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Almosafer and Klook Launch Almosafer Activities Platform Under Joint Venture

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Almosafer, Saudi Arabia’s leading travel company (part of Seera Group), and Klook, Asia’s leading travel and experiences platform, have together launched the first ever holistic tours and activities platform for the KSA market, Almosafer Activities.

The launch follows the signing of an agreement between the two travel industry powerhouses in early 2022 to establish the joint venture with the purpose of creating a holistic B2B marketplace for activities in the Kingdom, addressing a gap in the market which has thus far largely seen fragmented options for bookable ‘things to do’.

Almosafer Activities is a one-stop digital platform with end-to-end content and inventory management solutions that supports tourism and leisure activity merchants in Saudi Arabia, as well as distributors across the globe, to provide an unprecedented choice of product offering for travellers to, from, and within the Kingdom.

The platform, which will go live for distributors in Q3 2023, will leverage Klook’s position as a leading global distributor of experiences and services and enable domestic and international tourists to book activities with ease. Almosafer Activities will provide seamless booking experiences, connecting Saudi Arabia travellers to global platforms, starting with Klook.

The launch of Almosafer Activities supports the tourism agenda of Saudi Vision 2030 by boosting inbound and domestic tourism. The platform will also support small and medium-sized merchants by providing them with a platform and exposure to more distribution channels.

Fahd Hamidaddin, CEO and Member of the Board at Saudi Tourism Authority, said: “Saudi is setting the pace for global tourism development. We are currently undergoing a remarkable transformation and experiencing unprecedented growth, positioning ourselves as the world’s largest investor in tourism – this presents an exciting opportunity for both our existing and new partners.

“The launch of Almosafer Activities represents another significant stride towards establishing world-class standards for travellers and empowering the tourism ecosystem in alignment with the goals of Vision 2030. Through this cutting-edge digital platform, Almosafer Activities will offer seamless and hassle-free access to a wide range of activities and unique experiences, catering to every type of traveller. It is our aim to inspire visitors from around the world to explore the authentic essence of Arabia, our cherished home.”

Muzzammil Ahussain, CEO of Almosafer, said: “We are excited to be launching Almosafer Activities with Klook. Our new platform serves as a reliable marketplace for activities, tours, events, attractions and experiences, while providing a wealth of opportunities for merchants and distributors. Almosafer Activities will empower the travel and tourism ecosystem as a whole whilst further supporting the Kingdom’s strategy to continuously enhance the domestic tourism offering and increase its inbound tourism footprint.”

C.S. Soong, VP, Corporate Development of Klook, said: “The launch of Almosafer Activities represents a significant leap forward for the industry, playing an integral role in propelling Saudi Arabia towards Vision 2030. Leveraging Klook’s technological strengths and innovative merchant solutions, this new platform seamlessly connects the experiences sector and drives the digital transformation of merchants. Additionally, we are confident that this strategic collaboration will inspire and attract a larger influx of international visitors to the Kingdom, amplified by our extensive global network.”

Almosafer Activities provides a state-of-the-art dedicated app for merchants to seamlessly manage their products and make them accessible on Almosafer Activities for distributors to access the inventory. The platform offers merchants substantial reach and exposure to local, regional and international audiences while distributors will have access to unique activities and experiences in Saudi Arabia.

The joint venture will reflect Almosafer’s digital-first approach, offering advanced digital solutions to merchants and distributors to help unlock selling opportunities as well as convenient payment cycles and seamless online payments.

Almosafer Activities will be able to leverage other companies under the Almosafer umbrella to distribute content. Merchants will be able to take advantage of enhanced exposure to the wide customer base of Almosafer’s consumer segment which benefits from being the Middle East’s leading travel brand, as well as through Discover Saudi, the leading destination management company in KSA.

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 SUN SIYAM VILU REEF MALDIVES ENHANCES ITS OCEAN EXPERIENCES WITH NEW PRIVATE MARINE ADVENTURES

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Sun Siyam Vilu Reef, part of Sun Siyam’s Privé Collection, unveils an expanded portfolio of water-based experiences designed to highlight the natural beauty and vibrant marine life of its surrounding atolls. Thoughtfully curated to combine energy, exploration and moments of calm, the new offerings invite guests to experience the Maldives from a fresh perspective. Building on its popular Jet Car, SeaBob and windsurfing activities, the resort now enhances its watersports programme with private speedboat journeys and bespoke marine excursions, each tailored for small groups seeking meaningful ocean encounters.

Private Speedboat Journeys

Available daily from the Watersports Centre, the new private speedboat experiences provide an intimate way to discover the hidden gems of Dhaalu Atoll. Designed for one to four guests, each excursion ensures flexibility, personalised attention and access to some of the region’s most captivating marine locations. Guests may choose from four hour, five hour or full day itineraries, all complemented by a freshly prepared BBQ lunch. From colourful coral gardens to untouched sandbanks, each journey reveals the Maldives in its most authentic and captivating form.

The Signature Full Day Adventure

At the heart of the programme is the Full Day Adventure Trip, an immersive exploration of Vaavu Atoll’s most iconic marine sites. Highlights include:

  • The Coral Garden, known for its rich biodiversity and striking reef formations
  • The Turtle Point, where sea turtles glide through crystal clear waters
  • The Nurse Shark Point, offering a rare opportunity to observe these remarkable creatures in their natural habitat

The experience concludes with a relaxed beachside lunch on a secluded sandbank, surrounded by uninterrupted views of the Indian Ocean.

Waves of Adventure and Calmness

For guests seeking both exhilaration and restoration, the Waves of Adventure and Calmness programme pairs a private two hour snorkelling safari or Jet Ski safari with a full body massage at the resort. Designed to move seamlessly from ocean thrill to island serenity, the experience reflects the effortless balance that defines Sun Siyam Vilu Reef.

As part of the Sun Siyam Privé Collection, a curated portfolio of distinctive island retreats, Sun Siyam Vilu Reef continues to offer elevated yet approachable experiences rooted in personalised service and the natural beauty of the Maldives. Here, every guest is invited to experience a genuine sense of wonder and an authentic connection to the Maldivian spirit, where the thrill of discovery meets the quiet calm of a natural sanctuary.

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CANCRO EXPANDS UAE PRESENCE WITH LAUNCH AT AL MAYA STORES AND ONLINE AHEAD OF RAMADAN

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In time for the Holy Month, Cancro has announced its retail expansion into Al Maya Group stores across the UAE, alongside enhanced online availability designed to support Ramadan wellness routines.

With hydration and recovery becoming central to health conversations during Ramadan, Cancro’s formulations are positioned to support individuals observing the fast by helping replenish essential nutrients and maintaining electrolyte balance between Iftar and Suhoor. As consumers increasingly prioritize energy management, focus, and overall wellbeing during the Holy Month, the brand’s expanded availability ensures convenient access both in-store and online at a time when wellness purchasing peaks.

“Hydration remains one of the most critical aspects of fasting. Strategic replenishment during non-fasting hours can significantly influence how individuals feel the following day. By supporting electrolyte balance and recovery overnight, Cancro integrates seamlessly into post-Iftar and pre-Suhoor routines, helping consumers better manage fatigue and maintain productivity throughout the day,” said xxx at Cancro.

The partnership with Al Maya strengthens Cancro’s physical retail footprint across key UAE locations, aligning with increased supermarket footfall during Ramadan grocery cycles. As families prepare for Iftar gatherings and Suhoor essentials, Cancro is positioned as a practical addition to the Ramadan basket, reinforcing proactive health management during the Holy Month.

Complementing its retail presence, Cancro has also optimized its e-commerce platform to deliver a seamless purchasing journey. The website now features a streamlined checkout process, Apple Pay integration for faster transactions, secure payment gateways, and Ramadan-exclusive bundles designed to encourage convenient restocking. With direct-to-door delivery available across the UAE, customers can purchase effortlessly between busy schedules and evening commitments.

Ramadan represents one of the most significant retail periods in the UAE, particularly within the health and wellness category. By combining strong supermarket distribution through Al Maya with an enhanced direct-to-consumer online channel, Cancro is strategically positioned to capture growing demand while offering flexibility in how customers choose to shop.

As Ramadan approaches, Cancro invites consumers to prioritize hydration, recovery, and sustained performance as part of a balanced fasting routine. The range is now available at Al Maya stores across the UAE and online via Cancro’s official website.

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CELEBRATE EID WITH FAMILY AT AL HALLAB – A FEAST OF LEBANESE FLAVOURS AND FESTIVE SURPRISES

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As the joyous occasion of Eid draws near, Al Hallab, the UAE’s beloved Lebanese dining destination, welcomes families to celebrate togetherness, flavour, and festivity across its Dubai branches. From Garhoud to Dubai Mall and Mall of Emirates, Al Hallab is setting the stage for a heartwarming Eid experience where every member of the family can indulge, relax, and create lasting memories.

This Eid, Al Hallab transforms into a vibrant haven for families. Children are greeted with colorful balloons, while a special surprise awaits to make their Eid extra magical. The restaurant’s spacious and inviting setting allows families to gather comfortably, celebrate, and enjoy the festive spirit together, making it the perfect destination for multi-generational gatherings.

The menu is a true celebration of authentic Lebanese flavours, bringing families together over a generous spread of classics and signature favourites. Guests can indulge in a generous spread of authentic Lebanese favourites, from freshly prepared mezze such as hummus, moutabal, and vine leaves to perfectly marinated mixed grills, shish taouk, and lamb, followed by traditional desserts including kunafa, baklava, maamoul, and more. 

Eid is a time for connection and joy, and Al Hallab provides the perfect backdrop for families to reconnect, celebrate milestones, and enjoy a memorable meal together.

Whether it’s a celebratory breakfast after Eid prayers, a leisurely lunch, or a family dinner, Al Hallab promises a feast that satisfies the senses and warms the heart.

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