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Global Interest for Gulfood 2026 Surges Days After the Mega Food Event’s Expansion Announcement at 2025 Show

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gulfood 2026

Building on the hugely successful Gulfood legacy, and in response to record demand from the global F&B community, Dubai World Trade Centre’s (DWTC) announcement of Gulfood 2026 has already attracted interest from key industry sectors during the 2025 show. Marking a milestone in its evolution, the expansion taking place 26-30 January 2026, allows Gulfood to further advance its pivotal role in creating value and impact for the global food sector, enabling it to fully service the entire F&B network, and firmly placing the event as the epicentre of international food trade.

Two Venues, Double the Impact

Dubai Expo City, host of both Expo 2020 Dubai and COP28, is on course to become a premier international business district, and the largest purpose-built indoor events and exhibitions venue in the region. With the twin-venue offering greater capacity to grow and meet swelling space demand, it will include new sectors to the existing Gulfood umbrella offering tremendous added value to participants, expanding the food trade and innovation ecosystem necessary to boost the advancement of the global food industry.

The Future of Gulfood Celebrated

Aligned with its robust growth trajectory, Gulfood 2026 will present immense opportunities for disruptors and new product innovations, giving exhibitors a first-mover advantage in a ripe market at the first major food event of the year. Leading and new-to-market F&B brands will have ample opportunities to showcase a broader array of products and services on the expansive show floor; more creative presentation capabilities and first-time exhibitors will have a brand-new platform to showcase ground-breaking innovation to a diversified global community of buyers across the industry.  

“Gulfood 2025 has been a huge success for all our brands and after the announcement of 2026, we have already booked our stands for next year and 2027. We have been exhibiting at Gulfood for 27 years, and this strategic move to have two locations is something we are excited about. I believe separating the exhibitors will make it easier for our target consumers to find and visit us, benefiting everyone involved in 2026,’ comments Bhushant Ghandi, Division Manager at Truebell.

Having exhibited for the past four editions Jordi Montfort, Secretary General, Spanish Poultry and Meat Association offered. ‘With the business we are developing here in the region, it’s very exciting to know what’s ahead. Gulfood 2026 will be a strategic point for the Spanish meat sector’s plans as we are continuing to establish and scale our business in the UAE and wider GCC region.’

‘Gulfood 2025 has allowed us to get more than 500 leads to business, so we are excited for Gulfood 2026.  Gulfood’s expansion for next year will make it easier to differentiate between the segments and easier for visitors to navigate throughout the space,’ added Anand Bhesdadiya, Director at Stallion Commodities (India) Pvt LTD.

Food Universe in One Show: Expanded Sectors and Incorporation of Other Gulfood Events

New sectors on tap for the 2026 edition include: Digital Innovation, Startups, Logistics, Fresh & Perishables, Health, Wellness & Functional Foods, Next-Gen Food and Beverages, Hospitality, HoReCa, Foodservice Innovation, and more. Existing sections, Power Brands, Pulses & Grains, Fats & Oils, Meat & Poultry, Beverages, World Food and Dairy will return.

Other events under Gulfood will be incorporated into the mega show’s new format. Gulfood Green, a platform for the entire food ecosystem to exchange insights on sustainable practices, food security, food waste and solutions from farm to fork. Gulfood Startups connects the entire global F&B start-up community with venture capitalists (VCs), angel investors, incubators, accelerators and innovation builders.

Catering to the burgeoning HoReCa and food service industry, GulfHost, MENA’s premier hospitality and foodservice equipment event will join. The addition presents a significant opportunity for the industry to explore the latest in smart kitchens, artificial intelligence (AI) & automation, sustainable solutions, and modular innovations designed to help elevate operations and customer experiences.

Gulfood Logistics, a new addition, will bring together all aspects of logistics, from supply chain management and cold chain solutions to cutting-edge innovations in transportation and storage, offering a wide-ranging view of the logistics ecosystem shaping the F&B industry will be added.

Comprehensive operational preparations are already underway to ensure a smooth citywide experience for exhibitors and visitors during the event, with special attention placed on parking solutions, visitor flow, easily accessible premium hotel accommodation, airport proximity and connective public transport to accommodate the large number of expected attendees across both venues, for a seamless experience, reflecting Dubai’s leading position in hosting world-class mega-events. Registrations for inclusion in Gulfood 2026 are now open.

Hospitality

99 Sushi Bar & Restaurant Is Moving to Dubai Creek Harbour This Q4

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99 Sushi Bar & Restaurant is set to enter a new chapter this Q4, with the award-winning Japanese dining destination relocating to Dubai Creek Harbour. Opening in Q4 2026, the new venue will bring a premium fine-dining offering to the growing waterfront community, with a larger bar and lounge, a lifestyle-led terrace and views that will form part of the experience. While the new destination will introduce a fresh energy and more elevated approach, it will remain rooted in the contemporary Japanese cuisine and signature dishes that have defined 99 Sushi.

Founded in Madrid in 2005, 99 Sushi Bar & Restaurant is renowned for its precision-led Japanese craftsmanship, ultra-premium ingredients and refined dining experience, with its Abu Dhabi flagship awarded a MICHELIN Star for three consecutive years. The brand has grown into an international dining name across Spain, the UAE, Monaco, Rabat and Budapest, with further global expansion underway. In Dubai, 99 Sushi was previously located in Downtown before embarking on this next chapter at Dubai Creek Harbour, alongside the launch of its highly anticipated London restaurant.

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Hospitality

Turn Saudi National Day into a Private Island Escape with Sun Siyam

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This year’s Saudi National Day offers more than a long weekend. With direct flights connecting Riyadh and Jeddah with the Maldives, Saudi travellers can exchange city life for spacious private villas, world-class dining and some of the Indian Ocean’s most memorable experiences in under a day. Across its Maldivian resorts, Sun Siyam brings together many of the things Saudi travellers look for in an island holiday – space, privacy, family-friendly experiences, premium all-inclusive halal dining and plenty to experience without leaving the island.

Across the Maldives, Sun Siyam’s three collections offer a different experience for every kind of National Day escape. The Luxury Collection, includes Sun Siyam Iru Fushi, focuses on elevated island living, privacy and spacious accommodation; the Lifestyle Collection, featuring Siyam World and Sun Siyam Olhuveli, brings together entertainment, experiences and family fun; while the Privé Collection’s Sun Siyam Iru Veli, Sun Siyam Vilu Reef and Sun Siyam Pasikudah (in Sri Lanka) offers a more intimate barefoot island escape.

For Families Who Want Space, Privacy and More Choice

Sun Siyam Iru Fushi combines luxurious beach and overwater villas, including private-pool options, with plenty for every generation to enjoy. Families can spend their days between the beach, pools, water sports and kids’ activities, while parents can retreat to the award-winning Spa by Thalgo for a quieter side of island life.

Dining is also a major part of the experience, with 15 dining and drink venues offering plenty of choice throughout the stay. Premium all-inclusive options, halal food and in-villa dining and floating breakfasts make it easy to dine on your own schedule, while multilingual butler service, including Arabic-speaking assistance, adds another layer of convenience for Saudi guests. With kids staying free on selected offers, Iru Fushi is particularly suited to larger families looking to spend the their holiday together without compromising on privacy.

For Adventure from Morning to Night

Few resorts in the Maldives can promise horse riding in the morning, shipwreck diving in the afternoon and an evening of go-kart racing. Siyam World was designed for travellers who believe one holiday should contain many adventures, bringing an unexpected sense of energy to the traditional Maldives experience.

Families and groups can move from the island’s horse ranch and go-kart track to its floating water park, dive beneath the surface to discover its shipwreck, or simply spend the day enjoying the beach and their private pool. Spacious villas and multi-bedroom residences give larger families and groups room to stay together, while an extensive choice of restaurants and bars means there is always somwhere different to dine.

The resort’s 24-hour WOW! Premium All-Inclusive concept brings dining, drinks and a wide range of experiences together, making Siyam World particularly well suited to Saudi families and groups looking for a holiday where almost everything is taken care of from the moment they arrive.

For Couples Who Want the Island to Themselves

For couples looking to turn the National Day break into a romantic escape, Sun Siyam Iru Veli, offers a more intimate side of the Maldives. Spacious beach and overwater suites, private pools and a strong sense of seclusion give couples the space and privacy to enjoy the island at their own pace.

With its honeymoon appeal, romantic dining experiences and premium all-inclusive offering, Iru Veli is particularly suited to couples looking for a few uninterrupted days together, combining privacy and understated island luxury in an intimate Maldivian setting.

With the Maldives within easy reach of Saudi Arabia, National Day is a chance to make the long weekend feel considerably longer. So why wait? Pack your bags and turn this year’s celebration into an island escape with Sun Siyam. For the latest Sun Siyam packages, benefits and offers, visit sunsiyam.com/offers or book@sunsiyam.com

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Hospitality

Sana Dubai Launches “Hashhhhhhhhh Brunch,” a Sunday Ritual Rooted in Uzbek Comfort Food

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Sana Dubai, the Uzbek dining destination at Jumeirah Mina Al Salam, announced the launch of its new weekly Sunday Brunch, “Hashhhhhhhhh Brunch,” beginning September 13, 2026. Running every Sunday from 12:00 PM to 4:00 PM, the brunch reimagines the day after Saturday night as a ritual of recovery, “the Uzbek way.”

Guests will gather around a table designed for sharing, opening with fresh Uzbek vegetables before moving into Sana’s signature Hash: a steaming bowl finished with baked bone marrow and garlic, a dish generations swear by the morning after. From there, diners choose their “cure” — slow-cooked wagyu beef cheek with silky potato purée, carved tableside by the chef, or a whole river-caught Sazan fish in garlic ajika sauce. The feast closes with a plate of traditional Uzbek sweets.

“Hash has always held a special place in Uzbek cuisine — a dish generations have gathered around, made slowly and with care. We wanted to give it the spotlight it deserves, so we built our Sunday Brunch around it: a truly authentic Uzbek feast, unhurried and generous, the way it’s meant to be shared.” — Leonid Litvin, General Manager, Sana Dubai

Hashhhhhhhhh Brunch is offered across three packages to suit every table:

  • Non-Alcoholic — AED 350 per person
  • House — AED 450 per person
  • Premium — AED 650 per person

The brunch is unhurried and indulgent by design, built for guests who want to slow down, gather with family and friends, and let a proper feast do the recovering.

Hashhhhhhhhh Brunch Every Sunday, 12:00 PM – 4:00 PM, starting September 13, 2026 Sana Restaurant, Jumeirah Mina Al Salam, Dubai Reservations:https://www.sevenrooms.com/experiences/sanarestaurant/sunday-brunch-5109127899627520?tracking=marketing 

  • Location: SANA Restaurant – Jumeirah Mina Al Salam – Dubai
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