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Adyen Reveals High Demand for Personalization: 8 out of 10 UAE Shoppers Seek Improved Personalized Offers

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Adyen, a leading global financial technology platform, has released new research indicating that by adopting a unified commerce approach and eliminating isolated operations, retailers could enhance loyalty among 69% of UAE shoppers.

The research reveals that over half of UAE shoppers desire a flexible shopping experience that includes their preferred payment methods, options for online purchase with in-store returns, and the ability to order out-of-stock items for direct home delivery.

To conduct this study, Adyen enlisted the services of Opinium LLP to survey 1,000 UAE consumers out of a global sample of 36,000, as well as Censuswide to survey 500 UAE merchants out of a global sample of 12,000. The objective was to examine the impact of recent trends on businesses worldwide, with a particular focus on the UAE market. The research explores changes in consumer behavior across different markets and investigates the preferences of UAE shoppers, alongside the current performance of retailers. Additionally, economic modeling conducted by the Cebr demonstrates how unified commerce, which integrates online and offline payments into a single system, fosters increased resilience for retailers in today’s demanding and competitive retail landscape.

The overwhelming majority 80% of UAE consumers globally said they spend more time searching for the best deals and prices, while almost one third 30% wait for big calendar moments like Black Friday before making a purchase. In response, 52% of UAE merchants believe the impact of inflation is such that they need to offer discounts to consumers year-round.

The research found that in face of the rising cost of living personalisation and loyalty have become increasingly important. 78% of UAE consumers want to see more discounting at retailers they shop with and 67% say they want businesses to remember their preferences and previous shopping experiences so that browsing is more tailored. UAE Retailers are finding it hard to deliver on this, with 58% suggesting it’s now harder to categorise customers.

 

The tech advantage

69% of UAE consumers say that they’d be more loyal to retailers that let them buy online and return in-store, and nearly two-thirds 64% suggested they’d have better shopping experiences if a business enables them to shop in store and finish online or vice versa.

Further, when consumers were asked about how technology makes them feel when shopping in-store, the result is overwhelmingly positive. Little less than half 43% said they were happier because shopping was quicker, and slightly more than one-third 36% said they would visit a store more frequently as a result of its technology implementation.

UAE retailers are recognizing the significance of connecting all sales channels. In fact, this region is familiar with unified commerce, as 50% of retailers have already begun investing in this strategy in the past year, and 45% are considering its implementation.

“We have always recognized the potential of unified commerce for businesses and its ability to elevate the shoppers’ experience. It’s great to witness that in the UAE, over half of the retailers have also acknowledged its potential and chosen to invest in it,” said Sander Maertens, Head of the Middle East. “And despite the significant changes in consumer behaviour over recent years, retailers who have embraced unified commerce will find it easier to navigate and adapt to these shifts.”

“Through Adyen’s financial technology platform, businesses leverage unified commerce, bringing together all payment data into a powerful system. This integrated approach provides valuable insights into customer behaviour, enabling organisations to meet their shopping expectations effectively. In the dynamic world of the retail sector, where speed is crucial, technology proves vital in building operational resilience amidst the ever-changing landscape.”

About the research

Consumer research

 

  • 36,000 Adults across the UK, Singapore, Malaysia, Hong Kong, Japan, India, Australia, Ireland, France, Italy, Spain, Portugal, Germany, Austria, Switzerland, Poland, Belgium, Netherlands, Norway, Denmark, Sweden USA, Canada, Mexico, Brazil and UAE
  • Research was conducted between 3rd – 17th February 2023

 

B2B research

  • 12,328 Merchants from the UK, Singapore, Hong Kong, Japan, Australia, UAE, France, Italy, Spain, Portugal, Germany, Poland, Belgium, Netherlands, Brazil, Norway, Denmark, Sweden, USA, Canada, Malaysia, Mexico, Ireland and India (at least 500 business respondents in each country)
  • Survey conducted between 06.02.2023 – 01.03.2023

 

Cebr methodology

  • As an illustrative figure, Cebr’s analysis includes the total additional revenue that would be generated, by companies across the countries analysed in the survey which are not using each of certain types of technology (including unified commerce), if they were to use it and see the revenue growth uplift implied by the survey results.
  • The calculation utilises the number of retail businesses in each country which do not use each of the five sales technologies analysed (which have a positive association with revenue growth) and the potential revenue uplift calculated using revenue growth rates and data on the average revenue for retail businesses in each of the countries analysed.
  • The survey analysed 12,328 merchants from the UK, Singapore, Hong Kong, Japan, Australia, UAE, France, Italy, Spain, Portugal, Germany, Poland, Belgium, Netherlands, Brazil, Norway, Denmark, Sweden, USA, Canada, Malaysia, Mexico, Ireland and India.
  • OECD data on retail businesses was used to estimate total revenue and number of businesses in the sector for all of the countries aside from India, Mexico and the UAE. These statistics are based on data from 2020, aside from a few select statistics specified in the report.

 

 

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DUBAI’S RISE TO FINANCIAL DOMINANCE POWERED BY TRUST, TAX AND TIMING

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Professional headshot of a businessman in dark suit and white shirt against gray background

Attributed by: Nicholas Wright, Head of Institutional Sales, Saxo Bank

Dubai’s winning combination of UK-inspired regulation, investor-friendly tax policies, and a strategic time-zone advantage is propelling the city to the forefront of global wealth destinations, attracting a wave of new millionaires from traditional centres like London.

Its evolution from a regional trading outpost to a global financial centre has been one of the defining economic success stories of the past two decades. Once viewed primarily as a gateway to the Gulf, the city is now positioning itself as a trusted bridge between East and West, a place where capital, talent, and innovation converge.

This transformation is intentional, driven by a powerful combination of regulatory trust, tax advantages, and a strategic location. These combined “push-and-pull” forces are attracting a fresh wave of global investment and high-net-worth migration, solidifying Dubai’s role in the world’s financial architecture.

 Building Global Confidence: Regulation that Mirrors London

A critical pillar of Dubai’s ascent has been the credibility of its regulatory ecosystem, anchored by the Dubai Financial Services Authority (DFSA). The DFSA’s adoption of a UK-style, principles-based framework has created a familiar and trusted environment for international investors, particularly those from established markets such as London, Zurich, and Hong Kong.

By aligning with global standards set by IOSCO and Basel, the DFSA has helped ensure that Dubai’s financial regulations meet the expectations of international institutions. Importantly, the city’s common-law legal framework, applied through the DIFC Courts, offers predictability and transparency, qualities that distinguish Dubai from many emerging markets.

Aligning with internationally recognised best practices attracts global firms that value strong governance and reassures private investors that Dubai’s rapid growth is built on solid foundations. In doing so, it turns the city’s financial free zones, particularly DIFC, into a natural extension of the world’s major financial capitals.

Global Tax Shifts and the Migration of Wealth

While regulation provides the foundation of trust, global tax realignments are now accelerating Dubai’s growth. Across Europe and the UK, tightening fiscal regimes and increased scrutiny of offshore structures are prompting many high-net-worth individuals (HNWIs) and family offices to reassess their base of operations.

The UK’s reform of the long-standing Non-Domiciled (“Non-Dom”) tax regime, combined with higher tax rates and stricter reporting obligations, has diminished London’s appeal as a haven for global wealth. Resulting in a clear outflow of capital, the UK is forecast to lose around 16,500 millionaires in 2025, according to Henley & Partners, the largest net outflow recorded by any country in over a decade.

In contrast, Dubai has emerged as one of the world’s leading destinations for mobile wealth. Over the past decade, the number of millionaires residing in the city has doubled. According to The Rise of Dubai study, the emirate is home to 86,000 millionaires, 251 centi-millionaires, and 23 billionaires, as of June 2025.

This shift represents a classic case of push and pull: mature markets are tightening, while dynamic jurisdictions like Dubai combine transparency with competitiveness. The UAE’s own fiscal evolution,  including the introduction of a federal corporate tax aligned with OECD standards, has enhanced credibility while preserving the hallmark advantages of no personal income tax and a stable, predictable business environment.

At the same time, Dubai’s establishment of family wealth centres, along with trust and foundation structures in the DIFC, is attracting international family offices that value both strong global compliance and flexible local regulations. The DIFC now accommodates over 120 family offices and more than 800 family-related entities, together managing an estimated US$1.2 trillion in assets.

 Dubai’s Enduring Wealth Base and Private Banking Strength

Long before it became a magnet for global capital, Dubai was already a regional hub for private banking, buoyed by decades of oil wealth and the emergence of HNW and UHNW individuals across the Gulf. Historically, much of that wealth was parked offshore in jurisdictions such as Switzerland and London.

Today, that wealth is increasingly being repatriated and managed locally, as the DIFC and DFSA frameworks give investors confidence that their capital is governed under international standards. Making this city a magnet for new millionaires, surpassing other global hubs in attracting mobile wealth.

 Population Growth and the Rise of the Mass Affluent

Dubai’s population surged past 4 million residents in 2025, up from around 1.9 million in 2011. This rapid demographic expansion, fueled by a strong influx of capital, added more than 223,000 new residents in just one year, marking the fastest growth rate in the city’s history.

A significant portion of this growth is concentrated within the affluent and mass-affluent segments, creating strong potential for the next generation of digital and hybrid wealth managers. As professionals, entrepreneurs, and global citizens increasingly choose Dubai as their base, the city’s financial ecosystem is expanding beyond traditional private banking into scalable, tech-enabled wealth management platforms.

The Next Chapter: Sustaining Momentum

As Dubai’s profile grows, so too does the need to maintain the balance between openness and oversight. The DFSA has already demonstrated its adaptability, from developing frameworks for digital assets and fintech innovation to integrating ESG principles into its supervisory approach.

Such responsiveness will be vital as global finance enters a new era shaped by digitalisation, sustainability, and shifting investor expectations. If Dubai can continue to combine rigorous regulation with pragmatic innovation, it will not only retain its current momentum but also strengthen its claim as the most trusted financial hub between London and Singapore.

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Rent Instalments Dubai: How Slices Reshape Tenant Loyalty

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Omar Abu Innab

By Omar Abu Innab, CEO & Co-founder

In Dubai, the handover of a rent cheque often feels like a financial earthquake. For many tenants, it is the single largest outgoing of the year — one that empties savings accounts, spikes anxiety, and disrupts liquidity overnight. Traditional rent structures, whether annual lump sums or quarterly payments, may suit landlords, but they rarely reflect the way people actually earn and spend money. Salaries arrive monthly, bills are spread weekly, and life’s surprises never wait for cheque dates.

This mismatch does more than strain finances. It creates uncertainty and detachment. Tenants under pressure from upfront costs are less likely to renew, more likely to negotiate aggressively, and often hesitant to see their rental as a long-term home.

The Slice Effect: A Shift in Behaviour

Break the rent into twelve manageable instalments, however, and the entire psychology changes. Rent instalments in Dubai don’t just ease cash flow; they reframe how tenants view their homes. Instead of confronting a yearly burden, rent becomes a predictable routine woven into monthly salary cycles, much like utilities or car payments.

This subtle shift encourages tenants to stay longer. Not because they are tied down, but because they no longer face the stress of large financial shocks. Rent is reframed from a hurdle into a lifestyle expense, creating loyalty that landlords value. Lower turnover means fewer vacant periods, steadier income, and stronger landlord-tenant relationships.

Rent Now, Pay Later: A Quiet Revolution

Dubai’s rental market, once dominated by cheque culture, is transforming. Platforms like Keyper have introduced Rent Now, Pay Later (RNPL), enabling tenants to pay monthly while landlords continue receiving rent on their preferred schedule — even upfront.

The dual benefits are striking. Tenants enjoy breathing space and improved cash flow. Landlords retain financial security and stability. Automation bridges the gap, ensuring seamless transactions. Beyond convenience, RNPL creates ripple effects: tenants channel savings into investments or lifestyle upgrades, landlords attract stronger demand, and properties offering RNPL gain a competitive edge in the market.

Trust Through Proptech

Scepticism around flexible payments is natural. Landlords often worry about defaults or unreliable tenants. Proptech innovation addresses this head-on. By embedding tenant screening, open banking, and digital KYC processes, platforms ensure that only qualified tenants gain access to instalment options.

This screening provides landlords with confidence while giving tenants a frictionless, subscription-style experience. The outcome is a healthier rental ecosystem where both sides trust the process. Properties listed with RNPL attract interest faster, lease quicker, and enjoy higher renewal rates.

More Than Money: Cultural Change in Renting

Flexible rent payments are not only about financial management — they represent a cultural shift. Tenants paying monthly are more likely to personalise their homes, join neighbourhood communities, and think long-term. They do not just occupy apartments; they build lives in them.

In a global city like Dubai, where talent continually arrives from abroad, this cultural stickiness is invaluable. By reducing churn and fostering belonging, RNPL aligns Dubai with international leasing standards. For professionals moving from cities like London or New York, monthly rent instalments feel familiar, making Dubai more competitive as a destination.

Why Instalments Mean Belonging

The shift from lump sums to instalments does more than spread payments. It changes perceptions. Tenants breathe easier when the mountain of rent is broken into smaller hills. They stay longer, invest emotionally in their homes, and engage with their communities. For landlords, this means steadier returns. For the city, it enhances financial well-being and strengthens community ties.

Cheque culture once defined Dubai’s property landscape. Today, rent instalments in Dubai — powered by RNPL — are writing a new narrative. Flexible payments bring stability, foster loyalty, and encourage tenants not just to rent, but to settle in.

Read our previous post on Ryan Acquires Dhruva Stake Expanding Middle East Presence

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US based Ryan and Dhruva Form Strategic Joint Venture to Expand Global Tax Services Footprint

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Ryan and Dhruva Form Strategic Joint Venture

Dhruva, a premier tax advisory firm with deep expertise across the Middle East, India, and Asia, today announced a strategic investment by Ryan, a leading global tax services and software provider. This partnership marks a significant step in Ryan’s expansion into the Middle East, India, and Asia, enhancing its ability to serve clients in high-growth markets while reinforcing its global capabilities.

As part of the transaction, US based Ryan will acquire a majority stake in Dhruva, creating a joint venture in India, Ryan’s senior leadership will join the Board of Dhruva, Partners of Dhruva will acquire equity in Ryan, ensuring long-term alignment, and Dinesh Kanabar, CEO of Dhruva Advisors, will take on the role of Vice Chairman at Ryan.­

Founded in 2014 by Dinesh Kanabar, Dhruva has rapidly grown into one of the most respected tax advisory firms in India and the UAE. With 38 partners and senior leaders, supported by over 500 professionals across 11 offices in the Middle East, India, and Singapore, Dhruva advises leading businesses across industries such as aerospace, automotive, chemicals, finance, healthcare, technology, and real estate.

“Joining Ryan is a major milestone in Dhruva’s global growth journey as this partnership extends our global reach,” said Dinesh Kanabar, Chairman and CEO of Dhruva. “My leadership team and I chose to partner with Ryan because we believe it provides the strongest platform for our clients and team members for continued success. I am encouraged by the alignment of our respective leadership teams to meet the growing needs of our multinational clients and look forward to driving that growth in my new role as Vice Chairman at Ryan.”

“This partnership with Ryan is a defining moment for Dhruva. For the Middle East, this partnership is more than just scale – it’s about combining global expertise and regional insights. Together we are not only expanding scale but also shaping the future of tax advisory in the Middle East,” said Nimish Goel, Partner and Head of Middle East at Dhruva.

“We are excited to enter into this strategic partnership with Dhruva, which gives us a client-facing presence in the Middle East for the first time. The combination of our two firms will provide clients with unrivalled service in one of the fastest-growing markets for tax advisory services in the world,” said Tom Shave, President, Europe & Asia Pacific, Ryan.

Dhruva’s services span corporate tax and regulatory advisory, M&A tax structuring, indirect tax, transfer pricing, and cross-border trade compliance.

This move builds upon Ryan’s longstanding presence in India, where the firm has operated for over two decades with a primary office in Hyderabad, while marking its first client-facing entry into the Middle East. Together, Ryan and Dhruva will now expand across the Middle East and Asia with offices in Dubai, Abu Dhabi, Riyadh, and Singapore.

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