Hospitality News
GMG Showcases Commitment to Quality with ‘Farm-to-Fork’ Vision at Gulfood
Gulf Marketing Group (GMG) is a leading company that has been operating in the Middle East since 1978. With a diverse portfolio of brands, retail outlets, and services, GMG operates across the GCC region and has subsidiaries in sectors such as retail, distribution, health, fitness, food processing, logistics, real estate, education, and technology. In this interview, JNS Media International is speaking to Mr. Roy Nasrallah, VP Marketing at GMG at Gulfood, 2023, to learn more about the company’s approach to marketing, its portfolio of brands, and its plans for the future.
How many years has GMG been attending Gulfood?
This is the first time that we are attending Gulfood on such a large scale. Although we have attended in the past with the Farm Fresh brand, we have never been at this level before.
What is GMG showcasing at Gulfood?
We are showcasing our five different brands at the event, with Farm Fresh being the most prominent among them. The Farm Fresh brand plays a significant role in various categories, including frozen, and now spices and herbs. We have revealed our expansion into the spice and herb category during the event, with a focus on showcasing the Farm Fresh brand’s new range of spice and herb products. GMG is also presenting its Pink Himalayan Salt Sapora brand, which has been expanded to include organic spices, along with other brands like Noor Al Islami, Klassic (a premium seafood brand), and RUH, inspired by the flavors and spices of India and Pakistan
Could you elaborate on GMG’s ‘farm-to-fork’ vision?
Our ‘farm-to-fork’ vision is our main focus, and it revolves around sourcing the best products from around the world. It’s not just about developing the product, but also ensuring that we bring it to the consumer in the best possible way. We believe that this vision helps us to maintain the highest standards of quality and freshness for our customers.
Could you share any information about GMG’s latest product innovations or upcoming plans?
We recently launched Sapora on the first day of Gulfood. It’s an organic brand with a beautiful jar design that I would encourage you to check out. This is our latest innovation and growth revealed by the food division of GMG. We are continuously striving to bring new and exciting products to our customers, and we have many upcoming plans that we are excited to share with everyone soon.
Can you tell us about how GMG is collaborating with other businesses or partners to grow or enhance their own portfolio?
GMG collaborates with partners in various ways, from sourcing products to finding the right partners around the world and developing products with our R&D team. We also partner with retailers, such as Carrefour and other well-known companies globally. Our collaboration is not limited to our ‘farm-to-fork’ vision, as we also look at partnerships from a marketing perspective. By partnering with other brands, we can enhance our own portfolio and offer more diverse and high-quality products to our customers.
Hospitality
DISCOVER THE ART OF SAKE WITH HIMITSU’S NEW TASTING SERIES
Hidden behind its signature veil of intrigue, Himitsu introduces The Sake Series, a curated exploration of Japan’s most revered spirit. Available Thursday to Sunday, this new ritual invites guests to discover sake through a collection of tasting flights and pairings that celebrate the craft and character of sake.
The experience is presented in two chapters. The first, The Himitsu Sake Series, features four tasting flights (two sakes per flight, no food) priced from AED 40, and the second, The Four Seasonal Paths, offers seasonal pairings (two sakes + small plates) priced from AED 95, moving through Spring, Summer, Autumn, and Winter.
The Himitsu Sake Series
The Himitsu Sake Series introduces four curated tasting flights, priced from AED 40, each featuring two distinct sakes chosen to showcase a particular facet of Japanese brewing. Guests can explore The Earth’s Whisper, pairing two expressions that highlight clarity and umami depth; Blossoms in Balance, where floral and fruity notes create harmony; Wings of Elegance, a study in refinement and precision; and Clouds & Bubbles, a playful contrast between traditional craftsmanship and modern effervescence. Together, these flights offer a guided journey through Japan’s finest sake styles, one sip at a time.
The Four Seasonal Paths
For guests looking to explore further, The Four Seasonal Paths offers a tasting journey inspired by Japan’s four seasons: Spring, Summer, Autumn, and Winter. Each pairing combines two sakes with complementary small plates, designed to mirror the flavours and emotions of the season. Think hamachi carpaccio and spicy tuna handrolls for spring’s freshness, unagi nigiri and prawn tempura maki for the richness of summer, and so on. Prices start from AED 95, with each pairing designed to take guests through a progression of flavours that reflect the changing moods of the seasons.
Available from Thursday to Sunday, The Himitsu Sake Series invites guests to slow down, sip, and see sake through a new lens, quietly, behind closed doors.
Hospitality
CELEBRATE NEW YEAR’S EVE WITH FRONT-ROW BURJ KHALIFA FIREWORKS VIEWS AT BISOU, ALBA, AND HIMITSU, IN DOWNTOWN DUBAI
This New Year’s Eve, Metafoodies Group invites guests to celebrate across Bisou, Alba, and Himitsu at Dubai Opera Plaza, offering some of Downtown Dubai’s most exclusive front-row views of the Burj Khalifa fireworks.
Set against the glittering backdrop of Downtown Dubai, the Dubai Opera Plaza transforms into one of the city’s most sought-after destinations on New Year’s Eve. With the Burj Khalifa fireworks at its doorstep, the atmosphere is electric yet effortlessly refined, creating a private vantage point for one of the world’s most iconic celebrations.
Designed to balance exclusivity and value, Metafoodies Group’s New Year’s Eve experiences offer guests the luxury of fine dining and spectacular views without the need for over-the-top packages. With early bird prices starting from AED 850 per person, guests can enjoy curated four-course menus, world-class entertainment, and a private view of the Burj Khalifa fireworks, an offering rarely seen in Downtown Dubai.
Known for its thoughtful design and imaginative concepts, Metafoodies Group continues to redefine Downtown Dubai’s dining scene. This New Year’s Eve celebration brings together the group’s signature touch: exceptional food, curated entertainment, and beautifully designed spaces, across its trio of destinations. Guests can also arrive in style via a complimentary luxury buggy service from across Downtown Dubai, ensuring a seamless and celebratory start to the night.

Location: Dubai Opera Plaza, Downtown Dubai
Timing: Doors open from 7 PM till late
Reservation: +971 58 140 6888 or booking link
Fireworks View: Guests will be escorted to Dubai Opera Garden’s private viewing deck, just before midnight for a viewing of the Burj Khalifa fireworks
Welcome the First Sunrise of 2026 at Alba, where contemporary Japanese elegance meets the radiance of the Dubai skyline. Guests are greeted with two complimentary glasses of bubbly before indulging in Akari No Yume, meaning “Dream of Light,” a four-course menu inspired by the purity and precision of Japanese cooking, crafted by Chef Vladimir Chistyakov.
The experience presents a choice between Miso King Crab Soup and Oxtail Soup, followed by four starters such as a Chef’s special selection of sushi, Wagyu Foie Tataki and more. Mains include a Miso-marinated Cod or Wagyu yakisoba, and finishing with seasonal fruit, matcha tiramisu, or chocolate fondant, all accompanied by tea or coffee.
Throughout the evening, a DJ, live percussionist, and avant-garde performances keep the atmosphere sleek and high-energy, ensuring guests dance well into the new year. As midnight nears, guests step onto the Dubai Opera Garden’s private viewing deck overlooking Dubai Opera Plaza for front-row views of the Burj Khalifa fireworks, a moment of light and renewal to welcome the year ahead.

Location: Dubai Opera Plaza, Downtown Dubai
Timing: Doors open from 7 PM till late
Reservation: +971 58 140 6888 or booking link
Fireworks View: Guests will be escorted to Dubai Opera Garden’s private viewing deck, just before midnight for a viewing of the Burj Khalifa fireworks
Step into the world of Gatsby at Bisou, where Parisian glamour sets the stage for an unforgettable New Year’s Eve surrounded by candlelight and rich red tones. Guests are greeted with two complimentary glasses of bubbles as 8-time Grammy-nominated pianist Ryan Roger serenades the room, setting the tone for an evening of effortless elegance.
The night unfolds with a four-course feast starting off with a choice of Crab Eclair, Foie Gras Terrine served with fresh homemade Brioche, Olivier with Duck, Crab Salad, Black caviar, or brioche and butter, with the second course being a choice of delicate pies of meat & morels served with sour cream and caviar. For the main course, guests may choose between Tournedos Rossini with foie gras and black truffle or lobster pasta, before ending on a sweet note with Bisou petit four, all accompanied by tea or coffee.
Just before the clock strikes twelve, guests will be escorted to an exclusive spot in Dubai Opera Garden’s private viewing deck for a front-row view of the Burj Khalifa fireworks, the city’s most spectacular celebration.

Location: Hidden within Alba, Dubai Opera Plaza, Downtown Dubai
Timing: From 10 PM till late
Reservation: +971 58 585 4273
Fireworks View: Guests will be escorted to Dubai Opera Garden’s private viewing deck, just before midnight for a viewing of the Burj Khalifa fireworks
From 10 PM, the lights dim and the celebration comes alive inside Himitsu, Downtown Dubai’s most elusive speakeasy, tucked within Alba. As the Burj Khalifa fireworks ignite the sky, guests can step outside to the Dubai Opera Garden private viewing deck for a front-row experience of the city’s most iconic display before returning to the hidden bar as it transforms into an intimate after-party.
Himitsu pulses with its own energy, hosting a seductive mix of music by DJ Charlotte Van de Peer, a resident DJ in London’s top spots, having previously supported worldwide acts such as Latmun, Solardo, Carl Cox at Mixmag, Foreverland with James Hype and Tita Lau, Sam Divine, and more. Alongside the eclectic music, guests can enjoy performances, and bespoke drinks from the Kagi, the bar’s legendary cocktail program offering 1296 combinations.
Entry requires a ticket priced at AED 1000, out of which AED 500 is fully redeemable on beverages throughout the night. With live DJ sets, immersive acts, and an atmosphere charged with mystery and allure, Himitsu is where the city’s most unforgettable New Year’s moments unfold.
Hospitality
ME BY MELIÁ DUBAI INTRODUCES GRILL BY ME: A SOPHISTICATED AL-FRESCO DINING EXPERIENCE
From the architectural icon that redefined Dubai’s skyline comes a new reason to linger after sunset. ME by Meliá Dubai, the visionary masterpiece and newly honoured with a One Key distinction by the MICHELIN Guide 2025 proudly unveils its latest culinary offering – Grill by ME.
A relaxed yet refined dining affair set beside the hotel’s striking pool terrace, Grill by ME offers guests an elevated open-air buffet where contemporary dining meets effortless style. Bringing together live grill stations, curated beats, and ME by Meliá Dubai’s signature modern energy, the new concept is designed for both intimate evenings and vibrant gatherings – a place to unwind, connect, and savour the city’s unmistakable atmosphere.
The menu celebrates simplicity with style, from fresh salads and handmade pasta to sizzling grills and decadent desserts, all prepared at interactive stations. Every element is thoughtfully curated to create a dining experience that feels relaxed, refined, and distinctly Dubai.
Priced at AED 180 per person including soft beverages, Grill by ME runs Monday to Sunday, from 7 PM to 10:30 PM, at the hotel’s pool terrace. Little foodies aged six to eleven dine at half price.
Recently awarded a One Key distinction by the MICHELIN Guide 2025, ME by Meliá Dubai continues to push boundaries in design, hospitality, and dining. As the only hotel in the world designed inside and out by Zaha Hadid, it remains one of the city’s most iconic destinations – where every detail, from architecture, ambience and service is a work of art.
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