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GMG Showcases Commitment to Quality with ‘Farm-to-Fork’ Vision at Gulfood

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Gulf Marketing Group (GMG) is a leading company that has been operating in the Middle East since 1978. With a diverse portfolio of brands, retail outlets, and services, GMG operates across the GCC region and has subsidiaries in sectors such as retail, distribution, health, fitness, food processing, logistics, real estate, education, and technology. In this interview, JNS Media International is speaking to Mr. Roy Nasrallah, VP Marketing at GMG at Gulfood, 2023, to learn more about the company’s approach to marketing, its portfolio of brands, and its plans for the future.

How many years has GMG been attending Gulfood?

This is the first time that we are attending Gulfood on such a large scale. Although we have attended in the past with the Farm Fresh brand, we have never been at this level before.

What is GMG showcasing at Gulfood? 

We are showcasing our five different brands at the event, with Farm Fresh being the most prominent among them. The Farm Fresh brand plays a significant role in various categories, including frozen, and now spices and herbs. We have revealed our expansion into the spice and herb category during the event, with a focus on showcasing the Farm Fresh brand’s new range of spice and herb products. GMG is also presenting its Pink Himalayan Salt Sapora brand, which has been expanded to include organic spices, along with other brands like Noor Al Islami, Klassic (a premium seafood brand), and RUH, inspired by the flavors and spices of India and Pakistan

Could you elaborate on GMG’s ‘farm-to-fork’ vision?

Our ‘farm-to-fork’ vision is our main focus, and it revolves around sourcing the best products from around the world. It’s not just about developing the product, but also ensuring that we bring it to the consumer in the best possible way. We believe that this vision helps us to maintain the highest standards of quality and freshness for our customers.

Could you share any information about GMG’s latest product innovations or upcoming plans?

We recently launched Sapora on the first day of Gulfood. It’s an organic brand with a beautiful jar design that I would encourage you to check out. This is our latest innovation and growth revealed by the food division of GMG. We are continuously striving to bring new and exciting products to our customers, and we have many upcoming plans that we are excited to share with everyone soon.

Can you tell us about how GMG is collaborating with other businesses or partners to grow or enhance their own portfolio?

GMG collaborates with partners in various ways, from sourcing products to finding the right partners around the world and developing products with our R&D team. We also partner with retailers, such as Carrefour and other well-known companies globally. Our collaboration is not limited to our ‘farm-to-fork’ vision, as we also look at partnerships from a marketing perspective. By partnering with other brands, we can enhance our own portfolio and offer more diverse and high-quality products to our customers.

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Hospitality

PIZZAEXPRESS UNVEILS FESTIVE MENUS FOR THE HOLIDAY SEASON

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Festive PizzaExpress holiday spread featuring sparkling wine, mashed potatoes with turkey, creamy sauce, signature Dough Balls with dip, Christmas-themed decorations, and a pizza topped with cherry tomatoes and basil, alongside pasta dishes on a marble table.

PizzaExpress invites guests to celebrate the festive season with specially curated Christmas and New Year dining experiences, combining seasonal flavours, signature dishes, and a lively social atmosphere. Available throughout December and culminating in a vibrant New Year celebration, the festive menus have been designed to bring people together over food, music, and celebration.

“As the festive season approaches, we wanted to create menus that feel celebratory, comforting, and perfect for sharing,” said Nitin Makhijani, General Manager, PizzaExpress. “Our Christmas and New Year offerings bring together seasonal ingredients, familiar favourites, and a vibrant atmosphere, making PizzaExpress a welcoming place for guests to celebrate with friends and family.”

For Christmas, guests can enjoy a festive set menu, offering a selection of seasonal starters, mains, and desserts inspired by classic holiday flavours. Highlights include creamy Cranberry Brussels Sprouts, Turkey Truffle Dough Balls, festive pizzas such as the Christmas Feast and Brussels & Porcini Truffle, and indulgent desserts including Speculoos Gingerbread Tiramisu and KitKat Stuffed Dough Balls

A selection of festive beverages and cocktails are also available to complement the dining experience.

The celebrations continue into New Year’s Eve, where guests can look forward to an extended festive menu featuring unlimited starters, seasonal pizzas, delicious pastas, fresh salads, and indulgent desserts, paired with a wide selection of beverages

From savoury dishes like Barbecue Burnt Ends pizza and creamy Cajun Chicken pizza to festive desserts and signature cocktails, the New Year menu is designed for relaxed, social dining as guests countdown to midnight.

Blending festive flavours with its signature dining experience, PizzaExpress offers a relaxed yet energetic setting for both Christmas gatherings and New Year celebrations, making it a popular choice for groups looking to enjoy great food and a lively atmosphere during the holiday season.

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DINE WITH FRONT-ROW VIEWS THIS NEW YEAR’S EVE AT THE BEACH JBR

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Night view of JBR Beach in Dubai with colorful fireworks lighting up the sky above Ain Dubai Ferris wheel, illuminated waterfront buildings, and palm trees in the foreground.

As December unfolds and temperatures drop, evenings at The Beach JBR are best spent outdoors. With open-air terraces, beachfront tables and uninterrupted sea views, the destination comes alive after dark, accompanied by live local musicians, nightly drone shows and a midnight fireworks display on New Year’s Eve.

Against this backdrop, dining takes center stage, with restaurants across The Beach JBR rolling out curated New Year’s Eve menus designed for long, celebratory evenings by the water.

New Year’s Eve Dining Highlights

Bombay Bungalow

Bombay Bungalow hosts New Year’s Eve dining indoors and outdoors, offering vegetarian, non-vegetarian and kids’ menus. Indoor dining is priced from AED 500 for vegetarian and AED 575 for non-vegetarian, while outdoor dining is available from AED 600 for vegetarian and AED 650 for non-vegetarian. Menus feature classic Indian dishes designed for sharing, making it well suited to family and group celebrations.

Eataly at The Beach

Eataly welcomes the New Year with a celebratory dining experience on 31 December from 8 PM to 1 AM. Guests can enjoy a specially curated New Year’s Eve menu, with minimum spend ranging from AED 550 to AED 1,950, depending on seating location, for an unhurried Italian dinner to close out the year.

Claw BBQ

Claw BBQ brings comfort-driven dining to New Year’s Eve with a three-course turkey menu priced at AED 125, featuring a starter, traditional turkey with all the trimmings and dessert. For those continuing the celebrations into the night, New Year’s Eve party packages are available from AED 475.

P.F. Chang’s

P.F. Chang’s presents a curated New Year’s Eve set menu priced at AED 799 for adults and AED 399 for children, featuring appetisers, mains, rice or noodles, dessert and mocktails in a festive setting.

La Mezcaleria

La Mezcaleria marks New Year’s Eve with its Midnight Glitz celebration on 31 December, offering a high-energy dining and party experience. Packages start from AED 800, combining bold Mexican flavours with live entertainment in an open-air setting.

Zou Zou

Zou Zou’s New Year’s Eve special menu showcases Turkish and Lebanese flavors, beginning with cold and hot mezze, followed by mixed grills, lamb shank with saffron rice and indulgent desserts such as baklava. Packages are priced at AED 699 (indoor), AED 999 (indoor with view) and AED 1,199 (outdoor view).

Awani

Awani’s New Year’s Eve set menu features a generous selection of cold and hot mezze, followed by a choice of mains including mixed grill, kebabs, fish sayadiyeh or signature chicken dishes. Indoor dining is priced at AED 900, while outdoor dining is AED 1,100.

Eat Greek Kouzina

Buffalo Wild Wings JBR offers an exclusive New Year’s Eve bundle priced at AED 595, including starters, sharing appetizers, a main course, dessert, drinks, non-alcoholic champagne and party props, making it a lively, casual way to count down to midnight.

Buffalo Wild Wings JBR

Buffalo Wild Wings JBR is offering an exclusive New Year’s Eve bundle priced at AED 595, including starters, sharing appetisers, a main course, dessert, drinks, non-alcoholic champagne and party props, paired with front-row views of the fireworks.

Bla Bla

Bla Bla’s New Year’s Eve celebration, “A BLA-st from the Past,” combines dining and entertainment across the Restaurant, Rooftop, Pool Area and Tent. Restaurant dining is priced at AED 900 indoors and AED 1,300 outdoors, with rooftop and pool minimum spends available, alongside VIP options.

Yula Lounge

Yula offers a New Year’s Eve experience with entry tickets priced between AED 950 and AED 1,200, depending on seating location. Food and drinks are available à la carte, with premium areas offering prime positioning for the evening celebrations.

With midnight fireworks overhead, drones lighting up the sky at 8PM and 10PM and festive menus served by the panoramic sea views, The Beach JBR sets the stage for a New Year’s Eve that’s best enjoyed outdoors, around the table and in good company.

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Hospitality

BIG SAM TAKES CENTRE STAGE AS CITY WALK UNPLUGGED KEEPS THE FESTIVE ENERGY GOING

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Close-up of a person wearing a black hoodie against a vibrant red and white gradient background with dramatic lighting effects.”

City Walk Unplugged turns up the festive atmosphere this week with a run of live performances across Christmas Eve, Christmas Day, and the weekend, led by a standout headline set from Big Sam. Part of Dubai Shopping Festival and now in its fourth season, the open-air music series continues to transform City Walk into a vibrant evening destination, bringing together live sound, roaming entertainment, and a lively open-air atmosphere.

This Week at City Walk

Wednesday, 24 December

Sound Avenue Band – Live Performances

Christmas Eve at City Walk sets the tone with Sound Avenue Band performing three live sets at 6:20pm, 7:30pm, and 8:30pm. Their feel-good sound creates a relaxed yet festive backdrop as visitors gather to dine, stroll, and ease into the holiday evening.

Thursday, 25 December

RedLine Band – Live Performances
Redline Band brings live music to Christmas Day with performances at 6:20pm, 7:30pm, and 8:30pm, adding warmth and energy to the destination. Their sets offer an easy-going soundtrack for a laid-back Christmas evening by the fountain and indoor Courtyard.

Friday, 26 December

MK Band – Live Performances
The weekend begins with MK Band performing three live sets at 6:20pm, 7:30pm, and 8:30pm. Their upbeat sound helps carry the festive momentum into Friday night, setting the pace for an evening of music and a lively open-air atmosphere.

Saturday, 27 December

Maya Mashhour and Band – Live Performances
Earlier in the evening, Maya Mashhour and Band set the tone with live performances at 6:20pm and 7:30pm, delivering a smooth and melodic sound that eases the destination into the night ahead of the headline act.

Big Sam – Live Performance
Big Sam headlines the weekend with a standout live performance at 8:30pm, bringing his signature soulful sound and strong stage presence to City Walk Unplugged. Known for his powerful vocals and ability to connect with audiences, his set is expected to be one of the defining moments of the week, drawing visitors together for a high-energy yet intimate evening in the indoor Courtyard and fountain area.

Roaming Performances & Dance Shows

Across Christmas Eve, Christmas Day, and the weekend, specially choreographed dance performances will appear throughout City Walk, adding spontaneous bursts of movement and energy across key areas of the destination.

Festive Setting Across City Walk

The destination continues to embrace the season with festive décor, including the signature Christmas Tree at the fountain, decorative installations at key entrances and enhanced seasonal touches throughout the C2 licensed dining district.

Shop, Dine & WIN During DSF

Win the new ARCFOX Alpha S when you spend AED 300 or more at participating City Walk outlets using the TICKIT Rewards App and enjoy an added highlight to your weekend at the destination.

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