Technology
Dyson announces cutting-edge developments across its floorcare technologies in the Middle East
Dyson is well-known for creating pioneering floorcare technologies that revolutionize the vacuum cleaner industry. As we head into a new season, Dyson has unveiled three new products available in the Middle East that bring together the most advanced software and intelligence to get the best-ever cleaning performance.
The new technologies available in the region from today include Dyson’s most powerful cord-free vacuum the Dyson Gen5detect, the Dyson Submarine™ wet roller head; the brands first wet vacuum cleaner, and the Dyson Humdinger, Dyson’s lightest cordless handheld vacuum to date.
Dyson’s team of in-house microbiologists have been studying real dust from around the world for almost 20 years, analyzing particles measuring 70 microns in size – the width of human hair – right down to 0.1 microns, the size of a virus. Dyson’s labs are also home to a farm of dust mites, enabling scientists to collect their faeces and learn more about dust mite allergens. Only through this extensive research can Dyson engineers continue to engineer new vacuum cleaner technologies, to better deal with the conditions they face in the real world.
Dyson’s recent Global Dust Study revealed that in the last year, there has been a significant reduction in the number of people maintaining regular cleaning schedules, yet consumers still spend 25 minutes a week, the equivalent of 65 hours per year, vacuuming homes. In the same study it was found that the UAE and KSA ranked the highest globally, with 63% of people from KSA and 61% of UAE, saying they worry about viruses in the home.
The Dyson Gen5detect cordless vacuum, tackles this worry as it features fifth generation Hyper-dymium motor technology spinning at up to 135,000 rpm delivering unrivalled suction power, capable of capturing viruses from the home. The machine features a fully sealed, whole-machine HEPA filtration system, engineered to capture 99.99% of particles down to 0.1 microns[2]. 14 cyclones also remove dust from the airflow so there’s no loss of suction, ensuring optimal performance with every clean.
The Gen5detect offers an energy dense battery with 70 minutes run-time and possesses a number of new and re-engineered features such as the Fluffy Optic cleaner head which produces increased brightness and range with the blade of light revealing twice the amount of microscopic dust. Additionally, the product features a completely re-engineered user interface (UI) that now shows users in real-time when their surface is clean. A piezo sensor uses acoustic sensing to count and categorize particle sizes, and bars on the LCD screen now rise and fall according to volume of particles being removed in real-time – so owners know when to move on or spend more time cleaning.
James Dyson, Founder and Chief Engineer at Dyson, says: “The Gen5detect defines Dyson’s next generation of cleaning technology. It is the combination of our dust light optic technology, dust particle counting and sizing, pioneering new motor and whole-machine HEPA filtration, that enables you to achieve our deepest ever clean.”
33,997 online interviews across a representative sample of 39 countries. Fieldwork was conducted between 11th January and 6th February 2023. Data has been weighted at a ‘Global’ level to be representative of different population sizes.
Filtration tested against ASTM F3150, tested in Boost mode by independent third-party, SGS-IBR Laboratories US in 2022. Filtration efficiency is calculated by comparing the number of standardized dust particles entering the vacuum cleaner against those released. The capture rate may differ depending on actual environment and the mode.
Suction tested to IEC62885-4 CL5.8 and CL5.9, tested at the flexible inlet, loaded to bin full, in Boost mode by independent third-party, SGS-IBR Laboratories US in 2022.
Compared to the original Dyson Laser Slim Fluffy™ cleaner head. Effectiveness influenced by ambient light conditions, debris type and surface
Best accuracy achieved in Auto mode. Auto ramp feature in Auto mode only. Testing based on average in home usage according to Dyson internal test data.
Quantity and size of dust displayed on screen varies depending on usage. Examples shown may occur within one or more displayed size range. Automatic suction adaptation only occurs in auto mode. Applies in Eco mode on hard floor. Actual run time will vary based on power mode, floor type and/or attachments used.
Dyson’s Global Dust Study identified that the UAE and KSA were the markets whose residents use two-in-one mop and dry vacuums the most globally. As a result of this appetite for wet and dry vacuuming products, Dyson have introduced their first product in this category; the Dyson Submarine™ wet roller head, available with the Dyson V15s Detect Submarine and Dyson V12s Detect Slim Submarine vacuums.
The Submarine delivers just the right amount of water to effectively remove spills, stains, and small debris from hard floors. To achieve an optimum ‘clean floor’ finish without over saturating, the wet roller head has been engineered with an eight-point hydration system, using a pressurized chamber for even water distribution across the full width of the roller.
The motor-driven microfiber roller removes spills, tough stains and small debris, covering flooring up to 110m2, thanks to a 300ml clean water tank. A durable plate extracts contaminated water from the wet roller and deposits it into a separate waste-water tank to ensure no dirt and debris is transferred back onto the floor. Designed with a low profile and full-width brush bar, the Dyson Submarine™ wet roller head allows for effortless maneuvering underneath furniture, cleaning dust, debris, and spills from even the most awkward places.
The final product joining Dyson’s impressive floorcare range is the Dyson Humdinger™, the most powerful, lightweight handheld vacuum that traps 99.99% of microscopic particles with no loss of suction. Engineered for every day quick handheld cleans, the Humdinger’s™ compact and lightweight versatility and specialized cleaning tools allows users to effectively move between the car, home, or hard to reach places.
Coming with three specialized tools including a mini motorized tool, perfect for mattresses upholstery and stairs, a combination crevice tool, designed for hard to reach and narrow spaces, and a surface tool engineered to pick up small and large debris on hard surfaces. The 20-minute run time gives users the option of quick and effective cleans for speedy spill clearance.
Tech Features
The Infrastructure Is Automated. Why Are the Processes Around It Still Manual?

Article by Prasanna Rajendran, Vice President – EMEA, Kissflow
Across the Middle East, governments and enterprises are investing heavily in cloud infrastructure to support national digitization agendas, from Vision 2030 in Saudi Arabia to the UAE’s push toward AI-driven government services. Gartner forecasts that IT spending across the Middle East and North Africa will reach $169 billion in 2026, an 8.9 percent increase over 2025, with software spending alone growing 13.9 percent.
Infrastructure as code (IaC) is the practice of defining and provisioning computing infrastructure, including servers, networks, databases, and load balancers, using machine-readable configuration files rather than manual processes or interactive consoles. Rather than logging into a console to click through setup wizards, teams describe their entire infrastructure in version-controlled code that can be reviewed, tested, and deployed like any other software artifact.
For CIOs and IT leaders, this matters because IaC has become the operational standard for any organization running workloads at scale. Grand View Research valued the global IaC market at $1.2 billion in 2025 and projects it to reach $6.1 billion by 2033, a compound annual growth rate of 22.3 percent. That trajectory reflects a clear shift: enterprises are moving from manual, ticket-driven infrastructure management to automated, code-driven provisioning.
What is infrastructure as code?
At its core, IaC means defining resources such as virtual machines, storage volumes, network configurations, security policies, and access controls in declarative or imperative code files. Those files become the authoritative record of what your infrastructure looks like at any moment.
IaC generally follows one of two approaches, depending on whether teams want to define an outcome or prescribe the route to it. Declarative IaC describes the desired end state: you specify what you want, such as three servers, a load balancer, and a database cluster, and the tool works out how to get there. Terraform, AWS CloudFormation, and Azure Bicep all use this method. Imperative IaC instead specifies the exact steps to reach an outcome. You write procedural instructions: create this server, then attach this disk, then configure this network. Ansible and Chef follow that model more closely.
The declarative approach dominates enterprise adoption today because it is easier to maintain and less error-prone. You describe the outcome rather than the procedure, which keeps the code readable even as infrastructure complexity grows.
What separates IaC from traditional infrastructure management is version control. Every change is tracked in Git, reviewed through pull requests, and deployed through automated pipelines. This is the mechanism Gartner points to when it describes IaC as the route to cloud governance and self-service at scale.
Why infrastructure as code matters for enterprise IT
Manual infrastructure management does not scale. When an operations team provisions servers through tickets and console clicks, every environment differs slightly, every deployment carries risk, and every audit turns painful. IaC removes these problems systematically.
Consistency and reproducibility
IaC guarantees that the development, staging, and production environments are consistent. Configuration drift, the slow divergence of environments over time, disappears because every deployment is generated from the same code. When an incident occurs, you can rebuild an environment from scratch in minutes.
Speed and agility
Organizations using IaC provision entire environments in minutes rather than weeks. When business conditions change, whether through a product launch, a capacity spike, or a compliance deadline, IaC lets you respond at the speed of code.
Security and compliance
With IaC, security policies are embedded directly in infrastructure templates. Guardrails apply automatically. Compliance checks run in the CI/CD pipeline before any change reaches production. Security stops being a gate at the end of the process and becomes part of how infrastructure gets built.
Cost efficiency
IaC gives you precise control over resource provisioning. Idle capacity gets identified and decommissioned through code rather than through quarterly manual audits. Cost discipline has grown into a standing function for this reason: 59 percent of the 759 organizations Flexera surveyed for its 2025 State of the Cloud Report now run a dedicated FinOps team, up from 51 percent the year before.
Key infrastructure as code tools for the enterprise
Several tools now anchor enterprise IaC strategy, each suited to a different environment. Terraform and its open-source fork, OpenTofu, remain the dominant choice for cross-cloud work, offering declarative provisioning across multiple clouds using HCL. Organizations standardized on a single cloud often turn to native alternatives instead: AWS CloudFormation for AWS-centric environments, using JSON or YAML, and Azure Bicep for Azure-native deployments. Ansible takes an imperative, YAML-based approach and excels at configuration management and application deployment rather than pure provisioning. Pulumi appeals to developer-led teams by letting them define declarative infrastructure in familiar languages such as Python, TypeScript, or Go.
Common challenges when adopting infrastructure as code
Adopting IaC is not without friction. The most immediate obstacle is usually a skills gap, because IaC asks infrastructure teams to work the way developers do, with version control, code reviews, and CI/CD pipelines. That shift is cultural as much as it is technical, and it requires deliberate investment in training.
State management adds complexity of its own. Declarative tools maintain state files that track current infrastructure, and multi-team environments need remote state backends, locking, and workspace isolation from day one to avoid conflicts.
Legacy system integration is another common obstacle, since not everything can be expressed in code immediately. Most organizations start with new cloud workloads and progressively extend IaC to existing systems through API wrappers.
Governance and drift detection require ongoing discipline. IaC only delivers its full value once it becomes the sole path for infrastructure changes, which makes continuous drift detection and sustained cultural enforcement critical rather than optional.
Where workflow automation fits in an IaC-driven enterprise
Infrastructure as code solves the provisioning problem. Enterprise IT complexity does not stop there. The layer above IaC, covering the processes, approvals, and operational logic that run on top of provisioned infrastructure, is where most organizations still depend on fragmented tools, manual handoffs, and spreadsheet-based tracking. That gap is especially visible across the Middle East, where cloud adoption and ambitious national targets often outpace the operational processes needed to govern them.
Regulatory pressure widens the gap further. Gartner forecasts worldwide sovereign cloud IaaS spending at $80 billion in 2026, a 35.6 percent rise over 2025, with governments as the main buyers. Provisioning infrastructure inside a national boundary is one requirement. Proving that every approval, exception, and access grant on that infrastructure followed a governed path is another, and code alone does not answer it.
This is where workflow automation platforms operate as a digital backbone for enterprise operations. IaC automates the infrastructure layer. A no-code or low-code workflow platform automates the process layer: IT service requests, change management approvals, vendor onboarding, compliance workflows, and the hundreds of cross-functional processes that connect people, systems, and decisions across the enterprise.
For IT leaders across the region pursuing IaC adoption, particularly those operating under strict data residency and regulatory requirements, this kind of platform complements the strategy by giving business teams a way to build and manage operational workflows without adding to the IT backlog. IaC handles your infrastructure. Workflow automation handles everything that runs on it.
See how Kissflow governs the change approvals, access requests, and compliance workflows that sit on top of your cloud infrastructure in a 30-minute demo.
Tech News
Anomali to Address the Next Phase of AI-Led Cyber Defense at GISEC 2026
Anomali, the leading global Managed Intelligence and Agentic SOC platform, announced its participation at GISEC Global 2026, taking place through 16-18 September at Dubai Exhibition Centre (DEC), Expo City.
The company’s discussions at GISEC will center on Autonomous SOC with Governed AI, Agentic AI, Actionable Threat Intelligence and Unified Security Data Lake capabilities that are changing the manner in which security teams investigate threats, manage workflows and make decisions.
Samer Jadallah, Vice President, Middle East & Africa at Anomali, will represent the company at GISEC and will focus on the growing impact of AI on both attackers and defenders, emerging shifts in the threat landscape, including the need to counter CEO impersonation attacks as well as key challenges facing modern security teams. He will also highlight AI’s role is helping organizations respond more effectively to evolving threats, Anomali’s commitment to the region and ongoing product innovation and plans to expand adoption of the Anomali platform across global enterprises and government organizations.
A key focus at this year’s event will be the changing nature of cyberattacks. As threat actors promptly adopt AI to scale campaigns and further accelerate attacks, security operations centers (SOC) are under growing pressure to process rising volumes of alerts with limited resources. To help with this, Anomali will demonstrate how AI can support analysts in multiple ways like surfacing higher- value insights, reducing manual effort and enabling quicker, informed responses.
Visitors can find Anomali at Booth E156 and Booth A80.
- Event: GISEC Global 2026
- Booths: E156 and A80
- Location: Dubai Exhibition Centre (DEC), Expo City
- Dates: 16 th to 18 September 2026
- Time: 9:00 am to 5:00 pm GST
Tech News
HONOR BRINGS ITS ALPHA PLAN TO LIFE AT LEAP 2026 WITH THE WORLD’S FIRST ROBOT PHONE AND RENEWED “DARE TO BE” BRAND DIRECTION
HONOR, a global leading AI device ecosystem company, concluded its participation at LEAP 2026, bringing its “ALPHA PLAN: From Vision to Reality” to life through the world’s first Robot Phone, advancements in robotics, cinematic imaging and connected AI experiences. The participation also marked HONOR’s renewed “Dare to Be” brand direction reflecting its continued transformation from a company predominantly known for smartphones into a broader global AI device ecosystem company.
Commenting on the participation, Lei Kunming, CMO HONOR Middle East & Africa said, “LEAP 2026 showed how HONOR’s ALPHA PLAN is moving from vision to reality. From the world’s first Robot Phone and Robotics to our connected ecosystem, we demonstrated how AI can work more naturally around people.” He added “Our ‘Dare to Be’ direction gives that transformation a stronger identity, with Saudi Arabia remaining central to our growth in AI and digital innovation.”
Bringing the HONOR Booth Experience to Life
Visitors explored HONOR’s expanding ecosystem through interactive experiences spanning sports, gaming, smart office, learning and everyday scenarios.
The booth demonstrated how smartphones, PCs, tablets, wearables and other smart devices can work together to deliver more seamlessly, across work, entertainment, sports and health, reflecting the ALPHA PLAN’s ambition to create a more intelligent, connected and human-centric ecosystem around the user.
Introducing the World’s First Robot Phone
At the centre of HONOR’s showcase was the world’s first Robot Phone, a defining proof point of the ALPHA PLAN and a new category combining AI, robotics and cinematic imaging.
Its integrated robotic gimbal can move, track subjects and respond to its surroundings, enabling more intuitive and proactive content creation. LEAP also marked the Robot Phone’s reveal for the Middle East and Africa, making the region the first overseas market to experience the new category.
HONOR also highlighted its collaboration with ARRI, bringing more than 100 years of professional cinema and image science expertise together with HONOR’s AI and robotics capabilities to make cinematic content creation more accessible to everyday users.
Advancing a Future Built on Human and AI Collaboration
Beyond the Robot Phone, HONOR showcased its ambitions in robotics through HONOR Robotics D1, reinforcing its vision of a future shaped not by humans competing against AI, but by humans working with AI to achieve more. The company also explored the future of AI devices and robotics through its LEAP keynote and panel discussions.
Entering a New “Dare to Be” Era
Reflecting this evolution, HONOR’s renewed“Dare to Be” direction reflects its evolution beyond individual devices towards an open AI ecosystem connecting technologies, industries and lifestyles. Supported by innovations including Agentic OS and AiMAGE, HONOR’s journey progresses from an intelligent phone to an intelligent ecosystem and, ultimately, an intelligent world.
Driving Growth Across MEA
HONOR entered LEAP with strong regional momentum. In H1 2026, the company grew by 35% while the Middle East smartphone market declined by 13%, making HONOR the only leading smartphone brand in the region to grow and the second-largest smartphone brand in the Middle East. This followed 73% year-on-year growth in Q1 2026.
Within this regional growth, Saudi Arabia remains a particularly important market for HONOR, supporting the company’s broader ambitions across AI devices and its connected ecosystem.
Strengthening HONOR’s AIoT Presence in Saudi Arabia
As part of this momentum, Saudi Arabia remains a strategic market for HONOR and an important part of the ALPHA PLAN. The Kingdom is now HONOR’s number one tablet market by share, while its AIoT business has grown by more than 500% and HONOR Earbuds Clip has surpassed 100,000 units sold locally.
Building on this strong foundation, HONOR continues to strengthen its presence through retail, after-sales, local partnerships and deeper engagement with the Kingdom’s technology ecosystem.
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