Hospitality News
GMG Showcases Commitment to Quality with ‘Farm-to-Fork’ Vision at Gulfood
Gulf Marketing Group (GMG) is a leading company that has been operating in the Middle East since 1978. With a diverse portfolio of brands, retail outlets, and services, GMG operates across the GCC region and has subsidiaries in sectors such as retail, distribution, health, fitness, food processing, logistics, real estate, education, and technology. In this interview, JNS Media International is speaking to Mr. Roy Nasrallah, VP Marketing at GMG at Gulfood, 2023, to learn more about the company’s approach to marketing, its portfolio of brands, and its plans for the future.
How many years has GMG been attending Gulfood?
This is the first time that we are attending Gulfood on such a large scale. Although we have attended in the past with the Farm Fresh brand, we have never been at this level before.
What is GMG showcasing at Gulfood?
We are showcasing our five different brands at the event, with Farm Fresh being the most prominent among them. The Farm Fresh brand plays a significant role in various categories, including frozen, and now spices and herbs. We have revealed our expansion into the spice and herb category during the event, with a focus on showcasing the Farm Fresh brand’s new range of spice and herb products. GMG is also presenting its Pink Himalayan Salt Sapora brand, which has been expanded to include organic spices, along with other brands like Noor Al Islami, Klassic (a premium seafood brand), and RUH, inspired by the flavors and spices of India and Pakistan
Could you elaborate on GMG’s ‘farm-to-fork’ vision?
Our ‘farm-to-fork’ vision is our main focus, and it revolves around sourcing the best products from around the world. It’s not just about developing the product, but also ensuring that we bring it to the consumer in the best possible way. We believe that this vision helps us to maintain the highest standards of quality and freshness for our customers.
Could you share any information about GMG’s latest product innovations or upcoming plans?
We recently launched Sapora on the first day of Gulfood. It’s an organic brand with a beautiful jar design that I would encourage you to check out. This is our latest innovation and growth revealed by the food division of GMG. We are continuously striving to bring new and exciting products to our customers, and we have many upcoming plans that we are excited to share with everyone soon.
Can you tell us about how GMG is collaborating with other businesses or partners to grow or enhance their own portfolio?
GMG collaborates with partners in various ways, from sourcing products to finding the right partners around the world and developing products with our R&D team. We also partner with retailers, such as Carrefour and other well-known companies globally. Our collaboration is not limited to our ‘farm-to-fork’ vision, as we also look at partnerships from a marketing perspective. By partnering with other brands, we can enhance our own portfolio and offer more diverse and high-quality products to our customers.
Hospitality
THE WORLD CUP TAKES OVER THE COTERIE THIS SUMMER WITH STADIUM-STYLE FAN FESTIVAL

This summer, football fever takes over Dubai as The Coterie Ibn Battuta partners with African + Eastern to launch Festiball at The Coterie Clubhouse by Stella Artois. Running from June 11 to July 19, the high-energy World Cup fan festival promises giant screens, stadium-style energy and unforgettable match-day moments from first kick to the Final.
Designed to capture the energy and unpredictability that makes football so special, Festiball will transform The Coterie into a stadium-style fan destination packed with live entertainment, immersive activations, crowd energy and non-stop tournament action throughout the summer.
Fans can also expect dedicated match-day food and drinks menus including stacked burgers, pies, pastries and loaded chip cones alongside The Coterie’s signature à la carte menu.
Selected headline fixtures will turn up the energy with CO2 cannons, ultras-style flags, live DJs, drums and MC hosts creating an electric stadium atmosphere right in the heart of Dubai.
Throughout the tournament, fans can expect all-day hops offers, score prediction competitions, match-day prizes and surprise fan moments across every major fixture – with AED 500 vouchers up for grabs during activated games. Ladies can also kick-start selected match days with complimentary drinks before kick-off, while returning fans will unlock exclusive rewards and tournament-long experiences throughout the summer.
Speaking about the launch, Heinrich Spies, General Manager, said:“Festiball is all about bringing people together and recreating the energy, excitement and unpredictability that makes football so special. We wanted to create more than just a place to watch the games – this is a full football festival experience with incredible atmosphere, entertainment and fan moments from start to finish.”
With football fans expected to gather across the city this summer, Festiball at The Coterie Clubhouse by Stella Artois is set to become one of Dubai’s go-to destinations for every goal, chant, celebration and unforgettable match-day moment.
Hospitality
DABUBU CHOCOLATE OFFICIALLY LAUNCHES IN THE UAE AS DUBAI’S FIRST-OF-ITS-KIND COLLECTIBLE CHOCOLATE BRAND

DABUBU CHOCOLATE has officially arrived in the UAE, launching exclusively online as the first collectible luxury chocolate brand of its kind in Dubai. Blending playful creativity with premium chocolate craftsmanship and Middle Eastern inspired flavours, the brand introduces a completely new confectionery concept designed specifically for the region’s growing luxury and culture-driven consumer market. Consumers can now purchase the launch collection exclusively via www.dabubuchocolate.ae, with delivery available across the UAE.
Created through a collaboration between TACO BRANDS LLC-FZ and A22 FZC, DABUBU CHOCOLATE transforms the iconic Dabubu character into an edible experience inspired by curiosity, nostalgia, art and culture.
The first release introduces a signature 100g chocolate bar featuring a rich blend of salted caramel, dates, baklava and cardamom, a flavour combination never before seen in the UAE, combining familiar regional flavours with a modern premium twist. Each bar also includes DABUBU’s signature mystery chain detail, making every piece instantly recognisable and collectible.
“DABUBU CHOCOLATE was created to be more than just chocolate,” said Werner Coetzee, Co-Founder of TACO BRANDS. “We wanted to build a product that feels playful, premium, visually exciting and deeply connected to the UAE market and culture.”
Manufactured in the UAE and developed specifically for the GCC market, DABUBU CHOCOLATE aims to bridge the gap between luxury gifting, pop culture and modern confectionery. The launch reflects the growing demand for products that are not only high quality, but also experience driven and social media friendly.
Hospitality
SUN, HISTORY & FIVE-STAR LUXURY: WHY THE IXIAN GRAND & ALL SUITES IN RHODES SHOULD BE ON EVERY TRAVELLER’S RADAR THIS SUMMER
Summer is almost here, and a Greek escape to The Ixian Grand & All Suites in Rhodes deserves to be on the agenda this season. Greece’s largest Dodecanese Island has been luring travellers for centuries, with its UNESCO-listed medieval Old Town, layers of ancient history, and unmissable Aegean golden-hour glow. This five-star retreat is poised on the serene shores of Ixia Bay, just six kilometres from the charming Rhodes Town.
At The Ixian Grand & All Suites, the all-inclusive experience captures the heart and soul of Mediterranean living, inviting a sense of calm where both mind and body can truly reset. Days drift by effortlessly – poolside lounging, beachfront cocktails, and the freedom to explore six exceptional restaurants and bars at a leisurely pace. Across six exceptional restaurants and bars, guests can journey from bold Japanese-Peruvian fusion at Muza Htista to the Mediterranean flavours of Vis-à-Vis, Alazonia, and Milonges – every meal a fresh, vibrant celebration of the island’s finest ingredients.
This summer, Rhodes comes alive with a packed calendar of events – from the Rhodes Soul Festival (1-8 June) and Lindos Rock Festival (10-17 June), to the Rhodes Street Food Festival (3-12 July) where live music, global flavours and community spirit come together in the ancient town.
Whether after romance, rest, or a reunion with friends, The Ixian Grand & All Suites is the ultimate setting for a summer escape worth remembering.
The Ixian Grand & All Suites is offering those who book directly via the hotel’s website for 7+ nights, Stay & Dine Experience which includes:
• Two Free A la Carte dinners per stay
• One Dine Out Experience at a local restaurant with Authentic Greek Cuisine per stay.
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