Tech News
Red Hat Transforms Partner Experience to Deliver Enhanced Customer Value
Red Hat announced the transformation of its global partner experience to offer greater simplicity, choice and flexibility to partners collaborating with Red Hat. As part of this transformation, Red Hat is modernizing its partner engagement model by launching a new program framework, introducing upgraded tools to enable streamlined cross-collaboration and providing easier access to critical technology, training and resources.
IDC predicts that 70% of vendors will pursue a customer-led ecosystem orchestration strategy by 2025, indicating that technology vendors must be more firmly aligned with partners to deliver the coordinated solutions, services, and deployment flexibility that customers are looking for in today’s shifting IT landscape. To address these changing customer demands, Red Hat is implementing a simplified approach to its partner engagement model to provide greater transparency across the ecosystem and apply a partner program framework that is purposely designed with the end customer in mind.
By utilizing a modular program design, partners will have greater choice and flexibility in how they choose to work with Red Hat to align more closely with their own business strategies and customer needs. These new enhancements to the Red Hat partner engagement model will help improve the partner experience and encourage ecosystem co-creation that will deepen partner capabilities to better support customers.
Introducing the Red Hat Partner Practice Accelerator Program
As part of the partner engagement model transformation, Red Hat is introducing the Red Hat Partner Practice Accelerator Program, which focuses on identifying, enabling, validating, and incentivizing partners within the commercial segment, including mid-market and SMB (small medium business) customers. With this program, Red Hat is empowering partners to lead the full commercial customer lifecycle while providing differentiated and impactful business outcomes using Red Hat Ansible Automation Platform and Red Hat OpenShift. The Red Hat Partner Practice Accelerator Program comprises a select group of partners that have demonstrated advanced technical knowledge and proven business practices by achieving Red Hat professional services credentials and certifications related to automation and application development, positioning them as trusted experts who are able to architect, implement and configure tailored solutions for commercial customers.
As experts in automation and application modernization, certified services partners in the Red Hat Partner Practice Accelerator Program can help envision, shape and execute digital transformation roadmaps for customers, no matter how complex. To do this, these select partners will have extensive access to resources and professional services opportunities to enhance their profitability, differentiate themselves in the market and generate customer success using Red Hat technologies.
Partners that have completed professional services certification and are currently participating in the Red Hat Partner Practice Accelerator Program include: Li9 Technology Solutions,, Linux Plus, Sekom and Stone Door Group.
Bolstering partner enablement and training resources
To support its updated engagement model, Red Hat is investing in making resources, expertise and open source solutions more accessible to partners to help them operate more seamlessly with customers. In addition to continuous improvements to partner certification and credential pathways on the Red Hat Partner Training Portal, and expanded visibility for co-created solutions in the Red Hat Ecosystem Catalog, Red Hat is offering partners a platform for on-demand product demonstrations, including step-by-step instructions and talking points for customers.
Red Hat Demo Platform, which will be made available through Red Hat Partner Connect, will provide product demos that span the entire Red Hat portfolio for partners to showcase open source innovations with customers in a low-risk environment. The platform includes multi-product demos and fully scripted workshops that can be used to deliver one- or two-day experiences for customers. Red Hat Demo Platform will also grant participating partners early access to demos of new product releases ahead of general availability.
Red Hat Partner Connect offers a single destination for new and current Red Hat partners to access these new enhancements and all of Red Hat’s tools and resources to drive greater customer value and partner profitability. Red Hat Partner Connect makes it simple for partners to register and log into the partner portal to gain immediate access to the tools they need to build their business with Red Hat.
Availability
Red Hat plans to launch its updated partner engagement model and programming in the second half of 2024. Red Hat Partner Practice Accelerator Program is an invite-only program now open to eligible partners globally. Red Hat Demo Platform is scheduled to be available in May 2024.
Tech News
FVC and SearchInform Join Forces to Boost Insider Threat Prevention and Data Protection in MENA
FVC, a prominent distributor specialising in innovative technology solutions, is pleased to announce its strategic partnership with SearchInform, a leader in information security and insider threat prevention solutions. Together, they are committed to strengthening organizations’ defenses against data leaks, corporate fraud, human-factor related risks.
K.S. Parag, Managing Director, FVC:
“We are excited to welcome SearchInform to our cybersecurity portfolio. The company offers the most powerful and localized DLP on the MENA market. SearchInform solution stands out from the competition due to a number of advantages. The system can be deployed within a few hours, protects the maximum number of data transfer channels, provides smart content-based blocking for all controlled channels and also use digital watermarks to trace the source of potential leaks. SearchInform DLP supports analysis of data in Arabic and has security policies, tailored for requirements of local organizations, enabling timely detection and prevention of confidential data leaks. The solution leverages AI to monitor atypical data transfer channels, recognize graphic elements, transcribe audio into text, detect attempts to photograph PC screens with smartphones.”
SearchInform offers a range of products, including DCAP, DLP, and SIEM. All the tools are seamlessly integrated. Technical support is provided through a specialist assigned to the company, who has extensive experience thanks to clients from various fields.
Commenting on the Partnership, Artem Volodin, CEO SearchInform MENA, stated:
“We are proud to collaborate with FVC, whose expertise in the Middle Eastern market will strengthen our efforts to combat insider threats and data leaks. The region needs a comprehensive solution that will enable organizations to meet regulatory standards, including SAMA, PDPL, DCC, ECC, UAE Information Assurance (IA) Regulation etc. and global ones, such as GDPR, PCI DSS. SearchInform delivers tools for data protection and risk mitigation across all levels: FileAuditor secures file systems, DLP covers workstations and human risks, Risk Monitor addresses corporate fraud, and SIEM protects IT infrastructure.”
The partners are currently conducting expert training, partner enablement sessions, and are also negotiating the implementation of SearchInform products in local companies.
Tech News
Etihad Salam and AFR-IX telecom Join Forces to Boost Intercontinental Digital Links Across Europe, Middle East, and Africa
Etihad Salam, a premier telecommunications and digital infrastructure company in Saudi Arabia, has entered into a strategic with AFR-IX telecom, an infrastructure and telecom operator and the developer and operator of the Medusa Submarine Cable System.
This collaboration aims to elevate digital connectivity spanning Europe, North Africa, the Middle East, Gulf Cooperation Council (GCC) countries, and Asia. Through this agreement, Etihad Salam becomes the primary landing and interconnection hub for the Medusa system within Saudi Arabia through Aqaba (Jordan), solidifying the Kingdom’s position as a pivotal digital gateway connecting Asia, Europe, and Africa.
The partnership introduces resilient, high-bandwidth, and low-latency pathways from the Mediterranean to the Arabian Peninsula, fostering expansion for hyperscale data centers, cloud service providers, and digital operators throughout the region.
With this partnership, Etihad Salam will deliver terrestrial backhaul services and capacity swapping to seamlessly incorporate Medusa’s network into Saudi Arabia and the broader GCC, and onward to Asia. This initiative represents a significant advancement in Etihad Salam’s global cable strategies and underscores its dedication to Saudi Vision 2030’s goals for digital innovation and economic diversification.
Medusa Submarine Cable System is an 8,760 km undersea cable network linking critical points in the Mediterranean, such as Spain, France, Italy, Malta, Greece, Cyprus, Morocco, Algeria, Tunisia, Libya and Egypt. Engineered for high-speed, reliable data transfer between Europe, North Africa, and the Middle East, Medusa delivers up to 480 Tbps of capacity, serving as a vital conduit for surging intercontinental data flows.
Quote from Salam
“Our partnership with Medusa underscores Salam’s commitment to positioning Saudi Arabia as a central hub for regional connectivity,” stated Amjad Arab, Chief Wholesale and Alliances Officer at Etihad Salam. “By linking the Medusa cable to our robust infrastructure, we’re creating innovative international routes that expand our worldwide presence and meet the surging needs for digital and cloud services in the Kingdom. Through this partnership, we seek to offer enriched connectivity services, experiences and bring the world closer, ultimately empowering businesses to scale and innovative in an increasingly digital landscape.”
Quote from AFR-IX telecom
“We’re excited to collaborate with Etihad Salam, whose expertise and network complement our objective of providing secure, expansive, and high-performance connectivity from the Mediterranean outward,” said Norman Albi, Chief Executive Officer of AFR-IX. “This partnership elevates reliability and coverage for carriers worldwide, driving forward digital advancement across Europe, Africa, and the Middle East.”
Tech News
Infinia Technologies and Satya Retail Launch AI and Blockchain-Powered Retail Transformation at GITEX 2025
- Revolutionizes India’s retail market by empowering merchants with first time real use case of AI and Blockchain
- SAII is a world’s first initiative set to turn millions of low-tech, high-potential neighbourhood retailers into a data-rich, AI-enabled commerce network
Infinia Technologies, a subsidiary of Sirius International Holding, announced a strategic partnership with Satya Retail, a DS Group affiliate, at GITEX Global 2025, the world’s largest technology and innovation event in Dubai. Through this collaboration, Infinia Technologies aims to leverage its advanced AI operating ecosystem to power Satya Retail’s merchant network with AI-driven analytics, blockchain-based invoicing, and digital financial tools, transforming India’s retail landscape.
By combining Infinia Technologies’ AI and blockchain infrastructure with DS Group’s unmatched distribution expertise and Satya Retail’s deep merchant network, this initiative will create an intelligent, scalable, and inclusive retail ecosystem designed to empower millions of small businesses across the country. The official signing took place today at GITEX Global 2025, in the presence of Arif Khan, CEO of Infinia Technologies, along with Ritesh Kumar, Director at DS Group.
The collaboration marks the launch of SAII – Smart AI Integrator, a world’s first initiative that turns millions of low-tech, high-potential neighbourhood retailers into a data-rich, AI-enabled commerce network. Branded as “The Digital Saathi for Merchants,” SAII provides a single platform for all merchant needs; from blockchain-based e-invoicing and micro-financing to insurance, hyperlocal advertising with two-way data transfer for merchants and vendor network.
For the first time, India’s retailers will receive access to powerful digital capabilities at scale through SAII. It will help merchants operate smarter, improve efficiency, and build deeper partnerships across the supply chain.
Commenting on the announcement, Arif Khan, CEO of Infinia Technologies, said: “This partnership represents a defining moment in how AI and Blockchain can drive real-world impact. This collaboration will positively accelerate India’s digital economy. Through SAII, we’re enabling millions of India’s retailers to access intelligent tools and digital services that were once out of reach, while advancing our mission to take advanced AI from Abu Dhabi to the world. This is only the beginning; we plan to extend the SAII model across Asia, the Middle East, and North Africa, with more projects to be announced soon.”

Ritesh Kumar, Director at DS Group added: “Our collaboration with Infinia Technologies brings together the strength of our retail network and their AI innovation to empower small businesses across India. SAII will help local merchants modernize their operations, access financial and digital tools seamlessly, and become part of a larger connected commerce ecosystem. This is a major step toward building a more inclusive and technology-driven retail economy.”
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