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SMARTPHONE MANUFACTURER VSUN SETS UP REGIONAL HEADQUARTERS IN DUBAI

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Updated : February 24, 2015 12:45  pm,
By Editor

A distributor meet in Dubai in April will mark the start of VSUN’s push in the ME&A region

Vsun, a company that has been engaged in designing, producing and selling mobile phones for over a decade, is set to storm the smartphone market with a full range of ‘cool’ & ‘advanced’ products targeting mainly the youth and upwardly mobile consumers in the Middle East, Africa, Turkey and CIS countries.
“The mid-high to low segments of smartphones are still wide open and there is room for innovative products. Vsun is targeting these segments with a range of products offering unique new features and advanced specifications that will appeal particularly to the burgeoning youth population in the region.  The aspirational value is clearly evident in the designs that are neat and simple, yet chic and elegant.  With the powerful Octa Core Processors and the cool ‘gesture control’ features, we are well on our way to wooing the youth of today to become Brand Ambassadors of our products,” says Swithin D’Silva, Regional Sales Director, Vsun.
“Gitex 2015 presents an ideal platform for Vsun to showcase its range of great smartphones at affordable prices. We have already tied up with a number of distributors across the region and negotiations are on to finalise deals with more distributors,” added D’Silva.
As part of the launch programme, Vsun is bringing distribution partners from across the region for a major meet in Dubai in April. The distribution partners and retailers attending the event are from Saudi Arabia, Bahrain, Qatar, Kuwait, Oman, Egypt, Iran, Kenya, South Africa and several other countries.
In the UAE, Vsun has already tied up with premium electronics retail outlets and hypermarkets, and a major drive is underway to make VSUN products directly available through the retail channels as the brand of choice, since the UAE is the window market for the Middle East & Africa.
As part of the aggressive marketing push, Vsun has opened a large regional head office in Business Bay, Dubai, and a North Africa hub office in Cairo. The company, which has its main head office in Shenzhen, China, boasts a software design house, R&D facilities and multiple manufacturing facilities.
To start with, Vsun is entering the MENA market with 6 powerful and cool smartphones, 3 tablets and a full range of branded leather mobile accessories.
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MERED Sponsors Aspiring Architects in Pininfarina Academy’s Inaugural Summer School

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MERED

MERED is supporting the inaugural Pininfarina Academy, an educational initiative by Pininfarina, a global icon of Italian design. The academy is dedicated to fostering excellence in architectural design among emerging industry professionals, providing them with the opportunity to learn from world-renowned experts and explore cutting-edge design concepts at the company’s headquarters in Turin, Italy. As part of this initiative, MERED will sponsor four students to attend the Pininfarina Architecture Summer School.

The exclusive 3 X 3 X 3 Summer School launches this July with a course integrating advanced design techniques and Design for Manufacture and Assembly (DfMA) in contemporary architecture. The program is tailored to equip young architects with the skills and expertise to redefine modern architecture and urban development. Participants will engage in hands-on workshops, keynote lectures by industry leaders, and practical applications of state-of-the-art technology, including AI-driven design, parametric modelling, and immersive VR/AR tools.

By sponsoring four students, MERED reinforces its mission to redefine premium developments through visionary design and strategic partnerships by nurturing next-generation talent. With a portfolio that includes the ultra-luxury 290-meter ICONIC Residences in Dubai Design by Pininfarina, an upcoming waterfront project in Abu Dhabi and having entered the Saudi Arabian market, MERED is shaping the future of high-end real estate. The developer is dedicated to having an expert team that can push the boundaries of design excellence in the global real estate landscape.

The Pininfarina Architecture Summer School will be held from July 14 to 25, 2025, and instruction will be conducted in English. Applications are open to a select 12 aspiring architects, offering them a unique learning experience, the chance to connect with like-minded peers, and the opportunity to collaborate with industry leaders.

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Corinthia and Kuwaiti Action Real Estate Company acquire prime location properties in Beverly Hills

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Corinthia Hotel

Corinthia Group, trading as IHI plc, announces that its recently formed partnership with Action Real Estate Company of Kuwait has acquired two boutique hotel properties totalling 100 keys in a prime location in Beverly Hills, California.

The acquisition of the neighbouring Maison and Mosaic Hotels by the Action Corinthia joint venture, in which IHI plc owns a minority stake, is part of a broader strategy for the Beverly Hills market.

Simon Naudi, Corinthia Group CEO, said: “This is an important step forward for Corinthia. Beverly Hills is one of the world’s foremost hospitality destinations and we are determined to add value and create luxury products and services to the benefit of the local community and our Corinthia brand’s global positioning.”

Action Real Estate Company Chairman Sheikh Mubarak A. M. Al Sabah said: “We are thrilled to announce our entry into the prestigious Beverly Hills market, marking a significant milestone in our strategic partnership with Corinthia. As a company with a strong track record in global real estate and hospitality investments, this transaction represents an exciting new chapter for us. With decades of experience in markets around the world, including Europe, the Middle East, and Asia Pacific, we are now expanding into the United States, which remains a key market for future growth and innovation.”

The hotels will be operated in the immediate term by a specialist Los Angeles operator Palisociety under current branding arrangements, under the supervision of Corinthia’s development arm Corinthia Real Estate Ventures (C-REV) and its Managing Partners Marcus Pisani and Alex Chazkel. C-REV will also handle asset management and explore opportunities for future value creation.

Corinthia Group operates globally and includes investment, development and operating arms, principally focused on high end real estate projects and operations.

The Group announced last December that it had entered into a partnership with Kuwaiti-based conglomerate Action Real Estate Company to explore investment opportunities for luxury hotels and real estate at prime locations in the Americas and beyond.

More recently, Corinthia marked its entrance into North America as a hotel operator with the opening of The Surrey, A Corinthia Hotel in New York, which has been transformed into a signature property – featuring 100 guestrooms and suites and 14 private residences – bringing a new design and luxury experience to one of the most coveted addresses on the Upper East Side of Manhattan.

In other developments, the Group also recently completed the redevelopment of Brussels’ historic Grand Hotel Astoria following an extensive €150 million rebuild and restoration of the landmark property, and, last week, announced plans to operate a landmark 102-storey hotel and residential project under development in the heart of Dubai.

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CFI Celebrated Women’s Month with Exclusive Suhoor Event

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CFI Financial Group was honored to host last week a special Suhoor event in Dubai to celebrate Women’s Month and honor the incredible achievements of women in business and entrepreneurship. The exclusive event, which took place on March 13th, brought together a distinguished group of successful businesswomen, entrepreneurs, and media professionals for an inspiring evening designed to empower and connect women in the professional world.

The event featured a keynote by Carol Glynn, a renowned finance coach and chartered accountant, known for inspiring attendees to pursue sustainable careers and entrepreneurial efforts confidently. Glynn shared essential insights on empowering women to manage financial futures and advancing careers.

In addition to the keynote address, attendees were treated to a unique experience, as an illustrator designed personalized Ramadan keepsakes for each guest, adding a thoughtful and personal touch to the evening while celebrating the spirit of generosity during the holy month of Ramadan.

CFI remains committed to empowering women year-round by providing opportunities to grow, learn, and connect within their professional fields. This ongoing support helps women build sustainable careers and establish valuable networks, highlighting CFI’s dedication to fostering women’s advancement in business.

“We were thrilled to host this Suhoor event for Women’s Month and are proud to have fostered a space for learning and empowerment,” said Zarrin Baig, CFI’s Group Head of HR. “CFI is committed to financial literacy as a crucial tool for empowering women. We are grateful to our distinguished attendees for enriching our mission with their valuable insights, furthering our commitment to support women in their personal and professional growth, and building a more equitable future.”

The event was a resounding success, providing an evening of meaningful conversations, networking, and empowerment, reflecting CFI’s commitment to fostering an inclusive and supportive community for women.

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