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Tech Interviews

MPS for efficient and cost effective print solutions

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The Integrator talks to Pui-Chi Li, Marketing Head of Xerox to gain insights on Managed Printing Services.

Q1. In the increasingly digital economy, how are printing solutions keeping pace?

A1. Digital economy is dependent on the digital transformation process and its success. Therefore, businesses are now demanding so much more than just a printer. To keep up with the market demands and trends, a stand-alone printing machine is evolving into an intelligent and connected workplace assistant. In the narrowest sense, digital transformation encapsulates the essence of moving from a ‘physical’ or ‘analogue’ world to a ‘touchless’ or ‘digital’ one across the print industry. The concept of ‘information digitization’ plays an ever-growing role towards utilizing ‘less paper’ and providing a communications platform. This harnesses the full power of new digital technologies, which is multi-channel and not simply print on paper. Therefore, print organizations are re-imagining and re-engineering the way they operate and how they communicate and transact business with their customers.

Q2. What is the landscape like of Managed Printing Service (MPS) in the Middle East?

A2. The Managed Print Services (MPS) market is growing across the Middle East and the growth differs depending on the specific countries/regions where you look. GCC countries, like the United Arab Emirates and Saudi Arabia, are leading the Middle East region when it comes to the adoption of MPS. The key enabler driving enterprises to adopt MPS solutions across both large enterprises and SMB segments is the need to improve employee productivity through greater automation and information security.

Q3. What are the key elements to consider for print solutions?

A3. Today’s office environments are evolving to fulfil productivity needs of the modern, mobile, always connected workforce. Therefore, we need so much more than just a machine – we need a workplace assistant, an intelligent device that gives us more than a piece of paper with letters on it. One of the most important qualities that a printing solution should have is being connected to a cloud to facilitate document transfer. However, at the same time the device needs to be protected from cyberattacks and malwares. In addition, today’s printers are expected to be efficient and cost-effective by cutting down on the number of documents that need to be printed.

Q4. How can businesses maximize their print investments?

A4. People productivity, data security, and costs are critical aspects for any organization’s business objectives. Intelligent print management software combined with the right technology and a robust service support infrastructure helps manage these three critical aspects and hence plays a pivotal role in any enterprise managed print services solution.  Employing technologies such as MPS is a smart way to dramatically reduce costs spent on printing. In fact, MPS can help reduce organizations’ cost by up to 35%. A lot of organizations — big or small — don’t realize how much money is being wasted on purposeless printouts, maintenance of inactive printers, and downtime caused by poor servicing practices.

One great example would be the financial sector, which is very robust in the Middle East region and creates a highly competitive environment. We have been working with one global financial services organization; and, after a careful assessment of their printing infrastructures across multiple branches, we identified at least 35,000 inactive printers! Can you imagine if an organization didn’t know about the existence of 35,000 machines across its multiple offices and how many of these devices had default security features? While saving at least 35% in print associated costs, this organization eliminated cybersecurity vulnerability by eliminating unprotected network access points. If hackers managed to penetrate their network and access financial data that their business is built on, it could have caused an enormous damage to their overall business.

Q5. How does MPS ensure security of confidential documents?

A5. Security is a top priority for Xerox as it would be for any business owner. That’s why all Xerox ConnectKey AltaLink products are embedded with the Xerox-McAfee technology. It has an IoT approach to security, which constantly monitors and automatically protects products against malware attacks. These security enabled workplace assistants are armed with our holistic four-point approach to security, ensuring comprehensive, all-encompassing protection for all system components and points of vulnerability. These key features include intrusion prevention and device detection through a firmware verification test. Similarly, documents are not released until the right user is at the device such that scanned information is protected from unauthorized users. Xerox also protects stored information using the highest levels of encryption. In addition, ConnectKey technology provides extra security standards through our partnerships with McAfee and Cisco.

Q6. How can print solutions be made eco-friendlier?    

A6. In the GCC, large enterprises are keen to reduce carbon footprint and incorporate more sustainable ways in their business practices. Therefore, eco-friendly MPS solutions are playing a moral role that is of essence. We are keen to offer this added value to our MPS customers. For example, through Xerox’s partnership with PrintReleaf, our clients can have the opportunity to contribute to the reforestation of global forests. PrintReleaf leverages paper usage reporting and equates the number of trees needed to reforest that usage. Similarly, utilizing a machine that can serve multiple functions all at the same time can help you save so much energy. Xerox’s ConnectKey technology-enabled multifunction laser printers reduce the amount of energy used by approximately 50%.

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Tech Interviews

Ericsson’s AI-Powered Troubleshooting and Future Technological Innovations

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Integrator Media had an exclusive interview with Majda Lahlou Kassi, Vice President and Head of Ericsson West Africa & Morocco.

With your background in technology, sales, strategy, and operations, how do you plan to drive Ericsson’s technological initiatives?

With my background spanning technology, sales, strategy, and operations at Ericsson, my focus is on driving the company’s technological initiatives in West Africa. Having travelled extensively to engage with customers directly, I have always prioritized understanding their needs and enhancing network performance to deliver impactful solutions. Believing in Africa’s immense potential, I am dedicated to driving forward Ericsson’s ‘Africa in Motion’ initiative. Through this initiative, we aim to leverage our best talent and expertise to empower sustainable growth, economic development, and connectivity across Africa. Drawing from experience, we are confident in identifying and seizing opportunities for success while navigating the current challenges. We aim to ensure widespread connectivity through strategic partnerships and innovative technologies like 4G, 5G and mobile financial services, especially in rural areas. By fostering digital literacy, promoting financial inclusion, and collaborating with stakeholders, we strive to empower communities, accelerate Africa’s digitalization efforts, and support its journey towards achieving technological and sustainable development goals.

How does Ericsson plan to support the digital transformation of networks in the region?

At Ericsson, we are committed to supporting the digital transformation of networks through 5G. Our global network platform connects developers to global capabilities, fostering the creation of new applications. With global 5G population coverage projected to increase from 45 percent to around 85 percent in 2029, we believe that 5G should go beyond the capabilities of 4G, and our approach is to make these capabilities accessible for others to integrate into various applications and devices. We also have opened a 5G Core Excellence Center in the Middle East and Africa, showcasing the real-world applications of 5G, including fixed wireless access, cloud gaming, and enterprise offerings. We are dedicated to addressing pressing global issues while also enhancing communication infrastructure’s accessibility and affordability for sustainable economic growth.

To meet Africa’s increasing broadband demands, Fixed Wireless Access (FWA) emerges as a pivotal technology. While 4G FWA is an initial steppingstone, 5G’s potential is increasingly coming to the forefront due to its capability to deliver fiber-like speeds. This advancement complements traditional fixed broadband infrastructure within the region. Notably, several key African markets, including Angola, South Africa, Nigeria, Kenya, Zambia, and Zimbabwe, have already launched 5G FWA services. This shift can be attributed to its cost effectiveness, rapid deployment capabilities and inherent flexibility.

  1. How does Ericsson align its technologies and solutions to support sustainable activities and goals in Africa?

Ericsson firmly believes that sustainability is at the foundation of our business success. Through ‘Africa in Motion’, we aim for a sustainably developed Africa. Achieving sustainable high-speed connectivity in Africa requires leveraging global collaboration and technological advancements such as 5G, AI, and IoT. These emerging technologies serve as critical means for decarbonization efforts. ICT solutions have the potential to reduce global carbon emissions by up to 15% by 2030.

When it comes to our solutions, the intelligent RAN energy-saving software as well as our triple-band, tri-sector 5G radio technology has shown significant energy reductions. We also promote waste reduction through smart product design and comprehensive take-back services, addressing e-waste.

Last year, Ericsson and Free Senegal signed a Memorandum of Understanding (MoU) to establish a proof-of-concept (PoC) project that provides a digital education ecosystem for schools in Senegal. As part of the PoC, a few schools will be connected with FWA technology, and also provided with laptops, learning content, and teacher training to support the development of the ecosystem. The project will demonstrate how FWA, by utilizing existing mobile radio networks, is an effective solution to connect schools and bridge the educational divide.

Another initiative is our collaboration with Smart Africa Digital Academy to enhance critical digital skills of senior public sector officials. 100 policy makers and regulators across 19 African countries attended virtual workshops in emerging technologies over a three-month period.

Ericsson’s goal is to achieve Net Zero in our own operations (fleet, facilities, business travel and commuting/teleworking) by 2030. We aim to generate value for the future and continue to develop innovative solutions that extend broadband access to over a billion people in Africa, all while addressing sustainability and energy and carbon emission challenges.

The extension of Ericsson Expert Analytics with advanced troubleshooting capabilities is interesting. Can you share more about how machine learning and AI tools will benefit telecom networks in the region?

The extension of Ericsson Expert Analytics, featuring advanced troubleshooting capabilities driven by machine learning (ML) and artificial intelligence (AI) tools, marks a pivotal advancement for telecom networks in the region. This technology takes troubleshooting to the next level by integrating embedded intelligence and built-in domain knowledge, making incident identification and resolution more practically seamless. With ML-based anomaly detection, the system provides actionable insights, resulting in faster and more accurate issue resolution during network events. This enhances the reliability of telecom networks and ensures a proactive approach to addressing challenges in real-time.

The application of AI in network analytics is a transformative force in the regional telecommunications landscape. By leveraging AI’s unique automation capabilities, Ericsson contributes to the ongoing evolution of telecom networks. This includes managing and automating complex network data, predicting patterns and issues, and ultimately boosting network performance.

How does Ericsson plan to stay ahead in terms of technological innovation in the ever-evolving landscape of telecom services?

Our strategy to stay ahead in technological innovation involves a holistic approach focused on expanding our enterprise business, fostering cultural transformation, and fortifying our leadership in mobile networks. Leveraging our proven technology, we’re committed to broadening our portfolio and unlocking new avenues of growth. Public-private partnerships will continue to be instrumental in our sustainability and digital inclusion efforts. Our emphasis on the Global Network Platform (GNP) accelerates the development and availability of network services and APIs, enhancing accessibility for users and fostering collaboration with CSPs, application developers, and enterprises.

Additionally, our dedication to tackling global challenges such as climate change and inequality remains steadfast. The recent establishment of the 5G Core Excellence Center demonstrates our commitment to innovation, collaboration, and the advancement of 5G technology. As we have just concluded a transformative year, Ericsson remains focused on connecting communities, driving innovation, and leading the charge towards a sustainable and digitally inclusive future.

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Tech Interviews

Navigating the Cybersecurity Landscape in Hybrid Work Environments

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As hybrid work becomes the new norm, organizations face a dynamic cybersecurity landscape. Embracing remote and in-office work models, companies must prioritize cybersecurity measures to safeguard against evolving digital threats.


The Integrator recently conducted an exclusive interview with Emile Abou Saleh, Senior Director of Proofpoint Middle East, Turkey & Africa, and dwelled into key areas of focus, tools and technologies used to secure data, the importance of cybersecurity training, and unique risks associated with hybrid work.

What are the key areas of focus for enhancing the hybrid work environment within your organization?

After approximately four years of embracing the remote work model accelerated by the pandemic, companies in the Middle East and across the globe have accepted hybrid work as a regular feature of modern business.

The shift to this working model has continued to drive a human-centric approach from cyber criminals, focusing their efforts on individuals rather than the technological infrastructure. With employees now forming a defensive perimeter wherever they work, whether in the office or outside, our recent research shows that email-based threats, such as Business Email Compromise (BEC), ransomware, credential phishing, compromised cloud accounts, and social media hijacking attacks, are being employed by cybercriminals to steal credentials, siphon sensitive data, and fraudulently transfer funds.

As a result, organizations must secure their hybrid work environment by prioritizing compliance risk management, advancing secure collaboration, and strengthening IT and security infrastructures.

Recognizing the shift towards hybrid work, organizations must implement technology that facilitates seamless communication and collaboration so employees can work wherever they are, minimising operational downtime.

When using collaboration tools, we must ensure they are secure, and such tools may raise compliance issues.

To address these compliance risks, organizations must implement tools and applications that meet regulatory standards to enable teams to stay connected efficiently. This involves a careful balance of enabling productivity tools while managing the risk-cost-benefit ratio effectively.

Lastly, IT and security are paramount. Providing corporate hardware equipped with robust antivirus software and enforcing IT-approved security protocols is key. Our goal is to minimize shadow IT by offering authorized, secure apps that enable our employees to work effectively from anywhere.

  • What tools and technologies are you using to secure data in a hybrid work environment?

To secure data within a hybrid work environment, we leverage a host of innovations across our Threat Protection, Identity Threat Defense, and Information Protection platforms. These innovations are designed to stop malicious email attacks, detect and prevent identity-based threats, and defend sensitive data from theft, loss, and insider threats.

Our approach includes advanced email security measures to block phishing and BEC attempts, identity protection to guard against unauthorized access and account compromise, and data loss prevention strategies to secure data across our network.

Our Identity Threat Defense platform offers enhanced protection for productivity tools like Microsoft 365, ensuring that our employees can work safely from anywhere.

  • In hybrid work environments, how critical is targeted cybersecurity training in safeguarding against emerging digital threats?

In today’s hybrid work environment, targeted cybersecurity training is essential for combating sophisticated digital threats. The evolving threat landscape in the Middle East demands a comprehensive cybersecurity strategy that includes both technology and education to make employees proactive defenders.

A security awareness program that educates employees on cybercriminal tactics is therefore crucial. It helps them recognize and respond to threats, improving the organization’s security posture. However, a recent Proofpoint study reveals that not all employees receive such training. The UAE stands out positively, with 64% of organizations training their workforce and 52% targeting those most at risk. Additionally, 74% of UAE organizations provide customized security training, the highest among the 14 countries surveyed.

This approach reiterates that cybersecurity is more than an IT issue; it is vital for organizational resilience. Targeted cybersecurity training in hybrid work environments is, therefore, key for safeguarding against emerging threats.

  • Could you elaborate on some unique cybersecurity risks associated with hybrid work?

The move to hybrid work has introduced several cybersecurity challenges, requiring organizations to navigate a new threat landscape. One significant threat is the increased risk of insider attacks. As workplaces become more dispersed, controlling and monitoring access to sensitive information has become more complex, and widening cybercriminal attacks surface. A Proofpoint study highlights this concern, with data showing that 32 % of CISOs in the UAE agreed that they had seen an increase in targeted attacks on their organization in 2022 as a result of long-term hybrid work, which made protecting data a top challenge.

Furthermore, employees demonstrated risky behaviors outside of the office – more than half (51 percent) of employees in the UAE and 44 percent of employees in KSA have connected to home or public Wi-Fi networks without knowing if they are secure – an increased occurrence with the hybrid working model.

As traditional working models evolve, the old ways of protecting data no longer suffice. Data loss for organizations is more than just an IT problem, and employees must understand that they play a critical role in preventing data breaches.

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Tech Interviews

Red Hat on Open Source Innovation and Market Expansion in Saudi Arabia

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Integrator Media had an exclusive interview with Martin Lentle, VP, Northern Europe, Middle East & Africa, Red Hat

How do we all keep up with the fast pace of change of open source?

As the centre of innovation, open source represents the future of IT and is revolutionising software development methodologies. Moreover, the collaborative nature of open source greatly fosters innovation. As for Red Hat, we proactively participate in upstream communities to embrace this transition. Owing to its exposure to the newest technologies, our engineers are actively involved in this field, further providing us with insights into new trends and interests. This is significant as several businesses may find the landscape intimidating, given that managing a business requires a high degree of predictability, stability, and security. This is the point where Red Hat’s expertise comes into play. We engage in upstream activities while providing customers with clear commitments related to lifecycle, security, and stability. Red Hat therefore strives to be the bridge that facilitates the seamless integration of open-source solutions into enterprise settings.

What customer needs do you see at the moment in the IT Industry?

It is imperative for all IT leaders to find a balance between embracing and managing change. The primary concern with this revolves around figuring out the ideal pace for each customer, particularly with regard to containerisation and orchestrating containers. Red Hat is firmly committed to giving customers the freedom to take charge of this journey and the choices they make along the way. Giving customers the tools to learn how to containerise apps is a key component of this strategy. This philosophy is reflected in our product offerings where we integrate automation and containerisation tools into Red Hat Enterprise Linux, to help customers get started with container building and deployment. Recognising the growing significance of automation skills, we have also improved training opportunities for Red Hat certified engineers. Simply put, we carefully evaluate and empower our customers with the right solutions based on their own needs and preferences, rather than forcing a predetermined course of action upon them.

LEAP will be back for the third year to bring together the global technology ecosystem. What is the significance of the LEAP conference for Red Hat?

The LEAP conference plays a major role in driving KSA’s digital economy forward, attracting foreign investment, advancing women’s empowerment in the tech industry, and preparing Saudi youth for success. Over the years, the event has grown into a major platform for promoting innovation and entrepreneurship in emerging sectors. This holds particular significance as the Gulf Cooperation Council (GCC) countries swiftly progress towards sustainability, with an increasing focus on economic diversification and a reduced reliance on oil. Consequently, technology will surely have a much bigger influence on innovation and growth in the coming years. Significant investments have also been made by the Saudi Arabian government to boost the nation’s technology market, either directly or through venture capital programs. Over 100 startups have been founded over the last few years in accordance with Saudi Vision 2030, and numerous venture capital firms have been established with the goal of empowering young people and steering further growth in the Saudi market.

How does Red Hat plan to grow and expand its market presence in Saudi Arabia?

Red Hat is committed to developing strategic partnerships with Saudi Arabian businesses, technology firms, or government agencies to expand its market reach and establish a stronger regional presence. By tailoring its offerings to the specific needs and demands of prominent industries, the company is better positioned to attract more customers in the region. As part of its long-term goals, Red Hat also collaborates with the Saudi Arabian open-source community and attends industry conferences, seminars, and events to increase awareness of its offerings and demonstrate its commitment to supporting the market. Providing localised support, training, and consulting services in Arabic, as well as catering to the specific cultural and business requirements of Saudi Arabian organisations, also serves as an important step towards the growth of Red Hat’s regional customer base. Furthermore, ensuring compliance with Saudi Arabian laws and regulations, particularly those pertaining to data privacy and security, as well as funding workshops and certifications to equip local IT personnel with the skills needed to effectively use Red Hat’s technologies, are all revolutionary steps that can support the company’s long-term success in Saudi Arabia. With this, Red Hat aims to establish itself as a reliable advisor and partner for digital transformation projects in the region by exhibiting thought leadership, delivering innovative solutions, adopting best practices, and maximising value.

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