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Dyson announces cutting-edge developments across its floorcare technologies in the Middle East

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Dyson is well-known for creating pioneering floorcare technologies that revolutionize the vacuum cleaner industry. As we head into a new season, Dyson has unveiled three new products available in the Middle East that bring together the most advanced software and intelligence to get the best-ever cleaning performance.

The new technologies available in the region from today include Dyson’s most powerful cord-free vacuum the Dyson Gen5detect, the Dyson Submarine™ wet roller head; the brands first wet vacuum cleaner, and the Dyson Humdinger, Dyson’s lightest cordless handheld vacuum to date.

Dyson’s team of in-house microbiologists have been studying real dust from around the world for almost 20 years, analyzing particles measuring 70 microns in size – the width of human hair – right down to 0.1 microns, the size of a virus. Dyson’s labs are also home to a farm of dust mites, enabling scientists to collect their faeces and learn more about dust mite allergens. Only through this extensive research can Dyson engineers continue to engineer new vacuum cleaner technologies, to better deal with the conditions they face in the real world.

Dyson’s recent Global Dust Study revealed that in the last year, there has been a significant reduction in the number of people maintaining regular cleaning schedules, yet consumers still spend 25 minutes a week, the equivalent of 65 hours per year, vacuuming homes. In the same study it was found that the UAE and KSA ranked the highest globally, with 63% of people from KSA and 61% of UAE, saying they worry about viruses in the home.

The Dyson Gen5detect cordless vacuum, tackles this worry as it features fifth generation Hyper-dymium motor technology spinning at up to 135,000 rpm delivering unrivalled suction power, capable of capturing viruses from the home. The machine features a fully sealed, whole-machine HEPA filtration system, engineered to capture 99.99% of particles down to 0.1 microns[2]. 14 cyclones also remove dust from the airflow so there’s no loss of suction, ensuring optimal performance with every clean.

The Gen5detect offers an energy dense battery with 70 minutes run-time and possesses a number of new and re-engineered features such as the Fluffy Optic cleaner head which produces increased brightness and range with the blade of light revealing twice the amount of microscopic dust. Additionally, the product features a completely re-engineered user interface (UI) that now shows users in real-time when their surface is clean. A piezo sensor uses acoustic sensing to count and categorize particle sizes, and bars on the LCD screen now rise and fall according to volume of particles being removed in real-time – so owners know when to move on or spend more time cleaning.

James Dyson, Founder and Chief Engineer at Dyson, says: “The Gen5detect defines Dyson’s next generation of cleaning technology. It is the combination of our dust light optic technology, dust particle counting and sizing, pioneering new motor and whole-machine HEPA filtration, that enables you to achieve our deepest ever clean.”

33,997 online interviews across a representative sample of 39 countries. Fieldwork was conducted between 11th January and 6th February 2023. Data has been weighted at a ‘Global’ level to be representative of different population sizes.

Filtration tested against ASTM F3150, tested in Boost mode by independent third-party, SGS-IBR Laboratories US in 2022. Filtration efficiency is calculated by comparing the number of standardized dust particles entering the vacuum cleaner against those released. The capture rate may differ depending on actual environment and the mode.

Suction tested to IEC62885-4 CL5.8 and CL5.9, tested at the flexible inlet, loaded to bin full, in Boost mode by independent third-party, SGS-IBR Laboratories US in 2022.

Compared to the original Dyson Laser Slim Fluffy™ cleaner head. Effectiveness influenced by ambient light conditions, debris type and surface

Best accuracy achieved in Auto mode. Auto ramp feature in Auto mode only. Testing based on average in home usage according to Dyson internal test data.

Quantity and size of dust displayed on screen varies depending on usage. Examples shown may occur within one or more displayed size range. Automatic suction adaptation only occurs in auto mode. Applies in Eco mode on hard floor. Actual run time will vary based on power mode, floor type and/or attachments used.

Dyson’s Global Dust Study identified that the UAE and KSA were the markets whose residents use two-in-one mop and dry vacuums the most globally. As a result of this appetite for wet and dry vacuuming products, Dyson have introduced their first product in this category; the Dyson Submarine™ wet roller head, available with the Dyson V15s Detect Submarine and Dyson V12s Detect Slim Submarine vacuums.

The Submarine delivers just the right amount of water to effectively remove spills, stains, and small debris from hard floors. To achieve an optimum ‘clean floor’ finish without over saturating, the wet roller head has been engineered with an eight-point hydration system, using a pressurized chamber for even water distribution across the full width of the roller.

The motor-driven microfiber roller removes spills, tough stains and small debris, covering flooring up to 110m2, thanks to a 300ml clean water tank. A durable plate extracts contaminated water from the wet roller and deposits it into a separate waste-water tank to ensure no dirt and debris is transferred back onto the floor. Designed with a low profile and full-width brush bar, the Dyson Submarine™ wet roller head allows for effortless maneuvering underneath furniture, cleaning dust, debris, and spills from even the most awkward places.

The final product joining Dyson’s impressive floorcare range is the Dyson Humdinger™, the most powerful, lightweight handheld vacuum that traps 99.99% of microscopic particles with no loss of suction. Engineered for every day quick handheld cleans, the Humdinger’s™ compact and lightweight versatility and specialized cleaning tools allows users to effectively move between the car, home, or hard to reach places.
Coming with three specialized tools including a mini motorized tool, perfect for mattresses upholstery and stairs, a combination crevice tool, designed for hard to reach and narrow spaces, and a surface tool engineered to pick up small and large debris on hard surfaces. The 20-minute run time gives users the option of quick and effective cleans for speedy spill clearance.

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THE RISE OF THE AUTONOMOUS ECONOMY: A 2025 RETROSPECTIVE FROM THE MIDDLE EAST

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A professional man with short dark hair and a suit jacket is giving a presentation to a diverse group of seated individuals in a formal conference room with a large screen displaying charts behind him.

Kayvan Karim, Assistant Professor at School of Mathematical and Computer Sciences, Heriot-Watt University Dubai

The year 2025 will likely be remembered as the moment the global economy stopped simply automating tasks and started handing over the keys to autonomous agents. For decades, the promise of automation was simple: machines doing repetitive work faster than humans. But the last twelve months have ushered in a fundamental paradigm shift. We have moved from the era of static scripts to the age of “Agentic AI”, systems that don’t just follow orders but perceive, reason, and act to achieve complex goals.

In their 2025 Technology Trends report, Accenture’s analysts have termed the explosion of these capabilities as “The Binary Big Bang”. As generative AI becomes central to enterprise technology, the cost of development has plummeted, leading to a proliferation of new systems where digital agents act autonomously. These systems have given rise to Agentic AI, which acts as a proactive partner rather than a passive interface. These agents are now capable of “Superagency,” a collaboration architecture that orchestrates multi-agent systems to handle complex workflows that require specialised knowledge across different domains.

This shift is nowhere more palpable than in the Middle East. From the giga-projects of Saudi Arabia to the smart logistics hubs of Dubai, the region is leveraging this technological inflection point to decouple its economic future from hydrocarbons and rebuild it on a foundation of silicon and code.

The Economics of Intelligence

The catalyst for this revolution is a dramatic collapse in the cost of cognitive labour. When examining the economics of intelligence, Stanford University reported in its 2025 AI Index Report that the catalyst for this explosion in autonomy is the radical democratisation of computing power. Between late 2022 and late 2024, the inference cost for a system performing at the level of GPT-3.5 dropped over 280-fold. This trend accelerated through 2025, with hardware costs declining by approximately 30% annually and energy efficiency improving by 40% each year.

These economic shifts have lowered the barriers to entry, moving advanced AI from the realm of massive research labs to the operational budgets of mid-sized enterprises. As Menlo Ventures noted in their mid-year update, enterprise spending on model APIs more than doubled to $8.4 billion in the first half of 2025 alone, signalling a decisive shift from experimental “training” budgets to production-grade “inference” budgets.

The Middle East’s Sovereign Pivot

In the Gulf Cooperation Council (GCC), this technological wave is being ridden with strategic intent. The region is not content to merely import Western or Eastern models; it is building its own “Sovereign AI.”

In the UAE, the Technology Innovation Institute (TII) has continued to push boundaries with its Falcon series. As highlighted by ITU in 2025, the Falcon LLM has evolved into a multi-modal framework capable of processing vision and audio, enabling it to interpret complex documents and charts locally without data leaving the country. Similarly, G42’s Inception has solidified Jais’s position as the world’s premier Arabic-centric model. By integrating Jais into the Microsoft Azure Model Catalogue, they have provided generative AI access to over 400 million Arabic speakers, ensuring that the nuances of the region’s language and culture are preserved in the digital age.

Saudi Arabia has matched this ambition with the launch of Humain, a PIF-backed AI champion. According to Reuters reports from late 2025, Humain is not only building massive data centre capacity but is also developing a voice-first operating system designed to replace traditional icon-based interfaces. This aligns with the Kingdom’s broader Vision 2030 goals, where AI is expected to contribute over $135 billion to the economy.

From Automation to Autonomy in Industry

The distinction between “automation” (following rules) and “autonomy” (making decisions) is best illustrated in the region’s critical infrastructure.

In the energy sector, Saudi Aramco and Yokogawa achieved a historic milestone at the Fadhili Gas Plant. As reported by Oilfield Technology, they successfully deployed autonomous control AI agents that utilise reinforcement learning to optimise the Acid Gas Removal unit actively. Unlike traditional systems, these agents adapt to changing environmental conditions without human intervention, reducing chemical and steam consumption by up to 15%.

Similarly, ADNOC partnered with G42 and Microsoft to launch “EnergyAI.” This agentic system automates complex tasks such as seismic analysis and geological modelling, compressing workflows that used to take months into mere days.

In logistics, the shift is physical. DP World has revolutionised container handling at Jebel Ali with the BoxBay system. As described by Marine Insight, this high-bay storage technology stacks containers up to 11 tiers high in a steel rack, allowing fully automated cranes to access any container without having to reshuffle others. This change increases terminal capacity by 300% and creates a safer, more efficient operating environment.

The GenAI Divide: Enterprises vs. SMEs

While giants like Aramco and DP World forge ahead, the picture for Small and Medium Enterprises (SMEs) is more complex. Project NANDA’s 2025 research highlights a “GenAI Divide,” revealing that while 95% of organisations are investing in AI, only 5% are extracting significant value.

For SMEs, the barriers are talent and infrastructure. However, the rise of Low-Code/No-Code platforms is providing a bridge. As reported by Gulf News, Zoho has seen 50% growth in the region, driven by businesses modernising legacy systems without the need for expensive engineering teams.

To further support this sector, the Saudi SME Bank launched Phase II of its Agency Model in 2025. By partnering with crowdfunding platforms like Manafa and Lendo, they have allocated SAR 240 million specifically to finance SME growth and digital transformation.

The Future of Work: A Divergent Path

The impact on the job market is profound. The World Economic Forum’s “Future of Jobs 2025” report predicts a divergent effect: while routine roles in administration and manual labour are declining, demand for AI and big data specialists is surging.

In the GCC, this dynamic intersects with nationalisation agendas. Governments are using AI to solve the skills mismatch. The Massar Al Ghurair platform, launched in the UAE in 2025, uses AI algorithms to match Emirati youth with career paths and upskilling opportunities. By automating career counselling and recruitment, the region aims to replace low-skilled expatriate labour with high-skilled local talent.

Looking Ahead to 2026

As we look toward 2026, the focus will shift from adoption to governance and integration. Gartner forecasts that IT spending in the MENA region will reach $169 billion in 2026, an 8.9% increase mainly driven by AI infrastructure.

We can expect the realisation of “Cognitive Cities.” In Saudi Arabia, NEOM is moving from earthworks to deploying a cognitive operating system that predicts resident needs. Meanwhile, Dubai’s Cashless Strategy aims to have 90% of all transactions be digital by 2026, creating a data-rich environment for further autonomous innovation.

The year 2025 was the year the machines started to think. The year 2026 will be the year we learn to live and work alongside them.

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Why 92% of People Never Achieve Their Dreams — And How AI Can Help Change That

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Why So Many Companies Fail, Even with Massive AI Investments


Artificial intelligence is emerging as an unexpected ally in one of humanity’s oldest struggles: turning dreams into reality. After years spent working with thousands of entrepreneurs, corporates, startups, and students, individuals standing at every possible crossroad of ambition, uncertainty, and reinvention, a pattern has surfaced with striking consistency. Most people are not held back by the size of their dreams. They are held back by the psychological distance between who they are today and who they hope to become. AI, with its growing ability to illuminate patterns, reduce overwhelm, and bring the future self-closer, is beginning to reshape this fundamental human challenge.

Across conversations in boardrooms, incubators, classrooms and quiet mentoring sessions, this distance appears in countless forms. A bright student maps out a compelling future but loses momentum within days. A corporate leader imagines a more meaningful life but finds the path too overwhelming. An entrepreneur gains clarity but cannot sustain action long enough to see results. Ambition is abundant. Follow through remains elusive.

Sajith Ansar,
Founder and CEO, Unlimits

The research behind this is both revealing and deeply human. Studies from UCLA, Stanford and other behavioral laboratories demonstrate that individuals act more consistently when they feel emotionally connected to their future self. Yet most people experience that version of themselves not as an extension of who they are, but as a stranger, someone they hope to meet one day but rarely feel responsible for today. As behavioral economists often explain, we don’t make sacrifices for strangers. And so the dream, however sincere, slips into the long grass of “someday. “This explains why nearly 92% of people fail to achieve the goals they set each year. Dreams are not the problem. The disconnect is.

People blame discipline or lack of motivation, but the truth is simpler. The human mind is wired to favor the familiar. The comfort zone, often demonised, is really just biology ­trying to protect us from the uncertain. Yet underneath those instincts lies an innate desire for growth, a longing to expand, to evolve, to become the person one senses they could be.

For years, the missing ingredient was structural support. A vision, no matter how inspiring, cannot survive without a scaffold. People needed a way to break overwhelming goals into manageable steps. They needed reflection, accountability, and a rhythm that kept intention alive long enough for identity to shift. Most never had access to that level of support. This is where AI has quietly begun altering the landscape of human development.

In recent global surveys, nearly 40% of people expressed willingness to use AI for emotional clarity, self-reflection, and goal-setting. The World Health Organization launched pilot programmes using conversational AI to support mental wellness in regions with limited resources. Early research across Stanford and MIT shows that AI-assisted coaching improves consistency, habit adherence, and long-term follow through. The reason is not complicated. AI offers something the human mind struggles to maintain: clarity without fatigue.

It notices emotional cycles, the midweek dip, the avoidance that follows stressful meetings, the patterns that appear but go unrecognised. It highlights the small behaviours that shape larger outcomes. It breaks down a daunting dream into a sequence of steps simple enough to act on. And it does this with presence, available at the precise moment a person needs support, rather than during a weekly appointment.

What emerges is a new kind of ecosystem. The integration of AI into mobile technology has made tools for self-improvement astonishingly accessible. Personalised guidance, once available only to those who could afford coaching or therapy, now exists in people’s pockets. It is immediate, responsive, and deeply personal. This accessibility represents the democratisation of personal transformation, a shift as meaningful as AI’s impact on coding, business building, or creative work.

Yet AI alone is not the solution. Its impact is most profound when it works alongside the wisdom of coaching, the emotional insight of reflection, and a clear vision of one’s future self. When these elements converge, something remarkable happens: people stop dreaming abstractly and begin acting concretely. They replace “someday” with “today.” The future stops feeling distant. Action becomes less of a battle and more of a natural extension of identity.

This convergence of psychology, coaching and intelligent technology represents one of the most significant shifts in human development in decades. It finally offers a way to bridge the space between intention and behaviour, a gap that has defeated generations of dreamers.

If most people never achieve their dreams, it is not because those dreams are unreachable. It is because the scaffolding required to turn dreams into daily behaviour has been missing.

But that is beginning to change.

With the right structure, the right clarity, and the right support, both human and technological, more people can finally walk into the future they have imagined for far too long. The promise of AI is not that it will change who we are, but that it may help us become who we were always capable of being.

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DIGITAL INFRASTRUCTURE OF THE FUTURE: GOVERNMENTS AND CORPORATIONS DOUBLE DOWN ON CLOUD, AI & CONNECTIVITY

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A vibrant, modern booth at an exhibition features a large, colorful display promoting "Kerry Unboxed," with food samples, professional chefs in white jackets, and several people gathered around.

By Dr. Fadi Alhaddadin, Assistant Professor at School of Mathematical and Computer Sciences, Heriot-Watt University Dubai

In 2025, governments and enterprises globally made unprecedented investments in cloud data centres, artificial intelligence, and connectivity to drive growth and secure sovereignty, manage latency, and build the foundation for a new era of digital infrastructure.

In a decisive shift toward future-ready infrastructure, both governments and the private sector have invested billions into expanding cloud capacity, scaling AI, and strengthening connectivity. This year’s investments reflect a strategic convergence: countries want control, companies want capacity, and both want the low-latency, high-power compute necessary for emerging AI-driven services. According to Microsoft’s official announcement, the company committed USD 15.2 billion to expand its AI and cloud infrastructure in the United Arab Emirates, marking one of the largest digital investments in the region. Such investment highlights how global tech giants are increasingly treating the Middle East as a priority market for sovereign-like cloud architecture.

The Sovereign Cloud Race

In parallel, governments are not just buying cloud, they’re building sovereign clouds. A sovereign cloud is a cloud computing infrastructure physically located within a country’s borders, subject to its jurisdiction, and often tailored for regulated or sensitive workloads. This type of cloud helps governments and regulated industries meet data residency, security, and compliance demands. Many governments are negotiating contracts or building partnerships with hyperscale providers to deploy sovereign cloud; Microsoft has expanded its sovereign-cloud services for government agencies.  However, it is worth mentioning that building sovereign clouds is expensive, energy-intensive, and may lead to vendor lock-in if not managed with competition and resilience in mind.

These are cloud platforms designed to reside entirely within national borders, under local jurisdiction, and subject to domestic regulation. The UK announced a major national AI and cloud package in 2025 that couples public procurement reform, research grants, and cloud infrastructure deals, aligning enterprise modernization with national strategic priorities. Companies like Microsoft and Palantir have responded by tailoring their offerings. Microsoft expanded its sovereign cloud portfolio, providing government agencies with specialized contracts and pricing, while Palantir has embedded its analytics platforms into secure, regulation-aware cloud environments for defence and intelligence users.

As sovereign needs grow, hyperscale cloud providers are racing to build data centres in strategic markets. Google stated in its public briefing that it will invest €5.5 billion in Germany to expand data-centre capacity and strengthen the country’s AI and cloud infrastructure. This emphasises its commitment to AI infrastructure in Europe. At the same time, Oracle confirmed through its company announcement that it will invest USD 5 billion in the United Kingdom to expand its cloud infrastructure and support the country’s growing demand for sovereign and secure cloud services.

AWS announced that it has launched a new “Mexico (Central)” region as part of a long-term plan that includes more than USD 5 billion of investment, and that it is also building a Taipei region with three availability zones to serve customers in Taiwan locally and reduce latency. The provider’s expansion into markets like Mexico and Taiwan illustrates how providers are balancing commercial demand with sovereign or regulated-sector requirements.

The future of digital infrastructure is not only vertical but horizontal: low-latency connectivity and edge computing are just as important as data centres. Dubai, for instance, announced a major hyperscale data-centre project in conjunction with its AI ambitions, highlighting how smart cities are weaving together cloud, 5G, and datacentre capacity. Telecom operators globally also stepped-up investments in 5G deployment, edge compute nodes, and fibre networks which is critical for AI workloads that require real-time responsiveness, such as industrial automation or smart-city services.

Infrastructure alone is not enough. This year, governments also heavily invested in capacity-building: AI skilling programs, public sector procurement reform, and governance frameworks became part of the digital infrastructure agenda. According to the Stanford HAI AI Index 2025, regulatory activity surged globally, while investments in AI research and public-sector readiness spiked. Likewise, OECD guidance such as Governing with Artificial Intelligence emphasised that infrastructure must be paired with governance, procurement rules, and data-management policies to ensure trust and long-term value.

What This Means for Business and Citizens

These investments yield several major impacts:

  • For regulated sectors such as government, finance, and defence, more local cloud capacity means access to advanced compute without compromising on compliance or data residency.
  • For AI-first products, building infrastructure close to end users cuts latency and cost, making real-time and mission-critical applications more feasible.
  • For competition, the concentration of compute in a few hyperscalers raises pressing questions about vendor lock-in, resilience, and market power.
  • For national sovereignty, governments are not just consumers but active shapers of cloud infrastructure through sovereign cloud projects and public-private partnerships.

One emerging model: states acting both as customers (buying cloud) and guardians (regulating, building, and participating in infrastructure). If done right, this could deliver both cutting-edge technology and safeguard public interests. If misaligned, it risks reinforcing dependence on a small number of foreign providers.

Risks and Tensions: Who Controls the Cloud?

The scale of these infrastructure projects brings serious challenges. Building datacentres at this scale stresses energy grids and raises sustainability concerns. Meanwhile, smaller countries worry about over-reliance on foreign cloud providers and whether they’ll truly get local control. Switzerland’s example illustrates these trade-offs well: Microsoft pledged substantial investment there for AI and cloud capacity while emphasizing data-locality for sensitive sectors which is a delicate balance between growth and sovereignty.

Toward a Resilient, Equitable Digital Future

The pattern that emerged this year is clear: infrastructure, policy, and people must all evolve together. Hyperscalers are building, governments are investing, and both are increasingly thinking in terms of long-term digital sovereignty as well as economic opportunity.

If countries can align public policy with private investment especially on cloud, AI, and connectivity, they could host world-class AI platforms while preserving public governance. But the risk is real: if power remains concentrated, the dividends of this digital transformation may not be as widely shared.

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