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MAKING THE RIGHT CONNECTIONS

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Updated : September 30, 2014 0:0  ,
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With its first ever partner event in the Middle East, fast-rising networking brand ZyXEL showcased its portfolio of SMB products to an eager and growing partner network

ZyXEL brought its first ever ZyConnect  Partner event to Dubai to enhance market understanding for the brand that is expected to grow market share at the expense of established brands in the networking space

Presentations by various speakers highlighted innovative technology from ZyXEL from next generation Wi-Fi to Ethernet Switches to digital homes and fibre and copper access network solutions.

The ZyXEL brand has been present in the Middle East for the last one year in which time it’s already made great headway in the crowded Middle East networking space.

Gordon Yang, company President, said the relatively late entrance of the brand into the market should not be a barrier to market share growth. The market is dynamic and always changing,” said Yang. “From ISP, to Broadband to the modern age-so of high speed LTE, the content requirements are always different. No matter when you come into the market, there are always different types of opportunities,” Yang added. The key differentiator, Yang explained, is the company’s competence and being able to provide futuristic solutions as one becomes more and more important.

ZyXEL’s products and solutions are wide and varied, running the whole gamut from Home Routers to Wireless LAN, Powerline and Coax Adapters and network storage and players. But it’s in the SMB where ZyXEL thrives with security appliances and services, Switches, WLAN APs and Controllers, gateways and Network Management among solutions on offer.

For the enterprise service provider market, ZyXEL offers DSL CPEs, Fiber Access, carrier and access switches, LTE, Ethernet over Coax, Small Cell among others.

Yang observed although there are various similarities with other developed markets, the Middle East’s infrastructure is different. “So I believe our offerings are able to provide unique positioning and being able to compete.  From a technology perspective, we have some competence learned from our experiences in other markets that is different from our competitors,” Yang added.

ZyXEL occupies a unique position in the middle of the networking spectrum well catered for the SMB/SME-centred Middle East region.There are networking giants in the higher end enterprise solutions- giant projects are their first priority so that a smaller sized customer will not get their attention because as they are busy with large enterprises. On the other end are the low-end equipment vendors and a reseller in search of a solution will not get from them something useful, said Yang, adding, “This is where we come into play.”

The channel is at the core of ZyXEL’s go-to market strategy. ZyXEL, Yang says, relies extensively on system integrators and resellers as the company does not go into the market directly except with operators.

Yang is content with market growth in the market so far. “We have been in this market for less than a year and our position is quite good and our achievements have actually exceeded our expectations. This only proves that we do have a unique position that has been entirely missed by other vendors.”

That, Yang observes, bodes well for future regional growth prospects as the company chases similar market share as in ZyXEL’s other more mature markets.  “In certain parts of Europe we enjoy 12% market share and we want to duplicate the same numbers here in the Middle East where we are striving for around 10% market share in the region,” Yang added. Within the networking space, Wireless, Security and BYOD are the major themes of discussion.

“Technology-wise, we have the One Network which is the one area that we want to put a lot of emphasis in the management. A device is fine, but if you want to turn a device into a solution you need to have the management and provision platform,” Yang said. “So software combined with devices is the area we are really investing heavily in,” he added.

The One Network from ZyXEL is a comprehensive business networking solutions from switches to Wireless LANs, security appliances and gateways. The robust, reliable networking equipment from ZyXEL-one of the few companies that possess all key technologies for all business networking product lines-enables the company to fully integrate switches, wireless APs and gateways in an innovative way. With this capability, ZyXEL offers a truly integrated One Network experience from LAN to WLAN and the gateway.

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Samsung Reimagines Home Automation With AI-Powered Smartthings Ecosystem

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Samsung AI

Samsung Gulf Electronics continues to enhance its breakthrough SmartThings platform, taking connected living to new heights. The latest innovations in the SmartThings ecosystem introduce advanced AI-driven features that promise to revolutionize home management, energy efficiency, and family care.

These advances align with increasing traction for home automation in the UAE residential market. Research shows that the UAE smart home market is set to grow at an annual rate of 10% from 2024 to 2028, with household penetration projected to rise from 16% to 23% during the same period, signaling strong adoption of this technology.

Shafi Alam, Head of Direct-to-Consumer Business & Corporate Marketing at Samsung Gulf Electronics, said, “Samsung’s latest advancements in the SmartThings ecosystem mark a significant leap forward in smart home technology. By harnessing the power of AI, we’re not just automating homes; we’re creating intelligent living spaces that adapt to users’ needs, save energy and enhance family well-being. This holistic approach to connected living aligns with the UAE’s vision for a smarter, more sustainable future.”

At the heart of these upgrades is the innovative Smart Energy Saving feature, which automatically activates energy-saving modes when they’re most effective without compromising comfort through leveraging AI. Meanwhile, with the Save Energy While Away function, SmartThings can detect when residents are out and send notifications prompting users to adjust connected devices to minimize unnecessary energy consumption. These features not only minimize energy spend but also contribute to a more sustainable lifestyle.

Family care takes center stage with new scenarios designed to enhance home safety and comfort. The Safe and Comfortable Welcome feature prepares the home for arrival by adjusting lighting and temperature and even starting appliances like air purifiers. Working parents can also prepare their homes for their children’s return from school, with the ability to prioritize their safety by keeping a watchful eye on them through SmartThings. For pet owners, the Keep Your Pet Safe and Healthy scenario offers peace of mind by monitoring pets’ activities, with the ability to communicate with and feed their furry friends remotely.

Security remains paramount in this connected ecosystem. Samsung’s Knox platform has been fortified to provide defense-grade protection across all layers of the SmartThings network, ensuring that as homes become smarter, they also become more secure against cyber threats.

The updated SmartThings platform also lays the groundwork for broader smart city initiatives. As individual homes become more intelligent and efficient, they contribute valuable data that can be used to optimize urban services, from energy distribution to traffic management. This will contribute to government ambitions to make UAE cities the smartest in the world, as Dubai and Abu Dhabi continue to rise in global smart city indexes. 

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Property Finder Reveals Most Searched Home Features across Property Searches in 2024

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Property Finder

Who doesn’t love searching the Property Finder platform for the most exciting or unusual properties available in the UAE. As 2024 draws to a close, MENA’s leading property portal has updated its home for every life index – offering a glimpse at some of the most unique properties on the platform.

Add to that insights into what home seekers searched for most in 2024 when looking for properties in the UAE, and you get a comprehensive view of how trends in lifestyles and preferences are shaping the real estate market. From ultra-modern penthouses with private cinemas to sprawling villas featuring outdoor kitchens and zen gardens, Property Finder’s data highlights the evolving aspirations of UAE residents.

The Home for Every Life Index, first launched earlier this year, is a proprietary Index designed to showcase the diversity of properties across the nation, reflecting everything from family-friendly layouts to luxury amenities sought by discerning buyers and renters.

Whether it’s a focus on sustainability, wellness, or bespoke features, the Index continues to inspire and inform the real estate landscape in the UAE. Here’s a snapshot of some of the homes on the home for every life index:

  • For Foodies: a villa with a full-size, custom-made industrial kitchen with walk-in fridge
  • For spa and well-being enthusiasts: a villa with a Moroccan bath and steam room
  • Art and culture lovers: a villa with art from Syria, Morocco, India, and China, alongside hand-painted walls and mosaics
  • View Seekers: an apartment with 360-degree terrace
  • For petrol heads: a villa with a carport lift

The platform’s latest update not only captures the pulse of property trends but also provides valuable insights into how homeseekers are redefining their idea of a perfect home.

Alongside the Index, proprietary data from Property Finder indicates that homebuyers and renters place a premium on amenities that enhance their lifestyle. More than 5.5 million homeseekers wanted properties with a balcony, for example, while 3.1 million prioritised larger spaces featuring a maid’s room. Central air conditioning followed closely behind with 2.3 million searches considering this a must-have. Other common preferences included:

  • Gyms (1.5 million)
  • Pet-friendly spaces (1.4 million)
  • Private pools (1.3 million)
  • Homes with stunning water views (1.3 million)

Interestingly, more niche searches for homes with barbecue areas, private jacuzzis and security systems are also on the rise.

Additionally, over 65,500 manual searches were for ‘freehold’ properties highlighting the growing demand for ownership opportunities in the UAE, while short-term rentals ranked within the top 25 most searched terms, reflecting a growing interest for more flexible living options. Notably, this was also seen within the most searched terms for both Dubai and Abu Dhabi. Dubai saw over 22,000 searches for short-term rentals, while Abu Dhabi recorded 5,400 searches, underlining the growing trend for shorter term stays across the different emirates.

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Dubai Land Department Encourages Property Owners to Join Owners Committees for Enhanced Governance

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RERA

The Real Estate Regulatory Agency (RERA), a subsidiary of Dubai Land Department, invites all property owners residing in jointly owned properties to take the initiative and register for Owners Committees, in lines with the Jointly Owned Property Law in Dubai and with RERA’s ongoing efforts to enhance transparency and ensure the sustainability of properties in the emirate.

The Owners Committees play a crucial role in empowering property owners and fostering their active involvement in managing residential communities. This initiative aims to enhance the quality of life, ensuring greater comfort and satisfaction for all residents, and aligns seamlessly with Dubai’s forward-thinking vision to optimise the management of jointly owned properties while promoting transparency and accountability in every aspect.

Mohammed Ali Al Badwawi, Acting CEO of RERA, emphasised that automating the registration process for Owners Committees aims to streamline procedures and ensure seamless coordination between Owners’ Committees and management companies: “Owners Committees are an integral part of the emirate’s vision for managing jointly owned properties. They play a crucial role in achieving real estate sustainability by reviewing budgets, prioritising maintenance requirements for buildings and common facilities, and providing feedback on service plans. These committees are not just tools for property management but also serve as a means to promote values of collaboration and community engagement.”

Mohammed Al Dah, Director of the Jointly Owned Properties Management Department at RERA, affirmed that registering in Owners Committees provides property owners with a genuine opportunity to actively participate in decision-making within their residential communities: “These committees play a vital role in safeguarding investments and ensuring the highest levels of efficiency and transparency. We urge all eligible property owners who meet the necessary criteria to take the initiative and register for these committees, as they are fundamental to enhancing project management and the well-being of residents.”

Property owners interested in joining the Owners Committees must meet a set of criteria, including residing in the property, holding a valid UAE ID, providing a certificate of good conduct issued by Dubai Police, and settling all outstanding service fees. The Real Estate Regulatory Agency has clarified that that registration is open until 31 January 2025, with priority given to the first nine registrants. Members will be approved by RERA, and the committee members for each group will be announced in February.

RERA emphasises that this initiative reflects its commitment to upholding integrity and fostering collaboration among all stakeholders in the real estate sector. Owners Committees also present an excellent opportunity for property owners to contribute to building thriving and sustainable communities aligned with the values of innovation and Dubai’s ambitious vision.

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