Hospitality
From AMAYA to MYA: Dubai Mall Dining Destination Refines Its Global Identity
AMAYA is now MYA. As the brand expands its regional and international presence, a unified name gives every location one voice and every guest one clear promise. MYA supports consistency across its growing portfolio of destinations while preserving the energy, hospitality and attention to detail established in Dubai.


The Dubai-born dining and lifestyle brand has refined its name as part of its continued growth: one concise name that can be recognized, remembered and expressed with equal confidence in every market. MYA is shorter by design, creating greater clarity across destinations, partnerships, communications and digital platforms.
The refinement is precise. MYA carries forward the same founder and leadership, the same team, the same concept, the same culinary direction, the same standards and the same distinctive guest experience. Everything that earned the trust of AMAYA’s guests remains at the heart of MYA.

“Strong brands grow through clarity, consistency and trust. MYA gives the name we have built a sharper global expression. Our people, standards and guest experience remain exactly the same. One name. One vision. One uncompromising standard, built in Dubai and continuing forward as MYA.”
– Murat Tutuncu and Moe Ezzat | Founders & CEO, MYA
MYA’s purpose is clear – to give the established Dubai-born hospitality brand a shorter and more consistent name as it grows across destinations. The shorter name increases recognition, the unified name strengthens consistency, and the same standards give the brand the foundation to grow confidently across cultures and geographies.
Hospitality
RX Coffee Apothecary Celebrates UAE Flag Day with Limited-Edition Qahwa Soft Serve
In celebration of UAE Flag Day, RX Coffee Apothecary is introducing a limited-edition Qahwa Soft Serve, offering a contemporary take on one of the region’s most cherished flavours. Available exclusively from 1 to 7 November 2026, the special creation pays tribute to the UAE’s rich cultural heritage through a unique dessert experience.
Inspired by the traditional Arabic coffee, Qahwa, which holds a special place in Emirati hospitality and culture, the limited-edition soft serve reimagines familiar flavours in a refreshing new format. Blending tradition with a modern twist, the creation reflects RX Coffee Apothecary’s approach to bringing creativity and innovation to its offerings.
As the UAE comes together to celebrate Flag Day, a symbol of unity, pride and national identity, RX Coffee Apothecary invites guests to mark the occasion with a sweet treat that celebrates the flavours of the region. The Qahwa Soft Serve will be available across all RX outlets, including Dubai Mall, Jumeirah, City Centre Mirdif and City Centre Al Zahia.
Hospitality
From Scratch by The Coffee Lab Introduces a New Saturday Morning Croissant Experience


From Scratch by The Coffee Lab is introducing a special Saturday morning experience, bringing the simple pleasure of freshly baked croissants straight to guests’ tables. Taking place exclusively at its Last Exit Al Khawaneej location every Saturday at 10:30 AM, the experience transforms a classic breakfast favorite into an interactive weekend ritual.
Adding a playful touch to the weekend, the experience begins with the ringing of a bell, signaling that a fresh batch of croissants has just come out of the oven. A dedicated serving table then makes its way around the café, bringing the freshly baked treats directly to customers and turning an everyday breakfast favorite into a memorable weekend ritual.
Prepared in-house by From Scratch Concept, The Coffee Lab’s fully operational kitchen, the croissants reflect the brand’s focus on freshness, craftsmanship and quality. Paired with The Coffee Lab’s specialty coffee, the experience offers guests a delicious reason to slow down and savour their Saturday mornings.
What began as a container café along the Port Rashid waterfront has evolved into a multi-floor destination at Marina Views, Mina Rashid. Today, The Coffee Lab brings together an in-house coffee roastery, a specialty coffee bar, From Scratch Concept and Cocoa Pod, its dedicated bean-to-bar chocolate studio, under one roof.
Through this new Saturday morning ritual, From Scratch by The Coffee Lab continues to create memorable dining experiences that bring together freshly baked croissants, specialty coffee and a sense of community.
Experience Details
- What: Saturday Croissant Experience | Where: The Coffee Lab, Last Exit Al Khawaneej, Dubai | When: Every Saturday at 10:30 AM | Highlight: Freshly baked croissants served through a live tableside experience, announced by the ringing of a bell
Hospitality
LA NIÑA PRESENTS “THE BLACK WEDDING” THIS HALLOWEEN
A night of dark romance, dinner and dancing awaits as La Niña dresses in black for Halloween
This Halloween, La Niña invites guests to embrace the darker side of romance with The Black Wedding, a one-night-only celebration bringing together dinner, music and late-night revelry in an atmosphere of mystery and drama.
Taking place on Friday, 30 October from 8:00 PM onwards, the evening will see La Niña transform for a Halloween affair dressed entirely in black, setting the scene for an unconventional wedding celebration where dark romance meets the dancefloor.
Guests are invited to begin the evening over dinner, experiencing La Niña’s signature cuisine before the atmosphere shifts as the night unfolds. DJs will take over the soundtrack, carrying the celebration into the late hours and turning dinner into a full Halloween night out.
In keeping with The Black Wedding theme, guests are encouraged to arrive in all-black mourning attire, with veils, lace and dramatic details setting the dress code for the evening.
Elegant yet mysterious, The Black Wedding offers an alternative to the traditional Halloween party, bringing La Niña’s distinctive character to the occasion through food, music and a touch of theatricality. Gather for dinner. Stay for the celebration. Dress to kill.
EVENT DETAILS: Date: Friday, 30 October 2026 Time: 8:00 PM onwards | Dress-Code: All-black mourning attire – veils, lace and a touch of drama Venue: La Niña, Dubai | Location: ICD Brookfield Place – DIFC – Dubai
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