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Sony Mobile launches the Xperia XZ Premium

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Sony Mobile Communications MEA showcased its latest award-winning smartphone, Xperia XZ Premium, for more than 180 select media and influencers from the Middle East and Africa region at its exclusive #Xperia960 event in Dubai. The largest event of its kind, #Xperia960 brought to life the world’s 1st Super slow motion video capture via a smartphone at 960 fps (frames per second). This is four times slower than can be shot on any other smartphone. Super slow motion captures details that the human eye can’t see.

#Xperia960 event and its activities were streamed live from The Annex, Burj Khalifa Dubai to viewers across MEA. Sony Mobile set up four Super slow motion activity sets at the event including ‘The Fall of Faith’, ‘The Confetti Wind Tunnel’, ‘The Colour Bounce Station’ and ‘The Great Balloon Drop’. Guests entered these activity sets to immerse themselves in the action, and videos were shot with Xperia XZ Premium in Super slow motion and broadcast live.

In his opening remarks at #Xperia960, Hideyuki Furumi, Executive Vice President, Global Sales & Marketing, Sony Mobile Communications said: “At Sony Mobile, we are committed to create increasingly personalized and intelligent products and services that connect you to each other and become essential and beloved parts of your lives. We are committed to this vision, and continue to push the boundaries of communication through cutting-edge technologies. Our new smartphone is a truly high-spec, high-tech device that empowers consumers to live an inspired mobile life. I’m happy to announce that Xperia XZ Premium will be available in the Middle East at the end of May.”

Xperia XZ Premium features Sony’s new Motion Eye™ camera system that offers the world’s first 960 fps super slow motion video capture and playback, four times slower than any other smartphone. Its camera is so advanced that it captures motion that the human eye can’t see, a beautiful 4K HDR display, super-fast download speeds, a stunning loop design and even more intelligent features.

The Xperia XZ Premium has won over 30 accolades and awards including “Best New Smartphone or Connected Mobile Device at MWC 2017” at the annual Global Mobile Awards (Glomo Awards) from GSMA.

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Hospitality

UAE’s Mulk International and India’s Ajeenkya DY Patil Group forge a landmark Dh100m partnership to launch the region’s first large-scale virtual hospital

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partnership healthcare

In a landmark collaboration, Mulk International from the UAE and India’s Ajeenkya DY Patil Group have acquired stakes in Mulk Med Healthcare to become equal shareholders and launch what will be the region’s first large-scale virtual hospital of its kind with more than 20,000 doctors on board.  Both groups have further pledged an investment to the tune of AED 100 million to revolutionise healthcare in the MENA and Asia-Pacific regions. This strategic partnership is set to redefine healthcare delivery by leveraging virtual solutions to enhance access and provide comprehensive services to millions.

Dr. Nawab Shafi Ul Mulk, Founder & President of Mulk Med Healthcare, emphasized the transformative vision of this collaboration: “Our partnership and shared vision with the DY Patil Group is a major landmark agreement which signifies a shared dedication to rapidly evolving innovation and inclusivity in healthcare.”

The new Initiative introduces Mulk Med Virtual Hospitals ecosystem across the globe, one that has already been implemented in countries like Zimbabwe and Papua New Guinea and is in advanced stages of implementation in other territories. The comprehensive healthcare platform is also aided by Mulk Med App and video conferencing system available in 170+ countries currently, offering multiple essential services including 24/7 telehealth with doorstep free delivery of discounted medicines, also facilitating lifesaving smart ambulances, mobile clinics, and round-the-clock home care.

Transforming Healthcare Delivery in the region

According to Dr. Ul Mulk, these innovations are designed to improve healthcare accessibility, providing unmatched convenience for both urban and remote patients. Patients will benefit from virtual 24/7 consultations from over 20,000 doctors on board globally along with more than 500 pharmacies and service providers. Additionally, non-insured patients and UAE visitors can avail huge discounts on laboratory, radiology, hospital admissions and surgeries besides doorstep medicines, wellness, and aesthetics using the newly launched Mulk Medicare Privilege Health Card for the most affordable services that also give users access to longevity & precision medicine centres and genomics labs.

Shaji Ul Mulk, Chairman of Mulk International said: “Our global investments underscore Mulk Group’s long-standing commitment to driving impactful societal change.  We are dedicated to fostering partnerships with local communities and governments to ensure sustainable and inclusive growth.”

The initiative is also set to redefine emergency response with lifesaving smart ambulances and will extend services to underserved communities through mobile clinics. For travellers, both in & out bound comprehensive tourist healthcare insurance will provide peace of mind with robust medical coverage, while cutting-edge ICU Pods, Mulk Vital signs devices and kiosks with advanced AI enhanced technology incorporated to continuously monitor patients with chronic diseases will optimise recovery, and enhance hospital efficiency.

Dr. Ajeenkya Patil, Chairman of DY Patil Group, highlighted the initiative’s significance: “We intent to facilitate medical tourism strong demand in India from Africa & other regions in our newly build world class Hospitals care in the Indian state of Maharashtra. Together, we aim to deliver a transformative, patient-centric healthcare ecosystem that prioritizes accessibility, affordability, and quality.”

“Innovation is key to solving the world’s healthcare challenges and Mulk Med Healthcare is rightly poised to embark on the global expansion to bring affordability and top notch  equitable healthcare facilities to one and all. Mulk Medicare comprehensive hybrid model of  digital and onsite healthcare innovative solutions not only address immediate medical needs but also lay the foundation for a sustainable, scalable future in healthcare,” added Dr. Shafi Ul Mulk.

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Financial

Fujairah Digital Government and Torry Harris Business Solutions sign MoU to support digital transformation initiatives

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Fujairah Digital Government

Torry Harris Business Solutions Private Limited (THBS) signed a Memorandum of Understanding (MoU) with Fujairah Digital Government to accelerate the Emirate’s digital transformation efforts. This agreement underscores the collaboration in digital transformation in Fujairah, leveraging the latest technologies and innovations in alignment with the emirate’s vision to enhance government services and better serve its citizens.

The MoU was officially signed by Sheikh Engineer Mohammed bin Hamad bin Saif Al Sharqi, Director General of Fujairah Digital Government, and Shivdayal Charan, Director and Legal Representative of Torry Harris Business Solutions, in a move to foster collaboration and knowledge exchange in digital governance and best practices, aligning with the UAE’s vision to become a global leader in delivering digital government services.

Rabih Nasr, Vice President of Torry Harris Business Solutions in the Middle East, expressed his enthusiasm for the partnership, stating: “We are honored to work alongside Fujairah Digital Government to achieve their strategic goals of enhancing digital services and citizen engagement. This MoU reflects our long-standing commitment to the UAE, where we have been operating since 2002, and demonstrates our shared vision of empowering government entities to better serve their citizens through integrated and seamless digital platforms.”

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UAE National Day: Women Choice applauds UAE’s diversity, leadership efforts

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women choice event in the UAE

As the United Arab Emirates (UAE) prepares to celebrate its 53rd National Day, Women Choice proudly reaffirms its dedication to championing diversity, equality, and leadership across all sectors. In recognition of the UAE’s remarkable progress toward gender parity and inclusivity, Women Choice celebrates the pivotal role of women leaders in building a brighter, more equitable future.

With a strong presence in the region, Women Choice has hosted and participated in over 100 events across seven countries, half of which took place in the UAE. This milestone underscores the organization’s impactful efforts in promoting diversity and leadership, reflecting its alignment with the UAE’s vision of empowering women.

The UAE’s dedication to empowering women is evident, with women constituting 66% of public sector workers and 50% of the UAE Federal National Council (FNC) members being women – one of the highest representations globally. Women Choice echoes this spirit, advocating for inclusive leadership and equal opportunities in workplaces, education, and entrepreneurship.

Nezha Alaoui, Founder and CEO of Women Choice, reflects on the UAE’s achievements:

As we celebrate the UAE’s National Day, we also honor its remarkable progress in diversity and equality. Women Choice stands aligned with this vision, empowering women to lead, innovate, and inspire. True leadership flourishes when opportunities are inclusive and diverse perspectives are embraced.”

Women Choice’s initiatives are grounded in actionable steps to drive change, including leadership training programs, mentoring opportunities, and advocacy campaigns. Ahead of National Day, Women Choice calls on organizations and individuals to strengthen their commitment to building a more inclusive society.

  • The UAE ranked 1st in the Arab world for gender equality (World Economic Forum, 2023).
  • Women contribute to 23.5% of the UAE’s GDP, a testament to their economic leadership.
  • Female participation in STEM fields has risen to 37%, demonstrating progress in traditionally male-dominated sectors.

Through its global platform, Women Choice continues to spotlight stories of women leaders and changemakers, inspiring the next generation to break barriers and contribute to a more inclusive future.

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