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XOLO ENTERS MIDDLE EAST REGION WITH RANGE OF PREMIUM SMART DEVICES

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Updated : September 22, 2014 03:45  pm,Dubai
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img20Jumbo appointed exclusive distributor for the region ahead of GITEX Shopper 2014

XOLO, a premium smart devices brand from India, has announced its foray in to the Middle East with its range of premium smart devices, engineered for tech-savvy, style-conscious and performance-hungry consumers. The company has appointed Jumbo Electronics as its exclusive distributor in the region. Jumbo will manage distribution across all channels in the UAE, Oman, Bahrain, Kuwait, Qatar and Iraq markets.
XOLO has been at the forefront of mobile technology innovation since its inception, and has joined hands with various industry leaders such as Intel, NVIDIA, AMD and Qualcomm amongst others, in order to provide differentiated technology to today’s highly discerning consumers.
A superior product experience at competitive pricing has been at the core of XOLO’s strong foothold in India and, with this launch, it plans to bring an innovative product line-up to consumers in the Middle East too. XOLO will offer a wide variety of smart devices that range from smartphones offering a console-like gaming experience to those with extraordinary photography and multimedia capabilities, taking the smartphone experience to ‘The Next Level’ as is the brand’s promise.
“Our expansion in to the Middle East region reinforces the trust and confidence that consumers in India have placed in our brand in a short time period,” said Vishal Sehgal, Co-founder & Director of LAVA International Ltd., XOLO’s parent company. “Our growth in India is attributed to the relentless effort of creating superior experiences for consumers who seek more from their devices, and we believe that we will be able to replicate the growth in this region as well. We have embarked on an ambitious journey of becoming the first global consumer brand from India. With this objective, we are investing heavily in product development and marketing, and are aiming to become a USD 1bn company by the end of FY14-15.
“In Jumbo we have the assurance of a partner who will help us realise our growth plans and support us with an excellent infrastructure to expand our regional footprint,” he added.
Ajay Pathak, Head – Mobility and Solutions Division, Jumbo Electronics, said: “We are delighted to have the opportunity to introduce an innovative and dynamic brand like XOLO to the region. We will be showcasing XOLO’s amazing line-up of products at GITEX Shopper this year.”
From the slew of devices being introduced by XOLO ahead of GITEX, Play 8X-1100 is the star of the line-up. Play 8X-1100 is a true entertainer for complete mobile entertainment and console-like gaming experience.
XOLO Play 8X-1100, a 1.7 GHz Octa-Core device, is powered by 700 MHz Mali 450 GPU, 2 GB RAM and a Gyroscope for 6-axis motion sensing HD gaming experience. XOLO Play 8X-1100 runs on Andorid 4.4 KitKat OS and sports a 5-inch HD IPS display, protected with CORNING Gorilla Glass 3.
Adding to gamers’ delight, Play 8X-1100 allows access to XOLO’s exclusive gaming zone – XOLO Play Zone powered by Gameloft, where users can choose, download and play from a huge collection of HD games. Apart from free games, users have access to HD (paid) games as well. All these paid games are available at discounted rates compared to Google Play, exclusively on XOLO Play Zone.
Crafted for photography and entertainment enthusiasts 
XOLO Play 8X-1100 comes with extraordinary mobile photography capabilities. The device features a 13 MP rear camera with high sensitivity Sony Exmor RS™ Sensor and faster auto focus with closed loop function. The 5 MP front-facing camera, with 88 degree wide-angle lens and BSI Sensor, lets users capture great selfies that ensure no one is missed out in the spectacular selfie frame. Now indulge in more selfies, and get more friends in the frame for that perfect group shot. Play 8X-1100 offers 1080p Full HD recording (rear) and playback and sports dual speakers with DTS Surround sound for a rich multimedia experience.
New ways of sharing
XOLO Play 8X-1100 is packed with the latest file sharing technology, Hotknot, which can transmit data wirelessly by placing two devices near each other, with speed five times faster than normal Bluetooth. To transfer data, users need to bring two devices closer (both should support Hotknot), and simply touch screens.
The device sports 16 GB internal memory which is expandable up to 32 GB. The phone is packed with 2100 mAh Li-ion battery and OTG support allowing users to connect a USB pen drive for more memory, or to charge another phone, as well as exchange files.
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Free Mineral Water for All: UAE Startup to Launch Groundbreaking Public Hydration Initiative

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Ourwatr

Staying hydrated just got easier, and greener, thanks to Ourwatr, that’s launching a nationwide free mineral water programme starting June 2025. It’s a first in the region: clean, refreshing mineral water made freely available across the country, delivered through a unique model that blends sustainability, community care, and social impact.

From metro stations and shopping malls to parks and government offices, thousands of chilled bottles of mineral water, sourced locally from Dibba, Fujairah, will soon be within everyone’s reach, every day. Ourwatr’s mission is simple: hydration is a right, not a privilege.

“At Ourwatr, we believe that drinking water should be accessible to all,” says Abhinav Murali, Co-founder.

“That’s why we’re giving away premium mineral water for free, and every bottle supports communities in need. It’s hydration with heart, proudly made right here in the UAE.”

Stamp of UAE quality

All Ourwatr bottles carry the prestigious EQM (Emirates Quality Mark) certification, guaranteeing they meet strict UAE national and international quality standards. When you grab a bottle, you’re assured of top-quality water, safe, pure, refreshing and approved by the country’s standardisation authority.

Mission in a bottle

With temperatures rising across the UAE, especially during summer, access to clean drinking water is more important than ever, for workers, families, children, and the elderly alike.

“In our desert climate, hydration isn’t just healthy; it’s life-saving,” adds co-founder Bharath Mohan.
“Each bottle we provide is a small act of kindness toward our community.”

Ourwatr is more than just a startup, it’s a mission in a bottle. Launched by three young, UAE-based entrepreneurs, the idea was sparked by a simple but powerful observation: access to free, convenient hydration isn’t always a given.

Wanting to change that, the trio built a business with heart at its core. The team is also in talks with various UAE charitable organisations and government agencies to expand its reach and impact. For every bottle distributed, a portion will be donated to local charities, turning everyday hydration into a meaningful act of giving.

A Model Built on Purpose and Sustainability
Ourwatr isn’t just about water, it’s about doing good. Instead of selling to consumers, the company partners with brands and organisations who cover the production and distribution costs. In return, sponsors co-brand the bottles, using them as a platform to share positive messages and shared values, while making a real difference.

“Sustainability isn’t just about less waste,  it’s about creating lasting, meaningful change,” explains Sharat Nair, Co-founder.

The bottles are crafted from recyclable materials, aligning with the UAE’s zero-waste goals and green agenda.

Backing UAE Vision 2030
Ourwatr’s initiative supports the UAE’s Vision 2030 goals around health, sustainability, and quality of life. The startup is already collaborating with local authorities to expand water access and reach as many people as possible.

More than just water, Ourwatr is delivering hope, equality, and care, one bottle at a time.

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Ardee Developments Announces Sales Launch for Fairmont Residences Al Marjan Island

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Ardee Al Marjan

Ardee Developments has announced the launch of sales for Fairmont Residences Al Marjan Island, its highly anticipated branded residential offering in partnership with Fairmont Hotels & Resorts.

Official sales will commence on 1 June 2025 with expression of interest starting 15 May 2025, marking a major milestone in the evolution of Ardee Al Marjan Island, the company’s flagship, multi-billion-dirham development set to redefine coastal living in Ras Al Khaimah.

Fairmont Residences Al Marjan Island will comprise 523 upscale residences — including apartments, townhouses, and sea villas — ranging from one to six bedrooms and spanning 86 m² to over 300 m². Every home is thoughtfully designed to embody refined beachfront living, with uninterrupted sea views and elegant interiors that reflect timeless sophistication.

Bringing together the prestige of the Fairmont brand with the ease of resort-style living, residents will enjoy exclusive access to a private beach, the Fairmont Fit Fitness Centre and Studio, family & kids pool, adults sky pool & terrace & bar, dedicated boardroom and private dining room, resident’s owners lounge as well as wellness facilities including treatment rooms, screening room, games room, kids club and seamless connectivity to the adjacent Fairmont resort.

Further enriching the offering is a tailored suite of à la carte services. From in-home catering and private chef experiences to childcare, dog walking, housekeeping, personal concierge support, and a home maintenance program while residents are away, every element is designed to simplify and enhance everyday living. In addition, residents will enjoy exclusive access to the Accor Owner Benefits Program. This includes Diamond status in the Accor Live Limitless (ALL) programme, the ability to gift Gold status to family and friends, and VIP privileges at over 5,700 hotels and resorts around the world.

With prices starting from AED 2.49 Million, Fairmont Residences Al Marjan Island offers an exclusive opportunity for discerning buyers seeking long-term value, effortless luxury, and a lifestyle defined by exceptional quality in one of the region’s most iconic coastal destinations.

Beyond the residences, guests were given an exclusive look at the next phase of the Ardee Al Marjan Island masterplan. The development is progressing into a fully integrated coastal destination that blends residences, hospitality, leisure, retail, and entertainment on an unprecedented scale.

Key components of the masterplan include branded and serviced residences, private villas, townhouses, a flagship luxury hotel, and a vibrant retail and F&B promenade. The destination will also feature a variety of curated lifestyle offerings — from wellness hubs and gaming lounges to family entertainment zones and waterfront experiences — all designed to create a future-ready, immersive community.

Prioritizing walkability, nature access, and sea connectivity, the project will boast expansive green spaces, direct beach access, and panoramic views, setting a new standard for contemporary island living in Ras Al Khaimah.

Vishal Mehta, CEO of Ardee Developments, added: “As we prepare to open sales of Fairmont Residences Al Marjan Island this June, we are proud to invite buyers into a community that reflects excellence at every level. In partnership with Al Marjan Island, Fairmont Hotels, and Christie’s International Real Estate, we are shaping a new era of luxury coastal living in Ras Al Khaimah — one defined by world-class design, hospitality, and lifestyle, brought together in a truly integrated destination.”

To support global sales efforts, Ardee Developments has appointed Christie’s International Real Estate Ras Al Khaimah as the exclusive master agency. Christie’s will lead GCC and international outreach and client servicing, ensuring a seamless buyer journey.

“This is a vibrant and integrated coastal lifestyle community that combines natural beauty, unparalleled hospitality and leisure not seen in the area before,” said Jackie Johns and Dinesh Chhatwani, Managing Partners at Christie’s International Real Estate Ras Al Khaimah. “Ras Al Khaimah’s momentum as a global hospitality and investment hub, and its rapidly growing real estate market, makes it the ideal launchpad for Ardee Developments to execute its grand vision.”

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MERED Unveils Strategic Vision for Saudi Arabia at Saudi Giga Projects 2025

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MERED

MERED outlined its long-term investment plans and strategic vision for Saudi Arabia at Saudi Giga Projects 2025 in Riyadh. The event, a key platform aligned with Vision 2030, brought together government bodies, giga project leaders, and private sector executives to discuss development, contracting, and talent-building opportunities within the Kingdom’s fast-growing construction and real estate sectors. As part of MERED’s participation, CEO Michael Belton joined a fireside chat where he shared insights into the company’s market entry approach and growth plans for the Saudi market.

“The Kingdom’s rapid urban and infrastructure growth is reshaping residential demand and creating new opportunities for long-term development,” said Michael Belton, CEO of MERED. “Vision 2030 and ongoing economic diversification are driving strong demand across residential, retail, commercial, and hospitality sectors, supported by investor-friendly reforms. In major cities like Riyadh and Jeddah, we’re seeing increased interest in premium and luxury living, as well as growing demand for Class A office spaces that reflect the ambitions of a modern business environment. MERED is well-positioned to meet these changing market needs through high-quality, innovative developments that offer lasting value.”

Yazan Al-Khalidi, Chief Commercial Director at MERED, joined a panel alongside leading developers, consultants, and contractors to discuss workforce capabilities and the skills required to deliver Saudi Arabia’s giga projects efficiently and at scale. The Kingdom’s real estate sector is projected to contribute 10% to GDP by 2030, while non-oil economic activity now accounts for over 50% of national GDP. Knight Frank’s Saudi Report 2025 reveals that 93% of high-income Saudi nationals are actively seeking to buy property, reinforcing the country’s ambition to build a competitive luxury real estate market.

Alongside its growth plans in Saudi Arabia, MERED is supporting the development of future architectural talent in line with the region’s broader goal of equipping young people with in-demand skills. As part of this effort, the company is sponsoring a select group of students to attend the Pininfarina Architecture Summer School in Turin this July, through its partnership with the prestigious Pininfarina Academy, founded by the renowned Italian design house. The program offers hands-on training and exposure to international design practices, giving participants valuable experience they can apply to architectural projects across the region.

MERED’s participation underscores its broader commitment to supporting the Kingdom’s real estate ambitions through innovation, sustainability, and knowledge transfer. With a pipeline of projects already launched in Dubai and Abu Dhabi, including the 290-meter ICONIC Residences designed by Pininfarina, the brand is well-positioned to introduce high-end, future-ready developments to the Saudi market.

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