Connect with us

Hospitality News

GMG Showcases Commitment to Quality with ‘Farm-to-Fork’ Vision at Gulfood

Published

on

Gulf Marketing Group (GMG) is a leading company that has been operating in the Middle East since 1978. With a diverse portfolio of brands, retail outlets, and services, GMG operates across the GCC region and has subsidiaries in sectors such as retail, distribution, health, fitness, food processing, logistics, real estate, education, and technology. In this interview, JNS Media International is speaking to Mr. Roy Nasrallah, VP Marketing at GMG at Gulfood, 2023, to learn more about the company’s approach to marketing, its portfolio of brands, and its plans for the future.

How many years has GMG been attending Gulfood?

This is the first time that we are attending Gulfood on such a large scale. Although we have attended in the past with the Farm Fresh brand, we have never been at this level before.

What is GMG showcasing at Gulfood? 

We are showcasing our five different brands at the event, with Farm Fresh being the most prominent among them. The Farm Fresh brand plays a significant role in various categories, including frozen, and now spices and herbs. We have revealed our expansion into the spice and herb category during the event, with a focus on showcasing the Farm Fresh brand’s new range of spice and herb products. GMG is also presenting its Pink Himalayan Salt Sapora brand, which has been expanded to include organic spices, along with other brands like Noor Al Islami, Klassic (a premium seafood brand), and RUH, inspired by the flavors and spices of India and Pakistan

Could you elaborate on GMG’s ‘farm-to-fork’ vision?

Our ‘farm-to-fork’ vision is our main focus, and it revolves around sourcing the best products from around the world. It’s not just about developing the product, but also ensuring that we bring it to the consumer in the best possible way. We believe that this vision helps us to maintain the highest standards of quality and freshness for our customers.

Could you share any information about GMG’s latest product innovations or upcoming plans?

We recently launched Sapora on the first day of Gulfood. It’s an organic brand with a beautiful jar design that I would encourage you to check out. This is our latest innovation and growth revealed by the food division of GMG. We are continuously striving to bring new and exciting products to our customers, and we have many upcoming plans that we are excited to share with everyone soon.

Can you tell us about how GMG is collaborating with other businesses or partners to grow or enhance their own portfolio?

GMG collaborates with partners in various ways, from sourcing products to finding the right partners around the world and developing products with our R&D team. We also partner with retailers, such as Carrefour and other well-known companies globally. Our collaboration is not limited to our ‘farm-to-fork’ vision, as we also look at partnerships from a marketing perspective. By partnering with other brands, we can enhance our own portfolio and offer more diverse and high-quality products to our customers.

Continue Reading

Hospitality

HOP INTO EASTER AT MCGETTIGAN’S WITH FAMILY ROASTS, EGG HUNTS AND CLASSIC SUNDAY FAVOURITES

Published

on

This Easter, McGettigan’s is bringing together hearty roasts, family-friendly activities, and laid-back celebrations across its venues in Dubai. From lively family days with quizzes and egg hunts to traditional Sunday roasts for a relaxed gathering, there is something for everyone this Easter Sunday.

Easter Family Roast & Quiz at McGettigan’s Ibn Battuta Gate

Expect a lively Easter Sunday packed with family-friendly entertainment, including a quiz and activities for all ages, alongside McGettigan’s signature roast. Younger guests can also enjoy an Easter egg hunt, adding to the festive atmosphere and making it a perfect day out for families.

  • Who – Families and groups
  • What – Easter Sunday Roast with family quiz, entertainment, and egg hunt
  • Where – McGettigan’s Ibn Battuta Gate

Easter Sunday Roast with Egg Hunt at Souk Madinat Jumeirah and Expo City

For a more relaxed Easter celebration, McGettigan’s at Souk Madinat Jumeirah and Expo City will host a laid-back family roast with a light touch of festive fun, including an Easter egg hunt for younger guests. Ideal for those looking to enjoy quality time with family in a more casual setting.

  • Who – Families and casual diners
  • What – Easter Sunday Roast with egg hunt
  • Where – McGettigan’s Souk Madinat Jumeirah and McGettigan’s Expo City

Traditional Easter Roast at McGettigan’s JLT and DWTC

For those who prefer to keep it classic, McGettigan’s JLT and DWTC will be serving up their traditional Easter Sunday roast, complete with all the hearty favourites and signature dishes the brand is known for. A perfect option for a relaxed gathering with friends or family.

  • Who – Friends, couples, and groups
  • What – Traditional Easter Sunday Roast
  • Where – McGettigan’s JLT and McGettigan’s DWTC
Continue Reading

Hospitality

CELEBRATE EASTER WITH A FAMILY-FRIENDLY BRUNCH AT LA PISCINE,AL RAHA BEACH RESORT & SPA

Published

on

Al Raha Beach Resort & Spa invites guests to celebrate Easter with a lively beachfront brunch at La Piscine. Taking place from 1:00 PM to 4:00 PM on April 5, the Easter Brunch brings together great food, feel-good music and a vibrant, family-friendly atmosphere by the sea.

Set against La Piscine’s relaxed poolside and beachfront backdrop, the afternoon’s culinary offering features an international buffet with live stations, brought to life with a DJ and saxophonist spinning upbeat sets throughout the day. For younger guests, the experience leans into the spirit of Easter with great kids’ activities, including egg hunting, glitter face painting, and a dedicated kids’ corner.

Guests can also make the most of the long afternoon with complimentary access to the resort’s pool and beach, along with a Spa voucher, making it more than just brunch, but a full day out in the sun.

Easter Brunch Details
Location: La Piscine, Al Raha Beach Resort & Spa, Abu Dhabi
Time: 1:00 PM – 4:00 PM, April 5th

Kids Policy
Ages 5–12: 50% discount
Below 5: Complimentary

Continue Reading

Hospitality

THE IMPACT OF AI IN THE F&B INDUSTRY: LEADING RESTAURANT TECH COMPANY HELPS RESTAURANTS STAY AHEAD WITH ITS AI-POWERED TOOLS

Published

on

AI has been steadily transforming the F&B industry across production, distribution, food safety, supply chain and restaurant operations. Now as more restaurants are increasingly adopting AI-powered systems, these tools are becoming an active element in streamlining day-to-day operations, bringing a transformative shift within the industry. Supporting this shift is Foodics, a leading cloud-based restaurant operations and payment tech company in the MENA region through its AI-powered business intelligence solution, Foodics BI.

Numerous opportunities and challenges have been brought by AI across different sectors, particularly in the F&B and hospitality industry. Today, restaurateurs can leverage AI in various ways whether it’s improving overall operational efficiency, assisting customer-related services in front office, streamlining back-end operations, tackling food waste, forecasting demands and trends, enhancing guest journeys through personalized experiences, optimizing menus, improving marketing efforts, performance tracking and more.

By using AI, restaurant owners can operate their business with a data-driven approach. One of the significant advantages of AI-powered tools tailored for restaurants is its ability to analyze large volumes of real-time data, allowing restaurateurs to make sense of the information and transform it into insights that will help them make the right decisions. In an industry shaped by constantly evolving customer behaviour, rising operational costs, increased demand for efficiency, these tools are becoming more essential for restaurants looking to thrive and stay profitable.

At the forefront of this shift in the industry is Foodics. The Saudi-born restaurant operations and payment tech company is helping restaurateurs stay ahead in the industry by supporting them in navigating this evolving landscape through Foodics BI – their advanced AI-powered business intelligence tool that provides restaurants with real-time, data-driven insights for seamless restaurant operations and smarter decision making.

Over the past year, Foodics BI has been a gamechanger for restaurants in the region, enabling them to harness the power of their own business data to make smarter, faster and more strategic decisions that will drive operational efficiency, enhance guest experiences, increase profitability and unlock new revenue opportunities for growth.

Some of Foodics BI’s key features include revealing in-depth and real-time operational insights including sales performances and customers’ buying behaviour, AI-powered forecasting for smarter inventory planning to reduce food wastage, automated reporting and historical data analysis to identify seasonal changes and trends, all using predictive analytics. Additionally, Foodics BI enables seamless remote management, allowing operators to conveniently access and monitor restaurant data anytime and from any location.

By transforming data into meaningful and actionable insights, Foodics BI is empowering restaurants to operate efficiently, adapt to market changes and customer demands, and scale sustainably in a competitive industry.

Beyond restaurants, AI-powered systems are also transforming the wider F&B industry, such as supporting quality control and safety in food processing facilities by detecting defective and contaminated products, monitoring food production processes and ensuring product consistency, optimizing distribution routes throughout supply chains to reduce food spoilage, identifying functional ingredients, improving shelf-life predictions and more. 

AI-powered tools are undeniably reshaping the food and beverage industry by offering solutions that help businesses streamline their operations efficiently, bring accuracy and innovation. As AI technologies evolve, their integration will continue to redefine and shape the F&B landscape.  

Continue Reading

Trending

Copyright © 2023 | The Integrator