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ON THE FAST LANE

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Updated : October 29, 2013 0:0  ,Dubai
By Editor

Mitsumi takes on a new challenge in establishing a new VAD division. Jagat Shah, Chairman & CEO, explains

Please discuss the timing of launching the VAD division this year

Mitsumi, as you know, is today among the fastest growing technology companies in Africa and our Distribution landscape covers 17 Countries directly with operations across Africa that makes us a true “Pan-Africa Distributor”. While our model for the past seven years has been to focus mainly on the volume business we are also aware of the growing need for a true IT-infra distributor for Africa. Given our coverage and proven logistic expertise it was quite logical for us to step into the enterprise space and with key alignments with our esteemed vendors we launched the Value division at the beginning of current year.

Which countries are you offering these solutions in?

Our current focus is on East & West Africa with aspirations to grow the Value division in North & Central Africa in FY14

You’ve been able to sign some very prominent names in IT solutions like HP, Dell SonicWALL among others. What does this say about the Mitsumi name and brand?

We have been quite successful in forming great relationships with most of the key vendors. In addition to the above, we have also signed on IBM, Riverbed and Polycom lately. This demonstrates our ability to “invest” in technology-rich areas and the faith reposted in us by some of the global leaders speaks for itself. Mitsumi Value division is on the cusp of creating a great story for itself in Africa.

As a new division, please discuss your channel partnership related to this division

At Mitsumi, we take pride in our reach and understanding of the African landscape; our ability to invoice and deliver locally has enchanted us to the African IT channel community. To add to the current channel we have made a natural shift adding VAR’s to our partner community. We invest in our local partnerships some of which go back more than a decade. We provide our vendors with dedicated resources in-country and also have dedicated Pre-Sales engineers who work closely with the VAR’s in delivering trainings, PoCs and even certification on-boarding programs. This we believe is Mitsumi’s key differentiator today.

How much of an investment have you put into the new division and how much do you see the VAD vertical adding to Mitsumi’s bottom line in the medium to long term?

Our biggest investment is in our people, the environment we provide them to excel and incentives for their personal growth. It’s natural that the vendors we sign for each technology vertical also require expertise on their proven Architectures. We also help our partners deliver the “last-mile” support in certain cases, obviously when we build services as value contributor, the overall impact on our GTM is significant as on our bottom-line.

Which segments are you targeting with the value solutions?

We are currently focused on Mobility, Security, Unified Communication & Collaboration and Virtualization.

How big and sophisticated is your primary African market for VAD solutions?

The African continent represents its own complexities since we are not dealing with one but 52 countries with vast differences in language and culture besides each country being regulated by different import & duty laws. Our biggest strength has been our understanding of this very challenge, The African market today has a growing financial sector, enterprise and public sector in addition to an ever-robust SP space. Africa today can boast of VARs which have identified themselves as experts on such verticals and therefore our GTM differs for each Industry vertical.

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THE BIG CHILL CAFÉ INTRODUCES A COMFORT-DRIVEN IFTAR MENU THIS RAMADAN

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This Ramadan, The Big Chill Café at Dubai Hills Mall invites guests to slow down, gather, and break their fast with a specially curated Iftar menu that blends comforting classics with generous portions and familiar flavours.

Designed for families, friends, and casual Ramadan catch-ups, the Iftar offering reflects The Big Chill Café’s signature style – wholesome, indulgent, and feel good – served in a relaxed café setting.

Guests can begin their meal with a selection of starters such as Minestrone Soup, Mediterranean Mezze with Hummus and Muhammara, Crispy Calamari, Chicken Tenders, or Panko-crumbed Prawns. The menu then moves into hearty mains, featuring crowd favourites including Penne Primavera, Creamy Mushroom Chicken Pasta, Saffron Risotto with Prawns, Hand-tossed Pizzas, and flavourful grill options.

For those looking to elevate their Iftar, the grill selection includes Grilled Chicken Breast, Slow-cooked Lamb Shank, Flame-grilled Steak with Cowboy Butter, and Tuscan-style Salmon, available with a small supplement.

To finish, The Big Chill Café turns up the indulgence with a dessert selection made for lingering over conversations. Guests can dive into the signature Molten Dubai Lava Cake with its rich and flowing centre, enjoy the comforting sweetness of Banoffee Pie, or opt for the fragrant Saffron Tres Leches Cake. Lighter yet nostalgic options like Date Ice Cream and crowd-favourite Biscoff Ice Cream round off the experience, offering something for every kind of sweet craving after Iftar.

Whether it’s a relaxed weekday Iftar or a long catch-up after prayers, The Big Chill Café’s Ramadan menu offers a warm and satisfying way to come together this holy month.

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VERTIVANNOUNCES NEW AI-POWERED PREDICTIVE MAINTENANCE SERVICE FOR MODERN DATA CENTERS AND AI FACTORIES

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A person sits in front of multiple computer monitors displaying system dashboards, performance analytics, and code, monitoring data center operations inside a Vertiv facility.

Vertiv (NYSE: VRT), a global leader in critical digital infrastructure, today announced the launch of Vertiv™ Next Predict, an AI-powered managed service that fundamentally transforms data center maintenance. Moving beyond traditional time-based and reactive models, the service industrializes operations by analyzing asset behavior before risks materialize. Vertiv Next Predict is the latest advancement in Vertiv’s integrated AI infrastructure portfolio, designed to deliver predictive intelligence across power, cooling, and IT systems—creating a unified, resilient foundation for AI-driven data centers.

As AI workloads reshape the data center landscape, facilities require improved visibility and control across critical infrastructure to maintain operational continuity and performance at scale. Implementing advanced analytics and predictive maintenance strategies helps organizations address these challenges and maintain consistent performance across distributed environments.

“Data center operators need innovative technologies to stay ahead of potential risks, as compute intensity rises and infrastructures evolve,” said Ryan Jarvis, vice president of the global services business unit at Vertiv. “Vertiv Next Predict helps data centers unlock uptime, shifting maintenance from traditional calendar-based routines to a proactive, data-driven strategy. We move from assumptions to informed decisions, by continuously monitoring equipment condition and enabling risk mitigation before potential impacts to operations.”

Vertiv Next Predict leverages AI-based anomaly detection to continuously analyze operating conditions and identify deviations from expected behaviors at an early stage, and a predictive algorithm that assesses potential operational impact to determine risk and prioritize response. Root cause analysis then isolates the contributing factors to support efficient and targeted resolution. Based on system data and the specific operational context, prescriptive actions are defined and carried through to execution, with corrective measures performed by qualified Vertiv™ Services personnel.

Engineered for versatility and future growth, Vertiv™ Next Predict currently supports a broad and expanding range of Vertiv™ power and cooling platforms—including battery energy storage solutions (BESS) and liquid cooling components. More importantly, the service is designed with scalability in mind, to enable seamless integration with future data center technologies as part of a unified, grid-to-chip service architecture. This forward-looking approach means customers can adopt Vertiv Next Predict today, with the knowledge that it can evolve alongside their infrastructure needs.

The Vertiv Services organization has decades of service experience in critical digital infrastructure, a global network of Vertiv-trained technicians, and AI-powered analytics.

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BREAK YOUR FAST WITH MEDITERRANEAN FLAVOURS AT CUISINES, HOLIDAY INN DUBAI AL MAKTOUM AIRPORT

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Mediterranean Ramadan dessert display at Holiday Inn Dubai Al Maktoum Airport featuring kataifi, pistachio pastries, and a large tray of knafeh decorated with “Ramadan Kareem” in pistachio powder.

Celebrate the Holy Month with Mediterranean-inspired Iftar and Suhoor at Cuisines, Holiday Inn Dubai Al Maktoum Airport, from 16th February to 18th March 

This Ramadan, Cuisines Restaurant at Holiday Inn Dubai Al Maktoum Airport invites guests to gather, unwind, and savour the spirit of the Holy Month with thoughtfully curated Iftar and Suhoor experiences inspired by Mediterranean flavours.

Iftar Experience
As the sun sets, guests are welcomed to break their fast with a generous Mediterranean spread, featuring authentic flavours, comforting classics, and seasonal favourites. Designed for relaxed evenings and meaningful moments, the Iftar offering is set in a warm and welcoming atmosphere, ideal for family gatherings, friends, or quiet reflection.

  • Dates: 16 February – 18 March
  • Timings: Sunset – 8:30 PM

Layali Mediterranean Suhoor
For late-night diners, Cuisines presents Layali Mediterranean Suhoor, a light yet nourishing Suhoor experience designed to keep you fueled through the fasting hours. Expect a selection of Mediterranean bites in a calm, laid-back setting, perfect for winding down before the day begins.

  • Dates: 16 February – 18 March
  • Timings: 12:00 AM – 3:30 AM

Whether joining for Iftar or Suhoor, Cuisines offers a simple, flavour-forward Ramadan experience centred on good food and togetherness.
Location: Cuisines Restaurant, Holiday Inn Dubai Al Maktoum Airport

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