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President of AMFORHT Discusses the Importance of Education and Training for the Growth of Hospitality Sector

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abdou belgat

The Integrator had an exclusive interview with Abderahman Belgat, President of World Association for Hospitality and Tourism Education and Training (AMFORHT), an affiliate member of the UNWTO.

How do you perceive the shift in importance from short-term operational concerns to long-term education and training within the hospitality industry, and why is it crucial for the industry’s future growth?  

It is crucial to assess the current situation after the impact of COVID-19. What has unfolded since then? What aspects should we analyze? Is the emphasis solely on the present or should we consider the future? For instance, the deal between AMSA Hospitality and Accor that happens today at ATM, 2023 holds significant importance as it combines vision and strategy. Many companies have suffered financial losses, resulting in a strong focus on immediate operational concerns. However, it is essential for us to realize that education and training play a pivotal role. Today, education and training are key to shaping the future, not just working to meet short-term needs like paying rent, car expenses, or debts. Building a 5-star hotel, for example, may take five years, while developing managers requires at least ten years and achieving a high-level managerial position may take 12 to 14 years. It is crucial to understand these details within our industry. AMFORHT, being a worldwide association representing 72 countries and encompassing over half a million students, teachers, and organizations, is significant. As an Arab Muslim, I am proud to be the first African in this position. It’s very important to highlight that today the main capital is not oil, gas, It’s education and training. Recognizing this fact enables us to secure a prosperous future. While infrastructure plays a role, focusing on airports or other facilities, education and training are fundamentally different. Our aim is to ensure that every country worldwide prioritizes the economic industry of tourism, rather than diverging into various sectors. That’s where the true distinction lies. Personally, I am attending ATM to stay updated and witness the progress of the deal between AMSA Hospitality and Accor. This project is of great importance to me because it involves Accor, a global company with immense knowledge, collaborating with AMSA Hospitality that has the knowledge of Saudi Arabia, not only of the main big cities but also of all the possible tourism attractions across the country.

How important is education in the Hospitality industry? 

Education and training serve as the primary key to success in the hospitality industry. It is not limited to adults alone; it encompasses the youth as well. Education becomes your pathway as you grow and progress. You take steps forward, gradually advancing over two, three, or four years. It is a wonderful journey.

Consider a scenario where you can venture to another country, perhaps a financially disadvantaged one like Bangladesh. If you possess education, hospitality skills, and training, I am confident that Bangladesh or any other impoverished nation could experience development. Tourism is not something that should be only enjoyed by the people who have abundant wealth.

In Dubai, the focus often revolves around those who have wealth to come here—those with money. But for those who lack financial resources, they remain in their struggling home countries. However, by offering education and hospitality opportunities in various nations, everyone can partake in the benefits.

Education, training, and hospitality are critical because the tourism industry is challenging. When a country attracts tourists, it fosters peace since tourists are averse to conflict. Hence, countries concentrate their efforts on establishing peace to attract visitors, making the world a more peaceful place to live in.

How is technology facilitating access to education in the hospitality industry? 

What exactly is technology? It is merely a tool. A lot of countries are known for their technological advancements despite economic challenges. People often inquire about technology, but it remains a tool, right? That can be bought by any country with money. On the other hand, education is distinct. It goes beyond reading books; it involves cultivating respect. In each country that is popular for having tourists there, hospitality serves as the language of tourism that brings respect and peace to the nation.

In the hospitality sector of the Middle East, which industry is currently experiencing significant growth? 

From my perspective, having spent over 10 years in Saudi Arabia and being familiar with this region, I would say that hospitality is a natural aspect of the Middle East. It comes effortlessly, and the strength lies in the fact in countries like the USA or Japan, it is not as easy to grasp due to differences. The Middle East benefits from favorable conditions such as it is not densely populated like China, and due to high level of diversity everyone feels belonged. The presence of smaller cities makes it more manageable. The key is understanding and respecting the local ways. For example, I may be in Saudi Arabia today, but I acknowledge the importance of starting with the local population. By focusing on education and training for the residents, success can be achieved. Once you have your population well-prepared, you can then cater for visitors. Education and training come first, and with financial resources, technology can be acquired later.

Sometimes people perceive things as complicated, but in reality, it is about ensuring that the right individuals are in the appropriate positions. If you have a capable and forward-thinking leadership, the process becomes easier. However, if corruption and individuals motivated solely by money come into play, it becomes detrimental to progress. It is our responsibility to assist local leaders whenever possible to help them educate their populations for their long-term successful development.

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Coop House weekly offers: your new go-to in Mirdif

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The COOP

The Coop House is turning weekdays and weekends into mini occasions. With the Coop House weekly offers, the Mediterranean-meets-Italian favourite at Mirdif City Centre now pairs comfort dishes with sharp value and a touch of theatre. Moreover, the space mixes rustic textures and modern lines, so families, foodies, and casual diners feel instantly at home. Meanwhile, the menu still delivers its signatures—wood-fired pizzas, rich pastas, coastal seafood, and playful crossovers like the Risotto Biryani—yet the new line-up adds a rhythm to every day.

Coop House weekly offers: Pizza & Pasta Night (Thursdays)

Every Thursday from 6 PM, dinner shifts into comfort mode. Guests choose from creamy Penne Alfredo, bubbling Lasagna al Forno, classic Spaghetti Bolognese, or aromatic Truffle Mushroom Risotto. For pizza lovers, options include a blistered Margherita, smoky Pepperoni, and earthy Spinach & Mushroom Bianca. Even better, the Live Pasta Station brings flair as the chef finishes dishes to order—steam, sizzle, and all. Each main comes with a soft drink for AED 69, so you can wind down the week with flavour and fun.

Coop House weekly offers: Seafood Nights (Fridays)

Fridays from 3 PM, the kitchen leans into seaside comfort. The Seafood Linguine is generously tossed with prawns, calamari, and mussels in a light cherry-tomato sauce. Meanwhile, the Pan-Seared Salmon with herbed roast vegetables keeps things wholesome. For bolder palates, Chargrilled Prawns with lemon butter or Grilled Calamari with spicy salsa deliver a satisfying kick. Naturally, each seafood dish with a soft drink is AED 79, turning Friday into your coastal reset.

Business Lunch that feels special (Mon–Thu)

The COOP

Weekdays from 12 PM to 3 PM, the Business Lunch brings a three-course menu that’s anything but routine. Start with Figs & Walnut Salad or creamy Tomato Burrata, then move to Rotisserie Chicken with velvety hummus and freshly baked fuchsia bread, or Basil Pesto Linguine. To finish, pick a rich Chocolate Fondant or a light Tiramisu. Thoughtfully portioned and swiftly served, the set menu lands at AED 79—perfect for colleagues, client catch-ups, or a solo upgrade to your workday.

Happy Hours, happier afternoons (Mon–Wed)

From Monday to Wednesday, 4 PM to 6 PM, take a well-earned pause. With 40% off the total bill, you can graze on crispy Dynamite Prawns, Feta & Beetroot Salad, golden Fried Calamari, or indulgent Truffle Fries topped with cheese and herbs. Pair your picks with an iced tea, a classic mocktail, or a freshly brewed coffee. Because the window sits before dinner, it’s an easy meet-up slot for friends and families alike.

Breakfast Tray for Two (daily)

From 9 AM to 1 PM, mornings start strong. The Breakfast Tray for Two blends Mediterranean and Arabic favourites: fluffy scrambled eggs, warm shakshouka, creamy labneh, hummus, foul medames, mini croissants, soft breads, jams, and marinated olives. It arrives with freshly brewed coffee or signature iced tea—all for AED 99. It’s abundant, shareable, and perfect for a relaxed start.

Spin the Wheel surprises (select days)

On quieter days, spending AED 75 or more earns a spin at The Coop House prize wheel. You might land exclusive discounts, complimentary bites, or a sweet treat to take home. It’s a simple touch, yet it keeps the experience playful and rewarding.

Plan your visit

You’ll find The Coop House at Mirdif City Centre, an easy stop for families and after-work diners. Because the venue is equally suited to quick lunches and long catch-ups, it works for almost any plan. And since the Coop House weekly offers run across multiple dayparts, you can pick the moment that fits—Thursday pasta theatre, Friday seafood, a weekday power lunch, or a leisurely breakfast.

Ultimately, the new offers are about more than price points. They’re about rhythm—adding dependable moments of flavour to your week. Come for the pizzas and pastas; stay for the seafood and sweets; return for the service and the way the room feels when the plates hit the table. That’s how regulars are made.

Check out our previous post, DoubleTree Nathiagali Pakistan: Hilton’s first hotel

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DoubleTree Nathiagali Pakistan

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DoubleTree Nathiagali Pakistan

Hilton has marked a milestone with the opening of DoubleTree by Hilton Nathiagali—its first hotel in Pakistan—bringing the brand’s signature welcome to one of the country’s most beloved hill stations. Set in the Galiyat region, roughly 85 kilometers from Islamabad, the mountain retreat blends contemporary comforts with alpine scenery, offering a year-round base for families, couples, adventurers, and business travelers.

DoubleTree Nathiagali Pakistan: Hilton’s first foothold

The debut signals clear confidence in Pakistan’s tourism trajectory. As Guy Hutchinson, President, Middle East & Africa, notes, destinations with rich heritage and natural charm are primed for growth. Therefore, placing Hilton’s first flag in Nathiagali feels both strategic and guest-centric: travelers gain access to an international hospitality standard, while local tourism benefits from global visibility and jobs.

Where alpine scenery meets warm hospitality

Steps from Lalazar Park, the hotel sits within easy reach of Mushkpuri Top, Miranjani Peak, Ayubia National Park, the Dunga Gali Pipeline Track, and St. Matthew’s Church—many within five kilometers. Consequently, guests can plan mellow strolls, scenic drives, or summit days without long transfers. Meanwhile, pine forests and rolling meadows frame the property, creating postcard views in every season—from crisp summers to snow-blanketed winters.

Rooms, dining, and wellness for every season

DoubleTree Nathiagali Pakistan features 110 rooms, including 14 suites that look toward the Mushkpuri and Miranjani hills. Thoughtful layouts, plush bedding, and mountain-view nooks make downtime feel restorative after a day outdoors. For dining, the lobby-level Coffee Shop serves fresh brews and gourmet bites; Shogun brings a refined Pan-Asian menu; and Zareen on the third floor spans breakfast, lunch, and dinner with a global touch. At the Lalazar Terrace Café, guests can linger over specialty teas, high tea, or a barbecue buffet under an open sky.

Wellbeing is central here. A curated spa menu covers soothing massages and holistic therapies, while a fully equipped fitness center supports daily routines. Additionally, the indoor infinity pool—with floor-to-ceiling panoramas—turns every swim into a viewpoint.

Meetings, celebrations, and memorable gatherings

Whether you are planning a board meeting or a mountain wedding, the property offers flexible venues and experienced support. Two signature banquet halls—Mushkpuri and Miranjani—each host up to 200 guests, ideal for receptions, conferences, or gala dinners. For more intimate sessions, Sohni and Nouri provide smaller meeting rooms. Moreover, tailored catering, complimentary high-speed Wi-Fi, and in-house audiovisual support help events run smoothly from first brief to final toast.

New experiences on the horizon

DoubleTree Nathiagali Pakistan will soon introduce the country’s first mountain padel court, a private-cinema lounge, a children’s zone, and beauty salon services—enhancing the “all-ages, all-seasons” profile. Additionally, the on-site helipad simplifies arrivals and departures, particularly for celebratory occasions or executive retreats that benefit from time-saving transfers.

Hospitality with local impact

Partnerships shape successful openings. Owned and managed by The Baron Pakistan (Pvt) Limited, the hotel aligns international brand standards with local stewardship. As Managing Director Imtiaz Muslim underscores, the collaboration supports regional tourism while delivering lasting value to guests and communities. In practice, that means more training, broader career pathways, and a hospitality experience that honors place as much as it embraces polish.

Hilton Honors benefits, made simple

Members of Hilton Honors can unlock familiar advantages when booking directly via Hilton’s preferred channels. Because the app streamlines check-in, room selection, and Digital Key access, guests can move from arrival to relaxation quickly. Furthermore, the flexible Points-and-money slider helps members tailor stays to their budget—useful for families or groups planning longer mountain breaks.

Plan your Nathiagali escape

The Galiyat hills combine fresh air, pine scent, and sweeping viewpoints with easy access from Islamabad. Therefore, DoubleTree Nathiagali Pakistan makes a compelling base: mornings can start with a summit walk; afternoons might drift into spa time; evenings can stretch over terrace tea as the valleys glow. With new activities debuting soon, travelers will find more reasons to return—across seasons and occasions.

Check out our previous post Atlantis Dubai Executive Director of Sales: Dean Walsh Appointed

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Atlantis Dubai Executive Director of Sales: Dean Walsh Appointed

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Dean Walsh- Executive Director of Sales
Dean Walsh- Executive Director of Sales

Dubai, United Arab Emirates – Atlantis Dubai has named Dean Walsh as its new Executive Director of Sales, a promotion that reflects his proven leadership and impressive track record. In this role, he will spearhead global leisure market growth for both Atlantis, The Palm and Atlantis The Royal, two of the world’s most iconic luxury destinations.

Driving Leisure Market Growth for Atlantis Dubai

Since joining Atlantis Dubai in August 2023, Dean Walsh has enhanced the resort’s presence in key markets such as the UK, Europe, and Australasia. By aligning sales strategies with the brand’s commercial vision, he boosted market share across major leisure segments. Leading a global team of 15, he drove strong revenue growth while fostering collaboration and ensuring sales execution stayed aligned with broader business goals.

Expanding Responsibilities as Executive Director of Sales

In his new position, Walsh will direct and oversee Atlantis Dubai’s leisure sales strategy across both domestic and international markets. He will also manage Directors and Managers responsible for leisure segments worldwide, reporting directly to Kyp Charalambous, Vice President of Sales.

Charalambous praised the appointment, stating: “Dean’s proven track record, strategic vision, and unwavering commitment to excellence make him the ideal leader to guide our sales team through its next chapter of growth.”

Experience Across Global Luxury Hospitality

With nearly 20 years of hospitality experience, Dean Walsh brings extensive expertise to Atlantis Dubai. He has held senior sales roles at leading brands such as InterContinental, One&Only Resorts, Viceroy, W Hotels, and Jumeirah. Throughout his career, he has built high-performing teams, forged strong partnerships, and consistently delivered revenue growth across competitive markets.

Strengthening Atlantis Dubai’s Global Position

The appointment underscores Atlantis Dubai’s commitment to strengthening its commercial success while continuing to deliver world-class guest experiences. By placing Walsh at the helm of its leisure sales strategy, Atlantis Dubai is preparing to expand further into international markets and attract a new wave of travelers to its extraordinary resorts.

Check out our previous post on Kempinski Hotels Guest Experience Elevated with New Leadership

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