Hospitality News
Water Parks to Revolutionize Saudi Arabia’s Cruise Industry
Saudi Arabia, in pursuit of hosting 1.3 million cruise visitors by 2035, has identified the cruise industry as a vital element of its Vision 2030 framework. This aligns with Vision 2030’s goals of diversifying the economy and promoting tourism. The increasing popularity of cruises among the under-20 demographic, showing the fastest growth, highlights the demand for innovative onboard experiences.
As younger generations embrace cruise vacations, industry leaders like WhiteWater, the leading designer and manufacturer of aquatic amenities, are becoming essential. Their expertise not only aids the expansion of the cruise industry but also aligns with Vision 2030’s objectives to enhance tourism and position Saudi Arabia as a premier cruise destination. This collaboration between WhiteWater and the cruise industry caters to the evolving expectations of adventure-seeking young travelers, thereby ensuring the industry’s continued success in Saudi Arabia.
Cruise Industry Takes Sail in Saudi Arabia
To bolster the cruise sector, Cruise Saudi is developing world-class cruise facilities in key Saudi ports, facilitating larger cruise ship arrivals. For instance, MSC Cruises reported a 40% increase in Saudi Arabia sailings over a 24-month period. Continuing to build on this success, MSC has plans to run over 20 separate sailings spanning from seven to fifteen nights from Jeddah to Aqaba between November 2023 and April 2024.
Meeting the challenge of keeping guests entertained for extended sailings, WhiteWater collaborates with MSC Cruises to create dynamic mix of attractions for different age groups on over 10 ships, enabling families to equally all be entertained within a small space. The two AquaTube water slides on the MSC Seascape, for example, provide thrilling experiences as they spiral above the deck. These slides, crafted from translucent fiberglass, create alternating light and dark sensations, amplifying the excitement and offering stunning views of the water below. The AquaTubes are ideal for guests over 102 cm tall, while the AquaPlay 150 caters to younger passengers—an immersive pirate ship-themed playground experience without long lines
“There’s enormous potential for the cruise industry within Saudi Arabia, especially with AROYA Cruises on the horizon,” said WhiteWater’s GM & RVP, Middle East & India, Mike Rigby. “As more people come to embrace the cruise industry as a way of travel, there will continue to be a need for these venues to keep people entertained over long spans of time, and water parks are one of the best ways to accommodate large volumes of people all at the same time.”
Addressing Unique Design Challenges
Cruise ships, akin to floating cities, require efficient space utilization while providing various amenities. WhiteWater, with a team of over 100 skilled engineers, tackles the challenge of crafting attractions that can withstand UV exposure, corrosive seawater, and constant ship motion. Their innovative solutions include locating mechanical equipment below water slides with a restaurant in between.
“Space is a precious commodity on cruise ships, and we’re tasked with a delicate balancing act—fitting in water slides and attractions while ensuring safety, functionality, and aesthetics,” said Burcu Karaca, Park Designer. “In designing for cruise ships, creativity is key. Sometimes, we must think outside the box, or in this case, over the edges of the decks, to maximize space while providing thrilling experiences.”
It’s a delicate balance, designing for both space and appearance, as passengers seek an escape in a beautiful setting. Aquatic attractions must look pristine, visually engaging, and tell a cohesive story to immerse guests. Aligned with one of MSC Seascape’s goals, WhiteWater, for instance, brought the Kraken to life, tying the water park to the ship’s strong sea theme.
Fostering Repeatable Activities
To keep passengers engaged on extended sailings with limited onboard exploration, offering repeatable activities is vital. The FlowRider®, a surf simulator attraction, is a compelling solution. Placed on the back of the ship, it creates a continuous sheet wave. It accommodates various skill levels, making it appealing for families and groups. The gentle learning curve encourages riders to keep trying new tricks, ensuring they queue up for more, providing lasting entertainment throughout the cruise
Hospitality
CELEBRATING WORLD CHOCOLATE DAY WITH A HEALTHIER CHOCOLATE SNACK

World Chocolate Day, celebrated globally on 7th July, commemorates the introduction of chocolate to Europe in 1550 and shines a spotlight on the world’s enduring love affair with chocolate. As consumers increasingly seek healthier ways to enjoy chocolate, UAE-founded healthy snack brand Rashtions is highlighting a more nutritious way to enjoy the occasion with its 100% Cocoa Truffle, a protein-rich snack that combines the rich taste of 100% cocoa with the natural goodness of dates and camel milk.
Founded by Emirati entrepreneur Rashid Gargash and proudly made in the UAE, Rashtions is redefining modern nutrition by transforming locally inspired ingredients into convenient, clean-label snacks designed for today’s lifestyles.
The 100% Cocoa Truffle offers a rich chocolate flavour without relying on added sugar, artificial sweeteners or preservatives. Crafted using a simple blend of dates, camel milk, ghee and 100% cocoa, it delivers natural energy, healthy fats and up to 20 grams of protein per serving, making it a satisfying alternative to conventional chocolate snacks.
As consumers increasingly seek better-for-you treats that do not compromise on taste, Rashtions’ 100% Cocoa Truffle demonstrates how indulgence and nutrition can go hand in hand. Whether enjoyed as a mid-day pick-me-up, post-workout snack or healthier chocolate fix, it provides a convenient option for health-conscious consumers celebrating World Chocolate Day.
Alongside the 100% Cocoa Truffle, Rashtions is also available in Date Truffle, Brazilian Coffee Truffle and Date Original varieties, offering a range of flavours inspired by the UAE’s heritage and modern nutritional needs.
Available across the UAE through ADNOC and Emarat service stations, Union Coop, Deliveroo, Noon and via the brand’s website, Rashtions makes it easy for consumers to discover a homegrown alternative to traditional snack options.
Hospitality
SKYLINE DRAW AT LEVEL 43 SKY LOUNGE
Level 43 Sky Lounge introduces Skyline Draw, a new weekly social media-driven promotion offering guests with a selected surname a complimentary first drink and 30% off their total bill. The winning surname will be announced every Monday at 12:00 PM via the venue’s Instagram Stories.
The selected surname will be determined based on a random selection of guest surnames from those who dined at Level 43 in the previous week.
Guests who share the chosen surname can enjoy the exclusive offer, adding an interactive and engaging element to their dining and social experience at the venue.
Details:
• Offer: Complimentary first drink and 30% off the total bill for guests with the selected surname
• Announcement: Every Monday at 12:00 PM via Instagram Stories
• Location: Level 43 Sky Lounge, Four Points by Sheraton Sheikh Zayed Road, Dubai
• For reservations: +971 56 414 2213
Hospitality
AVANI+ LANEXANG VIENTIANE HOTEL OPENS IN THE HEART OF THE LAO CAPITAL

Avani Hotels & Resorts has opened Avani+ Lanexang Vientiane Hotel, introducing the brand’s premium lifestyle hospitality to the Lao capital. Set on Fa Ngum Road, overlooking Chao Anouvong Park and the Mekong River, the 197-key hotel offers a fresh base for business trips, city breaks and riverside stays in Vientiane.
The opening marks Avani’s second hotel in Laos, following Avani+ Luang Prabang, and brings the brand’s practical, upbeat approach to the country’s capital. Designed for travellers who want comfort, flexibility and a sense of place, Avani+ Lanexang Vientiane Hotel combines smart Page 1 of 5 guestrooms, connected social spaces, relaxed dining, wellness facilities and meetings and events spaces designed for both local and international guests.

Guestrooms and suites range from Deluxe Rooms to a Presidential Suite, with layouts that support both work and downtime. Clean lines, efficient space planning and warm contemporary details reflect Avani’s easy-going style, creating a stay that feels polished without being overcomplicated.
The hotel is opening in phases, with a curated selection of rooms, dining, leisure and meeting facilities available from launch. Additional venues and services will be introduced progressively in the months ahead.
Dining will play a central role in the hotel experience, with four venues launching in stages. Mekong Mosaic, opening on 1 July 2026, is the hotel’s all-day dining restaurant, serving international comfort cuisine alongside Lao-inspired dishes, live cooking stations, wellnessfocused options and flexible formats including in-room and poolside dining. Sabaidee Social will follow in Q3 2026, bringing a Mediterranean-inspired tapas and bar concept to Vientiane, with casual dining, drinks and live entertainment. The Pantry will offer a relaxed café and co-working space, serving specialty coffee, bakery items, desserts and grab-and-go options throughout the day. Salongxay, scheduled to open in Q4 2026, will present a refined Thai-Lao dining experience, with contemporary takes on traditional recipes, a strong wine programme and an intimate setting for dinners and special occasions.
Wellness facilities are also being introduced in phases. During the first stage of opening, guests can access the outdoor swimming pool and fitness facilities. AvaniSpa and expanded wellness experiences will be added as the hotel moves toward its full launch, bringing Avani’s balanced approach to wellbeing to the centre of Vientiane.
Avani+ Lanexang Vientiane Hotel is set to become a key address for meetings, events and celebrations in the capital. Lanexang Hall can accommodate up to 320 guests, supported by additional meeting rooms and outdoor event spaces. Select event facilities are available during the first phase of opening, with the full meetings and events offering to be introduced progressively.

Guests can also tap into curated local experiences and personalised concierge services, connecting them with Vientiane’s cultural heritage, riverside lifestyle and evolving urban scene. The hotel supports Avani’s sustainability ethos through the use of locally sourced ingredients, support for local producers and artisans, seasonal menus, the reduction of single-use plastics where possible and thoughtful operational practices.
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