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GMG Showcases Commitment to Quality with ‘Farm-to-Fork’ Vision at Gulfood

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Gulf Marketing Group (GMG) is a leading company that has been operating in the Middle East since 1978. With a diverse portfolio of brands, retail outlets, and services, GMG operates across the GCC region and has subsidiaries in sectors such as retail, distribution, health, fitness, food processing, logistics, real estate, education, and technology. In this interview, JNS Media International is speaking to Mr. Roy Nasrallah, VP Marketing at GMG at Gulfood, 2023, to learn more about the company’s approach to marketing, its portfolio of brands, and its plans for the future.

How many years has GMG been attending Gulfood?

This is the first time that we are attending Gulfood on such a large scale. Although we have attended in the past with the Farm Fresh brand, we have never been at this level before.

What is GMG showcasing at Gulfood? 

We are showcasing our five different brands at the event, with Farm Fresh being the most prominent among them. The Farm Fresh brand plays a significant role in various categories, including frozen, and now spices and herbs. We have revealed our expansion into the spice and herb category during the event, with a focus on showcasing the Farm Fresh brand’s new range of spice and herb products. GMG is also presenting its Pink Himalayan Salt Sapora brand, which has been expanded to include organic spices, along with other brands like Noor Al Islami, Klassic (a premium seafood brand), and RUH, inspired by the flavors and spices of India and Pakistan

Could you elaborate on GMG’s ‘farm-to-fork’ vision?

Our ‘farm-to-fork’ vision is our main focus, and it revolves around sourcing the best products from around the world. It’s not just about developing the product, but also ensuring that we bring it to the consumer in the best possible way. We believe that this vision helps us to maintain the highest standards of quality and freshness for our customers.

Could you share any information about GMG’s latest product innovations or upcoming plans?

We recently launched Sapora on the first day of Gulfood. It’s an organic brand with a beautiful jar design that I would encourage you to check out. This is our latest innovation and growth revealed by the food division of GMG. We are continuously striving to bring new and exciting products to our customers, and we have many upcoming plans that we are excited to share with everyone soon.

Can you tell us about how GMG is collaborating with other businesses or partners to grow or enhance their own portfolio?

GMG collaborates with partners in various ways, from sourcing products to finding the right partners around the world and developing products with our R&D team. We also partner with retailers, such as Carrefour and other well-known companies globally. Our collaboration is not limited to our ‘farm-to-fork’ vision, as we also look at partnerships from a marketing perspective. By partnering with other brands, we can enhance our own portfolio and offer more diverse and high-quality products to our customers.

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Hospitality

STEP ABOVE THE CITY: FIVE CURATED MOMENTS ON THE 122ND FLOOR ONLY AT AT.MOSPHERE BURJ KHALIFA

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Some experiences are defined by where they take place. At.mosphere, perched on the 122nd floor of the Burj Khalifa, is one of them. For a limited time, five distinct moments trace the day’s passage, from sunrise to midnight, each tied to the rhythm of the city below. Priced at AED 122, the experience follows its setting with intention, offering the city from a perspective reserved for the rarest of visits.

From first light to nightfall, At.mosphere invites you to rise above the city, where the skyline stretches endlessly and each dish draws your attention as much as the view. This isn’t just dining; it is an experience worth savouring.

The Five Daily Experiences at At.mosphere Lounge

Sunrise in the Sky – Breakfast
Start your day above the city. Freshly baked pastries and signature coffee come with uninterrupted views of Dubai as it wakes, making mornings feel a little more special.
Time: 8:00 am – 11:30 am

Midday Pause – Lunch
Take a break from the rush. Lunch here is simple, satisfying, and perfect for busy days, with dishes that keep you going while the city moves below.
Time: 12:30 pm – 3:00 pm

Twilight Indulgence – Afternoon Tea
As the afternoon softens, enjoy a sweet treat and a cup of tea. The city carries on below, while up here you can just take a moment for yourself.
Time: 2:30 pm – 3:00 pm

Sunset Aperitivo – Cocktails & Bites
Golden hour glows over the skyline. Sip a signature cocktail, nibble on light bites, and watch the city shift as the sun sets.
Time: 5:00 pm – 8:00 pm

Midnight in the Sky – Drinks
When Dubai comes alive at night, two signature drinks and ambient sounds make for a quiet, memorable evening above it all.
Time: 10:00 pm – 12:00 am

Five moments. Five moods. One destination. At.mosphere Lounge gives you a view of Dubai you won’t forget.

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Hospitality

CORAL BEACH RESORT SHARJAH SETS UAE HOSPITALITY BENCHMARK AS FIRST SIGNATORY OF GLASGOW DECLARATION ON CLIMATE ACTION

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Coral Beach Resort Sharjah is proud to announce its recent acknowledgment and listing as a signatory of the Glasgow Declaration Initiative on Climate Action in Tourism. This recognition cements Coral Beach Resort Sharjah’s status as the only hotel in the UAE to receive this honour, further enhancing our commitment to sustainable tourism.

The Glasgow Declaration on Climate Action in Tourism is a global initiative launched during the United Nations Climate Change Conference (COP26) in 2021 aimed at bringing together the tourism sector to cut carbon emissions by half by 2030 and reach net zero as early as possible before 2050, in line with science-based targets.

Coral Beach Resort Sharjah’s recognition aligns perfectly with the Sharjah International Travel & Tourism Forum Awards 2025 under Sustain Sharjah category, recognition bestowed by Sharjah Commerce & Tourism Development Authority on November 19, 2025. This accolade highlights the hotel’s dedication to the Six Pillars of sustainability, particularly focusing on Climate, Waste, Culture, Water, Nature, and Education.

Iftikhar Hamdani, Area General Manager of Coral Beach Resort Sharjah said, “I am incredibly proud to announce our inclusion among the signatories of the Glasgow Declaration Initiative on Climate Action in Tourism. This achievement not only recognizes our hotel’s commitment to environmental sustainability but also sets a benchmark for hospitality & tourism industry in the UAE. Our efforts—including our innovative waste management system, an on-site water bottling plant, energy-efficient operational systems, and our active partnerships in recycling and tree planting—illustrate our dedication to reducing our carbon footprint. By committing to measurable carbon reduction and sustainable operations, we aspire to inspire others in the hospitality industry to follow. At Coral Beach Resort Sharjah, we believe that our initiatives will not only benefit our guests but also make a lasting positive impact on our planet.”

As a signatory of the Glasgow Declaration on Climate Action in Tourism, Coral Beach Resort Sharjah has committed to raise its climate ambition in support of global climate goals. It also has agreed to deliver a climate action plan within 12 months, aligned with the five pathways of the Declaration (Measure, Decarbonize, Regenerate, Collaborate, Finance), report progress on an annual basis, and work in a collaborative spirit, sharing good practices and solutions, and disseminating information.

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Hospitality

A MEDITERRANEAN MOMENT BEGINS IN DUBAI AT ERGON AGORA

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ERGON AGORA DUBAI

Discover a new way of experiencing Mediterranean living at Ergon Agora Dubai, where gastronomy, culture, and community come together under one roof. Rooted in Greek heritage and brought to life through a contemporary lens, Ergon Agora offers a vibrant, all-day destination designed for connection, flavour, and shared moments.

Guests can enjoy a curated selection of Mediterranean dishes crafted with premium ingredients, alongside a warm, inviting atmosphere that reflects the essence of leisurely dining. From morning coffee to evening gatherings, Ergon Agora is a space that celebrates authentic flavours and meaningful experiences.

Location: Boulevard Heights, Downtown Dubai
Timings: Daily | 8:00 AM – 11:00 PM

Balboa

Step into Balboa, where bold Mediterranean street-food flavours take centre stage in a lively and relaxed setting. Inspired by global influences and rooted in quality ingredients, Balboa delivers a more casual, energetic take on the Ergon Agora experience.

Expect flavour-packed dishes, creative combinations, and a vibrant atmosphere perfect for quick bites, social gatherings, or laid-back dining. Balboa brings a fresh, modern twist to street food, making it a must-visit within the Ergon Agora space.

Location: Ergon Agora, Boulevard Heights, Downtown Dubai
Timings: Daily | 8:00 AM – 11:00 PM

 

72H Artisanal Bakery

At the heart of Ergon Agora lies the 72H Artisanal Bakery, where traditional techniques meet contemporary craftsmanship. Specialising in slow-fermented sourdough breads and freshly baked goods, the bakery offers a daily selection of artisanal creations made with time, care, and premium ingredients.

From signature breads to pastries and light bites, the bakery is perfect for a quick pick-me-up or a relaxed start to the day. It’s a celebration of simple, honest baking, elevated through quality and authenticity.

Location: Ergon Agora, Boulevard Heights, Downtown Dubai
Timings: Daily | 8:00 AM – 11:00 PM

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