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SEVEN Signs Agreement with Hasbro, Inc. to Develop the World’s First Transformers Indoor Entertainment Centre

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Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of the Public Investment Fund (PIF), has signed a second licensed agreement with Hasbro, Inc. a global branded entertainment leader. Under the agreement, SEVEN will bring the Transformers brand to its entertainment destinations in the Kingdom of Saudi Arabia. The agreement follows an earlier announcement of a licensed agreement between to the two parties for the world’s first PLAY-DOH attractions.

SEVEN have partnered with AOA, an industry leader in immersive experience design and production, to develop the Transformers attractions which will provide thrilling and highly immersive experiences for people of all ages.

Spanning over 10,000 square metres, the first Transformers attraction will open at SEVEN’s entertainment destination in the Al Hamra district of Riyadh, with two additional attractions set to open at other SEVEN’s entertainment destinations. The Transformers ride-based attractions will feature thrilling state-of-the-art rides and captivating environments that will have guests fully immersed in the action-packed world of the iconic brand. To complete the overall visitor experience, there will be branded retail, including specially developed merchandise, and themed food and beverage venues, leaving guests feeling as though they have stepped into the Transformers universe.

Abdullah Al Dawood, Chairman, SEVEN, said: “We are delighted to once again be partnering with Hasbro to bring this iconic brand to the Kingdom. We continue to cement our position as the national champion of the Kingdom’s entertainment sector, strengthening the entertainment ecosystem with our strategic partnerships to bring a wide range of attractions for the people of Saudi Arabia to enjoy.”

Matt Proulx, VP, Location Based Entertainment at Hasbro, Inc. said: “By partnering with SEVEN in the Kingdom, we can bring even more truly unique experiences to fans of Transformers and PLAY-DOH. We’re sure that these new immersive attractions will entertain and delight generations of fans and families for many years to come.”

SEVEN is investing more than SAR 50 billion to build 21 entertainment destinations which will provide unique and innovative world-class entertainment experiences and global partnerships from within the sector. The upcoming projects are located in 14 cities across the Kingdom: Riyadh, Kharj, Makkah, Jeddah, Taif, Dammam, Khobar, Al Ahsa, Madinah, Yanbu, Abha, Jizan, Buraidah, and Tabuk.

Saudi Entertainment Ventures, a wholly owned subsidiary of PIF, is mandated to invest in, develop, and operate entertainment destinations and create a sustainable entertainment sector that caters to the needs of all in Saudi Arabia, in accordance with the highest international standards.

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The Guild’s Famous Sandwiches Are Coming to JLT

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The Guild is bringing its popular Sandwinch Collection beyond DIFC, with a new weekend pop-up launching on November 7th at Splendour Fields in JLT. Located in the venue’s downstairs area, the pop-up will serve The Guild’s signature chicken, lamb and beef sandwiches every Saturday and Sunday, giving JLT residents and visitors the chance to enjoy one of DIFC’s lunchtime favourites closer to home.

Inspired by The Guild’s much-loved Sunday Roast, the sandwiches bring together quality ingredients, generous portions and carefully prepared accompaniments in a more casual, on-the-go format. Guests can choose from three options. The Chicken (AED 55), The Lamb (AED 65) and The Beef (AED 70), with roast potatoes or duck fat fries available on the side for AED 15 each.

Available in limited quantities, the sandwiches will be served on a first-come, first-served basis, so guests are encouraged to arrive early to avoid missing out.

Located in Gate Avenue, DIFC, The Guild has established itself as one of Dubai’s leading dining destinations, known for its ingredient-led menus and signature dining experiences. The JLT pop-up brings a taste of The Guild to a new neighbourhood, making its Roast Collection accessible to even more sandwich lovers across the city.

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Sheraton Dubai Creek Hotel & Towers: The Perfect Destination for Memorable Events and Celebrations

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Whether you’re planning a dream wedding, an important corporate gathering or a special celebration with loved ones, Sheraton Dubai Creek Hotel & Towers offers an elegant setting for every occasion. Overlooking the picturesque Dubai Creek, the hotel combines timeless charm, warm hospitality and versatile event spaces with personalized services and thoughtfully curated dining experiences. From intimate gatherings to grand celebrations, the hotel provides a beautiful backdrop for creating unforgettable moments, with dedicated event specialists ensuring every detail is taken care of. Discover some of the best ways to host your next event at Sheraton Dubai Creek Hotel & Towers, with tailored packages designed to make every occasion truly special.

1. Say ‘I Do’ by the Creek: Celebrate Your Dream Wedding at Sheraton Dubai Creek Hotel & Towers

Every love story deserves a beautiful beginning, and Sheraton Dubai Creek Hotel & Towers offers a romantic setting to turn your dream wedding into an unforgettable celebration. With the picturesque Dubai Creek as its backdrop, the hotel brings together timeless elegance, warm hospitality and the charm of a waterfront setting, making it a wonderful choice for couples looking to celebrate their special day in style.

Whether it’s an intimate ceremony surrounded by loved ones or a grand wedding reception, the hotel offers elegant event spaces, thoughtfully curated dining experiences and personalised menus to suit every celebration. What makes the experience even more special is the dedicated events team, who work closely with couples to bring their vision to life, ensuring every detail reflects their unique love story. The festive season adds an extra touch of warmth and magic, creating a beautiful atmosphere for moments worth cherishing.

With wedding packages starting from AED 200 per person, couples can enjoy a thoughtfully curated experience featuring (catering, wedding cake, and other inclusions). The hotel’s Ballroom (venue/ballroom name) can accommodate up to 500 guests, making it a beautiful choice for celebrations of all sizes. Price: From AED 200 per person | Capacity: Up to 500 guests | Package Includes: catering, wedding cake, and other inclusions

2. Where Business Meets Elegance: Host Your Next Corporate Event by Dubai Creek

Great business ideas deserve an inspiring setting, and Sheraton Dubai Creek Hotel & Towers offers the perfect blend of professional hospitality, comfort and timeless elegance. Set against the picturesque backdrop of Dubai Creek, the hotel provides a welcoming environment where meaningful conversations, fresh ideas and successful collaborations come to life.

Whether you’re hosting an important boardroom discussion, a large-scale conference, an interactive team workshop or a corporate celebration, the hotel offers versatile meeting spaces designed to suit different business needs. What makes the experience stand out is the personalised approach, with a dedicated events team assisting with every detail, from venue arrangements to thoughtfully curated food and beverage experiences, allowing guests to focus on what truly matters — connecting, collaborating and achieving their goals.

With half-day meeting packages starting from AED 250 per person and full-day packages from AED 300 per person, businesses can enjoy tailored experiences featuring 2 (coffee breaks, lunch, AV equipment, Wi-Fi and other inclusions). The hotel’s Deira meeting rooms can accommodate up to 75 delegates, supported by a dedicated events team to ensure seamless planning and execution. Businesses can also benefit from Marriott Bonvoy Points (corporate group offers or complimentary benefits). Price: Half-day from AED 250 | Full day from AED 300 per person | Capacity: Up to 75 delegates | Package Includes: Up to 2 coffee breaks, lunch, AV equipment, Wi-Fi and other inclusions

3. Celebrate Life’s Special Moments at Sheraton Dubai Creek Hotel & Towers

Some moments deserve more than just a celebration they deserve a setting that makes them truly unforgettable. Whether it’s a milestone birthday, a special anniversary, an intimate family gathering or a stylish private celebration, Sheraton Dubai Creek Hotel & Towers offers an elegant escape where beautiful memories are made against the charming backdrop of Dubai Creek.

Combining timeless surroundings with warm hospitality, the hotel provides versatile event spaces that can be transformed to reflect the personality and spirit of every occasion. From thoughtfully crafted menus and tailored dining experiences to personalised event arrangements, every detail is designed to make guests feel special. With the support of the hotel’s dedicated Events Booking Centre team, hosts can enjoy their celebrations while the finer details are taken care of, creating an effortless experience from beginning to end.

With private event packages starting from AED 250 per person, guests can create their ideal celebration with personalised menus, entertainment and other inclusions. The hotel’s flexible event spaces can accommodate up to 100 guests, while the dedicated Events Booking Centre team provides personalised planning assistance to ensure every occasion is thoughtfully organised. Price: From AED 250 per person | Capacity: Up to 100 guests

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Celebrate UAE National Day with 15% Off a Creekside Staycation at Sheraton Dubai Creek

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This UAE National Day, treat yourself to a relaxing getaway without leaving Dubai. Sheraton Dubai Creek Hotel & Towers is offering UAE residents an exclusive 15% discount on its regular half-board rate, valid for stays from 27 November to 6 December 2026, with no minimum stay requirement.

Set along the picturesque Dubai Creek in Deira, the iconic five-star hotel combines timeless elegance with modern comforts. Guests can choose from beautifully appointed Deluxe Rooms with city or Creek views, Club Rooms with exclusive lounge access, and spacious Junior and Executive Suites, offering a comfortable retreat for couples and families alike.

Dining is equally inviting, with Italian flavours at Vivaldi, British favourites at The Chelsea Arms, relaxed poolside dining at By the Bay, and casual refreshments at the Lobby Café. Guests can also unwind by the outdoor swimming pool, enjoy a rejuvenating treatment at Spa, or make use of the 24-hour fitness centre.

Adding a touch of festive magic, the hotel will be adorned with seasonal decorations throughout the holiday period. Guests staying on 4 December 2026 can also experience the hotel’s Christmas Tree Lighting Ceremony in the Lower Lobby, accompanied by a Christmas choir, creating a memorable start to the festive season.

With the flexibility of no minimum length of stay, guests can plan anything from a spontaneous overnight escape to an extended waterfront retreat. Combining comfortable accommodation, delightful dining experiences and a charming Creekside setting, this exclusive UAE National Day offer is the perfect opportunity to celebrate in style. To enjoy this exclusive UAE residents’ National Day half-board offer, book online using the promotional code ES2.

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