Hospitality
Global Interest for Gulfood 2026 Surges Days After the Mega Food Event’s Expansion Announcement at 2025 Show

Building on the hugely successful Gulfood legacy, and in response to record demand from the global F&B community, Dubai World Trade Centre’s (DWTC) announcement of Gulfood 2026 has already attracted interest from key industry sectors during the 2025 show. Marking a milestone in its evolution, the expansion taking place 26-30 January 2026, allows Gulfood to further advance its pivotal role in creating value and impact for the global food sector, enabling it to fully service the entire F&B network, and firmly placing the event as the epicentre of international food trade.
Two Venues, Double the Impact
Dubai Expo City, host of both Expo 2020 Dubai and COP28, is on course to become a premier international business district, and the largest purpose-built indoor events and exhibitions venue in the region. With the twin-venue offering greater capacity to grow and meet swelling space demand, it will include new sectors to the existing Gulfood umbrella offering tremendous added value to participants, expanding the food trade and innovation ecosystem necessary to boost the advancement of the global food industry.
The Future of Gulfood Celebrated
Aligned with its robust growth trajectory, Gulfood 2026 will present immense opportunities for disruptors and new product innovations, giving exhibitors a first-mover advantage in a ripe market at the first major food event of the year. Leading and new-to-market F&B brands will have ample opportunities to showcase a broader array of products and services on the expansive show floor; more creative presentation capabilities and first-time exhibitors will have a brand-new platform to showcase ground-breaking innovation to a diversified global community of buyers across the industry.
“Gulfood 2025 has been a huge success for all our brands and after the announcement of 2026, we have already booked our stands for next year and 2027. We have been exhibiting at Gulfood for 27 years, and this strategic move to have two locations is something we are excited about. I believe separating the exhibitors will make it easier for our target consumers to find and visit us, benefiting everyone involved in 2026,’ comments Bhushant Ghandi, Division Manager at Truebell.
Having exhibited for the past four editions Jordi Montfort, Secretary General, Spanish Poultry and Meat Association offered. ‘With the business we are developing here in the region, it’s very exciting to know what’s ahead. Gulfood 2026 will be a strategic point for the Spanish meat sector’s plans as we are continuing to establish and scale our business in the UAE and wider GCC region.’
‘Gulfood 2025 has allowed us to get more than 500 leads to business, so we are excited for Gulfood 2026. Gulfood’s expansion for next year will make it easier to differentiate between the segments and easier for visitors to navigate throughout the space,’ added Anand Bhesdadiya, Director at Stallion Commodities (India) Pvt LTD.
Food Universe in One Show: Expanded Sectors and Incorporation of Other Gulfood Events
New sectors on tap for the 2026 edition include: Digital Innovation, Startups, Logistics, Fresh & Perishables, Health, Wellness & Functional Foods, Next-Gen Food and Beverages, Hospitality, HoReCa, Foodservice Innovation, and more. Existing sections, Power Brands, Pulses & Grains, Fats & Oils, Meat & Poultry, Beverages, World Food and Dairy will return.
Other events under Gulfood will be incorporated into the mega show’s new format. Gulfood Green, a platform for the entire food ecosystem to exchange insights on sustainable practices, food security, food waste and solutions from farm to fork. Gulfood Startups connects the entire global F&B start-up community with venture capitalists (VCs), angel investors, incubators, accelerators and innovation builders.
Catering to the burgeoning HoReCa and food service industry, GulfHost, MENA’s premier hospitality and foodservice equipment event will join. The addition presents a significant opportunity for the industry to explore the latest in smart kitchens, artificial intelligence (AI) & automation, sustainable solutions, and modular innovations designed to help elevate operations and customer experiences.
Gulfood Logistics, a new addition, will bring together all aspects of logistics, from supply chain management and cold chain solutions to cutting-edge innovations in transportation and storage, offering a wide-ranging view of the logistics ecosystem shaping the F&B industry will be added.
Comprehensive operational preparations are already underway to ensure a smooth citywide experience for exhibitors and visitors during the event, with special attention placed on parking solutions, visitor flow, easily accessible premium hotel accommodation, airport proximity and connective public transport to accommodate the large number of expected attendees across both venues, for a seamless experience, reflecting Dubai’s leading position in hosting world-class mega-events. Registrations for inclusion in Gulfood 2026 are now open.
Hospitality
MaltLive Dubai 2025 sets a Guinness Record for a Masterclass in the UAE

Over the course of two exhilarating days on February 21 and 22, MaltLive Dubai 2025 attracted more than 6,000 enthusiasts and close to 95 renowned distilleries and paid a tribute to the passion and the labor of men and women who selflessly toil day in and day out to create a near perfect harmony of fine flavors and a deeply spiritual experience!
Embracing a spirit of innovation and cultural fusion, MaltLive Dubai 2025 offered a vibrant mix of immersive experiences designed to ignite passion and curiosity among connoisseurs and industry experts alike.
Nearly 500 global brands showcased their finest expressions, providing attendees with unparalleled opportunities to interact with master distillers, blenders, and brand ambassadors.
A dedicated VIP Lounge allowed guests exclusive access to prestigious new releases, single casks, limited editions, and independent bottlings.
The Cigar Park provided a refined setting for aficionados to explore premium cigar craftsmanship while the Food Arcade delivered a gastronomic adventure with multinational cuisine paired with the rich, complex flavours on display. An outdoor stage, alive with live performances and a live cricket telecast, rounded up the entertainment ensuring that every moment was as engaging as it was memorable.
The festival’s innovative and reimagined avatar was highlighted by three marquee initiatives that set it apart from previous editions:
- In an unprecedented masterclass session held on February 22, MSA Events FZCO, in collaboration with BenbeculaDistillery, orchestrated a record-breaking masterclass that brought together 60 participants representing an array of nationalities. This feat set a new benchmark for diversity and global engagement in the industry, underscoring the event’s commitment to inclusivity and international camaraderie.
- A dynamic bartending competition featuring the best of local talent highlighted the artistry and precision required to create a near perfect harmony of fine flavors and a deeply immersive personal experience
- The Icons Of Whisky Middle East & Africa 2025 Awards made its debut at MaltLive Dubai 2025 and recognized the contribution of 26 individuals and corporations for their exceptional craftsmanship, expertise and dedication to the regional industry.
Adding a royal touch to the festivities, His Grace The 13th Duke Of Argyll and Global Brand Ambassador, Royal Salute graciously consented to conduct a personal master class for a discerning and enthralled audience as he talked and walked his way through some of the finest expressions from the Royal Salute portfolio.
The Core Committee places on record their gratitude to sponsors, participants and guests for making MaltLive Dubai 2025 a rousing success and reinforcing Dubai’s status as a leading regional hub for beverages and gastronomy.
As we bid farewell to MaltLive Dubai 2025, we shall continue our relentless endeavor to raise the bar at MaltLive Dubai 2026 and look forward to welcoming everyone once again.
Hospitality
Crown Farms Introduces Organic Fertilizer to Boost UAE’s Sustainable Agriculture

By Adrian Galben, General Manager, Crown Farms
Crown Farms, the Fujairah-based organic farm management company, is excited to unveil its new line of organic fertilizers, marking a pivotal step in advancing the UAE’s vision for sustainable agriculture and organic farming. This groundbreaking initiative not only reinforces Crown Farms’ commitment to eco-friendly agricultural practices but also strengthens its portfolio by increasing In-Country Value (ICV) and reducing reliance on imports. With a focus on complete traceability and sustainability, Crown Farms aims to foster a self-sufficient, independent agricultural ecosystem that supports the nation’s long-term environmental and food security goals.

Crown Farms’ organic fertilizers are formulated to enhance soil fertility by enriching it with organic matter, improving both water retention and nutrient absorption. This process leads to healthier soil capable of supporting sustainable crop growth over the long term. With a rich blend of essential nutrients including Nitrogen, Phosphorus, and Potassium, these fertilizers ensure that crops receive the necessary components to thrive. The balanced nutrient profile helps maintain consistent and robust growth, making it a valuable solution for modern farming.
Additionally, these fertilizers adhere to the strict organic standards set by the UAE Ministry of Climate Change and Environment, ensuring safe and sustainable use in certified organic farms across the country. Free from harmful industrial chemicals, Crown Farms’ fertilizers protect the environment by preventing contamination of soil, water, and crops. This chemical-free composition supports the health of agricultural ecosystems and reduces dependency on synthetic fertilizers. Moreover, the natural formulation promotes strong root growth, helping plants develop resilience to harsh environmental conditions. Produced to the highest standards, these fertilizers are fully certified for use in organic farming, making them a trusted choice for farmers dedicated to sustainability.
Adrian Galben, General Manager of Crown Farms, said: “At Crown Farms, we are proud to be playing a pivotal role in shaping the future of sustainable agriculture in the UAE. Our new organic fertilizer is more than just a product—it is a step toward achieving agricultural independence and reinforcing the UAE’s commitment to sustainability and food security. By empowering local farmers with cutting-edge, eco-friendly solutions, we are helping to reduce reliance on imports, ensuring traceability from farm to table, and building a resilient agricultural ecosystem. This project reflects our dedication to aligning with the UAE’s vision for a greener, more self-sufficient future in food production.”
Crown Farms’ organic fertilizers are versatile and well-suited for a diverse array of crops, from vegetables and fruits to herbs. Whether used in home gardens, large-scale commercial farms, or fully organic agricultural setups, these fertilizers integrate seamlessly into any farming practice. They are designed to work effortlessly with drip irrigation systems or direct soil applications, providing a natural, efficient boost to productivity while nurturing soil health.
Hospitality
Akabeko Launches The Matcha Experience: An Afternoon Tea with a Japanese Twist

Akabeko, Dubai’s first table-top Yakiniku Japanese restaurant is introducing a unique matcha experience, where guests can immerse themselves in a specially crafted afternoon tea spread. Running from February 2nd to March 31st between 12 pm to 4 pm, the afternoon tea celebrates the art of Japanese tea with uniquely conceptualized matcha desserts paired with an array of savory Wagyu delicacies and an indulgent tea selection from Mucharaka Tea. The one-of-a-kind experience offers an authentic taste of Japan in a serene setting, perfect for sharing with friends and family.
The afternoon tea presents a harmonious blend of savory and sweet creations, thoughtfully curated by the owner from menu to plating to bring an exquisite spread for guests. Staying true to Akabeko’s nose-to-tail philosophy, the savory Wagyu bites are transformed into delectable culinary creations where every section of the meat is efficiently utilized. These include a Bao Bun with Japanese A5 Wagyu slices, greens and garlic chips, a Mini Croissant with Japanese A5 Wagyu slices, shiso leaf and spicy mayo, a Japanese A5 Wagyu Cheese Burger Slider and a Grilled Rice Ball.
For matcha lovers with a sweet tooth, the menu features uniquely crafted Matcha-infused sweets and pastries including a rich Caramel Matcha Pudding with sesame snap, an airy Matcha roll cake with Matcha cream, a Matcha macaron and a Matcha Dorayaki – a traditional Japanese snack with a matcha twist.
To complement the culinary delights, Akabeko has partnered with Mucharaka Tea – an authentic Japanese tea brand that offers tea sourced from Japan to the UAE, to offer a curated selection of hot and cold teas that elevate the dining experience. For those who prefer the warmth, there are plenty of hot tea options to choose from including green tea, Genmaicha, caramel roasted green tea, Japanese Earl Grey tea and Japanese Black tea while those who prefer their tea cold, can enjoy a selection of mango green tea, peach green tea and lemon green tea. The cold brew tea is also now available in a sparkling version, adding a bubbly touch to your tea experience while still enjoying Japanese tea. Additional beverages such as a matcha latte and coffee are also available.
The matcha experience is beautifully presented amidst a captivating Zen garden-inspired décor on the table, featuring a stone garden layout and traditional Japanese masu boxes and wooden trays, artfully displaying the culinary creations. This intricate, yet serene setting transports guests straight to the heart of Japan, bringing an experience that is as visually stunning as it is delicious.
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