the opposite, dressed up convincingly.

The second is scaling the treatment menu without ever scaling the experience. Practitioners add more services, more machines, more brands to their price list, believing variety is what grows a business. What actually grows a business is the experience a patient has from the moment they walk in to the moment they leave, and the relationship that experience builds. I have watched clinics with fewer treatments but a genuinely memorable patient journey consistently outperform clinics offering everything under the sun with no real identity behind any of it. Patients are no longer simply choosing a treatment. They are choosing the person and the brand behind it, and a clinic selling pure product with no experience attached to it is increasingly vulnerable to a competitor who understands that distinction.

The third, and the most damaging, is hiring and growing before any system exists for the practitioner to hire and grow into. I have seen owners bring on associates or expand into a second room with nothing documented, no consultation framework, no retention process, no consistent way of training a new team member, because everything that worked previously existed only in the owner’s head. The result is a business that cannot maintain its standards the moment the owner is not personally present, which means it has not actually scaled at all. It has simply multiplied the owner’s exhaustion.

The turning point, in my own business and in every clinic owner I have mentored since, comes down to one shift. It happens the moment an owner stops asking how to get busier and starts asking what would happen to this business if I disappeared for a month. That single question exposes everything a clinic has never built. No retention system. No documented process. No team capable of holding the standard without supervision. It is an uncomfortable question, and it is exactly the right one.

I built The Business Injection because I learned every one of these lessons the expensive way, with no mentor and no roadmap, and I do not believe any clinician should have to. The frameworks I now teach exist specifically to close that eighty percent gap, because clinical excellence alone was never going to be enough to build something that lasts.

The clinics that genuinely thrive over the next five years will not be the ones with the most treatments or the busiest diaries. They will be the ones who understood early that a business and a job are not the same thing, and who built accordingly. Anyone can build revenue for a while. Far fewer people build something resilient enough to survive the days when life asks for everything else.

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