Hospitality News
Web3 and NFTs to Revolutionize F&B Industry
The Integrator had an interview with Mr. Sharad Agarwal, Chief Metaverse Officer at Cyber Gear, to learn more about the company’s approach to Web3 and the future of the F&B industry in metaverse.
Can you provide a little background of your company, Cyber Gear?
Cyber Gear is a leading technology company that specializes in creating digital twins, providing immersive shopping experiences with avatars, offering phygital workshops, and helping brands transition from Web2 to Web3. Cyber Gear was the first digital agency in the Middle East region, established in 1996. The company has now started to focus on Web3 and Metaverse services, providing these solutions to global clients.
How do you envision Web3 and Metaverse transforming the entire F&B industry?
Web3 represents the next stage in the evolution of the internet. Although it is still in its early stages, many brands have begun to experiment with this medium, and it is only a matter of time before mass adoption takes place. It is an ideal time for hospitality brands to begin building communities because, without a community in Web3, success is difficult to achieve. Additionally, it is essential to note that in Web2, we have consumers, while in Web3, we must create “fansumers,” who are loyal fans of your brand, similar to brand ambassadors. They will promote your brand even when you are not actively promoting yourself. Thus, it is crucial to use your community as brand ambassadors, and the ideal time to start building that is now.
Which are some of the Brands in the F&B Industry that are Pioneers in this space?
Several international franchises are leaders in using the Metaverse and NFTs to increase their brand presence:
Burger King – ‘Keep it Real Meals’
McDonalds – Virtual Landgrab
Wendys – Virtual Hangout Space in Fortnite
Panera Bread – Online Café & Restaurant
Flyfish Club – Gary Vee’s private dining club
Pizza Hut – Food NFTs
Budweiser – NFT Heritage Collection
The Bored Breakfast Club – Direct-to-Consumer coffee subscription service
Starbucks – Odyssey Loyalty Program
When do you think mass adoption will happen for the Metaverse?
When the internet was first introduced around 1995, people connected with dial-up modems. Today, we can stream movies on Netflix with zero buffering. However, it has taken 28 years to get here, and the Metaverse is still new, so we need to be patient and allow it to evolve. According to Citibank, around 5 million people will be spending a couple of hours in the Metaverse by 2030.
What are your plans for 2023?
We are working on digital twin projects that involve creating virtual cities in the metaverse with full functionality. This means that you can get a trade license, rent an office, and hire people in the Metaverse. This is the future, and it is starting to happen now. We are at the forefront of technology and leaders in the space, but we are still learning because there are no experts.
What is your final advice to organisations in the region?
“If you have seen the Metaverse Bandwagon, you have missed it. You have to be on it!”
Hospitality
THE BROOKLYN CREAMERY LAUNCHES ITS FIRST SORBET BAR WITH JUST 37 CALORIES – MEET THE MANGO SORBET
Who says you can’t enjoy the taste of peak-season mango in the middle of winter? The Brooklyn Creamery, the UAE’s premier better-for-you ice cream brand, makes it possible with its newest innovation: the Mango Sorbet Bar.
A bright and refreshing celebration of mango, the 37-calorie Mango Sorbet Bar is crafted for health-conscious dessert lovers, mango enthusiasts, and anyone seeking a little sunshine in their day. Made with just five ingredients, the bar delivers indulgent fruity flavour without compromise.
“We wanted to bring the natural, juicy goodness of real mango to our fans all year round,” says Shivaan Ghai, Founder of The Brooklyn Creamery. “With just 37 calories, the Mango Sorbet Bar delivers bright, authentic fruit flavour in a clean, low-calorie format — without compromising on ingredients or quality.
The Mango Sorbet Bar is 100% natural, free from artificial colours, flavours, and preservatives. Its smooth, vibrant taste mirrors the luscious sweetness of real mango, transforming a simple sorbet into a moment of tropical escape. Perfect as a post-workout treat, afternoon pick-me-up, or light dessert, it proves that indulgence can be refreshing, simple, and better for you.
The new Mango Sorbet bar is available across the UAE for AED 9 per 55ml bar, via Deliveroo, Talabat, Noon Food, and Careem.
With this launch, The Brooklyn Creamery continues to redefine indulgence, offering flavors that surprise, delight, and deliver a creamy, satisfying experience.
Hospitality
CELEBRATE THE MAGIC OF CHRISTMAS WITH SKYLINE VIEWS AND EXQUISITE DINING AT OANJO
This festive season, celebrate Christmas with a touch of sophistication and sky-high style at OAnjo, Dubai’s elegant rooftop restaurant where Japanese culinary artistry meets the vibrant spirit of Peruvian flavours. With panoramic skyline views and a specially curated three-course festive menu, OAnjo invites guests to experience the true spirit of Christmas — refined, joyful, and unforgettable.
Guests are invited to indulge in a three-course festive menu, thoughtfully curated to showcase the elegance and balance of modern Japanese cuisine with the warmth and zest of Peru. From delicate sushi creations to exquisitely grilled dishes, each course reflects OAnjo’s signature precision and flair — an ode to Japan’s culinary philosophy of harmony, simplicity, and flavour.
Guests can choose from two festive packages designed to suit every celebration:
With panoramic views of Dubai’s glittering skyline, OAnjo provides the perfect backdrop for festive gatherings, intimate dinners, and joyful moments shared under the stars. Guests can toast to the holidays while savouring exceptional dishes and soaking in the restaurant’s stylish, serene ambiance.
Book your table today and make this Christmas one to remember — where good food, great company, and breathtaking views come together in perfect harmony.
Event Details
OAnjo Restaurant, Sheraton Mall of the Emirates, Dubai
Christmas Eve Dinner Celebration — December 24
Hospitality
DECEMBER’S MUST-SEE MUSIC NIGHTS AT HONEYCOMB HI-FI
Honeycomb Hi-Fi is turning December into a month-long celebration of international sound. The venue has announced a trio of standout DJ nights, each spotlighting deep grooves, eclectic vibes and artists who really know what they’re doing.
The series opens on Friday, 5 December, with WASS & NESTA. Known for their dynamic, rhythm-driven sets and the ability to read the room, the duo is set to ignite the dancefloor, turning the night into a serious dialogue between DJs and the crowd.
On Thursday, 11 December, the spotlight turns to a Jazz Kissa-inspired evening featuring Dan Greenpeace, Frezidante and Amir. Each brings a distinctly different musical lens, resulting in a flowy blend of jazz influences, broken beats and soulful house.
Rounding out the month is “Italian Job” on Friday, 19 December, led by LTJ and Tommy Outside. The pair will deliver a tribute to Italy’s influential electronic music with warm textures, timeless grooves and the kind of sophisticated selections that have made Italian DJs beloved around the world.
Throughout all three nights, guests can enjoy Honeycomb Hi-Fi’s Japanese-inspired menu along with its standout drinks. Music starts from 9 pm onwards, and there’s an entry fee of AED 120, which includes a complimentary drink token, while table reservations require a minimum spend of AED 350 per person from 9:30 pm.
For those unable to join the international nights, Honeycomb Hi-Fi will still be buzzing throughout the month with its local programming. Upcoming December highlights include PEPELZ on Monday, 15 December, a MONILE guest shift with Raiza Carrera on Wednesday, 17 December, and an NYE takeover with N-You-Up on Wednesday, 31 December.
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