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Kaspersky Lab launches new generation of beyond-AV consumer solutions

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In the modern world, people are making an everyday compromise between the opportunity to constantly stay connected, or preserve their privacy. The more people use different internet services, the more difficult it is for them to keep their personal information confidential. Moreover, maintaining a mobile lifestyle requires users to be available whenever and wherever they are, because their social connections, earnings, well-being and even emotional balance depend on this. Kaspersky Lab’s solutions allow people to not only stay connected whatever the circumstances, but also ensure their privacy online.

Thus, Kaspersky Lab has updated its key range of solutions for home users, designed to safeguard everything that is valuable to them – privacy, money, memories, piece of mind for their loved ones and much more, in addition to protecting against cyberattacks. In the company’s essential products – Kaspersky Free and Kaspersky Anti-Virus – functions have been added to protect users against the newest and most advanced cyberthreats. Improvements have also been made to the performance, ease of configuration and detection efficiency of the product line’s premium solutions – Kaspersky Internet Security and Kaspersky Total Security. But most importantly, the company’s portfolio has been replenished with a completely new product – an adaptive service called Kaspersky Security Cloud, which goes even further to protect users from any problems they may encounter in the digital world.

Every person is unique – this is beyond doubt. The same is true for people’s online behavior, which forms their individual digital world. That is why Kaspersky Lab experts have invented and patented the adaptive protection technology. Kaspersky Security Cloud combines all the best elements of the flagship solutions, including the market leading protection against cyberthreats, and adaptive “scenarios”. Adaptivity means that the service offers protection exactly when it is needed, depending on the individual’s behavior and the device they use.

Kaspersky Security Cloud operates according to the unique security-as-a-service scheme. It is “attached” not to the device, but to its owner via their account on the My Kaspersky portal. In addition, the service is available on both an annual and monthly* subscription basis. However, the uniqueness of the solution lies in the fact that, with the appropriate settings, the product behaves like an “adviser” that promptly tells you what to do in order to maintain a connection when it is most needed, or to avoid jeopardizing your personal data when such a risk occurs. For example:

  • Imagine that you need to urgently send a confidential document, so you stop for a coffee in the nearest café and connect to the free Wi-Fi. However, this Wi-Fi turns out to be dangerous. Specifically, cybercriminals can intercept all the data transmitted over it! This is not uncommon. Kaspersky Security Cloud reports this risk and, depending on the settings, automatically turns on the VPN, which securely encrypts all transmitted data. Let the hackers try to decrypt that!
  • Or, what if someone gets into your home Wi-Fi network and is secretly watching all your online activities – the websites you visit, the messages you send to your friends and family? Or is just using your internet for free? With the new solution from Kaspersky Lab, this is not possible, because it knows all the devices that connect to your network and keeps you informed about them.
  • Or, imagine that you are hurriedly entering a new password for your account on a social network, but this password is too simple and easy to hack. Kaspersky Security Cloud will protest and offer to create a more reliable password, tell you how to do it, and even help to generate one that hackers will not be able to hack for centuries. Thus, your confidential correspondence with friends will remain untouched.
  • Of course, a strong password is incredibly important, but what if the service itself has been hacked and all the passwords stolen? Again, this is not an uncommon occurrence. In this case, Kaspersky Security Cloud will learn about the leak and warn the owner, prompting him or her to change the password before it is too late, that is, before their personal data becomes available for sale on the Darknet.
  • And what if you are late for an important meeting (a job interview or a date, for example), and your smartphone battery suddenly dies so you cannot warn the person waiting for you? With the Kaspersky Lab solution, this situation is highly unlikely. Not only does it constantly report unsafe device settings and unnecessary applications, it also prompts in advance how much time is left until your Android’s battery is completely discharged.
  • Or yet another nervous situation: the hard drive in your laptop is dead with all your valuable files – the pet photos, the wedding video, the coursework that needs to be handed in tomorrow…not with Kaspersky Security Cloud! The solution does not only allow you to make regular backups, but also warns in advance if it suspects that the hard disk is close to failing.

These and other “scenarios” are embedded in Kaspersky Security Cloud, and they are being constantly replenished. Thus, the new adaptive service allows people to always stay connected and protect their data.

“While developing Kaspersky Security Cloud, we were guided by the desire to create a service that could provide right protection at the right time. People’s digital lives of today are much more than just a device connected to the Internet, they are a whole world that is no less important than the physical one. And each person has their own domain, which means each person needs special protection that suits their unique digital lifestyle. We believe that the future lies with security solutions that will adapt to the individual, to each member of their family, to their environment and behavior. Kaspersky Security Cloud is our first step towards this future”, says Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab.

Kaspersky Security Cloud is available in three versions starting from November 8. The Free version has a limited number of scenarios, it only applies to one account and three devices at a time. The Personal version provides full service functionality for one account and five devices. The Family version covers up to 20 accounts and up to 20 devices.

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Deep Dive Dubai Launches Sunken City Walk, a Cinematic Underwater Experience that Makes Adventure Just a Step Away

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Deep Dive Dubai

Deep Dive Dubai has unveiled its newest attraction for experience seekers with the launch of Sunken City Walk. The guided underwater activity invites guests to step into a cinematic cityscape filled with surreal details. From an underwater swing and motorbike to a café table that looks straight out of a movie scene, this is Dubai’s latest must-try attraction.

Deep Dive Dubai

The hour-long journey begins with a full briefing and safety overview, followed by guests changing into wetsuits and equipment provided on-site. They then join trained instructors for a 20-minute guided underwater walk through the Sunken City—an accessible, certification-free experience that requires no swimming skills, making it ideal for guests aged 10 and above. Currently offered at an introductory price of AED 600, with an optional 30-second keepsake video for AED 200, the experience is currently available in four daily slots at 11 AM, 12 PM, 2pm, and 3pm.

Jarrod Jablonski, Director, Deep Dive Dubai, said that “With Sunken City Walk, we’re continuing to shape Dubai’s reputation as a city of unforgettable experiences. It’s a unique attraction that reflects Dubai’s spirit, where visitors can discover adventure in ways they never thought possible.”

The launch reflects a global trend that travellers are choosing experiences over possessions. Supporting this, Shamal’s Experience Economy Report stated that 75% of UAE residents are more willing to spend on experiences, with 80% allocating a dedicated monthly budget. The launch also aligns with Dubai’s commitment to strengthening its global tourism appeal. According to Dubai Department of Economy and Tourism (DET), the city welcomed 9.88 million international visitors in the first half of 2025, a six percent increase year-on-year, reinforcing its position as one of the world’s leading lifestyle and tourism hubs. Sunken City Walk at Deep Dive Dubai adds a new way for visitors to experience the city’s spirit of reinvention, where adventure is always just a step away.

While Sunken City Walk offers a first taste of underwater adventure, guests can plunge into the incredible world of diving at Deep Dive Dubai, choosing from experiences such as scuba diving, freediving, and specialised diving courses.

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Free Mineral Water for All: UAE Startup to Launch Groundbreaking Public Hydration Initiative

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Ourwatr

Staying hydrated just got easier, and greener, thanks to Ourwatr, that’s launching a nationwide free mineral water programme starting June 2025. It’s a first in the region: clean, refreshing mineral water made freely available across the country, delivered through a unique model that blends sustainability, community care, and social impact.

From metro stations and shopping malls to parks and government offices, thousands of chilled bottles of mineral water, sourced locally from Dibba, Fujairah, will soon be within everyone’s reach, every day. Ourwatr’s mission is simple: hydration is a right, not a privilege.

“At Ourwatr, we believe that drinking water should be accessible to all,” says Abhinav Murali, Co-founder.

“That’s why we’re giving away premium mineral water for free, and every bottle supports communities in need. It’s hydration with heart, proudly made right here in the UAE.”

Stamp of UAE quality

All Ourwatr bottles carry the prestigious EQM (Emirates Quality Mark) certification, guaranteeing they meet strict UAE national and international quality standards. When you grab a bottle, you’re assured of top-quality water, safe, pure, refreshing and approved by the country’s standardisation authority.

Mission in a bottle

With temperatures rising across the UAE, especially during summer, access to clean drinking water is more important than ever, for workers, families, children, and the elderly alike.

“In our desert climate, hydration isn’t just healthy; it’s life-saving,” adds co-founder Bharath Mohan.
“Each bottle we provide is a small act of kindness toward our community.”

Ourwatr is more than just a startup, it’s a mission in a bottle. Launched by three young, UAE-based entrepreneurs, the idea was sparked by a simple but powerful observation: access to free, convenient hydration isn’t always a given.

Wanting to change that, the trio built a business with heart at its core. The team is also in talks with various UAE charitable organisations and government agencies to expand its reach and impact. For every bottle distributed, a portion will be donated to local charities, turning everyday hydration into a meaningful act of giving.

A Model Built on Purpose and Sustainability
Ourwatr isn’t just about water, it’s about doing good. Instead of selling to consumers, the company partners with brands and organisations who cover the production and distribution costs. In return, sponsors co-brand the bottles, using them as a platform to share positive messages and shared values, while making a real difference.

“Sustainability isn’t just about less waste,  it’s about creating lasting, meaningful change,” explains Sharat Nair, Co-founder.

The bottles are crafted from recyclable materials, aligning with the UAE’s zero-waste goals and green agenda.

Backing UAE Vision 2030
Ourwatr’s initiative supports the UAE’s Vision 2030 goals around health, sustainability, and quality of life. The startup is already collaborating with local authorities to expand water access and reach as many people as possible.

More than just water, Ourwatr is delivering hope, equality, and care, one bottle at a time.

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Ardee Developments Announces Sales Launch for Fairmont Residences Al Marjan Island

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Ardee Al Marjan

Ardee Developments has announced the launch of sales for Fairmont Residences Al Marjan Island, its highly anticipated branded residential offering in partnership with Fairmont Hotels & Resorts.

Official sales will commence on 1 June 2025 with expression of interest starting 15 May 2025, marking a major milestone in the evolution of Ardee Al Marjan Island, the company’s flagship, multi-billion-dirham development set to redefine coastal living in Ras Al Khaimah.

Fairmont Residences Al Marjan Island will comprise 523 upscale residences — including apartments, townhouses, and sea villas — ranging from one to six bedrooms and spanning 86 m² to over 300 m². Every home is thoughtfully designed to embody refined beachfront living, with uninterrupted sea views and elegant interiors that reflect timeless sophistication.

Bringing together the prestige of the Fairmont brand with the ease of resort-style living, residents will enjoy exclusive access to a private beach, the Fairmont Fit Fitness Centre and Studio, family & kids pool, adults sky pool & terrace & bar, dedicated boardroom and private dining room, resident’s owners lounge as well as wellness facilities including treatment rooms, screening room, games room, kids club and seamless connectivity to the adjacent Fairmont resort.

Further enriching the offering is a tailored suite of à la carte services. From in-home catering and private chef experiences to childcare, dog walking, housekeeping, personal concierge support, and a home maintenance program while residents are away, every element is designed to simplify and enhance everyday living. In addition, residents will enjoy exclusive access to the Accor Owner Benefits Program. This includes Diamond status in the Accor Live Limitless (ALL) programme, the ability to gift Gold status to family and friends, and VIP privileges at over 5,700 hotels and resorts around the world.

With prices starting from AED 2.49 Million, Fairmont Residences Al Marjan Island offers an exclusive opportunity for discerning buyers seeking long-term value, effortless luxury, and a lifestyle defined by exceptional quality in one of the region’s most iconic coastal destinations.

Beyond the residences, guests were given an exclusive look at the next phase of the Ardee Al Marjan Island masterplan. The development is progressing into a fully integrated coastal destination that blends residences, hospitality, leisure, retail, and entertainment on an unprecedented scale.

Key components of the masterplan include branded and serviced residences, private villas, townhouses, a flagship luxury hotel, and a vibrant retail and F&B promenade. The destination will also feature a variety of curated lifestyle offerings — from wellness hubs and gaming lounges to family entertainment zones and waterfront experiences — all designed to create a future-ready, immersive community.

Prioritizing walkability, nature access, and sea connectivity, the project will boast expansive green spaces, direct beach access, and panoramic views, setting a new standard for contemporary island living in Ras Al Khaimah.

Vishal Mehta, CEO of Ardee Developments, added: “As we prepare to open sales of Fairmont Residences Al Marjan Island this June, we are proud to invite buyers into a community that reflects excellence at every level. In partnership with Al Marjan Island, Fairmont Hotels, and Christie’s International Real Estate, we are shaping a new era of luxury coastal living in Ras Al Khaimah — one defined by world-class design, hospitality, and lifestyle, brought together in a truly integrated destination.”

To support global sales efforts, Ardee Developments has appointed Christie’s International Real Estate Ras Al Khaimah as the exclusive master agency. Christie’s will lead GCC and international outreach and client servicing, ensuring a seamless buyer journey.

“This is a vibrant and integrated coastal lifestyle community that combines natural beauty, unparalleled hospitality and leisure not seen in the area before,” said Jackie Johns and Dinesh Chhatwani, Managing Partners at Christie’s International Real Estate Ras Al Khaimah. “Ras Al Khaimah’s momentum as a global hospitality and investment hub, and its rapidly growing real estate market, makes it the ideal launchpad for Ardee Developments to execute its grand vision.”

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