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Event Lab Launches MISTIKA, a Disruptor in the Middle East’s Arts, Culture, and Entertainment Landscape

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Event Lab, known for its remarkable growth and accomplishments over the past ten years in the events industry, is proud to announce the launch of their Arts, Culture and Entertainment department’s new brand, MISTIKA. MISTIKA is filling the gaps in the industry and revolutionizing the region’s arts, culture, and entertainment landscape. This highly anticipated venture promises to ignite creativity, celebrate diversity, and redefine the impact of the region’s cultural identity on the industry.

As an Arts, Culture, and Entertainment company rooted in authentic representations, MISTIKA fills the industry’s void by providing meaningful productions and access to extensive cultural knowledge. With a distinctive community of local, regional, and global talents, MISTIKA aims to be the go-to creative consultancy specializing in cultural entertainment, live music and performing arts in the region.

With a diverse range of core services, MISTIKA offers unparalleled experiences to its clients including:

Entertainment Programming and Curation:

Expert curation of live entertainment and immersive experiences within carefully crafted programs for live events, venues, theaters, parks and many more.

Bookings & Tour Management:

A dedicated team committed to connecting clients with top-notch talent, ensuring seamless logistics, and managing all aspects of tour planning and execution. MISTIKA also exclusively represents key pop culture artists in the region including Hamza Namira, Aziz Maraka, 47Soul, Elmorabba3, Elfar3i, Abu, Jadal, Autostrad

Culture & Heritage Expertise:

Specializing in cultural festivals and heritage-themed events, MISTIKA engages audiences with the history, traditions, and artistic expressions of the region, fostering a deep-rooted understanding of the cultural richness.

Show Production & Teams:

From conceptualization to execution, MISTIKA brings together teams equipped with the skills and expertise necessary to deliver seamless live shows, ensuring that every aspect of the production aligns with clients’ visions and objectives.

Consulting:

Collaborating closely with clients, MISTIKA develops tailored strategies and solutions that align with their goals, providing valuable insights, strategic guidance, and industry knowledge to optimize the impact and success of entertainment projects.

MISTIKA is the creation of the visionary founders of Event Lab, Nadim Jamal and Murad Shisha who joined forces with the acclaimed Jimi Elgohary. Together they collectively bring over 50 years of experience in event management, show production, entertainment curation, programming, music production, live entertainment, bookings, tour management, event operations, and mega event productions.

“At MISTIKA, we celebrate culture and serve as a platform that preserves, curates, and expands on the rich historical and contemporary artistic essence of the Middle Eastern cultures, and beyond,” said Jimi Elgohary, Executive Producer at MISTIKA. “We are thrilled to embark on this exciting new chapter and invite everyone to join us on this exciting journey.”

“MISTIKA is a catalyst for cultural transformation and through our innovative programs and immersive experiences, we aspire to spark a renewed passion for arts, culture, and entertainment in the region, fostering dialogue and appreciation for diverse artistic expressions”, he continued.

MISTIKA’S portfolio already includes key projects such as the KSA Pavilion at EXPO 2020 in Dubai, the Arabic Jazz Festival in Dammam, the SeaWorld Grand Opening in Abu Dhabi, and Al Ula Cinema Week in Al-Ula.

Derived from the Arabic word for mastic, a precious resin with a history spanning over two millennia, MISTIKA represents a treasured substance in the hands of those who know how to utilize it, producing the most exquisite artistic results. Just like mastic, MISTIKA is a harmonious symphony of heritage, culture, and performing arts in the region.

MISTIKA, driven by a passionate team of visionaries, aims to bridge the gap between tradition and innovation, breathing new life into the vibrant tapestry of Middle Eastern arts. By fostering collaboration, embracing emerging talents, and showcasing diverse artistic expressions, MISTIKA is set to become a dynamic platform for cultural exchange and creative exploration.

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ROHINI Celebrates Holi with Colourful, Contemporary Thandai Creations

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The festival of Holi is all about colour, music and good vibes, and Rohini at Mövenpick JLT is bringing that energy straight to your glass. From 2 to 8 March, the restaurant is serving Rang, Ras aur Thandai Holi, a limited-time beverage special inspired by the playful spirit of the festival, giving Dubai diners a fun way to celebrate through flavour.

Drawing on nostalgic flavours, the traditional thandai is deconstructed with a fresh, contemporary edge that fits naturally into Dubai’s modern dining scene. The seasonal drinks keep the familiarity guests love while introducing lighter, more current flavour combinations, giving guests the green energy this season calls for

The menu features two flavour profiles. One leans into classic Kesar Pista and Badam notes, while the other takes a more experimental direction with a Matcha Moringa twist for a clean, modern flavour. Served as cocktail and mocktail options, the drinks balance tradition with a playful upgrade, capturing the celebratory mood Holi is known for.

Rohini continues to stand out as a go-to destination for contemporary Indian dining in Dubai, with its Holi special bringing together familiar flavours and a nostalgic festive touch for guests to enjoy throughout the week.

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EMBRACE THE SPIRIT OF RAMADAN AT AL HABTOOR GRAND RESORT, AUTOGRAPH COLLECTION

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As the Holy Month of Ramadan begins, Al Habtoor Grand Resort, Autograph Collection invites guests to experience the Grand Starlit Iftar at the picturesque Grand Garden Lawn. This refined journey of flavor and reflection offers a beautiful setting to gather with loved ones beneath a starlit sky and twinkling lights.

As the sun sets and the city’s pace slows, guests are invited to escape into a serene, open-air sanctuary. Surrounded by lush greenery and the soft, golden glow of lanterns, the evening begins with the soulful, rhythmic hum of live Oud tunes, setting a peaceful stage for reflection and connection.

The journey starts with the traditional breaking of the fast, featuring refreshing glasses of Jallab, Kamar Al Dein, Tamer Hindi, and Laban. This leads into a lavish Iftar buffet that celebrates both local heritage and global flair. Guests can explore an abundant spread of mezze and salads from creamy Hummus and Tabbouleh to crisp Cheese Sambousek, Meat Kibbeh, and Spinach Fatayer.

The heart of the feast offers a rich tapestry of flavors, featuring aromatic classics like Lamb Kofta, Chicken Shish Taouk, and succulent Ouzi. For those seeking a more international palate, the menu transitions seamlessly into dishes such as Pan Seared Fish with Lemon Butter Sauce and a live pasta station serving fresh Penne Arrabbiata. The air is further filled with the scent of tradition at the live cooking stations, where freshly prepared Saj (Cheese and Zaatar) and expert carvings are made to order.

The experience reaches a sweet crescendo with a decadent dessert selection. Whether it’s the warmth of Cheese Kunafa and Umm Ali, the crunch of Baklawa, or the modern indulgence of Chocolate Fudge and Passion Fruit Delight, there is a flavor for every craving.

As the night matures, the energy shifts into a relaxed Suhoor. In a setting designed for late-night conversations, guests can enjoy a curated à la carte menu of local delights. To round out the evening, a nearby shisha area offers a quiet space to unwind and soak in the calm of the night under the stars.

Event Details

Iftar
Time: Sunset to 9:00 pm

Suhoor
Price: À la carte
Time: 9:00 pm to 1:00 am

Dates: Daily throughout Ramadan
Location: Grand Garden Lawn, Al Habtoor Grand Resort, Autograph Collection, JBR

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RAMADAN AT MARRIOTT AL FORSAN, ABU DHABI

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Flavors of Ramadan: A Sensory Iftar to Remember

Step into the spirit of Ramadan with an unforgettable Iftar experience at Khayal, where tradition, passion, and togetherness come alive. Indulge in a lavish Iftar buffet featuring a carefully curated selection of traditional and international dishes, served in a warm and inviting ambiance inspired by the essence of the holy month.

Iftar Buffet:

  • Timing: From Sunset until 9:30 PM
  • Venue: Khayal, Marriott Al Forsan, Abu Dhabi

Early Bird Offer:

  • 40% off for bookings made before 12th February 2026

Special Discounts:

  • 30% off Iftar for in-house hotel guests
  • 30% off for FAZAA cardholders
  • MoreCravings App: Buy One Get One Free

Serenity at Dawn: Suhoor & Group Ramadan Celebrations
A Peaceful Suhoor Indulgence & Memorable Group Gatherings

Enjoy a calm and comforting Suhoor experience at the Lobby Lounge, designed for those seeking nourishment and tranquility before dawn. Featuring a thoughtfully curated set menu, this Suhoor offering ensures a balanced and fulfilling start to your day.

Suhoor Set Menu:
Timing: 11:00 PM – 3:00 AM
Venue: Lobby Lounge, Marriott Al Forsan

For larger gatherings, celebrate the holy month together with Group Ramadan Packages, ideal for corporate Iftars and family reunions. Enjoy a delightful culinary journey paired with exceptional service in a festive atmosphere.

Group Ramadan Packages:

  • Minimum 30 guests
  • Special Offer: For every 10 guests, 1 dines complimentary
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