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HONOR BRINGS ITS ALPHA PLAN TO LIFE AT LEAP 2026 WITH THE WORLD’S FIRST ROBOT PHONE AND RENEWED “DARE TO BE” BRAND DIRECTION

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HONOR, a global leading AI device ecosystem company, concluded its participation at LEAP 2026, bringing its “ALPHA PLAN: From Vision to Reality” to life through the world’s first Robot Phone, advancements in robotics, cinematic imaging and connected AI experiences. The participation also marked HONOR’s renewed “Dare to Be” brand direction reflecting its continued transformation from a company predominantly known for smartphones into a broader global AI device ecosystem company.

Commenting on the participation, Lei Kunming, CMO HONOR Middle East & Africa said, “LEAP 2026 showed how HONOR’s ALPHA PLAN is moving from vision to reality. From the world’s first Robot Phone and Robotics to our connected ecosystem, we demonstrated how AI can work more naturally around people.” He added “Our ‘Dare to Be’ direction gives that transformation a stronger identity, with Saudi Arabia remaining central to our growth in AI and digital innovation.”

Bringing the HONOR Booth Experience to Life

Visitors explored HONOR’s expanding ecosystem through interactive experiences spanning sports, gaming, smart office, learning and everyday scenarios.

The booth demonstrated how smartphones, PCs, tablets, wearables and other smart devices can work together to deliver more seamlessly, across work, entertainment, sports and health, reflecting the ALPHA PLAN’s ambition to create a more intelligent, connected and human-centric ecosystem around the user.

Introducing the World’s First Robot Phone

At the centre of HONOR’s showcase was the world’s first Robot Phone, a defining proof point of the ALPHA PLAN and a new category combining AI, robotics and cinematic imaging.

Its integrated robotic gimbal can move, track subjects and respond to its surroundings, enabling more intuitive and proactive content creation. LEAP also marked the Robot Phone’s reveal for the Middle East and Africa, making the region the first overseas market to experience the new category.

HONOR also highlighted its collaboration with ARRI, bringing more than 100 years of professional cinema and image science expertise together with HONOR’s AI and robotics capabilities to make cinematic content creation more accessible to everyday users.

Advancing a Future Built on Human and AI Collaboration

Beyond the Robot Phone, HONOR showcased its ambitions in robotics through HONOR Robotics D1, reinforcing its vision of a future shaped not by humans competing against AI, but by humans working with AI to achieve more. The company also explored the future of AI devices and robotics through its LEAP keynote and panel discussions.

Entering a New “Dare to Be” Era

Reflecting this evolution, HONOR’s renewed“Dare to Be” direction reflects its evolution beyond individual devices towards an open AI ecosystem connecting technologies, industries and lifestyles. Supported by innovations including Agentic OS and AiMAGE, HONOR’s journey progresses from an intelligent phone to an intelligent ecosystem and, ultimately, an intelligent world.

Driving Growth Across MEA

HONOR entered LEAP with strong regional momentum. In H1 2026, the company grew by 35% while the Middle East smartphone market declined by 13%, making HONOR the only leading smartphone brand in the region to grow and the second-largest smartphone brand in the Middle East. This followed 73% year-on-year growth in Q1 2026.

Within this regional growth, Saudi Arabia remains a particularly important market for HONOR, supporting the company’s broader ambitions across AI devices and its connected ecosystem.

Strengthening HONOR’s AIoT Presence in Saudi Arabia

As part of this momentum, Saudi Arabia remains a strategic market for HONOR and an important part of the ALPHA PLAN. The Kingdom is now HONOR’s number one tablet market by share, while its AIoT business has grown by more than 500% and HONOR Earbuds Clip has surpassed 100,000 units sold locally.

Building on this strong foundation, HONOR continues to strengthen its presence through retail, after-sales, local partnerships and deeper engagement with the Kingdom’s technology ecosystem.

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Datadobi Adds Data Access Governance to StorageMAP, Enabling Enterprises to Answer the Critical Question: “Who Has Access to What?”

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Datadobi, a leader in the Data Storage Management Services space, today announced the general availability of Data Access Governance (DAG) within StorageMAP. The new capability gives organizations visibility into who has access to their unstructured data and whether that access aligns with corporate policy. It extends Datadobi’s ability to help enterprises discover, align, and operationalize data across fragmented environments as their intelligence and orchestration layer.

As AI initiatives, cyber threats, and rising data complexity expose the limits of traditional approaches, DAG addresses a critical gap: organizations cannot govern, protect, or extract value from data they cannot see or control. As AI initiatives, cyber threats, and rising data complexity expose the limits of traditional approaches, DAG addresses a critical gap: organizations cannot govern, protect, or extract value from data they cannot see or control.

StorageMAP’s DAG capability gives administrators comprehensive visibility into access permissions across fragmented unstructured data environments. By surfacing who has access to what data, and whether that access aligns with business and security policy. Organizations can detect misaligned permissions, reduce cyber exposure, and enforce governance at scale. This visibility is the essential first stage of the broader DSMS discipline — visibility, understanding, decision, execution — that determines whether organizations can act on their data with confidence.

The introduction of DAG extends StorageMAP’s existing capabilities across data discovery, classification, risk assessment, lifecycle management and AI Data Readiness. Together, these capabilities help organizations to discover what data they have, align it with business value and risk requirements, and operationalize policy-driven action across their environments. The result is unstructured data that supports AI initiatives, strengthens cyber resilience, reduces cost, and drives long-term business value rather than holding it back.

DAG, which was trialed by a number of beta customers, supports a range of enterprise use cases, from protecting sensitive data and reducing breach impact, to maintaining records compliance and managing risk through mergers, acquisitions, and divestitures. Early access customers identified a gap in their understanding of which critical datasets were exposed and who could access them, often relying on manual investigation to respond to audits and security incidents.

With Datadobi’s DAG capabilities, these organizations quickly identify overexposed data and validate access controls to proactively strengthen their security posture. For organizations investing in AI, it provides the governance foundation that trusted, well-governed data requires.  And for those subject to data protection regulations (such as GDPR, HIPAA, or PCI DSS), it delivers the visibility needed to demonstrate that access controls are in place, operating as intended, and aligned with business policy.

“Unstructured data is at the center of every major enterprise challenge right now including AI readiness, cyber resilience, cost management, and regulatory compliance,” said Michael Jack, Co-founder and Chief Revenue Officer for Datadobi. “But organizations cannot address any of those challenges with data they cannot see or control. Data Access Governance gives teams the visibility to understand who has access to what, identify where risk exists, and take action to bring their unstructured data under control. It is a foundational step in turning unstructured data from a source of risk and complexity into a driver of business value.”

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Cloudera and Muroon Announce Strategic MoU

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In a strategic move to advance enterprise digital enablement and support the technological ambitions of Saudi Vision 2030, Cloudera, the only true hybrid platform for data, analytics, and AI, has agreed to a Memorandum of Understanding (MoU) with MuroonI the technology and digital enablement subsidiary of Tawuniya.

The proposed collaboration aims to evaluate opportunities to help organizations across the region modernize their technology capabilities, accelerate digital transformation, and unlock long-term business value. By leveraging Cloudera’s products and services, the engagement will explore how Cloudera’s hybrid data platforms and AI-driven analytics can help to boost Muroon’s expanding IT and digital enablement objectives.

Under the proposed partnership, Muroon and Cloudera will aim to collaborate on delivering secure data exchange and modern cloud architecture. Integrating Cloudera Anywhere Cloud™ principles, the proposed collaboration will explore ways to deliver a consistent cloud experience, enabling organizations to deploy AI and analytics workloads across private data centers and cloud environments with unified governance and security.

The proposed alliance creates complementary roles for both organizations. Muroon will leverage its delivery capabilities, consulting expertise, implementation services, across the Tawuniya ecosystem and the wider region. Cloudera will look to provide technology leadership, platform expertise, solution architecture, and technical enablement.

Ahmad Shakora, General Vice President of META, Cloudera, said:
“Our proposed collaboration with Muroon represents an important milestone in empowering regional organizations with modern hybrid data and AI architectures. Through Cloudera’s ability to bring AI and analytics to data anywhere it resides, combined with Muroon’s deep digital enablement and implementation capabilities, we aim to accelerate innovation, ensure secure data management, and actively contribute to the digital economy goals of Saudi Vision 2030.”

Faisal Bakhsh, Vice President of Business Development and Services Delivery at Muroon, added:
“As the technology arm of Tawuniya Group, Muroon is dedicated to delivering cutting-edge digital solutions that drive operational efficiency and business growth. Exploring this partnership with Cloudera allows us to harness world-class hybrid data and AI platforms to expand our service capabilities, facilitate secure data exchange, and deliver transformative value to our ecosystem and clients across Saudi Arabia.”

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Cloudera and Muroon Announce Strategic MoU

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In a strategic move to advance enterprise digital enablement and support the technological ambitions of Saudi Vision 2030, Cloudera, the only true hybrid platform for data, analytics, and AI, has agreed to a Memorandum of Understanding (MoU) with MuroonI the technology and digital enablement subsidiary of Tawuniya.

The proposed collaboration aims to evaluate opportunities to help organizations across the region modernize their technology capabilities, accelerate digital transformation, and unlock long-term business value. By leveraging Cloudera’s products and services, the engagement will explore how Cloudera’s hybrid data platforms and AI-driven analytics can help to boost Muroon’s expanding IT and digital enablement objectives.

Under the proposed partnership, Muroon and Cloudera will aim to collaborate on delivering secure data exchange and modern cloud architecture. Integrating Cloudera Anywhere Cloud™ principles, the proposed collaboration will explore ways to deliver a consistent cloud experience, enabling organizations to deploy AI and analytics workloads across private data centers and cloud environments with unified governance and security.

The proposed alliance creates complementary roles for both organizations. Muroon will leverage its delivery capabilities, consulting expertise, implementation services, across the Tawuniya ecosystem and the wider region. Cloudera will look to provide technology leadership, platform expertise, solution architecture, and technical enablement.

Ahmad Shakora, General Vice President of META, Cloudera, said:
“Our proposed collaboration with Muroon represents an important milestone in empowering regional organizations with modern hybrid data and AI architectures. Through Cloudera’s ability to bring AI and analytics to data anywhere it resides, combined with Muroon’s deep digital enablement and implementation capabilities, we aim to accelerate innovation, ensure secure data management, and actively contribute to the digital economy goals of Saudi Vision 2030.”

Faisal Bakhsh, Vice President of Business Development and Services Delivery at Muroon, added:
“As the technology arm of Tawuniya Group, Muroon is dedicated to delivering cutting-edge digital solutions that drive operational efficiency and business growth. Exploring this partnership with Cloudera allows us to harness world-class hybrid data and AI platforms to expand our service capabilities, facilitate secure data exchange, and deliver transformative value to our ecosystem and clients across Saudi Arabia.”

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