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GMG Showcases Commitment to Quality with ‘Farm-to-Fork’ Vision at Gulfood

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Gulf Marketing Group (GMG) is a leading company that has been operating in the Middle East since 1978. With a diverse portfolio of brands, retail outlets, and services, GMG operates across the GCC region and has subsidiaries in sectors such as retail, distribution, health, fitness, food processing, logistics, real estate, education, and technology. In this interview, JNS Media International is speaking to Mr. Roy Nasrallah, VP Marketing at GMG at Gulfood, 2023, to learn more about the company’s approach to marketing, its portfolio of brands, and its plans for the future.

How many years has GMG been attending Gulfood?

This is the first time that we are attending Gulfood on such a large scale. Although we have attended in the past with the Farm Fresh brand, we have never been at this level before.

What is GMG showcasing at Gulfood? 

We are showcasing our five different brands at the event, with Farm Fresh being the most prominent among them. The Farm Fresh brand plays a significant role in various categories, including frozen, and now spices and herbs. We have revealed our expansion into the spice and herb category during the event, with a focus on showcasing the Farm Fresh brand’s new range of spice and herb products. GMG is also presenting its Pink Himalayan Salt Sapora brand, which has been expanded to include organic spices, along with other brands like Noor Al Islami, Klassic (a premium seafood brand), and RUH, inspired by the flavors and spices of India and Pakistan

Could you elaborate on GMG’s ‘farm-to-fork’ vision?

Our ‘farm-to-fork’ vision is our main focus, and it revolves around sourcing the best products from around the world. It’s not just about developing the product, but also ensuring that we bring it to the consumer in the best possible way. We believe that this vision helps us to maintain the highest standards of quality and freshness for our customers.

Could you share any information about GMG’s latest product innovations or upcoming plans?

We recently launched Sapora on the first day of Gulfood. It’s an organic brand with a beautiful jar design that I would encourage you to check out. This is our latest innovation and growth revealed by the food division of GMG. We are continuously striving to bring new and exciting products to our customers, and we have many upcoming plans that we are excited to share with everyone soon.

Can you tell us about how GMG is collaborating with other businesses or partners to grow or enhance their own portfolio?

GMG collaborates with partners in various ways, from sourcing products to finding the right partners around the world and developing products with our R&D team. We also partner with retailers, such as Carrefour and other well-known companies globally. Our collaboration is not limited to our ‘farm-to-fork’ vision, as we also look at partnerships from a marketing perspective. By partnering with other brands, we can enhance our own portfolio and offer more diverse and high-quality products to our customers.

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Hospitality

CELEBRATE MOTHER’S DAY & INTERNATIONAL WOMEN’S DAY WITH NEWBY TEAS

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This Mother’s Day and International Women’s Day, honour the remarkable women who shape our lives with a gift that invites reflection, connection, and quiet celebration.


Moon Box


Moon Box – This year, International Women’s Day falls within the holy month of Ramadan. Just as the crescent moon marks a new beginning, women continuously nurture, guide, and support us through life’s many cycles. Our Moon Box is a heartfelt way to honour the incredible women who illuminate our lives, just as the moon lights the night sky.

The Gate Calendar

The Gate Calendar – Women open doors to love, wisdom and boundless possibility. Step through an enchanting gate and unlock the magic within, as the majestic doors reveal 30 days of tea indulgence.

Newby Zodiac Collection

Newby Zodiac Collection – Inspired by the timeless fascination with the stars, the Zodiac Collection pairs each sign with a carefully selected luxury tea chosen to reflect the character and personality associated with its constellation. Presented in elegant midnight-blue caddies adorned with Swarovski® crystal constellations, each blend offers a distinctive expression of the zodiac.

Crown Assortment

Crown Assortment – The jewel of Newby’s gifting collection, the Crown Assortment offers an exceptional introduction to the world of tea. Thoughtfully curated, it presents a harmonious selection of black teas, green teas and tisanes, or a combination of all three, each chosen for its depth, character and balance.

Van Gogh Tea Collection


Van Gogh Tea Collection – Created in collaboration with the Van Gogh Museum, this exclusive trio of bespoke tea blends is inspired by the celebrated works of Vincent van Gogh. Beautifully presented and available exclusively online, it makes a refined and artistic gift.

Mathew Williamson 

Mathew Williamson – Designed by Matthew Williamson, this vibrant collection celebrates Color, craftsmanship and indulgent tea moments. Each blend offers a sensory journey through carefully layered aromatic ingredients. Available individually or as a complete set of three.

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Hospitality

ROHINI Celebrates Holi with Colourful, Contemporary Thandai Creations

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The festival of Holi is all about colour, music and good vibes, and Rohini at Mövenpick JLT is bringing that energy straight to your glass. From 2 to 8 March, the restaurant is serving Rang, Ras aur Thandai Holi, a limited-time beverage special inspired by the playful spirit of the festival, giving Dubai diners a fun way to celebrate through flavour.

Drawing on nostalgic flavours, the traditional thandai is deconstructed with a fresh, contemporary edge that fits naturally into Dubai’s modern dining scene. The seasonal drinks keep the familiarity guests love while introducing lighter, more current flavour combinations, giving guests the green energy this season calls for

The menu features two flavour profiles. One leans into classic Kesar Pista and Badam notes, while the other takes a more experimental direction with a Matcha Moringa twist for a clean, modern flavour. Served as cocktail and mocktail options, the drinks balance tradition with a playful upgrade, capturing the celebratory mood Holi is known for.

Rohini continues to stand out as a go-to destination for contemporary Indian dining in Dubai, with its Holi special bringing together familiar flavours and a nostalgic festive touch for guests to enjoy throughout the week.

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Hospitality

EMBRACE THE SPIRIT OF RAMADAN AT AL HABTOOR GRAND RESORT, AUTOGRAPH COLLECTION

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As the Holy Month of Ramadan begins, Al Habtoor Grand Resort, Autograph Collection invites guests to experience the Grand Starlit Iftar at the picturesque Grand Garden Lawn. This refined journey of flavor and reflection offers a beautiful setting to gather with loved ones beneath a starlit sky and twinkling lights.

As the sun sets and the city’s pace slows, guests are invited to escape into a serene, open-air sanctuary. Surrounded by lush greenery and the soft, golden glow of lanterns, the evening begins with the soulful, rhythmic hum of live Oud tunes, setting a peaceful stage for reflection and connection.

The journey starts with the traditional breaking of the fast, featuring refreshing glasses of Jallab, Kamar Al Dein, Tamer Hindi, and Laban. This leads into a lavish Iftar buffet that celebrates both local heritage and global flair. Guests can explore an abundant spread of mezze and salads from creamy Hummus and Tabbouleh to crisp Cheese Sambousek, Meat Kibbeh, and Spinach Fatayer.

The heart of the feast offers a rich tapestry of flavors, featuring aromatic classics like Lamb Kofta, Chicken Shish Taouk, and succulent Ouzi. For those seeking a more international palate, the menu transitions seamlessly into dishes such as Pan Seared Fish with Lemon Butter Sauce and a live pasta station serving fresh Penne Arrabbiata. The air is further filled with the scent of tradition at the live cooking stations, where freshly prepared Saj (Cheese and Zaatar) and expert carvings are made to order.

The experience reaches a sweet crescendo with a decadent dessert selection. Whether it’s the warmth of Cheese Kunafa and Umm Ali, the crunch of Baklawa, or the modern indulgence of Chocolate Fudge and Passion Fruit Delight, there is a flavor for every craving.

As the night matures, the energy shifts into a relaxed Suhoor. In a setting designed for late-night conversations, guests can enjoy a curated à la carte menu of local delights. To round out the evening, a nearby shisha area offers a quiet space to unwind and soak in the calm of the night under the stars.

Event Details

Iftar
Time: Sunset to 9:00 pm

Suhoor
Price: À la carte
Time: 9:00 pm to 1:00 am

Dates: Daily throughout Ramadan
Location: Grand Garden Lawn, Al Habtoor Grand Resort, Autograph Collection, JBR

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