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SECOND MEA MICROSOFT DYNAMICS SUMMIT HIGHLIGHTS NEW TRENDS

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Updated : April 20, 2015 03:14  am,
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The summit introduced latest trends in Microsoft Dynamics to fuel greater speed and precision in organizational and business decision-making.

The second Microsoft Dynamics Summit in Dubai has concluded with Microsoft and customers providing insights on how Dynamics tools that will enable organizations and its people to more effectively make sense of data, and make insights actionable at greater speed and accuracy. The summit took place at Jumeirah Beach Hotel and attracted hundreds of business leaders, investors, channel partners and end users from UAE and the Middle East to learn about the latest Dynamics programs, strategies, and cutting-edge technologies that can enable businesses to perform better.
The Microsoft Dynamics product line is designed to support business management and help companies make important business decisions with confidence. This includes products that encompass customer relationship management (CRM) and enterprise resource planning (ERP). The Microsoft Dynamics portfolio includes: Microsoft Dynamics CRM Online, Microsoft Dynamics GP, Microsoft Dynamics AX and Microsoft Dynamics NAV.
Speaking at the Dynamics Summit, Karim Talhouk, Microsoft Business Solutions Lead Microsoft. Gulf said “The Dynamics Summit is a key opportunity for us to show companies in the Middle East and Africa region how our technology enables them to turn data into insights and to achieve true transformation in this exciting new era. Our efforts do not stop at inventing business tools and solutions but we go an extra mile to provide the necessary expertise geared towards delivering digital work experiences, transforming how people work and reinventing business productivity. We want all businesses to appreciate and take full advantage of Microsoft Dynamics to do more and achieve more by effectively engaging with and amazing their customers.”
Speakers at the summit included experts on Microsoft Dynamics who gave useful tips on effective implementation and how to select products best suited to the needs of the business.
Alya Harbi, Deputy Director Health Information Systems at the UAE Ministry of Health talked about the customer experience at the Ministry after the successful implementation of Microsoft Dynamics earlier this year. “Our strategic partnership with Microsoft in implementing Dynamics AX2012 at the UAE Ministry of Health is yielding positive results by way of enhanced coordination of services and collaboration among staff to help improve the quality of health services.  We have been able to streamline business process transformation and automation in areas of handling large data in hospitals for drug  and inventory management as well as piloting for billing system and biomedical management system  which all assisting us in boosting  service delivery to patient through increased employee efficiency,” said Harbi.
Ahmed Salama, CRM lead for Middle East & Africa gave a lecture on how to deliver an amazing customer experience by implementing Dynamics CRM online, while Karim Ramadan, Microsoft Business Solutions Lead for Middle East and Africa talked about how to run a dynamic business.
The summit also included presentations on Microsoft Dynamics for organizations from Public Sector, Real Estate, Financial         Services, Manufacturing and distribution. Also Microsoft Gold Partners showcased solutions for Real Estate, Banking, Hospitality, Business Intelligence, ERP for Small/Mid-size organizations. Organizations such as the UAE Ministry of Health shared best practices around their use of Dynamics.
The CRM Spring ’15 release for Microsoft Dynamics CRM, expected by the end of the second quarter of 2015, will deliver significant performance enhancements, deepen interoperability with Office 365, and with new knowledge management enhancements, improve efficiency and collaboration between workers and businesses. The release also introduces Microsoft Social Engagement, the latest update to Microsoft’s social monitoring tool designed to enable people to monitor and engage in the context of their Dynamics CRM and/or Office application. The intelligence gained from this new solution will enable businesses to be better informed about what customers are saying across all social channels.
Microsoft has also recently delivered PowerBI Connectors for Microsoft Dynamics CRM and Microsoft Dynamics Marketing for out of the box integration. Sales, service and marketing professionals can analyze data with interactive dashboards and reports in Power BI, resulting in faster insights and decision-making for sales personnel.
Dynamics CRM tablet app can now be securely managed through Good Technology. Organizations will be able to enforce central policy management such as device wipe and password management as well as enable employees to access the rich capabilities of the Dynamics CRM tablet app while enforcing corporate policies for customer data.  Microsoft has also acquired IP from Fusion Software that is built on the Microsoft Dynamics CRM platform and adds “voice of the customer” capabilities to its CRM offerings. With new rule-based, multi-channel enterprise feedback management capabilities, companies will be able to include customer feedback into service, sales and marketing engagements including:
The Microsoft Dynamics Summit this year had three platinum sponsors that included Link Development – Linkdotnet LLC, Synergy Software Systems and Godrej Infotech Ltd.
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Ardee Developments Announces Sales Launch for Fairmont Residences Al Marjan Island

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Ardee Al Marjan

Ardee Developments has announced the launch of sales for Fairmont Residences Al Marjan Island, its highly anticipated branded residential offering in partnership with Fairmont Hotels & Resorts.

Official sales will commence on 1 June 2025 with expression of interest starting 15 May 2025, marking a major milestone in the evolution of Ardee Al Marjan Island, the company’s flagship, multi-billion-dirham development set to redefine coastal living in Ras Al Khaimah.

Fairmont Residences Al Marjan Island will comprise 523 upscale residences — including apartments, townhouses, and sea villas — ranging from one to six bedrooms and spanning 86 m² to over 300 m². Every home is thoughtfully designed to embody refined beachfront living, with uninterrupted sea views and elegant interiors that reflect timeless sophistication.

Bringing together the prestige of the Fairmont brand with the ease of resort-style living, residents will enjoy exclusive access to a private beach, the Fairmont Fit Fitness Centre and Studio, family & kids pool, adults sky pool & terrace & bar, dedicated boardroom and private dining room, resident’s owners lounge as well as wellness facilities including treatment rooms, screening room, games room, kids club and seamless connectivity to the adjacent Fairmont resort.

Further enriching the offering is a tailored suite of à la carte services. From in-home catering and private chef experiences to childcare, dog walking, housekeeping, personal concierge support, and a home maintenance program while residents are away, every element is designed to simplify and enhance everyday living. In addition, residents will enjoy exclusive access to the Accor Owner Benefits Program. This includes Diamond status in the Accor Live Limitless (ALL) programme, the ability to gift Gold status to family and friends, and VIP privileges at over 5,700 hotels and resorts around the world.

With prices starting from AED 2.49 Million, Fairmont Residences Al Marjan Island offers an exclusive opportunity for discerning buyers seeking long-term value, effortless luxury, and a lifestyle defined by exceptional quality in one of the region’s most iconic coastal destinations.

Beyond the residences, guests were given an exclusive look at the next phase of the Ardee Al Marjan Island masterplan. The development is progressing into a fully integrated coastal destination that blends residences, hospitality, leisure, retail, and entertainment on an unprecedented scale.

Key components of the masterplan include branded and serviced residences, private villas, townhouses, a flagship luxury hotel, and a vibrant retail and F&B promenade. The destination will also feature a variety of curated lifestyle offerings — from wellness hubs and gaming lounges to family entertainment zones and waterfront experiences — all designed to create a future-ready, immersive community.

Prioritizing walkability, nature access, and sea connectivity, the project will boast expansive green spaces, direct beach access, and panoramic views, setting a new standard for contemporary island living in Ras Al Khaimah.

Vishal Mehta, CEO of Ardee Developments, added: “As we prepare to open sales of Fairmont Residences Al Marjan Island this June, we are proud to invite buyers into a community that reflects excellence at every level. In partnership with Al Marjan Island, Fairmont Hotels, and Christie’s International Real Estate, we are shaping a new era of luxury coastal living in Ras Al Khaimah — one defined by world-class design, hospitality, and lifestyle, brought together in a truly integrated destination.”

To support global sales efforts, Ardee Developments has appointed Christie’s International Real Estate Ras Al Khaimah as the exclusive master agency. Christie’s will lead GCC and international outreach and client servicing, ensuring a seamless buyer journey.

“This is a vibrant and integrated coastal lifestyle community that combines natural beauty, unparalleled hospitality and leisure not seen in the area before,” said Jackie Johns and Dinesh Chhatwani, Managing Partners at Christie’s International Real Estate Ras Al Khaimah. “Ras Al Khaimah’s momentum as a global hospitality and investment hub, and its rapidly growing real estate market, makes it the ideal launchpad for Ardee Developments to execute its grand vision.”

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MERED Unveils Strategic Vision for Saudi Arabia at Saudi Giga Projects 2025

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MERED

MERED outlined its long-term investment plans and strategic vision for Saudi Arabia at Saudi Giga Projects 2025 in Riyadh. The event, a key platform aligned with Vision 2030, brought together government bodies, giga project leaders, and private sector executives to discuss development, contracting, and talent-building opportunities within the Kingdom’s fast-growing construction and real estate sectors. As part of MERED’s participation, CEO Michael Belton joined a fireside chat where he shared insights into the company’s market entry approach and growth plans for the Saudi market.

“The Kingdom’s rapid urban and infrastructure growth is reshaping residential demand and creating new opportunities for long-term development,” said Michael Belton, CEO of MERED. “Vision 2030 and ongoing economic diversification are driving strong demand across residential, retail, commercial, and hospitality sectors, supported by investor-friendly reforms. In major cities like Riyadh and Jeddah, we’re seeing increased interest in premium and luxury living, as well as growing demand for Class A office spaces that reflect the ambitions of a modern business environment. MERED is well-positioned to meet these changing market needs through high-quality, innovative developments that offer lasting value.”

Yazan Al-Khalidi, Chief Commercial Director at MERED, joined a panel alongside leading developers, consultants, and contractors to discuss workforce capabilities and the skills required to deliver Saudi Arabia’s giga projects efficiently and at scale. The Kingdom’s real estate sector is projected to contribute 10% to GDP by 2030, while non-oil economic activity now accounts for over 50% of national GDP. Knight Frank’s Saudi Report 2025 reveals that 93% of high-income Saudi nationals are actively seeking to buy property, reinforcing the country’s ambition to build a competitive luxury real estate market.

Alongside its growth plans in Saudi Arabia, MERED is supporting the development of future architectural talent in line with the region’s broader goal of equipping young people with in-demand skills. As part of this effort, the company is sponsoring a select group of students to attend the Pininfarina Architecture Summer School in Turin this July, through its partnership with the prestigious Pininfarina Academy, founded by the renowned Italian design house. The program offers hands-on training and exposure to international design practices, giving participants valuable experience they can apply to architectural projects across the region.

MERED’s participation underscores its broader commitment to supporting the Kingdom’s real estate ambitions through innovation, sustainability, and knowledge transfer. With a pipeline of projects already launched in Dubai and Abu Dhabi, including the 290-meter ICONIC Residences designed by Pininfarina, the brand is well-positioned to introduce high-end, future-ready developments to the Saudi market.

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HODL 2025 Opens in Dubai, Advancing the Emirates’ Position as a Global Financial Innovation Hub

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HODL 2025

HODL 2025, organised by Trescon officially opened recently at Madinat Jumeirah, Dubai, marking a pivotal moment in the evolution of blockchain and decentralized finance (DeFi).

The prestigious two-day event follows the Dubai FinTech Summit that commenced on 12th May. During the Summit’s opening ceremony, His Excellency Essa Kazim, Governor of Dubai International Financial Centre (DIFC), announced the launch of the inaugural Dubai Future Finance Week, scheduled for 2026. This flagship initiative will bring together major financial events—including Dubai FinTech Summit, Future Sustainability Forum, Private Capital Forum, Seamless Middle East, HODL Summit, and Dubai Future District Fund AGM—under a unified theme: “Pioneering tomorrow’s financial landscape: Innovation, sustainability, and global connectivity.”

“Being part of the upcoming Dubai Future Finance Week reflects our commitment to fostering innovation and collaboration in the Web3 space,” said Mohammed Saleem, Founder & Chairman, Trescon. “We are proud to contribute to Dubai’s vision of becoming a global financial powerhouse.”


Crypto Rulebook: Toward Global Standards

A day 1 highlight was the expert panel “Crypto rulebook: Global best practices and regulatory measures”, moderated by Saqr Ereiqat, Secretary General, Dubai Digital Asset Association. Speakers included:

  • Dyma Budorin, CEO, Hacken
  • Samir Safar-Aly, MENA FinTech Association
  • Erwin Voloder, European Blockchain Association
  • Belal Jassoma, DMCC

“We want to have the best ecosystem for entrepreneurs to run their business.” — Dyma Budorin
 “Regulations need to catch up and work together.” — Samir Safar-Aly

The discussion emphasized the need for global regulatory coherence and innovation-friendly compliance frameworks.

Insuring Web3: A $6 Trillion Opportunity

Another standout session, “Insuring the Future of Crypto: Bridging Risk & Innovation in the Digital Asset Economy”, spotlighted the crucial role of insurance in de-risking digital finance.

“Insurance has been a bedrock component of sustainability; it is a $6 trillion market.” — Joseph Ziolkowski

The panel explored how risk-aligned insurance solutions are key to unlocking institutional trust and long-term ecosystem resilience.

During his session, Cristian Ulloa, Co-Founder & CEO of Liquid Loans, Platinum sponsor of HODL 2025, shared valuable strategies for building wealth in crypto while steering clear of common pitfalls that lead to crypto regret.

Global Leaders on the HODL Stage

Day 1 also featured other prominent speakers sharing insights across DeFi, tokenisation, compliance, and blockchain banking including:

  • Corbin Fraser, CEO, Bitcoin.com
  • Nils Andersen-Röed, Global Head of FIU, Binance
  • Gracy Chen, CEO, Bitget
  • Rifad Mahasneh, CEO MENA, OKX
  • Robert Crossley, Global Head, Franklin Templeton
  • Joseph Ziolkowski, CEO, Relm Insurance
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