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BENQ LAUNCHES NEW EYE-CARE MONITORS

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Updated : March 27, 2014 0:0  ,
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New range of monitors feature low blue light and flicker-free technology to safeguard optical health of users

BenQ has introduced its new generation series of Eyegonomic flicker-free monitors in the UAE, helping to reduce eyestrain through the use of flicker-free and low blue light technology.

The new range of Eye-Care monitors come with different viewing modes with adjusted levels that create an ideal viewing experience for users. Created to reduce harmful blue light emission, these low blue LED light modes are designed to stimulate a comfortable reading experience.

Various light sources like sunlight and fluorescent lamps are harmful to eyes causing macular degeneration or sleep disorders, noted Manish Bakshi, BenQ Managing Director for Middle East and Africa. With BenQ’s matte-finished screen, the monitors are designed to avoid straining of the eyes by reducing unnecessary reflection on the screen.

The ultra slim monitors also adopt a unique de-flickering backlight circuit controller that adjusts brightness levels, effectively relieving eye fatigue and headaches. In addition, with BenQ’s mobile-to-big-screen mobile high definition link (MHL) connectivity feature, users can connect their smartphones to the monitors to flawlessly stream a wide range of mobile content from documents, photos to Full HD videos.

The range of Eye-Care monitors includes EW2440L, GW2460HM and VL2040AZ for home and entertainment experience. The monitors feature different low blue LED light modes namely Multimedia Mode, Web Surfing Mode, Office Mode, Reading Mode and Anti-glare Display. The Reading Mode and Anti-glare Display are crafted for seamless experience of reading actual books by adjusting the monitor’s colour temperature and brightness levels, as well as balancing its contrast ratio and sharpness.

“No other company in the world has monitors like the Eye-Care solution range and people should be happy with this technology in that their eye fatigue will be minimised,” said Manish.

In line with the launch, BenQ also highlighted the new XL Series gaming monitor. The XL270Z also incorporates the new Low Blue Light feature – offering gamers the flexibility of various adjustable low blue light levels, which can better protect eyes from eyestrain, eye damage, headaches and sleeping disorders. In addition, the monitor also features flicker-free technology at all brightness levels, effectively reducing eye fatigue and elevates gaming performance with a high level of visual comfort for even the most hard-core gamers using their monitors over long periods of time.

Gaming is an especially crucial, if unique, segment one for BenQ in the region, according to Manish.

“For gaming, there’s no gaming market per-se,” said Manish adding, “You need to develop the gaming market for monitors by basically creating the awareness and significant marketing investment to penetrate the market.”

A few years back, Manish explains, much of BenQ’s current gaming customer base was using competitors’ conventional models without the specialized functionalities of gaming monitors. After an awareness campaign, many have started changing. Today, Golden Hall, Last Resort, Giga Planet and other popular gaming cafes in the UAE are all using BenQ monitors. “This is a very unique segment in which we have been very successful and we hope to capitalize on this momentum,” Manish said.

The channel strategy for BenQ is facing continued realignment due to emerging segments. For example the CAD/CAM and colour management call for totally different channel partners because they usually target specific and niche industries such as design, automobile industry and real estate, explained Manish. That said, the traditional channel still exists with continued promotional activities and rebates from BenQ.

For BenQ, providing a distinctive value proposition is key to survive in a cut-throat market. BenQ, Manish explains, is in the enviable position of covering a whole range of segments and preferences few other competitors can. From white colour to border-less, CAD/CAM to gaming monitors, the company has almost all angles covered.  “We are very unique in the way we are conducting our vertical business versus the competition,” said Manish. “This is because R&D in our company is very focused on distinguishing our technology. For example we were among the first to develop a gaming monitor, a custom-build CAD/CAM monitor and one of the few companies to come up with a colour management monitor,” Manish added.

This launch ties to the short to medium term goal for BenQ in the region. In the next one year, BenQ expects to launch more gaming monitors for which the company is developing the appropriate technologies ready for launch in Q3 and Q4. “On the Professional Series, we will be launching bigger sizes adding 32inches to the 27” range we already have,” Manish said.  In terms of resolutions, BenQ will add to the FullHD available having recently launched WQHD (Wide Quad High Definition) before moving to Ultra High Definition (UHD). Some of the monitors now integrate MHL (Mobile High-Definition Link), allowing to connect with mobile devices, Manish added.

 

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Deep Dive Dubai Launches Sunken City Walk, a Cinematic Underwater Experience that Makes Adventure Just a Step Away

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Deep Dive Dubai

Deep Dive Dubai has unveiled its newest attraction for experience seekers with the launch of Sunken City Walk. The guided underwater activity invites guests to step into a cinematic cityscape filled with surreal details. From an underwater swing and motorbike to a café table that looks straight out of a movie scene, this is Dubai’s latest must-try attraction.

Deep Dive Dubai

The hour-long journey begins with a full briefing and safety overview, followed by guests changing into wetsuits and equipment provided on-site. They then join trained instructors for a 20-minute guided underwater walk through the Sunken City—an accessible, certification-free experience that requires no swimming skills, making it ideal for guests aged 10 and above. Currently offered at an introductory price of AED 600, with an optional 30-second keepsake video for AED 200, the experience is currently available in four daily slots at 11 AM, 12 PM, 2pm, and 3pm.

Jarrod Jablonski, Director, Deep Dive Dubai, said that “With Sunken City Walk, we’re continuing to shape Dubai’s reputation as a city of unforgettable experiences. It’s a unique attraction that reflects Dubai’s spirit, where visitors can discover adventure in ways they never thought possible.”

The launch reflects a global trend that travellers are choosing experiences over possessions. Supporting this, Shamal’s Experience Economy Report stated that 75% of UAE residents are more willing to spend on experiences, with 80% allocating a dedicated monthly budget. The launch also aligns with Dubai’s commitment to strengthening its global tourism appeal. According to Dubai Department of Economy and Tourism (DET), the city welcomed 9.88 million international visitors in the first half of 2025, a six percent increase year-on-year, reinforcing its position as one of the world’s leading lifestyle and tourism hubs. Sunken City Walk at Deep Dive Dubai adds a new way for visitors to experience the city’s spirit of reinvention, where adventure is always just a step away.

While Sunken City Walk offers a first taste of underwater adventure, guests can plunge into the incredible world of diving at Deep Dive Dubai, choosing from experiences such as scuba diving, freediving, and specialised diving courses.

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Free Mineral Water for All: UAE Startup to Launch Groundbreaking Public Hydration Initiative

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Ourwatr

Staying hydrated just got easier, and greener, thanks to Ourwatr, that’s launching a nationwide free mineral water programme starting June 2025. It’s a first in the region: clean, refreshing mineral water made freely available across the country, delivered through a unique model that blends sustainability, community care, and social impact.

From metro stations and shopping malls to parks and government offices, thousands of chilled bottles of mineral water, sourced locally from Dibba, Fujairah, will soon be within everyone’s reach, every day. Ourwatr’s mission is simple: hydration is a right, not a privilege.

“At Ourwatr, we believe that drinking water should be accessible to all,” says Abhinav Murali, Co-founder.

“That’s why we’re giving away premium mineral water for free, and every bottle supports communities in need. It’s hydration with heart, proudly made right here in the UAE.”

Stamp of UAE quality

All Ourwatr bottles carry the prestigious EQM (Emirates Quality Mark) certification, guaranteeing they meet strict UAE national and international quality standards. When you grab a bottle, you’re assured of top-quality water, safe, pure, refreshing and approved by the country’s standardisation authority.

Mission in a bottle

With temperatures rising across the UAE, especially during summer, access to clean drinking water is more important than ever, for workers, families, children, and the elderly alike.

“In our desert climate, hydration isn’t just healthy; it’s life-saving,” adds co-founder Bharath Mohan.
“Each bottle we provide is a small act of kindness toward our community.”

Ourwatr is more than just a startup, it’s a mission in a bottle. Launched by three young, UAE-based entrepreneurs, the idea was sparked by a simple but powerful observation: access to free, convenient hydration isn’t always a given.

Wanting to change that, the trio built a business with heart at its core. The team is also in talks with various UAE charitable organisations and government agencies to expand its reach and impact. For every bottle distributed, a portion will be donated to local charities, turning everyday hydration into a meaningful act of giving.

A Model Built on Purpose and Sustainability
Ourwatr isn’t just about water, it’s about doing good. Instead of selling to consumers, the company partners with brands and organisations who cover the production and distribution costs. In return, sponsors co-brand the bottles, using them as a platform to share positive messages and shared values, while making a real difference.

“Sustainability isn’t just about less waste,  it’s about creating lasting, meaningful change,” explains Sharat Nair, Co-founder.

The bottles are crafted from recyclable materials, aligning with the UAE’s zero-waste goals and green agenda.

Backing UAE Vision 2030
Ourwatr’s initiative supports the UAE’s Vision 2030 goals around health, sustainability, and quality of life. The startup is already collaborating with local authorities to expand water access and reach as many people as possible.

More than just water, Ourwatr is delivering hope, equality, and care, one bottle at a time.

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Ardee Developments Announces Sales Launch for Fairmont Residences Al Marjan Island

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Ardee Al Marjan

Ardee Developments has announced the launch of sales for Fairmont Residences Al Marjan Island, its highly anticipated branded residential offering in partnership with Fairmont Hotels & Resorts.

Official sales will commence on 1 June 2025 with expression of interest starting 15 May 2025, marking a major milestone in the evolution of Ardee Al Marjan Island, the company’s flagship, multi-billion-dirham development set to redefine coastal living in Ras Al Khaimah.

Fairmont Residences Al Marjan Island will comprise 523 upscale residences — including apartments, townhouses, and sea villas — ranging from one to six bedrooms and spanning 86 m² to over 300 m². Every home is thoughtfully designed to embody refined beachfront living, with uninterrupted sea views and elegant interiors that reflect timeless sophistication.

Bringing together the prestige of the Fairmont brand with the ease of resort-style living, residents will enjoy exclusive access to a private beach, the Fairmont Fit Fitness Centre and Studio, family & kids pool, adults sky pool & terrace & bar, dedicated boardroom and private dining room, resident’s owners lounge as well as wellness facilities including treatment rooms, screening room, games room, kids club and seamless connectivity to the adjacent Fairmont resort.

Further enriching the offering is a tailored suite of à la carte services. From in-home catering and private chef experiences to childcare, dog walking, housekeeping, personal concierge support, and a home maintenance program while residents are away, every element is designed to simplify and enhance everyday living. In addition, residents will enjoy exclusive access to the Accor Owner Benefits Program. This includes Diamond status in the Accor Live Limitless (ALL) programme, the ability to gift Gold status to family and friends, and VIP privileges at over 5,700 hotels and resorts around the world.

With prices starting from AED 2.49 Million, Fairmont Residences Al Marjan Island offers an exclusive opportunity for discerning buyers seeking long-term value, effortless luxury, and a lifestyle defined by exceptional quality in one of the region’s most iconic coastal destinations.

Beyond the residences, guests were given an exclusive look at the next phase of the Ardee Al Marjan Island masterplan. The development is progressing into a fully integrated coastal destination that blends residences, hospitality, leisure, retail, and entertainment on an unprecedented scale.

Key components of the masterplan include branded and serviced residences, private villas, townhouses, a flagship luxury hotel, and a vibrant retail and F&B promenade. The destination will also feature a variety of curated lifestyle offerings — from wellness hubs and gaming lounges to family entertainment zones and waterfront experiences — all designed to create a future-ready, immersive community.

Prioritizing walkability, nature access, and sea connectivity, the project will boast expansive green spaces, direct beach access, and panoramic views, setting a new standard for contemporary island living in Ras Al Khaimah.

Vishal Mehta, CEO of Ardee Developments, added: “As we prepare to open sales of Fairmont Residences Al Marjan Island this June, we are proud to invite buyers into a community that reflects excellence at every level. In partnership with Al Marjan Island, Fairmont Hotels, and Christie’s International Real Estate, we are shaping a new era of luxury coastal living in Ras Al Khaimah — one defined by world-class design, hospitality, and lifestyle, brought together in a truly integrated destination.”

To support global sales efforts, Ardee Developments has appointed Christie’s International Real Estate Ras Al Khaimah as the exclusive master agency. Christie’s will lead GCC and international outreach and client servicing, ensuring a seamless buyer journey.

“This is a vibrant and integrated coastal lifestyle community that combines natural beauty, unparalleled hospitality and leisure not seen in the area before,” said Jackie Johns and Dinesh Chhatwani, Managing Partners at Christie’s International Real Estate Ras Al Khaimah. “Ras Al Khaimah’s momentum as a global hospitality and investment hub, and its rapidly growing real estate market, makes it the ideal launchpad for Ardee Developments to execute its grand vision.”

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