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Western European Tablet Market Close to Flat: IDC

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Tablet shipments to Western European countries in 2015Q3 totaled 8.7 million units, down by only 1% from the same quarter last year, according to figures published by International Data Corporation (IDC). This is a clear signal of stabilization following the previous quarter result; however, product mix developments show a shift of vendors towards detachable devices.

With vendors of detachable tablets doubled in number from 2014Q3, and thanks to a broader offer of devices with wide-ranging specs catering for the diverse needs of consumers, professionals, and businesses, shipments of detachable devices broke the one million unit mark in 2015Q3 to account for almost 14% of the Western European overall market.

“In the context of struggling sales of consumer slate tablets and in view of the fast-rising demand for devices with a detachable keyboard observed over the past few quarters, several industry players have adjusted their product portfolios to include the detachable form factor,” said Marta Fiorentini, senior research analyst, IDC EMEA Personal Computing. “The home segment in particular benefitted from this supply boost as most of the new products introduced this quarter targeted consumers to attract back to school demand but also in preparation for the holiday season.”

Despite the remarkable growth of detachables, the overall consumer segment declined by 5% as demand for the slate form factor contracted by 11% YoY due to an absence of compelling reasons to renew existing devices with the same form factor as well as the dwindling share of first time buyers.

Although the bulk of devices destined for the Christmas market are expected in the last quarter of the year, shipments in Q3 already showed some signs of seasonality with the increase, especially among local vendors, of models aimed at children, as well as the return of Amazon into the Top 10 vendor ranking as the vendor refreshed its Kindle Fire series.

“Lukewarm acceptance for their previous Fire HDX, mainly due to a very ambitious price point, led the ecommerce giant to redefine the strategy for their own brand devices,” said Daniel Goncalves, research analyst, IDC EMEA Personal Computing. “The new Fire tablets are positioned at the entry level and together with an aggressive marketing proposition fuel the already fierce competition in the below €100 segment.”

Commercial tablets experienced solid growth (+24% YoY) driven by expanding adoption across European companies as well seasonal education deployments. While growth in the slate segment remained in the high single-digit territory as this form factor seems to be more popular for vertical applications and specific usage scenarios supported by ad-hoc software, detachables increased by 74% YoY. Their total volume, however, remains a small share of all commercial computing devices shipped in Q3 as enterprises evaluate their hardware strategies in light of new products expected in the market in the coming quarters which integrate Windows 10 and Intel’s new silicon.

The arrival in Europe of new designs based on Windows 10 and the sixth generation of Intel CPUs should support shipment volume in the coming quarters as IT departments focus their purchasing decisions on increased security features, application costs (Windows Universal Apps reducing the burden) and device and applications management across all of their employees’ devices.

In terms of vendor performance Samsung and Apple continued to lead the market. The Korean vendor grew slightly (0.5% YoY) thanks to the introduction of new models, the high-end Galaxy Tab S2 and the affordable Galaxy Tab E, confirming its commitment to target all market segments. In expectation of new models in Q4, Apple suffered further from slow replacement rates while the average price paid for its devices increased.

Lenovo climbed to third place as the vendor continues to execute on its commitment to become market leader and leverages the success of its YOGA line while preparing for the introduction of YOGA Tab 3 Pro. Asus regained the lead of the detachable segment, but overall shipments recorded a severe contraction and the vendor slipped to fourth place.

Huawei entered the Top 5 ranking for the first time as the Chinese vendor strengthens its presence in the telco segment with connected devices.

Western Europe Tablets: Vendor trends

2015Q3 (Calendar Year) (000 Units)

 

Vendor Unit Shipments 14Q3 Unit Shipments 15Q3 Unit % Share 14Q3 Unit % Share 15Q3 Unit Growth 14Q3 vs 15Q3
Samsung 2,094 2,105 23.6% 24.0% 0.5%
Apple 2,247 1,961 25.3% 22.3% -12.7%
Lenovo 498 620 5.6% 7.1% 24.5%
ASUS 759 457 8.6% 5.2% -39.8%
Huawei 186 295 2.1% 3.4% 58.6%
Others 3,090 3,347 34.8% 38.1% 8.3%
Total 8,874 8,785 100.0% 100.0% -1.0%

Table Notes:

  • Tablets include slate and detachable tablets. According to IDC’s Taxonomy, a detachable tablet – previously referred by IDC as 2-in-1 – is designed to function as a standalone slate/tablet as well as a clamshell device through the addition of a physical detachable keyboard, specifically designed for the given tablet.

IDC’s Quarterly Tablet Tracker provides unmatched market coverage and forecasts for the entire device space, covering PCs, tablets, and smartphones in more than 80 countries — providing fast, essential, and comprehensive market information across the entire connected device market.

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The Maritime Standard Awards 2025 winners list showcases high levels of innovation and operational excellence across the maritime sector

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The maritime sector’s leading awards event, The Maritime Standard (TMS) Awards 2025, has announced this year’s winners, honoring outstanding companies and industry leaders from across the Middle East and Indian Subcontinent. The Awards showcased achievement and innovation in 25 categories covering shipping, logistics, ship repair, offshore services, marine technology and related sectors, as well as a series of special awards for individual achievement. The prestigious event took place at Atlantis The Palm, Dubai on October 29th, attracting over 1000 senior executives, decision-makers and industry leaders, from the region, and across the globe.

Held under the patronage of H.H. Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, Chairman of Dubai Airports, and Chairman and Chief Executive of Emirates Airline and Group, the event recognised organisations and individuals for setting new standards in operational excellence and leadership in the sector amid significant shifts in the industry, including decarbonisation, digitalization, and a renewed emphasis on supply chain resilience. From clean-fuel projects and AI-powered port operations to international collaborations that boost trade efficiency, the 2025 Awards showcased the industry’s progress in turning goals into tangible outcomes.

The evening was hosted by Yalda Hakim, a renowned international correspondent and documentary filmmaker, whose engaging presence added distinction to the occasion. The keynote address was delivered by Captain Abdulkareem Al Masabi, CEO of ADNOC Logistics and Services, who shared valuable insights on the evolving maritime landscape and the UAE’s leadership in advancing sustainable and innovative practices across the sector.

Clive Woodbridge, Editor of The Maritime Standard and Chairman of the Judging Panel, stated, “This year’s competition was exceptionally tough, and we received an unprecedented number of entries across all categories. Each finalist demonstrated remarkable achievements and operational standards over the past year, which underlines the significant advances that continue to be made in the regional maritime sector.”

A rigorous assessment process was conducted as part of the award selections, and this was supervised by an independent panel of distinguished judges that included some of the most prominent names in the maritime industry.

Trevor Pereira, Managing Director of The Maritime Standard, commented, “These Awards are not just about celebrating success, but also about encouraging excellence. This year’s event recognised innovative concepts, exciting new initiatives, and outstanding performance standards. As the region continues to expand its maritime infrastructure and digital port systems, with significant developments across the Middle East and the Indian Subcontinent, events like The Maritime Standard Awards play a key role in reinforcing its position as a global leader in shipping and maritime.”

 Reaction from the individual winners on the night of October 29th was highly appreciative. Captain Mohamed Al Ali, Senior Vice President, Operations (Offshore Logistics), at ADNOC L&S, who received the Outstanding Achievement Award, added: “It was one of the greatest honours of my professional career to receive this Award. It really means a lot to me to have TMS recognise the years of dedication and hard work.”

Tony Dagher, the Founder and Managing Director of TMC Shipping Group was the recipient of the Young Person in Shipping and was similarly honoured. He said: “I have been fortunate to have had great support from many people during my journey in shipping, and to have a fantastic team around me now. This Award is as much for them as it is for me.

Over the past 12 years The Maritime Standard Awards has consolidated its standing as one of the most prominent annual gatherings within the global maritime calendar, gaining worldwide recognition for recognising excellence and promoting a more resilient and sustainable maritime future.

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Deep Dive Dubai Launches Sunken City Walk, a Cinematic Underwater Experience that Makes Adventure Just a Step Away

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Deep Dive Dubai

Deep Dive Dubai has unveiled its newest attraction for experience seekers with the launch of Sunken City Walk. The guided underwater activity invites guests to step into a cinematic cityscape filled with surreal details. From an underwater swing and motorbike to a café table that looks straight out of a movie scene, this is Dubai’s latest must-try attraction.

Deep Dive Dubai

The hour-long journey begins with a full briefing and safety overview, followed by guests changing into wetsuits and equipment provided on-site. They then join trained instructors for a 20-minute guided underwater walk through the Sunken City—an accessible, certification-free experience that requires no swimming skills, making it ideal for guests aged 10 and above. Currently offered at an introductory price of AED 600, with an optional 30-second keepsake video for AED 200, the experience is currently available in four daily slots at 11 AM, 12 PM, 2pm, and 3pm.

Jarrod Jablonski, Director, Deep Dive Dubai, said that “With Sunken City Walk, we’re continuing to shape Dubai’s reputation as a city of unforgettable experiences. It’s a unique attraction that reflects Dubai’s spirit, where visitors can discover adventure in ways they never thought possible.”

The launch reflects a global trend that travellers are choosing experiences over possessions. Supporting this, Shamal’s Experience Economy Report stated that 75% of UAE residents are more willing to spend on experiences, with 80% allocating a dedicated monthly budget. The launch also aligns with Dubai’s commitment to strengthening its global tourism appeal. According to Dubai Department of Economy and Tourism (DET), the city welcomed 9.88 million international visitors in the first half of 2025, a six percent increase year-on-year, reinforcing its position as one of the world’s leading lifestyle and tourism hubs. Sunken City Walk at Deep Dive Dubai adds a new way for visitors to experience the city’s spirit of reinvention, where adventure is always just a step away.

While Sunken City Walk offers a first taste of underwater adventure, guests can plunge into the incredible world of diving at Deep Dive Dubai, choosing from experiences such as scuba diving, freediving, and specialised diving courses.

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Free Mineral Water for All: UAE Startup to Launch Groundbreaking Public Hydration Initiative

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Ourwatr

Staying hydrated just got easier, and greener, thanks to Ourwatr, that’s launching a nationwide free mineral water programme starting June 2025. It’s a first in the region: clean, refreshing mineral water made freely available across the country, delivered through a unique model that blends sustainability, community care, and social impact.

From metro stations and shopping malls to parks and government offices, thousands of chilled bottles of mineral water, sourced locally from Dibba, Fujairah, will soon be within everyone’s reach, every day. Ourwatr’s mission is simple: hydration is a right, not a privilege.

“At Ourwatr, we believe that drinking water should be accessible to all,” says Abhinav Murali, Co-founder.

“That’s why we’re giving away premium mineral water for free, and every bottle supports communities in need. It’s hydration with heart, proudly made right here in the UAE.”

Stamp of UAE quality

All Ourwatr bottles carry the prestigious EQM (Emirates Quality Mark) certification, guaranteeing they meet strict UAE national and international quality standards. When you grab a bottle, you’re assured of top-quality water, safe, pure, refreshing and approved by the country’s standardisation authority.

Mission in a bottle

With temperatures rising across the UAE, especially during summer, access to clean drinking water is more important than ever, for workers, families, children, and the elderly alike.

“In our desert climate, hydration isn’t just healthy; it’s life-saving,” adds co-founder Bharath Mohan.
“Each bottle we provide is a small act of kindness toward our community.”

Ourwatr is more than just a startup, it’s a mission in a bottle. Launched by three young, UAE-based entrepreneurs, the idea was sparked by a simple but powerful observation: access to free, convenient hydration isn’t always a given.

Wanting to change that, the trio built a business with heart at its core. The team is also in talks with various UAE charitable organisations and government agencies to expand its reach and impact. For every bottle distributed, a portion will be donated to local charities, turning everyday hydration into a meaningful act of giving.

A Model Built on Purpose and Sustainability
Ourwatr isn’t just about water, it’s about doing good. Instead of selling to consumers, the company partners with brands and organisations who cover the production and distribution costs. In return, sponsors co-brand the bottles, using them as a platform to share positive messages and shared values, while making a real difference.

“Sustainability isn’t just about less waste,  it’s about creating lasting, meaningful change,” explains Sharat Nair, Co-founder.

The bottles are crafted from recyclable materials, aligning with the UAE’s zero-waste goals and green agenda.

Backing UAE Vision 2030
Ourwatr’s initiative supports the UAE’s Vision 2030 goals around health, sustainability, and quality of life. The startup is already collaborating with local authorities to expand water access and reach as many people as possible.

More than just water, Ourwatr is delivering hope, equality, and care, one bottle at a time.

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