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FLY EXPANDS LINE-UP WITH NEW SMARTPHONES

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Updated : April 20, 2015 03:18  am,
By Editor

The European Mobile Maker is bringing handsets designed for all price points

European mobile player Fly is aiming to capture a larger slice of the smartphone market with its latest range of devices including the competitively priced Fly Dune 4 quad-core smartphone.
Fly’s new line-up of handsets for the second quarter of 2015 includes five cutting-edge smartphones and a new feature phone, all blending stylish design with the latest technology to provide a truly memorable user experience. The new product range will be available across the GCC in partnership with Dubai-based Eurostar Group, and in Africa and Turkey.
“Fly has seen amazing success since entering the Middle East, Africa, and Turkey last year by constantly improving on innovation and quality, exceeding customer expectations and delivering consumer choice,” said Nitin Sood, Managing Director, Fly MEA. “Our new range of smartphones will continue this trend by offering devices that fulfil different customer needs and meet all price points, all designed with best-in-class technology.”
Leading the new range is the Dune 4, which comes with a wear-resistant sleek finish and a stylish brush-line matte coating on the back, as well as a 5-inch FWVGA IPS display with full lamination. The Dune 4 features 8MP autofocus rear and 2MP front camera, and runs on Android 4.4. Other phones in the range include the Fly Intruder X, which is equipped with protective dragon tail glass for wear resistance and comes with a true 13MP autofocus rear camera and a true 5MP large aperture front camera – Fly’s best camera yet.
“We’re not resting on our laurels at Fly, and our latest range demonstrates our unwavering commitment to offering customers fashionable devices packed with functionality,” said Abdul Jabbar Shahnawaz, Vice President, Marketing, Fly MEA. “This new line-up is a testament to that belief, and to our quest to bring style, performance and advanced technology to our dedicated customer base.”
The Fly Epic Note, the latest addition to Fly’s phablet family, boasts a 5.5-inch qHD display, and the quad-core smartphone supports dual SIM technology and runs on 3G networks. The new range also includes the Fly Runner feature phone, which comes equipped with a 2.4-inch QVGA screen and a 1.3MP camera with flashlight, as well as a 2800mAh battery with power bank function, for longer battery life.
In addition to offering a wide range of stylish yet powerful devices, Fly also provides a reliable and scalable after-sales service, with an on-the-ground customer service team across the region.
This commitment and determination has helped the brand achieve international success, with its astounding performance in the GCC market following the company’s significant achievements in Russia, where Fly is consistently one of the leading brands, and its position as a top performer in many other European markets.
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Hospitality

Larisa Uskar appointed Corporate Director of Brand Marketing for Rotana

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Rotana

Philip Barnes, CEO of Rotana Hotels announced the appointment of Larisa Uskar to the position of Corporate Director of Brand Marketing.

With her extensive experience across global hotel brands such as Jumeirah, Fairmont, Raffles Hotels, Accor, and IHG, Larisa will oversee a comprehensive brand uplift and the development of an innovative marketing strategy at both corporate and property levels.

Barnes stated “Having Larisa join us at this pivotal time in Rotana’s journey is a major step forward. She brings a fresh innovative thought process combined with a personal passion and drive that is critical to our future success”.
“I am excited to be part of this transformative journey at Rotana,” says Larisa. “My goal is to implement a refreshed, forward-thinking brand presence that reflects the excellence and innovation of our hotels across all markets.”
As part of Rotana’s ongoing commitment to women’s empowerment, Larisa will also play a key role in fostering female leadership and creating opportunities for women to thrive in the hospitality industry. Her leadership will be crucial in positioning Rotana as a global hospitality leader, setting new benchmarks in luxury and service.

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Hospitality

Jawad Saade Appointed General Manager of Hilton Dubai Creek Hotel & Residences at Jewel of The Creek

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Hilton Dubai Creek

Hilton Dubai Creek Hotel & Residences at Jewel of the Creek is proud to announce the appointment of Jawad Saade as General Manager. With over 22 years of hospitality experience, Saade brings a wealth of leadership, industry knowledge, and strategic expertise to his new role, where he will focus on driving innovation and excellence.

In his position, Saade will oversee all operations at Hilton Dubai Creek Hotel & Residences, with a strong emphasis on sustainability initiatives aligned with Hilton’s Travel with Purpose strategy. This comprehensive sustainability strategy aims to reduce the company’s environmental footprint, promote social impact, and enhance the guest experience. As part of this commitment, Saade will lead efforts to implement energy-efficient practices, minimise waste, and conserve water.

Furthermore, Saade will integrate cutting-edge technologies to enhance guest experiences, streamline operations, and optimise revenue performance. By utilising the latest technological solutions, the hotel aims to personalise guest interactions, improve operational efficiency, and anticipate guest needs, ultimately providing a seamless experience that aligns with the evolving preferences of today’s travellers.

Commenting on his appointment, Saade stated, “I am thrilled to join Hilton Dubai Creek Hotel & Residences at Jewel of the Creek. This prestigious property holds immense potential, and I look forward to working with our talented team to deliver world-class service. My focus will be on continuously enhancing our offerings to exceed guest expectations, incorporating sustainability practices, and leveraging guest centric solutions to elevate the hotel experiences and operational efficiency.”

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Hospitality

Malaysia Airlines Appoints Almosafer as Exclusive General Sales Agent in Saudi Arabia

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Malaysia Airlines Almosafer

Malaysia Airlines has appointed Almosafer as its exclusive general sales agent (GSA) for the Kingdom of Saudi Arabia. This strategic partnership reaffirms Malaysia Airlines’ expanding presence in the region and strengthens its role in supporting the growing travel demand between the two nations.

Through this collaboration, Almosafer will lead all sales and ticketing operations for Malaysia Airlines in Saudi Arabia, leveraging its on-ground expertise and unparalleled digital reach. The partnership will enhance connectivity for travellers, allowing them access to Malaysia Airlines’ world-class services and extensive flight network. In addition to sales, Malaysia Airlines will benefit from Almosafer’s comprehensive offerings, including its destination management company, Discover Saudi, and its Hajj and Umrah tour Operator, Mawasim, alongside Almosafer Business.

This partnership aligns with Saudi Vision 2030, which aims to welcome 150 million visitors by the end of the decade, including the recent launch of enhanced Umrah+ packages tailored for Malaysian pilgrims.  Almosafer’s role in advancing this vision, coupled with Malaysia Airlines’ premium travel experiences, promises to create a seamless journey for both inbound and outbound travellers.

Dersenish Aresandiran, Chief Commercial Officer of Airlines Business from MAG, said: “Malaysia Airlines looks forward to a fruitful partnership with Almosafer as we embark on a journey to strengthen our presence in Saudi Arabia and serve travellers from Saudi Arabia and beyond. By leveraging Almosafer’s local expertise and rich legacy, we are confident that this partnership will enhance the travel experience for Saudi passengers. Our extensive connectivity and premium onboard services will open new opportunities and expand our reach to a broader audience.”

Muzzammil Ahussain, Chief Executive Officer of Almosafer, said: “At Almosafer, we constantly strive to offer best-in-class services to our valued customers through strategic partnerships and easy access to our B2B and B2C customers. As Malaysia Airlines’ newly appointed GSA in Saudi Arabia, we look forward to leveraging our industry leadership, local expertise, on-ground support, and state-of-the-art portal to offer a seamless experience for inbound and outbound tourists.”

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