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Lenovo and Veeam Introduce TruScale Backup with Veeam: Scalable Backup as a Service with Data Protection and Ransomware Recovery

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Veeam Software, and Lenovo, the global technology powerhouse, announced the availability of Lenovo TruScale Backup with Veeam, a cloud-like experience on-premises that helps secure workloads regardless of their location and enables customers to scale infrastructure up or down as needed.

TruScale Backup with Veeam combines Lenovo ThinkSystem servers and storage, Veeam Backup & Replication, Veeam ONE, and Lenovo TruScale services to provide data protection as a service for a hassle free on-premises or co-located deployment. This helps customers reduce recovery time, simplify IT complexity, and maintain data sovereignty.

“Businesses already have enough challenges when scaling their infrastructure quickly. TruScale Backup with Veeam brings them simplicity, not only in reducing IT complexity, but also helps ensure their data is protected and under their governance no matter where it is located. With Veeam’s #1 data protection and ransomware recovery, our joint customers can spend their time focused on running their business,” said John Jester, Chief Revenue Officer (CRO) at Veeam.

Businesses need reliable backup and data recovery due to IT complexity and ever evolving cyberthreats. According to Gartner®, “by 2028, 75% of large enterprises will adopt BaaS compared to 15% in 2024”. A January 2023 survey by IDC indicated that 47% of respondents used on-premises Storage as a Service (STaaS), and another 32% planned to use it in 2023. The primary reasons they cited were needs to burst storage capacity on demand and speed storage deployment.

“Lenovo’s TruScale Backup with Veeam is a strong choice for Backup as a Service for several reasons. Not only does it give customers the tactical advantage of ransomware protection with immutability by default, but TruScale provides right-sizing of the solution from the start, with cloud-like economics to scale up and down on demand. We’re happy to collaborate with Veeam to bring these benefits and more to our customers,” said Dale Aultman, Vice President & General Manager, Hybrid Cloud Services at Lenovo.

TruScale Backup with Veeam helps customers efficiently protect critical data and safely restore it in the event of a cyberattack. The service also helps customers easily follow the 3-2-1-1-0 best practice of securely storing data. Customers can easily create multiple copies of backed up data at no additional cost to follow best practice and work towards meeting desired Recovery Point Objectives (RPOs) with zero errors in their backups.

Other key benefits of TruScale Backup with Veeam:
• Offers a cloud-like experience and economics on premises.
• Helps improve backup reliability with granular, self-service virtual machine (VM) and file recovery.
• Relieves customer IT teams of day-to-day lifecycle tasks and capacity planning with on-demand scalability.

“It’s no secret that IT organizations struggle with excessive complexity and data. The stringent requirements to deliver data protection service levels and cyber resilience have never been more crucial. Yet, many IT leaders struggle with integration challenges between the various layers of their data protection systems. That’s why the collaboration between Lenovo and Veeam is so timely. It truly brings the best of both worlds for delivering orchestrated recoverability of data assets at scale in an integrated solution.” – Christophe Bertrand, Principal Analyst, theCUBE Research

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UAE EXIT FROM OPEC SIGNALS SHIFT IN OIL MARKET DYNAMICS, SUPPORTING ABU DHABI ENERGY STOCKS

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The recent rise in Abu Dhabi-listed energy stocks reflects growing investor confidence in the UAE’s increased strategic flexibility following its exit from OPEC, according to Sam North, Market Analyst at eToro.

North explained that markets are not pricing in an immediate surge in oil production, but rather a longer-term shift in optionality. “The move is being interpreted as a structural change that allows the UAE to monetise its expanded production capacity more efficiently,” he said. “This creates a clearer growth narrative across upstream activity, drilling, infrastructure, gas processing and dividend potential.”

However, he cautioned that higher output is not guaranteed in the near term. “Production cannot simply ramp up overnight. Logistics, regional security risks and the broader oil price reaction remain critical constraints. If additional supply materially lowers crude prices, it could offset gains from higher volumes,” he added.

OPEC Influence Faces Pressure, but Not Collapse
While the UAE’s departure raises questions about OPEC’s long-term cohesion, markets are not yet pricing in a full breakdown of the cartel’s pricing power. Instead, North noted a gradual shift. “This is more than a short-term disruption, but it is not the end of OPEC. The real risk is fragmentation over time if members prioritise individual revenue over collective discipline.”

Investors are increasingly monitoring key indicators to assess whether market control is shifting. These include compliance levels among remaining OPEC+ members, rising supply from non-OPEC producers such as the US, Brazil and Guyana, as well as inventory builds and oil futures pricing trends.

“OPEC’s influence is ultimately measured by whether its decisions continue to move physical barrels and prices, not by official statements,” North said.

Oil Prices Supported by Geopolitical Risk
Despite expectations of increased supply, oil prices remain supported by geopolitical tensions, particularly around the Strait of Hormuz. Brent crude trading near elevated levels reflects this balance between supply expectations and risk premiums.

“The UAE’s potential output acts more as a stabilising force preventing extreme price spikes, rather than driving a sustained sell-off,” North noted. “Around a quarter of global seaborne oil passes through Hormuz, so any disruption continues to embed a premium in prices.”

Diverging Impact Across Energy Equities
Energy equities are responding unevenly to the evolving landscape. Companies with direct exposure to UAE production growth and infrastructure are benefiting from increased activity expectations, while global oil majors face a more mixed outlook.

“Higher volumes support services and investment, but a weaker OPEC framework could lower long-term price floors,” North said. “Investors are rewarding firms tied to UAE expansion while becoming more selective toward producers reliant on high crude prices.”

Macro Implications: Inflation and Global Markets
Lower oil prices, if sustained, could provide support to global equity markets, particularly in oil-importing economies such as India. Cheaper crude typically improves trade balances, reduces inflationary pressure and supports consumer demand.

At a macro level, increased supply could help ease global inflation, though central bank responses will remain cautious. “Lower energy costs are disinflationary, but policymakers will look for sustained trends and broader indicators such as wages and core inflation before adjusting rates,” North said.

He added that geopolitical risks continue to complicate the outlook. “Supply expectations point toward lower inflation, but disruptions in key transit routes like Hormuz introduce upside risks. The overall impact on rates is marginally dovish, but still conditional on stability.”

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SHURE SIGNS HUB MEDIA TO STRENGTHEN DISTRIBUTION ACROSS AFRICA

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Shure has appointed Hub Media as its authorized distributor for African markets, in a move aimed at strengthening access to professional audio solutions across the continent.

The appointment comes at a time when African markets are continuing to invest in stronger learning and communication environments. [1] UNESCO projects that the number of young Africans completing secondary or tertiary education will rise from 103 million in 2020 to 240 million by 2040, pointing to growing demand for more connected and effective learning spaces across the continent. Through Hub Media’s regional presence and distribution capabilities, Shure’s portfolio will be made more readily available across African markets, helping customers benefit from improved access to products, technical support, and training.

Olga Elena, Sales Leader at Hub Media, said, “This partnership brings together Shure’s global audio expertise and Hub Media’s regional market presence. Our focus will be on making Shure’s portfolio more accessible across Africa, while supporting partners and end users with the service, training, and technical guidance needed in the field.”

The partnership is expected to support customers across sectors including corporate, education, government, broadcast, houses of worship, live events, and musical instrument retail channels, where the need for reliable audio performance and informed local support continues to grow.

It also comes amid continued momentum across key regional markets. [2] PwC’s Africa Entertainment and Media Outlook 2025–2029 projects compound annual growth rates of 7.2% for Nigeria and 5.2% for Kenya through 2029, reflecting sustained growth across media and content environments in West and East Africa. Beyond distribution, the collaboration will include solution design support, system configuration, technical consultation, partner training, and after-sales support, helping ensure customers can deploy Shure solutions with greater confidence and relevance to local market needs.

Yassine Mannai, Associate Sales Director at Shure MEA, added: “As demand continues to evolve across Africa, it is increasingly important for customers to have both access to the right technology and the support needed to deploy it effectively. Our partnership with Hub Media reflects that focus, allowing us to strengthen availability, technical engagement, and customer support across key markets.”

The move signals Shure’s wider MEA focus on strengthening its channel network and building for long-term growth across key markets.

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NEW SMARTSUITE INTEGRATION BRINGS IQSIGHT VIDEO INTELLIGENCE SEAMLESSLY INTO MILESTONE XPROTECT

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Milestone Systems and IQSIGHT, formerly Bosch Video Systems, announced the global release of SmartSuite, a consolidated plugin suite that embeds Intelligent Video Analytics from IQSIGHT directly into Milestone’s XProtect® video management software (VMS).

In the Middle East, where countries like the United Arab Emirates and Saudi Arabia are rapidly embedding artificial intelligence (AI) across public safety, smart cities, transport networks, and critical infrastructure, SmartSuite arrives at a pivotal moment for regional security technology transformation.

Streamlining system setup and leveraging rich metadata, the SmartSuite integration empowers security professionals to configure hardware, surface analytics, and manage operations within XProtect as a single pane of glass. Bringing this data from SmartSuite directly into XProtect adds intelligence to deliver deeper forensic insights, accelerated incident response, and operational efficiency, providing the foresight needed for organizations to proactively address security and safety risks.

Key benefits include:

Enhances operator awareness and investigation

  • Surfaces rich metadata within XProtect, including color‑coded bounding boxes, object classification, trajectory lines, and gunshot direction indicators.
  • Supports forensic search and real‑time metadata visualization for Intelligent Video Analytics Pro (IVA Pro) analytics, such as Appearance and Personal Protective Equipment (PPE).
  • Compatible with IVA Pro Visual Gun Detection, designed to detect a person brandishing a gun and promptly alert personnel to support faster threat identification in environments such as schools.
  • Governments and enterprises across the Gulf are prioritizing AI‑enabled safety systems as part of smart city and national digital strategies, especially in cities like Dubai and Abu Dhabi, which host leading security and technology expos and initiatives.

“In the Middle East, where security and operational intelligence continue to be strategic priorities across critical infrastructure, smart cities, and enterprise environments, the advancements Milestone Systems is announcing today represent a significant leap forward,” said Louise Bou Rached, Director- Middle East, Turkey, and Africa.

Streamlines installation and system setup

  • Reduces installation time for system integrators by up to 70% by consolidating three separate plug‑ins into one unified suite*.
  • Includes panoramic de‑warping and hardware control features such as wipers and infrared illumination.
  • Adds Project Assistant import capabilities, enabling automatic configuration of Bosch camera names, groups, network settings, and image adjustments to speed up commissioning.

Simplifies device configuration

  • Allows integrators to configure Bosch cameras directly within the XProtect Management Client, eliminating the need to log in to each device or switch between Milestone and external configuration environments.
  • Introduces fast event subscription, making it easier to set up analytics-driven alarms and notifications.

SmartSuite is available globally, free of charge, and can be downloaded via IQSIGHT.com.

Sebastian Döllner, Vice President for Technology Partnerships, C Open Platform, Milestone Systems, said:

“SmartSuite raises the bar for integrated security management and provides a powerful new way to unify systems, insights, and action. By bringing together the advanced technologies and expertise of IQSIGHT and Milestone, we enable our customers to strengthen their security operations and respond to incidents faster and more precisely. This collaboration showcases the power of open platform innovation and delivers meaningful value to security professionals worldwide.”

Sam Ward, Chief Commercial Officer, Global Sales, IQSIGHT, said:

“The introduction of SmartSuite enables organizations to seamlessly surface real-time insights within their environments to speed decision-making in critical situations. Together with Milestone, we continue to deepen the integration of our solutions to expand visual intelligence capabilities and further enhance the benefits for our shared customers.

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