Features
Global Cyber Threat Intelligence Partnerships: An Opportunity to Work Together
By: Derek Manky, Chief, Fortinet
Fighting cybercrime is a collaborative effort, with cybersecurity experts, law enforcement, and policymakers teaming up with industries and the public to fight the war on cybercrime. Most people will agree that combatting cybercrime is critical to our society’s digital and structural health, so the opportunity to help has always been there. However, those bad actors know cybercrime is a trillion-dollar business, and the odds of getting caught are low since cybercrime overall has no borders as countries do.
As today’s cyberthreats become more sophisticated and aggressive, with ransomware attacks moving to an affiliate-based, as-a-service model, working together is the only way to get ahead of it. Interestingly, according to a Fortinet ransomware survey, ransomware has become a top threat concern for global organizations. This is just one threat type. Recent episodes have caused massive supply chain infections from just a single intrusion point.
And cybercriminals are becoming more well-funded the more advanced they become, with growing business models and supply chains of their own. So how do we create action and execute on the knowledge we’ve amassed studying cybercrime? Simply nodding in agreement is just not enough. Goodwill is one thing, but the time to act is now. The answer is by working together with global partners to raise resiliency, disrupt, and ultimately take down these criminal empires.
A Needle in a Haystack
Cybercrime is now a criminal empire that functions like any other criminal organization, with bosses, managers, and money mules. But the world of cybercrime is a bit more complicated. Take, for example, the number one reason these adversaries don’t get caught: jurisdiction. Many cybercriminals operate from countries that don’t extradite to the U.S., making it harder to pinpoint them, let alone find, charge, and prosecute them.
There is a ton of data around ransomware and other types of cybercrime. Still, accurate data on the number of incidents is hard to come by because a large percentage of victims don’t even report their cases. Even though there have been some big, successful takedowns recently, less than 0.05% of cybercriminals are arrested and prosecuted. And the bad guys like those odds. This giant cybercrime enforcement gap gives bad actors the confidence to continue without fear of being caught, charged, or punished. The cybercrime supply chain has exploded, and there are so many moving parts and participants at the ready at each point that it takes concerted, global, collaborative efforts to track them all down and stop them.
A Collaborative Effort
Our mission at FortiGuard Labs is to provide Fortinet customers with the industry’s best threat intelligence to protect them from malicious activity and sophisticated cyber-attacks. But we don’t stop at protecting our customers—Fortinet is actively engaged with and has bi-directional threat intelligence–feed relationships with more than 200 partners. These partnerships are vital to providing increased visibility to FortiGuard Labs’ operations. They include threat-intelligence peers, national community emergency response teams (CERTs), computer security incident response teams (CSIRTs), government agencies, international law enforcement organizations (including NATO and INTERPOL), and other critical partners such as MITRE and the World Economic Forum’s Centre for Cybersecurity.
Fortinet also belongs to INTERPOL ICGEG (Global Expert Group), and we work with the FBI to help counter cybercrime and cyber-terrorism. (We were one of several private sector companies that provided support to an INTERPOL-led operation targeting cybercrime across the ASEAN region.)
We are increasing our efforts and focus to go beyond our own research to lead, interact, share, and foster the sharing of actionable threat intelligence. For example, Fortinet co-founded the Cyber Threat Alliance (CTA). Today, the CTA organization has grown from four founding members to actively bring threat researchers, security vendors, and alliance partners together to share threat information and improve defenses against advanced cyber adversaries across member organizations and their customers. The goal of the CTA is to disrupt cybercrime and attacks by raising resiliency—the more we share, the better equipped we will all be to fight the war on cybercrime.
Fortinet is also a founding member of and supports multiple initiatives for the World Economic Forum’s (WEF) Centre for Cybersecurity, holding one of only two permanent seats on this international council. The Centre for Cybersecurity was designed to shape the future of cybersecurity and digital trust worldwide, safeguard innovation, protect institutions, businesses, and individuals, and secure our growing reliance on the digital economy.
Fighting the Good Fight
The main goals of the Centre for Cybersecurity are to:
- Build cyber resilience by developing and scaling forward-looking solutions and promoting effective practices across digital ecosystems
- Strengthen global cooperation among public and private stakeholders by fostering a collective response to cybercrime and jointly addressing key security challenges
- Understand future networks and technology to identify and prepare for future cybersecurity challenges and opportunities
In addition, the Partnership Against Cybercrime brings together a dedicated community including leading law enforcement agencies, international organizations, cybersecurity companies, service and platform providers, global corporations, and leading not-for-profit alliances. Following the 2020 Working Group recommendations, the Partnership will support the establishment of a global network of hubs for operational public-private cooperation. The Partnership will serve as the platform for interactions and insight sharing on a global and strategic level.
Other actionable insights gleaned from Fortinet’s participation in the first INTERPOL High-Level Forum on Ransomware are to:
- Prevent ransomware by raising awareness, partnerships, and information sharing
- Aim for pre-exploit disruption of ransomware and its ecosystem through global law enforcement actions both reactively and proactively
- Provide in-event emergency support against ransomware attacks
- Ensure post-event support following ransomware attacks to increase resilience, agility, and responsiveness
Good News
In cybersecurity, not every action has an immediate or lasting effect, but several events in 2021 show positive developments specifically for defenders. Aligning forces through collaboration is being prioritized to disrupt cybercriminal supply chains. Shared data and partnership can enable more effective responses and better predict future techniques to deter adversary efforts. Some results of this cooperation were the coordinated takedown of Emotet, one of the most prolific malware operations in recent history, and the disruption of the Egregor, NetWalker, and Cl0p ransomware operations which represent significant wins by global governments and law enforcement to curb cybercrime. The US Department of Justice (DOJ) sent a strong message when they charged a NetWalker affiliate. Recently, two ransomware operators were arrested in Ukraine. FortiGuard Labs’ data showed a slowdown of threat activity following the Emotet takedown. Activity related to TrickBot and Ryuk variants persisted after the Emotet botnet was taken offline, but it was at a reduced volume.
It may sometimes seem like cybercriminals have the upper hand because their criminal empire has become so large and unruly that it’s becoming harder to contain it. However, efforts are paying off. Cybersecurity is a long game, and not all actions have an immediate effect. But increasing pressure from critical voices is having an impact.
Features
Redefining Real Estate: The Rise of Wellness-Centric Spaces

By Mark Phoenix – CEO of Sankari
The way we think about real estate is evolving, and at the heart of this change is a renewed focus on wellness. As we become more aware of the profound impact our living environments have on our health and well-being, it’s clear that real estate must go beyond aesthetics and luxury—it must support a lifestyle of vitality and longevity. To me, true luxury is no longer defined solely by opulence but by spaces that promote health, balance, and connection.
The demand for wellness-oriented spaces is growing rapidly, and real estate developers must rise to meet it. Today’s buyers are looking for more than just high-end finishes and exclusive locations—they want environments that enhance their well-being. Integrating wellness features such as fitness centers, yoga studios, meditation areas, and holistic health services is no longer an option; it’s a necessity. These spaces don’t just add value to a property; they create communities that create physical health, mental clarity, and social engagement.
Wellness-centric design is about more than just adding amenities—it’s about creating environments that encourage movement, relaxation, and human connection. By prioritizing well-being in real estate, developers can offer residents a lifestyle that aligns with modern values and aspirations. These spaces cultivate a sense of belonging, allowing people to come together in ways that enrich their lives beyond the walls of their homes.
Beyond individual benefits, wellness-focused communities have a lasting impact on society. As more people seek out homes that support their health, the real estate industry has an opportunity to lead this cultural shift. Developments that incorporate sustainable materials, biophilic design, and eco-friendly building practices not only benefit residents but also contribute to a healthier planet.
In the ultra-luxury segment, this focus on wellness is especially meaningful. The most sought-after properties are no longer just about extravagance—they are about creating a sanctuary where people can rejuvenate both physically and mentally. True luxury lies in thoughtful, health-driven design that enhances everyday life in meaningful ways.
Designing for wellness also means partnering with visionary architects and designers who understand the importance of both form and function. In regions with challenging climates, for example, innovative solutions can help reduce environmental impact while enhancing comfort and efficiency. Securing sustainability certifications like LEED further reinforces a commitment to responsible development and aligns with the global movement toward eco-conscious living.
For me, integrating wellness into real estate is more than just a trend—it’s a deeply personal mission and a strategic imperative. The places we live should do more than just shelter us; they should actively contribute to our health and happiness. By embedding wellness into the very foundation of luxury real estate, we’re not just shaping beautiful spaces—we’re shaping better lives.
Features
We are bringing tradition to every table in just five minutes

Exclusive Interview with Ashvin Subramanyam, CEO International Business, Orkla India
In this exclusive interview, Ashvin Subramanyam, CEO of International Business at Orkla India, shares insights on the brand’s participation at Gulfood 2025 and its mission to blend tradition with innovation in the Middle East. With the launch of Eastern’s 5-Minute Breakfast range and a refreshed Arabic spice portfolio, Orkla IMEA is redefining convenience without compromising on authenticity.
What can we expect from Orkla IMEA’s presence at Gulfood 2025, and how significant is this event for your brand’s growth in the region?
At Gulfood 2025, Orkla IMEA, subsidiary of Orkla India, is set to make a strong impact by unveiling the Eastern 5-Minute Breakfast range, designed to bring the authentic flavors of Kerala to the fast-growing ready-to-cook market in the Middle East. In addition, visitors can expect a refreshed Arabic spice portfolio, reflecting Orkla India’s continued commitment to catering to the diverse culinary preferences of the region.
Gulfood is a key platform for us as it enables us to showcase our latest innovations to a global audience, including retailers, distributors, and food industry leaders. The Middle East is a strategic market for our expansion. By blending tradition with convenience, our goal through this event is to become a household name across diverse communities in the region, reinforcing our commitment to quality, authenticity, and innovation in packaged foods.
How does Gulfood help Orkla IMEA connect with new markets, consumers, and industry partners, particularly in the Middle East?
Gulfood serves as a vital gateway for Orkla India to connect with new markets, consumers, and industry partners through its subsidiary Orkla IMEA in the Middle East. As one of the world’s largest food and beverage trade exhibitions, it provides an unparalleled opportunity to engage directly with key stakeholders, including retailers, distributors, and hospitality businesses, facilitating strategic partnerships and market expansion.
For Orkla India, this event is instrumental in understanding regional consumer trends, preferences, and evolving dietary habits, particularly in the fast-growing packaged food sector. The launch of the Eastern 5-Minute Breakfast range and refreshed Arabic spice portfolio at Gulfood allows us to showcase our innovation in convenience-driven yet authentic culinary solutions.
By participating in Gulfood, we strengthen our brand presence, foster collaborations with regional partners, and position ourselves as a trusted name in ethnic and mainstream food categories. It’s a key milestone in our vision to become a household name in the Middle East.
Eastern is set to unveil its preservative-free quick South Indian 5-Minute Breakfast range. What was the inspiration behind this concept?
The Eastern 5-Minute Breakfast range was inspired by the growing need for convenient, time-saving meal solutions that do not compromise on authentic taste and quality. South Indian breakfasts, particularly Kerala’s traditional dishes, are deeply rooted in culture, requiring significant time and effort to prepare. However, with modern lifestyles becoming increasingly fast-paced, many consumers struggle to recreate these meals from scratch.
Recognizing this shift, Eastern set out to bridge the gap between tradition and convenience by crafting a range that retains the authentic flavours and textures of Kerala’s most-loved breakfasts while eliminating the long preparation time. The preservative-free formula ensures that consumers enjoy fresh, wholesome meals made from high-quality ingredients in just three easy steps, ready in five minutes.
With this innovation, Eastern empowers busy professionals, young families, and expatriates to stay connected to their culinary heritage without compromising on their schedules, making traditional breakfast accessible anytime, anywhere in just 5 minutes.
Can you give us an insight into the development process behind this 5-Minute Breakfast range, especially in maintaining authentic South Indian flavors without preservatives?
The development process for our 5-Minute Breakfast range began with a deep understanding of our consumers’ evolving lifestyles and their desire for authentic Kerala-style breakfasts that eliminate a lengthy preparation process. We identified a unique need-gap: while traditional dishes like Puttu, Appam, and Idiyappam are much-loved, the time and effort they require can be challenging in today’s fast-paced world.
Our journey involved benchmarking these dishes to the traditional methods used by homemakers, capturing the essence of how an amma would prepare them at home. This set the standard for the flavor profiles we aimed to achieve. The challenge was to replicate the authentic taste and texture while ensuring our products were preservative-free.
Our R&D team worked tirelessly, conducting extensive trials to balance authenticity and convenience. Through our innovation center we crafted recipes that retain the goodness of traditional Kerala breakfasts while being ready in just five minutes. With this range, Eastern redefines breakfast convenience, allowing families to savor the true flavors of Kerala in a fraction of time.
With over one million Keralites in the UAE, how does Eastern plan to cater to both the traditional tastes of this community and the broader multicultural audience?
With almost two million Keralites in the UAE, Eastern understands the deep emotional and cultural connection this community has with its traditional cuisine. The Eastern 5-Minute Breakfast range is designed to preserve the authentic flavours of Kerala while offering a convenient solution for modern lifestyles. By using high-quality ingredients and a preservative-free formula, the range ensures that the taste and texture remain true to tradition, making it an ideal choice for Malayalees longing for home-cooked meals.
While there are other instant and ready-to-eat options in the market, Eastern’s range stands out by offering dishes like Puttu and Palappam, which traditionally require culinary expertise and time-consuming preparation. These dishes are not widely available in the quick- convenience food category.
At the same time, Eastern is expanding its reach to a broader multicultural audience by showcasing South Indian cuisine as a flavourful, nutritious, and easy-to-prepare option for all. The simplicity of the 3 Easy Steps preparation makes these dishes accessible to non-South Indian consumers who are eager to explore new flavours. Through strategic retail partnerships, digital outreach and and aggressive in-store sampling, Eastern aims to introduce and establish South Indian breakfast as a preferred choice for consumers in this region.
What’s one thing about Orkla IMEA that people might not know but should?
While Orkla IMEA was incorporated recently, we have been in the region for over 25 years now, through our brand Eastern.
Features
2025 Hospitality Tech Trends

By Prince Thampi, Founder and CEO, Hudini
As we approach 2025, the hospitality industry is poised for transformational growth, driven by evolving traveller preferences and advancements in technology. The future of hospitality promises enhanced convenience, personalisation and sustainability, with a significant focus on creating memorable experiences for guests. Let’s dive into five key trends that will shape the hospitality tech landscape in 2025 and beyond.
- The Continued Rise of Frictionless Technology
The increased demand for frictionless experiences is set to dominate the industry, with more and more travellers preferring hotels that offer touch-free check-in, check-out, and room access via mobile apps. This trend reflects a broader shift towards easy interactions powered by seamless digital integration. Mobile apps have been an essential tool for a few years now, enabling guests to manage their stays, order room service, and access hotel information effortlessly. With the introduction of Gen AI, those apps have become more powerful than ever and are now able to provide highly personalised recommendations and speak in different languages.
Hotels embracing this trend will gain a competitive edge, as tech-savvy travellers prioritise convenience and efficiency during their stay. According to a recent survey by Deloitte, around 72% of travellers are more likely to choose a hotel that offers mobile check-in and check-out services over those that don’t.
- Hyper Personalised Guest Experiences
In 2025, personalisation will continue to be at the core of hospitality services but will finally be taken to the next level thanks to Gen AI. Guests expect hotels to anticipate their needs and offer tailored experiences, from customised room settings to personalised dining recommendations. Apps powered by AI are now able to predict guest needs based on a wealth of data, ingested from the hotel systems or fed externally.
Leveraging guest data and insights, hotels can create unique offerings that cater to individual preferences. This level of personalisation not only enhances guest satisfaction but also fosters loyalty and repeat bookings. According to Oracle’s findings, biometrics and AI are set to play pivotal roles, with 62% of guests valuing automated recognition for personalised interactions. Biometrics will experience a breakthrough into mainstream hospitality in 2025. Facial recognition technology has matured significantly and is ready to be weaved into the guest experience. It will enable better security and guest recognition while protecting their privacy at the same time.
- AI-Enabled Customer Service
Artificial intelligence is revolutionising every aspect of the hospitality industry, but will be by itself a new way of providing customer service. Chatbots and virtual assistants are becoming standard tools for handling common queries, offering instant support, and streamlining operations at any time and in any language.
AI-driven solutions not only enhance efficiency but also provide guests with 24/7 assistance, ensuring a smoother and more satisfying experience. By integrating AI technologies, hotels can free up staff to focus on delivering exceptional in-person service.
- Sustainability and Eco-Friendly Practices
Sustainability is no longer optional, it’s a necessity often enforced by regulation. Travellers are increasingly favouring hotels that adopt eco-friendly practices, such as using locally sourced food, implementing energy-efficient operations, and reducing waste.
By prioritising sustainability, hotels not only meet guest expectations but also contribute positively to the environment. This commitment to green initiatives enhances brand reputation and attracts environmentally conscious travellers. A recent survey by Booking.com found that 83% of global respondents believe more sustainable travel is vital, with 49% believing there aren’t enough sustainable travel options and 53% saying they get annoyed when a hotel prevents them from being sustainable.
Smart use of technology is key in the sustainability journey of hotels. Technology can accurately measure the reduction in carbon footprint, it will help reduce energy and adopt renewable energy sources, and will enable the effective management of food waste. Many hospitality apps allow guests to apply green energy settings to a room, some will even exchange your energy savings to loyalty points.
- The return of ‘real’
With Gen Z – the first generation grown up with everything digital – becoming the next large group to travel, the craving for ‘real’ experiences is bigger than it ever was. Hotels focusing on truly unique and hyper local experiences; a great meal, cultural outing, or wellness treatment will win the hearts of this generation.
Fortunately hotel apps, AI, automation of processes, sustainability tech and the removal of cumbersome processes like checking-in and studying paper manuals will free up hotel staff to allow them to do what they do best: providing unforgettable, personalised and sustainable experiences.
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