News
Five Key Trends Driving A10 Networks’ Channel Growth in 2021
By: Chris Martin, Channel Leader for EMEA and APAC, A10 Networks
2020 was an extraordinary year and, if nothing else, the last 18 months have certainly accentuated the importance of digital resiliency. Now, as we move into a recovery phase post pandemic, our own research, undertaken earlier this year, highlighted that the workforce won’t return to pre-COVID working practices, and that we should expect a hybrid approach to the office environment. The research analysed how senior IT professionals in communication service provider organisations will adapt to a post-COVID-19 world, and the challenges they face with a more distributed workplace. It found that 67% believe their customers will continue to operate with employees working from home even post-pandemic.
Certainly, the consumer shift online is here to stay, whether that be for public services, retail, entertainment, or healthcare. Again, while some will return to shopping on the high street or going into the civic centre to pay their council tax, others will continue to enjoy the convenience that online delivers.
Technology Trends Fuelling Demand
Despite the disruption of the last year and a half, business has continued to evolve, and our channel has continued to grow as a result of five key trends.
The first is the acceleration and proliferation of IoT. In 2020, there was a noticeable shift in the types of businesses adopting IoT, which is now becoming mainstream as enterprises move from experimentation to deployment across global operations.
The second and probably most notable trend is the shift to the cloud as organisations continue their digital transformation journeys. In fact, cloud services spend was already growing much faster than on-premises IT spend at the beginning of 2020, and this momentum has only increased during the pandemic.
Thirdly, 5G deployment and the associated security issues is very much front-of-mind, which was also reflected in our research. When it comes to 5G, just under one-third of respondents (31%) we surveyed stated that maintaining a quality service and avoiding service outages were top security challenges. While 21% said unpredictable subscriber usage with changing patterns on the network was a top challenge. And certainly, we see channel partners helping customers with cloud migration and the adoption of 5G as they address concerns around network security and the current lack of agility and visibility throughout the IT infrastructure.
Overcoming Operational Complexity
This brings me to the fourth trend which is around operational complexity. As organisations, regions and countries go in and out of lockdown and need to scale up or scale back certain initiatives, it has created significant IT challenges. In today’s digital business environment, you’ve got to stay agile and innovative to compete, grow, and thrive. In fact, even facing an uncertain economic outlook over the past year, 70% of businesses planned to maintain or increase digital transformation spending during the pandemic. As a result, we have seen high demand for solutions like A10 Thunder ADC and Harmony Controller, which empowers businesses to deliver secure application services across traditional data centres, and private, public and hybrid cloud environments. This solution underpins our vision to help businesses become more secure, responsive and agile as they bridge traditional and cloud-based application environments.
Finally, as ransomware attacks, DDoS, and other threats grow in sophistication, and enterprise environments become more distributed and dynamic, cyber security and compliance become critical challenges. Again, our research showed how important it is for organisations to protect against such threats. Forty-three percent stated that DDoS protection service for enterprise customers was a top security priority in 2021, while 39% of respondents said ransomware protection services for enterprise customers was their highest priority.
Focused Programmes that Support the Channel
All these trends have created demand for our products and services and have remained focus areas for both A10 Networks and our channel partners. To address these trends, we introduced five key channel initiatives at the start of 2021 in order to focus support and resources in these key areas:
- Deal registration is paramount; we have had deal registration incentives running since the beginning of the year to ensure partners register leads in line with our areas of focus and business growth.
- Distribution underpins our channel strategy and we have continued to recruit new partners across the region to ensure that we are well represented in all territories.
- Building our ecosystem and partner network is key to our ongoing success. Our focus here is on partnering with players who are strong in key verticals and can bring talent and expertise to our customers.
- Partner enablement: we launched a new technical ambassador programme, through which our technical team are mentoring our partner’s technical teams.
- Finally, the Lead the Way initiative, which utilises our partner network to develop leads and marketing initiatives via our partner portal.
With channel front and centre to all our programme activities, we renamed our partner tiering model to: Member, Advanced and Elite, and we launched our Elevate to Elite programme designed to help accelerate our partners’ growth and enable them to fast track through the various partner levels.
Building a Bigger Footprint
Our channel strategy encompasses APAC, EMEA and South Asia and provides us a unique perspective across a large segment. This allows us to consolidate and coordinate our channel strategy to an ever-greater degree while also allowing for flexibility to manage customer and channel needs across individual countries and regions. But, above all, we appreciate that some countries will be emerging at a different pace to others, as lockdowns and restrictions are enforced and relaxed. Therefore, our overriding priority is the security and safety of our partners and customers around the world; we’re committed to working with them to achieve this.
News
Free Mineral Water for All: UAE Startup to Launch Groundbreaking Public Hydration Initiative

Staying hydrated just got easier, and greener, thanks to Ourwatr, that’s launching a nationwide free mineral water programme starting June 2025. It’s a first in the region: clean, refreshing mineral water made freely available across the country, delivered through a unique model that blends sustainability, community care, and social impact.
From metro stations and shopping malls to parks and government offices, thousands of chilled bottles of mineral water, sourced locally from Dibba, Fujairah, will soon be within everyone’s reach, every day. Ourwatr’s mission is simple: hydration is a right, not a privilege.
“At Ourwatr, we believe that drinking water should be accessible to all,” says Abhinav Murali, Co-founder.
“That’s why we’re giving away premium mineral water for free, and every bottle supports communities in need. It’s hydration with heart, proudly made right here in the UAE.”
Stamp of UAE quality
All Ourwatr bottles carry the prestigious EQM (Emirates Quality Mark) certification, guaranteeing they meet strict UAE national and international quality standards. When you grab a bottle, you’re assured of top-quality water, safe, pure, refreshing and approved by the country’s standardisation authority.
Mission in a bottle
With temperatures rising across the UAE, especially during summer, access to clean drinking water is more important than ever, for workers, families, children, and the elderly alike.

“In our desert climate, hydration isn’t just healthy; it’s life-saving,” adds co-founder Bharath Mohan.
“Each bottle we provide is a small act of kindness toward our community.”
Ourwatr is more than just a startup, it’s a mission in a bottle. Launched by three young, UAE-based entrepreneurs, the idea was sparked by a simple but powerful observation: access to free, convenient hydration isn’t always a given.
Wanting to change that, the trio built a business with heart at its core. The team is also in talks with various UAE charitable organisations and government agencies to expand its reach and impact. For every bottle distributed, a portion will be donated to local charities, turning everyday hydration into a meaningful act of giving.
A Model Built on Purpose and Sustainability
Ourwatr isn’t just about water, it’s about doing good. Instead of selling to consumers, the company partners with brands and organisations who cover the production and distribution costs. In return, sponsors co-brand the bottles, using them as a platform to share positive messages and shared values, while making a real difference.
“Sustainability isn’t just about less waste, it’s about creating lasting, meaningful change,” explains Sharat Nair, Co-founder.
The bottles are crafted from recyclable materials, aligning with the UAE’s zero-waste goals and green agenda.
Backing UAE Vision 2030
Ourwatr’s initiative supports the UAE’s Vision 2030 goals around health, sustainability, and quality of life. The startup is already collaborating with local authorities to expand water access and reach as many people as possible.
More than just water, Ourwatr is delivering hope, equality, and care, one bottle at a time.
Home Integrator
Ardee Developments Announces Sales Launch for Fairmont Residences Al Marjan Island

Ardee Developments has announced the launch of sales for Fairmont Residences Al Marjan Island, its highly anticipated branded residential offering in partnership with Fairmont Hotels & Resorts.
Official sales will commence on 1 June 2025 with expression of interest starting 15 May 2025, marking a major milestone in the evolution of Ardee Al Marjan Island, the company’s flagship, multi-billion-dirham development set to redefine coastal living in Ras Al Khaimah.
Fairmont Residences Al Marjan Island will comprise 523 upscale residences — including apartments, townhouses, and sea villas — ranging from one to six bedrooms and spanning 86 m² to over 300 m². Every home is thoughtfully designed to embody refined beachfront living, with uninterrupted sea views and elegant interiors that reflect timeless sophistication.
Bringing together the prestige of the Fairmont brand with the ease of resort-style living, residents will enjoy exclusive access to a private beach, the Fairmont Fit Fitness Centre and Studio, family & kids pool, adults sky pool & terrace & bar, dedicated boardroom and private dining room, resident’s owners lounge as well as wellness facilities including treatment rooms, screening room, games room, kids club and seamless connectivity to the adjacent Fairmont resort.
Further enriching the offering is a tailored suite of à la carte services. From in-home catering and private chef experiences to childcare, dog walking, housekeeping, personal concierge support, and a home maintenance program while residents are away, every element is designed to simplify and enhance everyday living. In addition, residents will enjoy exclusive access to the Accor Owner Benefits Program. This includes Diamond status in the Accor Live Limitless (ALL) programme, the ability to gift Gold status to family and friends, and VIP privileges at over 5,700 hotels and resorts around the world.
With prices starting from AED 2.49 Million, Fairmont Residences Al Marjan Island offers an exclusive opportunity for discerning buyers seeking long-term value, effortless luxury, and a lifestyle defined by exceptional quality in one of the region’s most iconic coastal destinations.
Beyond the residences, guests were given an exclusive look at the next phase of the Ardee Al Marjan Island masterplan. The development is progressing into a fully integrated coastal destination that blends residences, hospitality, leisure, retail, and entertainment on an unprecedented scale.
Key components of the masterplan include branded and serviced residences, private villas, townhouses, a flagship luxury hotel, and a vibrant retail and F&B promenade. The destination will also feature a variety of curated lifestyle offerings — from wellness hubs and gaming lounges to family entertainment zones and waterfront experiences — all designed to create a future-ready, immersive community.
Prioritizing walkability, nature access, and sea connectivity, the project will boast expansive green spaces, direct beach access, and panoramic views, setting a new standard for contemporary island living in Ras Al Khaimah.
Vishal Mehta, CEO of Ardee Developments, added: “As we prepare to open sales of Fairmont Residences Al Marjan Island this June, we are proud to invite buyers into a community that reflects excellence at every level. In partnership with Al Marjan Island, Fairmont Hotels, and Christie’s International Real Estate, we are shaping a new era of luxury coastal living in Ras Al Khaimah — one defined by world-class design, hospitality, and lifestyle, brought together in a truly integrated destination.”
To support global sales efforts, Ardee Developments has appointed Christie’s International Real Estate Ras Al Khaimah as the exclusive master agency. Christie’s will lead GCC and international outreach and client servicing, ensuring a seamless buyer journey.
“This is a vibrant and integrated coastal lifestyle community that combines natural beauty, unparalleled hospitality and leisure not seen in the area before,” said Jackie Johns and Dinesh Chhatwani, Managing Partners at Christie’s International Real Estate Ras Al Khaimah. “Ras Al Khaimah’s momentum as a global hospitality and investment hub, and its rapidly growing real estate market, makes it the ideal launchpad for Ardee Developments to execute its grand vision.”
Home Integrator
MERED Unveils Strategic Vision for Saudi Arabia at Saudi Giga Projects 2025

MERED outlined its long-term investment plans and strategic vision for Saudi Arabia at Saudi Giga Projects 2025 in Riyadh. The event, a key platform aligned with Vision 2030, brought together government bodies, giga project leaders, and private sector executives to discuss development, contracting, and talent-building opportunities within the Kingdom’s fast-growing construction and real estate sectors. As part of MERED’s participation, CEO Michael Belton joined a fireside chat where he shared insights into the company’s market entry approach and growth plans for the Saudi market.
“The Kingdom’s rapid urban and infrastructure growth is reshaping residential demand and creating new opportunities for long-term development,” said Michael Belton, CEO of MERED. “Vision 2030 and ongoing economic diversification are driving strong demand across residential, retail, commercial, and hospitality sectors, supported by investor-friendly reforms. In major cities like Riyadh and Jeddah, we’re seeing increased interest in premium and luxury living, as well as growing demand for Class A office spaces that reflect the ambitions of a modern business environment. MERED is well-positioned to meet these changing market needs through high-quality, innovative developments that offer lasting value.”
Yazan Al-Khalidi, Chief Commercial Director at MERED, joined a panel alongside leading developers, consultants, and contractors to discuss workforce capabilities and the skills required to deliver Saudi Arabia’s giga projects efficiently and at scale. The Kingdom’s real estate sector is projected to contribute 10% to GDP by 2030, while non-oil economic activity now accounts for over 50% of national GDP. Knight Frank’s Saudi Report 2025 reveals that 93% of high-income Saudi nationals are actively seeking to buy property, reinforcing the country’s ambition to build a competitive luxury real estate market.
Alongside its growth plans in Saudi Arabia, MERED is supporting the development of future architectural talent in line with the region’s broader goal of equipping young people with in-demand skills. As part of this effort, the company is sponsoring a select group of students to attend the Pininfarina Architecture Summer School in Turin this July, through its partnership with the prestigious Pininfarina Academy, founded by the renowned Italian design house. The program offers hands-on training and exposure to international design practices, giving participants valuable experience they can apply to architectural projects across the region.
MERED’s participation underscores its broader commitment to supporting the Kingdom’s real estate ambitions through innovation, sustainability, and knowledge transfer. With a pipeline of projects already launched in Dubai and Abu Dhabi, including the 290-meter ICONIC Residences designed by Pininfarina, the brand is well-positioned to introduce high-end, future-ready developments to the Saudi market.
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