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Global Interest for Gulfood 2026 Surges Days After the Mega Food Event’s Expansion Announcement at 2025 Show

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Building on the hugely successful Gulfood legacy, and in response to record demand from the global F&B community, Dubai World Trade Centre’s (DWTC) announcement of Gulfood 2026 has already attracted interest from key industry sectors during the 2025 show. Marking a milestone in its evolution, the expansion taking place 26-30 January 2026, allows Gulfood to further advance its pivotal role in creating value and impact for the global food sector, enabling it to fully service the entire F&B network, and firmly placing the event as the epicentre of international food trade.

Two Venues, Double the Impact

Dubai Expo City, host of both Expo 2020 Dubai and COP28, is on course to become a premier international business district, and the largest purpose-built indoor events and exhibitions venue in the region. With the twin-venue offering greater capacity to grow and meet swelling space demand, it will include new sectors to the existing Gulfood umbrella offering tremendous added value to participants, expanding the food trade and innovation ecosystem necessary to boost the advancement of the global food industry.

The Future of Gulfood Celebrated

Aligned with its robust growth trajectory, Gulfood 2026 will present immense opportunities for disruptors and new product innovations, giving exhibitors a first-mover advantage in a ripe market at the first major food event of the year. Leading and new-to-market F&B brands will have ample opportunities to showcase a broader array of products and services on the expansive show floor; more creative presentation capabilities and first-time exhibitors will have a brand-new platform to showcase ground-breaking innovation to a diversified global community of buyers across the industry.  

“Gulfood 2025 has been a huge success for all our brands and after the announcement of 2026, we have already booked our stands for next year and 2027. We have been exhibiting at Gulfood for 27 years, and this strategic move to have two locations is something we are excited about. I believe separating the exhibitors will make it easier for our target consumers to find and visit us, benefiting everyone involved in 2026,’ comments Bhushant Ghandi, Division Manager at Truebell.

Having exhibited for the past four editions Jordi Montfort, Secretary General, Spanish Poultry and Meat Association offered. ‘With the business we are developing here in the region, it’s very exciting to know what’s ahead. Gulfood 2026 will be a strategic point for the Spanish meat sector’s plans as we are continuing to establish and scale our business in the UAE and wider GCC region.’

‘Gulfood 2025 has allowed us to get more than 500 leads to business, so we are excited for Gulfood 2026.  Gulfood’s expansion for next year will make it easier to differentiate between the segments and easier for visitors to navigate throughout the space,’ added Anand Bhesdadiya, Director at Stallion Commodities (India) Pvt LTD.

Food Universe in One Show: Expanded Sectors and Incorporation of Other Gulfood Events

New sectors on tap for the 2026 edition include: Digital Innovation, Startups, Logistics, Fresh & Perishables, Health, Wellness & Functional Foods, Next-Gen Food and Beverages, Hospitality, HoReCa, Foodservice Innovation, and more. Existing sections, Power Brands, Pulses & Grains, Fats & Oils, Meat & Poultry, Beverages, World Food and Dairy will return.

Other events under Gulfood will be incorporated into the mega show’s new format. Gulfood Green, a platform for the entire food ecosystem to exchange insights on sustainable practices, food security, food waste and solutions from farm to fork. Gulfood Startups connects the entire global F&B start-up community with venture capitalists (VCs), angel investors, incubators, accelerators and innovation builders.

Catering to the burgeoning HoReCa and food service industry, GulfHost, MENA’s premier hospitality and foodservice equipment event will join. The addition presents a significant opportunity for the industry to explore the latest in smart kitchens, artificial intelligence (AI) & automation, sustainable solutions, and modular innovations designed to help elevate operations and customer experiences.

Gulfood Logistics, a new addition, will bring together all aspects of logistics, from supply chain management and cold chain solutions to cutting-edge innovations in transportation and storage, offering a wide-ranging view of the logistics ecosystem shaping the F&B industry will be added.

Comprehensive operational preparations are already underway to ensure a smooth citywide experience for exhibitors and visitors during the event, with special attention placed on parking solutions, visitor flow, easily accessible premium hotel accommodation, airport proximity and connective public transport to accommodate the large number of expected attendees across both venues, for a seamless experience, reflecting Dubai’s leading position in hosting world-class mega-events. Registrations for inclusion in Gulfood 2026 are now open.

Hospitality

Cluster 2 Signs an Agreement to Advance Smart Airport Operations in Saudi Arabia

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Airbus and Cluster 2 sign MoU to digitally transform Saudi Arabia's airport operations nationwide.

Airbus Defence and Space has signed a Memorandum of Understanding (MoU) with Cluster 2 at the Paris Air Show to deliver next generation digital solutions that enhance airport efficiency, security, and collaboration across Saudi Arabia. The ceremony was attended by H.E. Abdulaziz Al-Duailej, President of the General Authority of Civil Aviation (GACA), Wouter Van Wersch, Executive Vice President of Airbus International, Gabriel Semelas, President of Airbus in Middle East and Africa, and Mr. Saad A. Alajlan, General Manager of Commercial Operations and Business Development at Cluster 2.

The partnership will introduce advanced technologies including Agnet Turnaround by Airbus , a smart platform that enables real-time coordination of airport operations. This will empower Cluster 2 to streamline workflows, enhance on-time performance and elevate the passenger experience across its network of 22 international and domestic airports.

Through this MoU, Airbus and Cluster 2 aim to raise operational standards, improve situational awareness and drive seamless collaboration between ground staff, security teams and control rooms.

“This partnership underscores our commitment to driving digital innovation in aviation. With Agnet Turnaround, we are enabling smarter, safer and more connected airports that align with the Kingdom’s vision for the future of transportation.”, said Antoun Farra, Managing Director of Airbus Defence and Space in Saudi Arabia.

“Airports are vital gateways to the Kingdom, and digital transformation is at the heart of our strategy. Partnering with Airbus allows us to enhance safety, reduce response times and create a unified operations ecosystem across our airports.”, commented Eng. Badr Al-Dalami, Chief Executive Officer of Cluster 2.

With multiple communication and automation capabilities, Agnet Turnaround is a smart and secure solution which aims at solving daily operational challenges for aviation stakeholders and enhancing On Time Performance (OTP).

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Hospitality

How Innovations Group Is Powering the UAE’s Hospitality Workforce

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Exclusive Interview with Nikhil Nanda, Director, Innovations Group

Innovations Group

What are the current hiring trends in the UAE’s Hospitality sector, and how have they evolved in past few years?

Over the past few years, the UAE’s Hospitality sector has seen a remarkable shift—not so much in the types of roles being hired, but in the volume and flexibility of those roles. With the exponential growth of new hotel developments, especially in cities like Dubai and Abu Dhabi, hiring numbers have surged.

The most significant evolution has been the rise of flexible and seasonal staffing models, particularly for back-of-house roles. Hotels are now opting for part-time or short-term workforce models—often deployed through staffing companies—to meet peak seasonal demands. For instance, during high tourist seasons, roles like housekeeping and cleaning staff are brought in for 2–4 month stints, ensuring optimal operations without long-term cost commitments.

Are there any specific roles or skillsets that are particularly in high demand across the hospitality industry today?

Yes, there’s a clear surge in demand for back-of-house roles, including housekeeping, public attendants, lifeguards, and general cleaning staff.

This demand is closely tied to the unexpected rise in summer tourism. Traditionally, the summer was a relatively quieter season, but with more tourists choosing the UAE year-round, hotels have had to adjust. Many were not prepared for the increased occupancy, which has pushed operational teams to scale up support functions rapidly and efficiently.

Would you be able to share percentage growth of the hiring graph in this segment?

We’ve observed a 70% increase in back-of-house hiring over the past five years. This growth is directly tied to rising hotel openings, the UAE’s push to become a global tourism hub, and the increasing preference for flexible staffing models that allow employers to scale efficiently during high and low seasons.

How are hospitality employers in the UAE adapting their recruitment strategies to attract and retain top talent?

Hospitality employers are becoming increasingly strategic and global in their talent sourcing. They are now tapping into new geographies such as Eastern Europe (e.g., Moldova, Georgia), East Asia, Kazakhstan, and large parts of Africa, especially for English-speaking back-of-house staff. These regions are emerging as rich talent pools that offer both diversity and reliability.

Retention, on the other hand, is being driven by improvements in workplace culture—including the introduction of flexible shifts, cultural sensitivity programs, team engagement initiatives, and third-party staffing models that enable work-life balance. Hotels understand that talent today prioritizes not just pay, but respect, growth, and a positive work environment.

What solutions does Innovations Group offer to support large-scale or high-volume hospitality staffing needs in the region?

At Innovations Group, we specialize in scalable hospitality staffing solutions that cater to both ongoing and project-based needs. Whether it’s a pre-opening ramp-up or managing peak-season demand, we provide:

  • – Volume hiring support for new and expanding hotels
  • – Experienced back-of-house talent from an existing, vetted pool
  • – Flexible work models (monthly, seasonal, or quarterly contracts)
  • – Deployment-ready staff with prior hospitality experience
  • – Geographically diverse sourcing through our global recruitment channels

What sets us apart is our ability to move quickly and match hotels with hospitality professionals who understand the pace and standards of UAE’s hospitality sector. This blend of speed, scale, and service makes us a trusted partner to many leading hotel brands in the region.

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Hospitality

Phat Buns UK Opens First Global Franchise in Sharjah UAE

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a side-angle shot of the interior of the PHAT Buns Sharjah outlet

Sharjah is about to get a serious upgrade in the burger department. UK cult favourite Phat Buns is heading to the UAE, bringing its signature mix of unapologetically bold flavours, viral-worthy visuals, and stacked burgers that are engineered to impress.

Founded in Leicester in 2019, Phat Buns has become a street food success story, and co-founded by a literal aerospace engineer, there’s precision behind every layer. From the smash patty technique to the way the sauces hit the palate, Phat Buns isn’t just built different, it’s smart. As co-founder Ahtesham Moosa puts it, “With endless combinations, no two visits need to be the same”.

From well-loved menu staples like the PHAT Classic – a 4oz Aberdeen Angus beef smashed patty burger with melted cheddar cheese, or a fried chicken loaded fries, with grilled mushroom and halloumi. To one of the legends – 4oz Aberdeen Angus BBQ flavoured, 12-hour smoked pulled rib meat sandwich, topped with lettuce, tomato and cheddar.

an aesthetic shot of the PHAT Buns Smash Burger in an orange background

But that’s just the beginning…

PHAT Buns’ Build-a-Burger concept puts you firmly in the driver’s seat. Fancy a double smash patty stacked with crispy halloumi and a drizzle of that iconic PHAT sauce? Sorted. Prefer spicy chicken with jalapeños and a buttery pretzel bun? You got it. From protein and cheese to sauces and toppings, you call the shots – every burger is made exactly how you want it.

While Sharjah’s will offer a different menu, tailored to local tastes, customers can still expect the same vibrant energy that Phat Buns’ fans love. Think neon lights, bold colours, and a design that gives nods to the street food culture. The experience, as well as the burgers, are ones to be photographed for social media!

The Sharjah expansion marks a new era of growth for the brand. From starting as a single location in the UK to a now growing international footprint, Phat Buns is not one to miss. It has proved fast food can be both fun and elevated, and with a rocket scientist in the kitchen, you can trust the launch will go off with a bang.

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