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Maximalist Beauty, Minimal Effort: The New Rules of Hair and Makeup

Beauty is entering its more-is-more, but make it effortless era, and TikTok is helping lead the shift. From five-minute GRWM videos and rapid-fire beauty routines to multitasking product hacks, today’s feeds are redefining what consumers expect from their routines: maximum impact with minimal effort. What starts on the feed is increasingly shaping what happens on the shelf, with beauty brands responding through bold, high-impact color and multifunctional formulas that work harder and tackle multiple concerns in one go.
Enter Wet n Wild, the iconic L.A. beauty brand known for vibrant color and standout formulas, and HASK, bringing targeted haircare designed to address everything from scalp care and repair to volume and manageability – both reflecting a new approach to beauty that is rewriting the rules of how we get ready.
FACE: Make Every Detail Count
The current makeup mood is all about statement details. Rather than committing to an elaborate full-face routine, beauty lovers are using high-impact products to transform their look – think unexpected color, blurred skin, feathered brows and glossy lips.

Wet n Wild Chameleon Chrome Liquid Eyeliner in Astro Pulse
For eyes, it taps into the growing appetite for multidimensional makeup. Its light-catching color shifts and shimmers from different angles, turning a simple liner into an instant statement.
Wet n Wild Ultimate Brow Pen in Dark Brown
Brows are taking a softer approach. Its precise pen creates fine, hair-like strokes for a naturally feathered effect, with a waterproof, smudge-proof formula that lasts up to 16 hours. The result is defined, fuller-looking brows without the overly sculpted finish.

Wet n Wild Mother Fluffer Cloud Blush in Rose the Roof

Cheeks are embracing the cloud-soft makeup trend. Its ultra-airy cream-to-powder formula melts into the skin for a soft-focus flush, delivering bold color with a blurred-matte finish.
Wet n Wild Photo Focus Loose Setting Powder in Soft Pink
Complexion is getting a glow-forward update. The lightweight powder sets makeup while helping blur imperfections and minimize shine, leaving skin looking smooth with a subtle pink tint.

Wet n Wild Mega Inky Lip Color in Desert Crush

Lips are making a case for long-lasting, high-impact color. Its intensely pigmented formula delivers a smooth matte finish for up to 16 hours, making a single swipe enough to create a statement lip.
Wet n Wild Lip Oil Injector in Shimmer Me Baby
Glossy lips continue to have their moment, with a focus on plump-looking, high-shine finishes. The lightweight formula delivers a tingly lift and smooth, glossy finish for an effortless juicy-lip effect. Available at leading UAE department stores, hypermarkets, pharmacies, and online at www.amazon.ae , www.noon.com , www.glambeaute.com , and www.namshi.com.

HAIR: Healthy-Looking Hair Starts at the Scalp
The same desire for effortless impact is making its way into haircare, with scalp health, volume and multifunctional formulas becoming increasingly central to the routine.
HASK Tea Tree Oil & Rosemary Invigorating Shampoo, Conditioner & 5-in-1 Leave-In Spray

Scalp-first haircare is becoming an essential part of the beauty routine. Infused with purifying tea tree oil and rosemary, the range helps lift build-up and impurities while cleansing, soothing and revitalizing the scalp. The conditioner helps rehydrate and seal in moisture and shine, while the 5-in-1 Leave-In Spray detangles and moisturises while adding body and shine, controlling frizz, preventing breakage and providing heat protection up to 400°F/205°C.
HASK Biotin Boost Thickening Shampoo, Conditioner & 5-in-1 Leave-In Spray
Fuller-looking hair is firmly back on the beauty agenda, with volume-focused routines moving beyond styling and into everyday haircare. Infused with biotin, collagen and coffee, the range helps promote thicker, fuller-looking strands, while the conditioner detangles and softens. The 5-in-1 Leave-In Spray completes the routine by adding body and shine, controlling frizz, preventing breakage and providing heat protection up to 400°F/205°C.

Available at major hypermarkets and supermarkets across the UAE and online at www.glambeaute.com. Beauty is moving beyond the rulebook, with individuality taking center stage. Instead of sticking to one signature look, today’s routines are about experimenting, adapting and choosing products that work around you – not the other way around. To discover more and keep up with the latest news, product launches and beauty updates, follow HASK on Facebook and Instagram at @HASKUAE, and wet n wild on Facebook, TikTok and Instagram at @wetnwildintl.
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DO FISCAL STIMULUS MEASURES SUPPORT THE US MARKET GROWTH, AND IS A DEFAULT POSSIBLE?

Authored by Michael Smirnow, Chief Investment Officer, Arabian Capital Gulf
With the dirham pegged to the US dollar and UAE investors exposed to global markets, decisions made by the Federal Reserve and the US government can influence local borrowing costs, liquidity, and investment sentiment. Michael Smirnow, Chief Investment Officer, Arabian Capital Gulf After the global financial crisis, U.S. authorities tried to stimulate the economy primarily through monetary measures: the Federal Reserve cut interest rates to zero and launched quantitative easing (QE) for the first time, purchasing assets to provide market participants with liquidity.
As a result, the Fed’s balance sheet grew to USD 8 trillion by 2021. However, between 2008 and 2020, the U.S. economy did not experience rapid growth, and inflation regularly remained below the target level. Everything changed in 2020, when the government entered the stimulus fray for the first time in many years. While the Fed’s accommodative monetary policy primarily helped large banks and market participants, at the onset of the pandemic the U.S. government began distributing money to households and increasing budget expenditure across nearly all areas.

Compared with monetary measures, these fiscal stimulus measures proved to be a significantly more powerful tool for stimulating the economy; however, they increased government debt by the aforementioned 61%. Against this backdrop, we expect the next few years to be shaped primarily by fiscal stimulus, with government action, rather than the Federal Reserve, becoming the key factor for investors. Indeed, while the private sector ran large deficits before 2008, the deficit now lies with the government, while private-sector indebtedness is declining. In the years following the pandemic, the largest government deficits coincided with the strongest growth in financial markets. This is unsurprising, since a public-sector deficit becomes private-sector income. This dynamic enabled the U.S. economy to remain resilient in 2023-2024 despite the Fed’s record pace of interest-rate increases. Whichever U.S. political party is in power will continue along this path; Trump is also doing the same through legislation known as the “Big Beautiful Bill.”
As long as inflation in the United States remains under control, this race will continue. The current balance between monetary and fiscal stimulus vividly illustrates this argument. On the one hand, the U.S. Federal Reserve is adopting an increasingly neutral stance and is clearly in no hurry to cut interest rates or introduce new stimulus programmes. On the other hand, the Treasury is entering the fray: as yields on long-term U.S. bonds confidently exceed 5%, the Treasury has launched a program to buy back its long-term debt. In effect, this gives the bond market the same kind of stimulus the Fed previously delivered.
Thus, the balance of power is changing, but the direction remains the same: the United States still needs accommodative monetary conditions. If these are not achieved through monetary measures, they will be achieved through fiscal ones.
(Arabian Gulf Capital (AGC) holds a Category-1 Investment Firm license issued by the Central Bank of Bahrain and provides tailored investment solutions to individual, corporate, and institutional clients.)
Uncategorized
EYWA Way of Water to be EMFIS® Certified for Low-Electromagnetic Environment in Dubai’s Business Bay
Step into a bedroom at EYWA Way of Water and you will feel like entering a sanctuary. The invisible electromagnetic hum that fills every modern home has been filtered out. This allows the body to recover and improve residents’ longevity. Engineered quiet for the nervous system: This is the EMFIS® Certification quality seal, which will be granted to this waterfront residential development on the Dubai Water Canal in Business Bay. The project is targeting EMFIS® certification as part of a wider suite of international wellness benchmarks that includes LEED Platinum, WELL Platinum, and WiredScore Platinum.
The appointment builds on EMFIS’s earlier certification of EYWA – Tree of Life, which established the partnership between the two organisations and made EYWA one of the region’s first residential developments to certify electromagnetic hygiene as a measurable, independently verified building standard. At EYWA Way of Water, EMFIS® is applying the same methodology at greater scale across approximately 65 ultra-luxury residences spanning 2– to 5-bedroom apartments, duplexes, and a penthouse, designed by OAD (Zane Tetere-Sulce) with John R Harris as consultant. Delivery is expected around 2028.
At EYWA Way of Water, EMFIS® will pay particular attention to bedrooms, and verifying that shielding and infrastructure choices keep exposure within the bounds EMFIS® considers appropriate for long-term occupancy. All while preserving the aesthetics of the spaces. Where integrated at the design phase, as is the case at EYWA Way of Water, EMFIS’s approach has achieved reductions of up to 98.7% in low-frequency electric fields and 81.8% in high-frequency electromagnetic fields that are verified through independent third-party testing. That’s the difference between a room full of EMF pollution and one fit for a retreat.
Electromagnetic exposure remains the one dimension of indoor environmental quality that most healthy-building frameworks have yet to address. Modern buildings generate a continuous electromagnetic environment from internal wiring, Wi-Fi networks, smart systems, and external 5G infrastructure, operating around the clock regardless of occupancy. The World Health Organization classifies radiofrequency electromagnetic fields as possibly carcinogenic, and mounting regulatory action in Europe, including France banning Wi-Fi in daycare centres and Switzerland writing precautionary EMF limits for schools and hospitals into national law, reflects growing institutional recognition of the issue.
The Global Wellness Institute values the global wellness real estate market at $876 billion, on a trajectory to $1.8 trillion by 2030. In the UAE, the sector has grown from $3.3 billion in 2017 to $14.6 billion in 2025, expanding at 21% annually, making it one of the fastest-growing real estate categories in the region. Wellness-focused properties already command a price premium of 10 to 25% over conventional equivalents. EMFIS’s own benchmarked data across certified projects shows low-EMF certification specifically delivering an average added value of approximately 14%, reflecting a market that increasingly distinguishes between properties that carry a wellness label and those that can demonstrate independently verified wellness standards.
Federico Marangoni, Founder and CEO of EMFIS® commented “Green building told us how a building treats the world outside it. The next question – the one EYWA Way of Water is helping answer – is what a building does to the people inside it over the course of a lifetime. Electromagnetic pollution is the dimension of the indoor environment the industry has not yet had the tools to measure and certify. That is exactly the gap EMFIS® closes, and EYWA Way of Water is one of the clearest examples in the region of a developer addressing it at design phase, where it makes the most difference. EYWA Way of Water is pitched to offer the quietest square meters in Dubai.”
Mariska Stoffel, Director of Design & Development at R.Evolution commented, “Architecture is becoming much more sophisticated in how it responds to human wellbeing. When people spend around 90% of their time indoors, we are shaping the environment where much of daily life happens. That means looking beyond aesthetics to the invisible conditions created by the building itself. Sleep and recovery are a key part of that, which is why EMFIS® provides an important benchmark for how we address electromagnetic exposure. At EYWA Way of Water, we are designing for people who take a long-term view of both capital and personal wellbeing, while creating healthier, more considered living environments in an increasingly connected world.”
Shailesh Bhandari, Director, John R Harris commented “At John R Harris & Partners, sustainability is embedded in our thinking from the first line of a project. EYWA Way of Water extends that principle into territory the industry is only beginning to navigate seriously: the electromagnetic environment that residents live within every day. Partnering with EMFIS® reflects our belief that truly well-crafted spaces actively support the health and longevity of those who inhabit them.”
EMFIS® has certified projects across eight countries in Europe and the Middle East and operates a GCC showroom in the UAE. Founded on research conducted at EPFL (École Polytechnique Fédérale de Lausanne) and recognised by Switzerland’s national standardisation body, a member of ISO, it is currently the only organisation in the world dedicated specifically to measuring, certifying, and managing electromagnetic exposure within the built environment. The appointment of EMFIS® to EYWA Way of Water is part of a growing pipeline of UAE and GCC projects in which electromagnetic environment certification is being integrated from the earliest stages of design, rather than treated as a post-occupancy consideration.
Hospitality
Minor Hotels Announces Avani Kota Kinabalu in Malaysia
Minor Hotels, a leading global hotel owner and operator, has announced Avani Kota Kinabalu, a 352-key premium lifestyle hotel set to open in Q1 2027. Forming part of The Logg Luyang integrated development by KTI Landmark, the property will introduce the Avani brand to Sabah and expand Minor Hotels’ presence in Malaysia.
Avani Kota Kinabalu will cater to leisure and corporate demand in Kota Kinabalu, one of East Malaysia’s principal commercial centres and a key gateway to Borneo. Approximately 10 minutes from Kota Kinabalu International Airport, the hotel will provide access to the city’s business districts, residential neighbourhoods and visitor attractions.
The announcement supports Minor Hotels’ strategy of expanding its lifestyle portfolio in destinations with growing domestic, regional and international demand. Avani Kota Kinabalu will also strengthen the group’s presence in Malaysia, joining Anantara Desaru Coast Resort & Villas in Johor, as it continues to pursue development opportunities across Asia.
Developed by KTI Landmark, The Logg Luyang will bring together hospitality, commercial and lifestyle components within the established Luyang neighbourhood. Avani Kota Kinabalu will serve as the development’s hospitality anchor, offering accommodation, dining, wellness and event facilities for hotel guests and the local community.
“Kota Kinabalu is evolving rapidly as a regional business and tourism hub, creating strong demand for a hotel that can move easily between corporate, leisure and social use,” said Winston Gong, General Manager of Avani Kota Kinabalu. “Our focus will be on delivering an efficient, locally relevant guest experience while building a property with genuine appeal to the city’s residents.”
Designed by Shah Architect, with landscape architecture by SD2 and interiors by INdulge, Avani Kota Kinabalu will feature 352 rooms tailored to business trips, short breaks and longer stays.
Avani Kota Kinabalu will feature five dining and social venues for hotel guests and the local community. The all-day dining restaurant will serve Sabahan, Malaysian, Korean and international cuisine, with live cooking stations, local specialities and a signature Avani Sunday Lunch. A contemporary Chinese restaurant will focus on Sabah Hakka heritage and regional flavours, while the Lobby Lounge will transition from a daytime meeting space into an evening venue serving afternoon tea, as well as cocktails and whiskies.
The Pantry will offer handcrafted bakery items, desserts and premium coffee for dining in or takeaway. On the rooftop, SEEN Restaurant & Bar will bring the established rooftop dining and nightlife concept to Sabah through globally inspired cuisine, mixology, curated music and destination-led experiences.
The hotel will also include dedicated meeting and banquet facilities for conferences, weddings and social events. Leisure facilities will include an infinity pool and AvaniFit gym, with nearby Tun Fuad Stephens Park offering access to outdoor recreation.
Avani Kota Kinabalu will combine accommodation, rooftop dining, wellness and event facilities within a major integrated development, strengthening Minor Hotels’ lifestyle offering in Malaysia and supporting the group’s continued expansion across Asia.
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