Hospitality
Miral Destinations set to elevate customer experience by deploying Sprinklr’s AI-powered chatbots
Miral Destinations, a subsidiary of Miral, and the trusted one-stop trade and promotional partner for Yas Island Abu Dhabi, and Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, will deploy more than 40 AI-powered chatbots to provide customers with a seamless luxury experience. The chatbots and Sprinklr AI+ platform will be integrated into Miral’s operations to support the company’s 14 brands.
By utilizing UAE cloud infrastructure, Sprinklr will enable Miral Destinations to align with government clients’ cloud solutions and provide opportunities for future growth and innovation. The integration of the chatbots will drive operational efficiency by streamlining communication channels, enhancing customer service capabilities, and offering integrated customer experiences.
The chatbots will be deployed across WhatsApp, Live Chat, and Instagram. Interactions across all platforms will be analyzed with proactive prompts to Quality Assurance Analysts.
Miral Destinations has already integrated Sprinklr Voice, Sprinklr’s AI-powered Contact Center as a Service (CCaaS), into Saadiyat Island. By doing so, Miral Destinations managed to decrease the amount of time it takes to respond to customers across digital channels by 55% in six months. Delivering a true omni-channel experience by moving from numerous agent screens to a singular platform and being able to service guests across their preferred channel has presented a multitude of benefits.
By integrating these chatbots across various platforms, from WhatsApp to Instagram, Miral Destinations aims to enhance communication channels and offers integrated experiences across multiple Miral attractions, including, Ferrari World Yas Island, Abu Dhabi, Yas Waterworld Yas Island, Abu Dhabi, Warner Bros. World Yas Island, Abu Dhabi, SeaWorld Yas Island, Abu Dhabi, and CLYMB Yas Island, Abu Dhabi.

Liam Findlay, CEO of Miral Destinations, said: “At Miral Destinations, we’re always pushing the boundaries to redefine guest experiences. Partnering with Sprinklr isn’t just about optimizing communication; it’s about curating immersive journeys that captivate and delight at every step. This collaboration underscores our commitment to seamless customer service and operational efficiency. Leveraging the UAE’s cloud infrastructure aligns with our vision for future growth and innovation. Together with Sprinklr, we’re revolutionizing customer engagement, paving the way for unparalleled luxury experiences.”
Haitham Elkhatib, Senior Vice President of Growth Markets at Sprinklr, said: “The partnership between Sprinklr and Miral Destinations is a testament to how the Sprinklr Unified CXM platform plays a pivotal role in optimizing communication between businesses and customers through the integration of cutting-edge technologies. The integration of. AI-powered chatbots into Miral Destinations’ platforms will mark a significant step forward in the evolution of guest experience and for boosting productivity within the team. Together, Miral Destinations and Sprinklr are set to redefine the boundaries of customer interaction, ushering a new era of innovation in leisure, entertainment, and hospitality services.”
Hospitality
ZAHRA’S KITCHEN SHARES ITS GUIDE TO EASIER SUMMER EATING IN THE UAE
As summer routines shift across the UAE, Zahra’s Kitchen, the UAE homegrown premium food brand, is encouraging consumers to rethink convenience food with simple, flexible meal ideas designed to make everyday eating easier, more flavourful and less time consuming. The seasonal guide comes as the brand expands its ready meal range with three new additions and prepares to launch a limited edition single-portion collection exclusively on Noon Minutes this summer.
Created for busy everyday routines, Zahra’s Kitchen offers handcrafted ready meals, snacks and nibbles inspired by comforting recipes and familiar flavours. Made using responsibly sourced ingredients, with no artificial additives or preservatives, products are frozen at peak freshness to help preserve flavour, texture and nutritional value, while offering greater ease, flexibility and variety throughout the week.


This summer, the brand is spotlighting one of the simplest ways to approach mealtimes at home. One ready meal does not need to mean one meal. Instead, Zahra’s Kitchen is sharing how its dishes can become the starting point for multiple meal ideas, helping consumers create more variety with less effort.
Simple ways to rethink summer meals include:
- Beef Bolognese: Serve with pasta for an easy dinner, or turn it into lasagne, pasta bakes, stuffed vegetables or eggplant fattah.
- Chilli Con Carne: Use as a base for tacos, enchiladas, nachos, rice bowls or loaded baked potatoes.
- Butter Chicken: Pair with rice and naan, or fold into wraps, flatbreads, sandwiches and pizzas for a quick lunch or casual dinner.
- Plant-Based Sweet Potato and Chickpea Red Curry: Enjoy on its own, or serve alongside grilled fish, chicken or vegetables for an easy summer meal.
The expanded ready meal range now includes Lentil Soup, Chicken Freekah and Plant-Based Sweet Potato and Chickpea Red Curry, joining customer favourites including Beef Bolognese, Butter Chicken, Beef Meatballs, Chilli Con Carne and Basmati Rice.
Currently available in two-serving portions, the ready meal range has been designed to offer flexibility, value and multiple meal occasions. The upcoming limited edition single-portion range, launching exclusively on Noon Minutes this summer, has been developed for consumers looking for greater flexibility during busier days.
Alongside its ready meal collection, Zahra’s Kitchen also offers a range of snacks and nibbles rooted in Middle Eastern flavours and entertaining traditions, including Musakhan Rolls, Beef Kibbeh, Falafel and Spinach Puff Bites. Ideal for sharing platters, lunchboxes, family gatherings, casual hosting or everyday snacking, the range reflects the same commitment to quality ingredients and ease.
Hospitality
KINTSUGI KAHANI WORKSHOP WITH ROHINI DUBAI
On 27 June, Rohini will host the Kintsugi Kahani Experience, inspired by the Japanese art of golden repair. Rooted in the philosophy of embracing imperfection, the experience invites guests to explore creativity through a hands-on workshop that celebrates the beauty found in flaws and life’s imperfections.
Throughout the evening, participants will create a meaningful keepsake to take home while engaging with the centuries-old concept of transforming brokenness into something beautiful and unique. Designed as a reflective and creative experience, the workshop offers guests an opportunity to connect with the art form in an intimate and inspiring setting.
Follow and explore: rohinidubai.com and IG: @rohini.dubai for more such offers and experiences..
Hospitality
FROM TUNA FREIGHTER TO OCEAN ICON: SIYAM WORLD MALDIVES LAUNCHES NOONU ATOLL’S COOLEST NEW DIVE PLAYGROUND
At Siyam World Maldives, part of Sun Siyam’s Lifestyle Collection, when someone says, “let’s create a new dive site,” they do not mean a new mooring buoy. They mean sinking an entire ship and launching a brand-new shipwreck site in Noonu Atoll. A former Maldivian tuna freighter has now been reimagined as a dynamic new wreck dive site and the foundation of a future living reef.
Over time, through natural coral growth and dedicated restoration efforts, the wreck will gradually transform into a thriving underwater ecosystem, creating new habitat for marine life and contributing to the long-term health of the surrounding environment. Developed in collaboration with the resort’s expert team at Sun Diving, the project blends Maldivian heritage, conservation, and serious underwater adventure into one bold new experience.
What started as a playful dinner remark in 2021 quickly turned into a bold mission: Chairman and founder, Mr. Ahmed Siyam Mohamed shared a vision of creating something truly special beneath the waters of Noonu Atoll, a dive experience that would attract explorers while contributing to the future of the marine environment. And just like that, the challenge was set. Fast forward, a former Japanese-built tuna freighter from the 1980s, once responsible for transporting Maldivian tuna across the atolls to Malé and local canneries, has been reimagined as the region’s newest underwater attraction. Measuring 66.36 metres in length and weighing 499 tonnes, the vessel now begins a second life beneath the waters of Noonu Atoll as both an exciting new dive site and the foundation of a growing artificial reef.
After being located in Lhaviyani Atoll and carefully cleaned and prepared near Malé, the vessel was towed to Noonu Atoll following government approval in August 2024. In October 2024, it was purposefully sunk on the north west side of Siyam World, within the resort’s territorial waters, beside a thriving reef already known for schooling fish and vibrant marine life.
Of course, no great story happens without a twist. During the initial sinking, trapped air caused the ship to settle upside down on the seabed. Not exactly the plan. Undeterred, Siyam World brought in a skilled local team from Miladhoo in early 2025 who, after weeks of precision lifting with massive air bags and ropes, successfully rotated the wreck upright. Mission accomplished.
Today, the bow points dramatically towards the reef at 10 metres, while the stern drops to 24 metres, creating an accessible yet thrilling dive for a wide range of certified divers. The marine life has wasted no time claiming its new address. Already recorded around the wreck are guitar sharks, blacktip reef sharks, lemon sharks, nurse sharks, grey reef sharks, Napoleon wrasse, eagle rays, stingrays, turtles, moray eels, octopus, groupers, snappers, boxfish, batfish, angelfish, nudibranchs, and large schools of jackfish. Soft and hard corals are already flourishing across the steel structure, transforming it into a living reef and highlighting its potential to become one of the Maldives’ most exciting artificial reef projects
Unlike a traditional reef dive, this site delivers atmosphere, scale and a real sense of exploration. Divers can glide along the ship’s striking exterior lines or venture carefully into open sections to experience its shadowed interiors and dramatic angles. The contrast between the bright blue open water and the moody steel silhouette creates unforgettable perspectives and serious photo moments. It is immersive, powerful and entirely unique to the region.
With official government approval to cultivate coral fragments directly onto the wreck, Siyam World’s Sun Diving team is actively enhancing the site as a living, growing artificial reef. But the ambition extends beyond creating a new dive attraction. The wreck forms the centrepiece of Wreck to Reef, Siyam World’s new annual ocean conservation initiative under the Sun Siyam Cares sustainability platform. As the project develops, guests will be able to follow its progress through future editions of Wreck to Reef, updates from Sun Diving’s marine experts, and a structured reef monitoring programme led by resort Marine Biologist Mariyam Thuhufa (Thuhu). Coral growth, biodiversity, and the overall development of the ecosystem will be documented and assessed every three months, providing measurable insights into the transformation of the wreck into a thriving living reef. The goal is to create a lasting connection between travellers and the marine environment, transforming visitors into active participants in ocean restoration while ensuring the project’s environmental impact can be monitored, measured, and shared for years to come.
For those wanting to be part of the story from the very beginning, Siyam World will officially launch the first edition of Wreck to Reef from 11 to 15 June 2026, bringing together divers, conservationists, content creators, and ocean enthusiasts for a programme of wreck dives, coral planting sessions, marine talks, clean-up initiatives, and community engagement activities. Designed as an annual event, Wreck to Reef will return each year to celebrate and support the ongoing transformation of the wreck into a living reef.
The best part? This new wreck dive is available to all Siyam World guests, and to certified divers staying at other resorts within Noonu Atoll for a supplementary excursion fee. In short, it is set to become the atoll’s new must dive experience. At Siyam World, adventure does not stop at the waterline. Sometimes, it begins twenty four metres below it.
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