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HOW FAR CAN AI DRIVE THE AUTOMOTIVE SECTOR? 

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Ravi Tallamraju, Chief Technology Officer at Petronas Lubricants International, standing with arms crossed in a navy suit against a neutral studio background, wearing a Petronas lapel pin and wristwatch.

Co-authored by:  Giuseppe Pedretti (Regional Managing Director EMEA, PLI)   & Ravi Tallamraju (Chief Technology Officer, PLI) 

The conversations around AI in the automotive industry are often associated with self-driving cars. Yet, it’s the behind-the-scenes applications of AI, from design and diagnostics to driver experience and operational strategy, that are proving to be far more transformative.

Predictive maintenance has emerged as one of AI’s most powerful contributions to the sector. By continuously analysing telematic and operational data, AI enables early detection of mechanical stressors and anticipates component failures before they escalate. This foresight empowers fleet managers and workshops to schedule interventions with precision, minimising service interruptions, extending vehicle longevity, and curbing unnecessary expenditure.

AI-driven maintenance strategies are reshaping operational resilience, providing benefits such as real-time issues diagnosis, automated service reminders, and refined route efficiency, In fact, over half of fleet managers cite predictive analytics as a key lever for reducing overheads and enhancing performance, with nearly a third identifying AI and machine learning as the most influential technologies in fleet management over the next five years. From voice-enabled assistants that coach drivers to connected cameras that detect fatigue, the scope of predictive tools is expanding and ushering in a new era of intelligent, preventative care across the mobility landscape.

These innovations are especially critical for a sector that has faced considerable turbulence. In 2024, the automotive industry grappled with factory closures, supply chain fragmentation, and declining production across Europe and the West. Consumer demand softened under affordability pressures, while rising component costs and inflation compressed margins across the value chain, from workshops to fleet operators. Meanwhile, intensifying competition from Chinese manufacturers continues to push Western businesses to innovate and streamline.

Some argue AI has contributed to these pressures, but is also key to overcoming them. Its ability to convert data into strategic insights and automate complex workflows is helping businesses regain competitiveness, uncover new revenue streams, and reimagine their operating models.

Shifting Gears with AI

By 2032, the global automotive AI market is projected to reach $405 billion, with roughly 75% of automotive enterprises experimenting with at least one GenAI application. While major players are deploying AI across product design, supply chain optimisation, and customer engagement, fast accelerating smaller businesses stand to gain the most.

For these companies, the focus is on enhancing practical tools that drive measurable efficiency. Vehicle telematics, for example, enables workshops to diagnose issues in real time, store service histories, and anticipate future maintenance needs. This reduces reactive repairs and improves outcomes for customers and stakeholders alike.

Another area gaining traction is inventory intelligence. AI-powered forecasting tools analyse historical and repair data to predict parts demand with increasing accuracy. This not only prevents overstocking but ensures critical components are available when needed.

Fleet managers are equally enthusiastic as AI helps maintain uptime, optimise routes, and improve safety. Generative AI is powering in-vehicle voice assistants that guide drivers, flag risky behaviour, and even offer coaching. Connected cameras now detect signs of fatigue or distraction, reducing risk exposure and potential legal liabilities.

In-car connected services are also surging, with adoption expected to grow from 60% in 2024 to over 90% of new vehicles featuring voice assistants by 2028.

Why AI Belongs in Automotive Operations

The numbers speak volumes: the global market for automotive AI is forecasted to grow from $44 billion in 2025 to $74.5 billion by 2030. But beyond the figures, the rationale is clear.

Efficiency is a key driver of change. AI automates routine diagnostics, speeds up service checks, and simplifies documentation – allowing skilled personnel to focus on higher-value tasks. At the same time, these intelligent systems continue to learn and improve over time.

Safety is equally critical. Traditionally, the industry has taken a reactive approach, fixing problems only after they occur. AI transforms this model by enabling proactive vehicle management by detecting potential risks early, preventing failures, and ensuring compliance with increasingly strict safety regulations.

Cost control remains a key priority. In a margin-sensitive industry, even minor delays or downtime can erode profitability. AI helps minimise idle time, identify inefficient driving behaviours, and deliver more precise diagnostics. With fuel costs accounting for up to 40% of fleet expenses, AI plays a crucial role in pinpointing and eliminating waste, leading to more reliable operations and healthier bottom lines.

Still, adoption isn’t universal. Complex tools, fragmented data, and constrained budgets pose real challenges, especially for smaller players who rely more on experience than analytics. That’s precisely where AI excels: transforming existing knowledge into actionable intelligence.

How PETRONAS Lubricants International Uses AI

As a lubricant specialist, PETRONAS Lubricants International (PLI) leverages AI to accelerate R&D. Our models simulate lubricant performance under varied operating conditions, trained on extensive datasets of compositions. This allows us to predict outcomes before physical testing, sometimes revealing unexpected applications beyond automotive.

Smart tech and IoT devices also enable us to forecast lubricant degradation and advise customers on optimal service timing. Our Oil Condition Monitoring (OCM) system analyses samples for contaminants and wear metals, identifying potential issues before they become costly failures. Expert technicians deliver tailored reports that guide oil drain intervals and ensure consistent performance across fleets and machinery. This proactive approach enhances efficiency and extends equipment lifespan through intelligent, data-backed insights.

Internally, AI supports our production health: minimising waste, optimising throughput, and helping us meet sustainability goals by avoiding unnecessary downtime.

What More Can AI Do?

The potential of AI in automotive services is just beginning to unfold. The innovations we have achieved in lubricants alone demonstrate what is possible. As data becomes more accessible and algorithms more refined, even small operations will compete on insight, not just infrastructure. And as those innovations ripple across the sector, the competitive landscape will shift. That shift is coming. Best to be ready and in a position to lead.

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Automotive

Dubai Ride-Hailing App Zed Strengthens Leadership with Appointment of Shobhit Singhal to Shape Its Future

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Zed, the Dubai-born ride-hailing app and part of Al Ghurair Mobility, has appointed Shobhit Singhal, former Chief Operating Officer of Southeast Asian super app Gojek, to lead its business and strategic direction. Built in Dubai and designed around the unique mobility needs of those who live and work in the city, Zed is entering a new period of development, with a renewed focus on strengthening its position in the Dubai mobility sector, advancing homegrown technology and building a scalable platform for the region.

Singhal brings extensive experience in leading technology-driven businesses across international markets. As Chief Operating Officer of Gojek, he oversaw the company’s mobility, food delivery and consumer logistics operations, having previously led cross-functional teams across Southeast Asia. His earlier career includes leadership roles at Apple in Singapore, and as a consultant with Bain & Company, specialising in technology services and telecommunications.

In his new role, Singhal will focus on enhancing the customer experience and driving innovation across Dubai’s mobility ecosystem. His priorities will centre on deploying scalable technology to build a smarter, more forward-looking ride-hailing experience for customers.

Shobhit Singhal, Head of Business at Zed, said: “Dubai is one of the world’s most dynamic markets for innovation, and there is a real opportunity to build an app designed around the unique needs of the people who live here. Our ambition is to make Zed the go-to app for rides across Dubai, whether it’s an everyday taxi journey or a premium experience. My priority is to turn that ambition into reality by delivering a reliable, seamless service that customers choose time and again. By getting the fundamentals right in Dubai, we can build a homegrown success story with the potential to grow across the wider region.”

Badr Al Ghurair, CEO of Al Ghurair Mobility commented: “Shobhit’s appointment represents an important step in Zed’s growth journey. At Al Ghurair Mobility, we see Zed as a key part of our vision for the future of mobility in Dubai. His experience in scaling complex mobility businesses, combined

with his understanding of technology and operations, brings valuable expertise to the company. We have a clear vision for Zed as a homegrown platform that can deliver meaningful value to customers and partners alike. With Shobhit’s leadership, our focus is on turning that vision into consistent execution and building a strong foundation for sustainable growth.”

With its roots in Dubai, Zed is focused on developing homegrown mobility technology tailored to the needs of Dubai residents. By strengthening its operations and building on its understanding of the local market, the company aims to establish a scalable platform.

Singhal holds an MBA from Northwestern University’s Kellogg School of Management and a Bachelor of Technology in Engineering from the Indian Institute of Technology Delhi.

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Automotive

Automechanika Shanghai 2026: A platform connecting Middle East ambition with global automotive innovation

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Automechanika Shanghai 2026 will bring together the global automotive supply chain from 2 to 5 December at the National Exhibition and Convention Center in Shanghai, offering businesses access to parts, components, equipment and aftermarket services. As the Middle East region advances automotive manufacturing and electric mobility, the exhibition offers an ideal platform to support sourcing and industry collaboration.

The 21st edition of the fair will occupy 390,000 sqm across 16 halls and the mezzanine floor, hosting around 7,600 global exhibitors. The fair welcomed 253,691 visitors from 190 countries and regions in its previous edition (2025). More than an exhibition, Automechanika Shanghai presents itself as a unified platform, integrating the show floor with a robust programme of conferences, workshops and 100 fringe events.

Technologies and innovations take centre stage
Covering the entire supply chain from manufacturing to the aftermarket, upgrades in parts & components, electrics & electronics, accessories, diagnostics, body and paint, tyres, and wheels showcase advanced components, smart tyres, lightweight wheels, maintenance for new energy vehicles, infotainment electronics, and high-performance enhancements for both passenger and commercial vehicles.

The Parts & Components and Electrics & Electronics sector, the largest at the fair with over 4,200 exhibitors, showcases advancements in materials, lightweight design, intelligent technologies, and electrification for ICE, EV, and hybrid vehicles, covering chassis, powertrain, new drive technologies, thermal management, standard parts, and more.

Driven by the rapid transformation of electrification, nearly half of Automechanika Shanghai’s exhibitors focus on new energy products and services. The New Energy & Connectivity sector grows 20%, featuring 700 exhibitors in electric powertrains, autonomous driving, AI, charging and battery swapping, intelligent chassis, and thermal management, alongside hybrid, fuel cell, and hydrogen solutions enhancing performance and safety. The newly established Global Quality Alliance Hub, centered on the IATF 16949 standard, unites standards bodies, trainers, certifiers, and regulators to strengthen quality management.

Fringe events guide insights into global trends

More than 480 global experts will participate in the 2026 conference and events programme.

The programme comprises five complementary pillars. Flagship events will address industry trends, policy and innovation, while the Tech series will focus on emerging technologies and R&D collaboration. The Talent series will connect companies with skilled professionals through educational initiatives.

Connect will facilitate collaboration between carmakers and suppliers throughout the year. The Automotive Supply-Demand Matching Series and Global Collective Forum will bring manufacturers, suppliers and technology companies together to discuss supply-chain development, investment and international partnerships.

Automotive+ will explore the convergence of artificial intelligence, vehicle-road-cloud systems, new energy solutions, hardware-software integration and robotics. The Innovation4Mobility platform will provide a dedicated showcase for these technologies and their applications across the automotive industry.

Middle East market developments create sourcing opportunities

The GCC’s new light vehicle market continues to grow, expanding the regional vehicle base and driving demand for parts distribution, maintenance equipment and aftermarket services. Electric vehicle adoption is also rising across the region, bringing further servicing requirements for diagnostics, charging systems and new energy powertrains. In addition, manufacturing and trade partnerships continue to develop across the Middle East. These developments underline growing opportunities for Middle Eastern businesses to source parts, equipment and technologies through international platforms such as Automechanika Shanghai.

Automotive manufacturing has rapidly developed across Asia as well, with many countries becoming key manufacturing hubs. These manufacturing centers not only fulfill domestic demand but also produce complete built-up (CBU) vehicles and parts for export across the region and beyond. China is a dominant player, leading vehicle production and exports with a significant volume that translates to tens of billions of dollars in trade value. For example, Chinese automakers shipped approximately $117 billion worth of vehicles globally, with a notable emphasis on new energy vehicles. Other major Asian automotive exporters including Thailand, India, Japan, and South Korea collectively contribute substantial export values, underscoring the integrated and competitive nature of the region’s automotive industry.

These developments highlight opportunities for cooperation between Middle Eastern businesses and international suppliers across automotive manufacturing, parts distribution and aftermarket services.

An ecosystem that needs the aftermarket to keep running

Automechanika Shanghai, Asia’s largest automotive fair of its kind, with product categories spanning across manufacturing and aftermarket, also attracts strong participation from across Asian countries and across the world. In a market dominated by an aging, largely combustion-powered fleet, this aftermarket focus remains highly relevant even as EV adoption grows. While traditional parts are still in high demand, continuous innovation is essential to keep pace with a vehicle base that is both aging and evolving. This reinforces Automechanika Shanghai’s position as the Asia’s largest in serving this sector, at a time when maintaining reliable and affordable vehicle operation is a key priority throughout the region.

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Automotive

Mazal Launches First-of-its-kind Escrow-Protected Marketplace for Premium Number Plates Trading

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Mazal has officially launched its new digital platform, introducing what it describes as the UAE’s first escrow-protected ecosystem dedicated to the buying, selling and trading of premium Dubai number plates.

The platform was unveiled at an exclusive launch event held at a cutting-edge digital and vibrant event venue, bringing together industry stakeholders, collectors, investors and enthusiasts to mark a new chapter in Dubai’s premium number plate market.

The event also featured a live auction – the first of its kind taking place in the UAE for secondary number plates. Mazal premium number plates and premium Mazal IDs were also auctioned, lifting the energy of the evening to an all-time high.

Built around the principles of trust, transparency and security, Mazal aims to bring greater structure and efficiency to a market that has traditionally relied on informal transactions, independent brokers and manual ownership transfers. The platform provides users with a centralised environment where number plates are secured under Mazal’s custody before being made available for trading

Commenting on the occasion, Abdulla Al Meer, Co-Founder & Chairman, Mazal, said: “Building a credible market requires more than technology; it requires trust, governance and a clear framework around ownership and transactions. With my experience in Dubai’s number plate industry and its regulatory landscape, I have seen first-hand the importance of creating processes that protect both the asset and the people involved in a transaction. Mazal brings these principles together through verified ownership, secure payments and a transparent transaction journey, setting a stronger standard for the market.”

Adding to this, Ahmad Al Nasser, Co-Founder & CEO, Mazal, said: “Dubai’s premium number plate market has developed into a sophisticated trading environment, with plates increasingly recognised for their scarcity, value and long-term potential. Having spent years close to the commercial side of this industry, I have seen the need for a platform that can bring greater efficiency, transparency and accessibility to the way these assets are traded. Mazal is designed to provide that structure while preserving what makes this market unique.”

Mazal enables users to browse and list premium number plates, participate in live auctions and complete transactions through a protected escrow process. Under its transaction framework, buyers’ funds are securely held from the moment a deal is agreed and are released only once the official ownership transfer has been confirmed.

To further support secure and convenient transactions, Mazal has partnered with Transguard to facilitate reliable cash collection services for clients who choose to make payments through this method. The partnership adds an additional layer of convenience for customers while supporting the platform’s broader focus on secure and transparent transactions.

The platform also introduces data-driven valuations, with premium plates assessed against factors including transaction history, market demand, rarity and number patterns. This is designed to give buyers and sellers greater visibility into the value of an asset and reduce the uncertainty traditionally associated with premium number plate transactions.

Alongside its technology and transaction infrastructure, Mazal is investing in building a team that reflects the UAE’s talent and leadership ambitions. Through its partnership with TASC, the company is sourcing and recruiting top Emirati talent to support its growth and contribute to the development of a locally rooted business with regional ambitions.

Mazal’s launch comes at a time when premium number plates are increasingly being viewed as collectible and investment assets. According to the company’s market assessment, Dubai’s premium number plate market records approximately 55,000 transactions annually, with the market growing by around 20%. Premium plates can command significant values, with the highest recorded sale cited at AED 55 million and the premium plate market having recorded a value of AED 1.7 billion over three years.

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