Hospitality News
Web3 and NFTs to Revolutionize F&B Industry
The Integrator had an interview with Mr. Sharad Agarwal, Chief Metaverse Officer at Cyber Gear, to learn more about the company’s approach to Web3 and the future of the F&B industry in metaverse.
Can you provide a little background of your company, Cyber Gear?
Cyber Gear is a leading technology company that specializes in creating digital twins, providing immersive shopping experiences with avatars, offering phygital workshops, and helping brands transition from Web2 to Web3. Cyber Gear was the first digital agency in the Middle East region, established in 1996. The company has now started to focus on Web3 and Metaverse services, providing these solutions to global clients.
How do you envision Web3 and Metaverse transforming the entire F&B industry?
Web3 represents the next stage in the evolution of the internet. Although it is still in its early stages, many brands have begun to experiment with this medium, and it is only a matter of time before mass adoption takes place. It is an ideal time for hospitality brands to begin building communities because, without a community in Web3, success is difficult to achieve. Additionally, it is essential to note that in Web2, we have consumers, while in Web3, we must create “fansumers,” who are loyal fans of your brand, similar to brand ambassadors. They will promote your brand even when you are not actively promoting yourself. Thus, it is crucial to use your community as brand ambassadors, and the ideal time to start building that is now.
Which are some of the Brands in the F&B Industry that are Pioneers in this space?
Several international franchises are leaders in using the Metaverse and NFTs to increase their brand presence:
Burger King – ‘Keep it Real Meals’
McDonalds – Virtual Landgrab
Wendys – Virtual Hangout Space in Fortnite
Panera Bread – Online Café & Restaurant
Flyfish Club – Gary Vee’s private dining club
Pizza Hut – Food NFTs
Budweiser – NFT Heritage Collection
The Bored Breakfast Club – Direct-to-Consumer coffee subscription service
Starbucks – Odyssey Loyalty Program
When do you think mass adoption will happen for the Metaverse?
When the internet was first introduced around 1995, people connected with dial-up modems. Today, we can stream movies on Netflix with zero buffering. However, it has taken 28 years to get here, and the Metaverse is still new, so we need to be patient and allow it to evolve. According to Citibank, around 5 million people will be spending a couple of hours in the Metaverse by 2030.
What are your plans for 2023?
We are working on digital twin projects that involve creating virtual cities in the metaverse with full functionality. This means that you can get a trade license, rent an office, and hire people in the Metaverse. This is the future, and it is starting to happen now. We are at the forefront of technology and leaders in the space, but we are still learning because there are no experts.
What is your final advice to organisations in the region?
“If you have seen the Metaverse Bandwagon, you have missed it. You have to be on it!”
Hospitality
Bobi Bowl Celebrates Hari Kemerdekaan Indonesia with Free Dessert on August 17
Dubai-based Indonesian restaurant Bobi Bowl is marking Hari Kemerdekaan Republik Indonesia, or Indonesian Independence Day, on August 17 with a sweet thank-you to the UAE community that has supported its journey.

Guests dining in at Bobi Bowl on August 17 will receive a complimentary serving of Klepon Merah Putih, a special edition of the traditional Indonesian dessert created for the occasion. The chewy glutinous rice balls are filled with palm sugar and coated in freshly grated coconut. While klepon is traditionally green, Bobi Bowl has coloured this special version red to reflect the colours of the Indonesian flag.
The celebration comes as Bobi Bowl reflects on the past few months, which have not always been easy, but were made possible by the incredible support of the UAE community. As part of the occasion, Bobi Bowl also hopes to continue sharing the flavours of Indonesia with more people across the country.
Among its Indonesian best sellers are Beef Rendang, tender beef slow-cooked in a rich blend of spices and coconut; Beef Empal Gepuk, a sweet and savoury Indonesian beef dish cooked for 18 hours until exceptionally tender; and Nasi Ayam Geprek, crispy fried chicken served with fiery sambal.

This August 17, Bobi Bowl invites the community to celebrate Indonesia’s independence, one bowl and one sweet ending at a time. Bobi Bowl is located at Ground Floor, Shop No. 12, Wasl Port Views Building 5, Al Mina Street, opposite the Port Police HQ, Dubai.
Hospitality
Address Jabal Omar Makkah Enhances Summer Pilgrimage Experiences with Night Umrah Stays
As the summer evenings bring cooler temperatures to the Holy City, Address Jabal Omar Makkah invites pilgrims to experience the tranquility of Night Umrah, where worship, reflection, and comfort come together in one of Makkah’s most sought-after locations.
Located just steps from Al Masjid Al Haram, the spiritually centered luxury hotel offers guests the opportunity to perform Umrah during the peaceful evening hours before returning to refined hospitality, panoramic Haram-view accommodation, and thoughtfully designed experiences that place spirituality at the heart of every stay. Drawing on its exceptional location and guest-focused hospitality, the hotel continues to offer an experience centered on ease, comfort, and meaningful spiritual connection.
A Peaceful Time for Night Umrah
As temperatures become more comfortable after sunset, many pilgrims choose to perform Umrah during the evening, when the atmosphere around Al Masjid Al Haram becomes calmer and more serene. With its unrivalled proximity to Al Masjid Al Haram, Address Jabal Omar Makkah allows guests to move effortlessly between worship and rest, making the Night Umrah experience both convenient and deeply meaningful.
Whether preparing for evening prayers, returning after Tawaf and Sa’i, or embracing quiet moments of reflection, guests are welcomed into an environment thoughtfully designed around the rhythm of pilgrimage, allowing more time to focus on what matters most.
Moments Above the Holy City
Among the hotel’s most remarkable experiences is the iconic Sky Musallah, an elevated prayer hall set on a skybridge between the 36th and 38th floors. Recognized by Guinness World Records as the world’s highest suspended prayer hall overlooking the Holy Kaaba, the Sky Musallah offers panoramic views of Al Masjid Al Haram, providing an extraordinary setting for prayer and quiet contemplation above the city.
As evening falls and Al Masjid Al Haram is illuminated, guests can experience moments of serenity in one of Makkah’s most distinctive spiritual landmarks, creating memories that remain long after their pilgrimage has ended.
An Experience Rooted in Comfort and Spiritual Connection
Following moments of worship at Al Masjid Al Haram, guests can retreat to elegantly appointed Haram-view rooms and suites, thoughtfully designed to offer comfort, tranquility, and uninterrupted views of the Holy Kaaba and the city skyline. Dining experiences at The Restaurant and the Lobby Lounge celebrate Saudi and Hejazi flavors, with menus thoughtfully structured around prayer and fasting schedules.
Combining exceptional proximity to Al Masjid Al Haram, refined hospitality, and experiences inspired by the spiritual rhythm of Makkah, Address Jabal Omar Makkah provides an ideal setting for pilgrims seeking a meaningful Night Umrah experience this summer. The hotel’s recent international recognition at the 2026 Haute Grandeur Global Excellence Awards further reflects its commitment to delivering exceptional hospitality and memorable guest experiences.
Hospitality
AMAYA Dubai Combines Business Dining, Landmark Views and Elevated Cuisine in the Heart of Downtown
Located on the first floor of Dubai Mall, overlooking the iconic Dubai Fountain and positioned beside the mall’s renowned indoor waterfall, AMAYA offers a refined yet welcoming dining destination designed for every occasion. From elevated breakfasts and weekday business lunches to relaxed family gatherings, the restaurant blends exceptional cuisine, a thoughtfully designed setting and unforgettable views in the heart of Downtown Dubai.
An Elevated Breakfast Experience
Start the day with an elevated breakfast experience at AMAYA, where international flavours meet a serene, design-led setting with front-row views of the Burj Khalifa and Dubai Fountain. Served daily from 10:00 AM, the breakfast menu is designed for everything from quick morning meetings to leisurely social gatherings with family and friends.
Guests can enjoy a diverse selection of dishes ranging from comforting classics to elevated favourites, including Shakshuka, Eggs Benedict, customisable omelettes, French Toast, Lotus Croissant and pancakes. Signature offerings such as Truffle Toast, Smoked Salmon Croissant and Burrata Toast add a premium touch, while lighter options including oatmeal pancakes and fresh breakfast plates cater to those seeking a balanced start to the day.


With its calm atmosphere, scenic surroundings and spacious indoor setting overlooking the Dubai Mall waterfall, AMAYA provides the perfect backdrop for relaxed mornings, family breakfasts and memorable catch-ups.
A Refined Business Lunch Experience
Available Monday to Friday from 12:00 PM to 3:00 PM, AMAYA’s business lunch offers a sophisticated setting for client meetings, team lunches and relaxed midday dining.
The curated menu features a selection of starters, mains and desserts, bringing together international flavours in a refined yet approachable way. Guests can begin with Yellowtail Carpaccio, Tuna Tartare, Burrata or Quinoa Avocado Salad, followed by mains including Tiger Prawns, Truffle Smash Burger, Mushroom Risotto, Black Cod or Grilled Seabass with mashed potato. Desserts such as Lotus Mille Feuille, Matcha Cake and Chocolate Tartlet complete the experience.
Guests can choose between outdoor seating with uninterrupted views of the Burj Khalifa and Dubai Fountain show or the elegant indoor dining space overlooking the Dubai Mall waterfall, offering an iconic backdrop for every business occasion.

A Dining Destination for Every Occasion
Beyond breakfast and business lunches, AMAYA welcomes guests to enjoy an all-day dining experience suited for families, friends and social gatherings. The restaurant offers a family-friendly atmosphere with a dedicated kids’ menu and colouring activities, allowing younger guests to stay entertained while parents enjoy their dining experience.
Combining a central Dubai Mall location, exceptional cuisine and a unique setting surrounded by some of Dubai’s most recognisable landmarks, AMAYA creates a seamless transition from a relaxed morning escape to a vibrant daytime dining destination.
For reservations and enquiries: +971 4 587 1000, +971 58 682 6787 | Location: Amaya, 1st Floor, near the Waterfalls, The Dubai Mall, Downtown Dubai
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