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ASUS Tech Evolution: from Origins to innovation

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ASUS launched its latest range of technological marvels, introduced cutting-edge products, and demonstrated its commitment to sustainability at the Tech Evolution: From Origins to Innovation a regional launch event held in Dubai.

Several innovative products, including the revolutionary Zenbook Duo (2024), the world’s first 14-inch dual-screen OLED laptop. AI-powered laptops featuring the brand-new AI-enabled Intel Core Ultra include ASUS Zenbook 14 OLED​, ASUS Vivobook Pro 15 OLED, and the all-new ASUS Vivobook S series.

And for gamers ASUS ROG launched The ROG Zephyrus G14 and G16 laptop revolutionize portable gaming with powerful internals and stunning OLED displays. Gamers can immerse themselves in the unmatched performance of the ROG Strix SCAR 18 laptop, designed for esports enthusiasts seeking maxed-out performance. These new gaming laptops offer unparalleled power with up to the Intel Core Ultra 9 processor and the flagship NVIDIA GeForce RTX 4090 Laptop GPU.

ASUS: A journey From Origins to innovation

In the mid-2000s, ASUS made a strategic move into the laptop market with the introduction of the Eee PC, a series of netbooks that became a global sensation. Launched in 2007, the Eee PC was characterized by its compact form factor, affordability, and impressive battery life. It played a pivotal role in popularizing the concept of ultraportable laptops, setting the stage for ASUS’s foray into consumer laptops.

In 2011, ASUS unveiled the Zenbook series, targeting users seeking a perfect balance between style and substance. These Ultrabooks featured premium materials, slim profiles, and high-resolution displays, making them stand out in the competitive laptop market. The Zenbook line showcased ASUS’s dedication to design innovation and its ability to create laptops that were as aesthetically pleasing as they were powerful.

ASUS has consistently integrated cutting-edge technologies into its laptops. The introduction of AI-enhanced features, first one to create a dual display (as seen in the Zenbook Pro Duo), and advancements in cooling solutions showcase the brand’s commitment to staying at the forefront of technological innovation. ASUS laptops are not only powerful but also incorporate features that anticipate the evolving needs of users.

Sustainability and Eco-Friendly Initiatives:

ASUS recognizes the importance of sustainability in the tech industry and has implemented eco-friendly initiatives. The company focuses on reducing its environmental footprint through responsible manufacturing practices, energy-efficient designs, and recyclable packaging, aligning with the growing global awareness of ecological concerns.

The ASUS commitment to sustainability has earned global recognition, including acknowledgment by the Financial Times as a Climate Leader in Asia-Pacific and inclusion in the Corporate Knights Clean 200 Index. As a pioneer in sustainable technology, ASUS has a history of groundbreaking initiatives, such as the world’s first carbon-neutral laptop, Bamboo-series laptops, and the recent launch of its first carbon-neutral verified business laptop in 2022.

The company actively incorporates recycled materials in manufacturing and packaging, utilizing over 1,600 tonnes of PCR plastic since 2017 and over 20,000 tonnes of recycled paper in 2022. ASUS’s commitment to reducing environmental impact is evident in its recycling of over 40,000 tonnes of e-waste since 2019. The result is that revenue from eco-friendly products exceeded 87.2% of qualified revenue in 2022, highlighting continued progress towards a circular economy to minimize environmental impact.

 Introducing AI-powered laptops and an expanded product portfolio

ASUS showcased an impressive lineup of innovative products, demonstrating the company’s unwavering commitment to pushing conventional boundaries and delivering innovative technology solutions. AI-powered laptops feature the latest advancements in computing with Intel Core Ultra processors. These processors enable users to seamlessly manage complex workloads, enhance productivity, and benefit from advanced security measures. These devices represent more than just laptops; they signify a new era of intuitive and efficient computing designed to meet the diverse needs of modern consumers and professionals.

Emphasizing the transformative impact of its product portfolio, ASUS highlighted its dedication to delivering exceptional experiences that go beyond conventional constraints. The company envisions a future where intelligent, heartfelt, and joyful smart living is accessible to all, with a strong emphasis on sustainability, innovation, and user-centric design.

The Intel Core Ultra Processor, equipped with an AI-focused Neural Processing Unit (NPU), serves as a powerhouse for accelerating AI workloads and running cloud-based AI programs, resulting in exceptional performance while prioritizing energy efficiency. This advancement contributes to prolonging the battery’s lifespan, aligning with a more environmentally friendly approach.

With these cutting-edge technologies, users can anticipate faster content generation, simplified data analysis, streamlined multitasking, and enhanced security, ushering in an era of unprecedented computing capabilities and possibilities.

The revolutionary Zenbook Duo (2024) is the world’s first AI-powered 14-inch dual-screen laptop[i], equipped with two identical OLED touchscreens. With its detachable full-size Bluetooth ASUS ErgoSense keyboard and touchpad, this incredible device has a user-centric design that rewrites the rule book for on-the-go versatility. This Intel Evo Edition laptop expertly combines multitasking versatility with superb mobility in a 1.35 kg-light[ii] package.

ASUS Zenbook Duo (2024): Dual-screen innovation

The dual full-size 3K 120 Hz ASUS Lumina OLED 16:10 displays are joined by a lay-flat 180° hinge to instantly expand the visual workspace to up to a massive 19.8 inches, which thanks to the integrated kickstand and detachable keyboard can be used in vertical or horizontal orientations for several versatile user modes — Laptop, Dual Screen, Desktop or Sharing mode — controlled by the intuitive ASUS ScreenXpert software. The rechargeable keyboard can be detached to allow full use of the visual workspace or be placed on the lower display for a traditional clamshell laptop experience. Zenbook Duo (2024) maximizes productivity and play throughout the day with up to an Intel Core Ultra 9 processor with an integrated NPU for AI acceleration, 32 GB of LPDDR5x memory, up to a 2 TB PCIe 4.0 SSD, a fast-charging and long-lifespan 75 Wh battery, and a Harman Kardon-certified Dolby Atmos audio system. The NPU delivers low-latency AI computing, accelerating multitasking to make Zenbook Duo (2024) highly efficient for work, creativity or entertainment. And with the huge screen real estate, users can effortlessly run all their favorite productivity apps — and keep them in view — at the same time. Zenbook Duo (2024) is designed with sustainability and durability in mind. It incorporates a variety of recycled materials, and is durability tested to US MIL-STD-810H standards to maximize the device’s lifespan.

ROG Zephyrus series: first ROG OLED gaming laptop with ROG Nebula display.

The new ROG Zephyrus G14 and G16 gaming laptops redefine the genre with a host of extraordinary features. The redesigned premium aluminum chassis, available in Eclipse Gray and Platinum White, is both lightweight and durable – G14 measures just 1.59 cm thin and weighs 1.5 kg, while the 1.49 cm-thin G16 weighs in at just 1.85 kg. There’s a signature Slash Lighting LED bar on the chassis that continues and enhances the popular personalization options of the previous generation. They are also the first laptops to feature ROG Nebula Display OLED panels. With the Zephyrus G14 boasting a 3K 120 Hz panel, and the Zephyrus G16 sporting a 2.5K 240 Hz display, both feature a 16:10 aspect ratio, VESA DisplayHDR True Black 500 certification, and a stunning 1,000,000:1 contrast ratio. Hi-Res Audio and Dolby Atmos technology enhance audio quality, complemented by built-in HD cameras for smooth communication.

Designed for gamers, creators, and designers, the Zephyrus Series includes the G14 with an AMD Ryzen 9 8940H processor and the G16 with up to an Intel Core Ultra 9 processor 185H. Both laptops are equipped with NVIDIA GeForce RTX GPUs, and feature a variety of powerful ROG Intelligent Cooling solutions for optimal performance.

With the upgraded Zephyrus Series, ROG brings portable gaming to a new level, seamlessly blending technology, performance, and aesthetics for an unparalleled gaming experience. Gamers, creative professionals, or design enthusiasts can elevate their gaming reality with the Zephyrus series.


 

 

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RØDE EXTENDS REVOLUTIONARY ALL-IN-ONE PRODUCTION CONSOLE RANGE WITH RØDECASTER VIDEO S

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RØDE has today announced the RØDECaster Video S, the latest addition to its revolutionary range of all-in-one video and audio production consoles. Building on the success of the flagship RØDECaster Video, this new streamlined model packs the same powerhouse processing power and broadcast-grade performance as its predecessor into a more compact form factor. Priced at just US$499, it makes professional content creation more accessible than ever for solo creators, video podcasters, and live streamers.

The RØDECaster Video S combines powerful video switching, recording and streaming capabilities with a fully integrated professional audio mixer. With its smaller footprint, it seamlessly fits into more creative workflows than ever before, foregoing the complexity of traditional setups, while retaining the uncompromising performance RØDE is known for. By consolidating every element of video and audio production into a single, user-friendly console, the RØDECaster Video S empowers creators to streamline their process and produce polished, professional content with ease.

“The RØDECaster Video marked a complete paradigm shift in how creators produce video content,” said RØDE CEO, Damien Wilson. “With the RØDECaster Video S, we’re delivering that same power and flexibility in a more compact and flexible format. Today’s creators crave quality, versatility, and simplicity – and the RØDECaster Video S delivers all of that in one ultra-intuitive, value-packed console.”

Key Features of the RØDECaster Video S:

  • Switch between up to four video sources and five fully customisable scenes at the press of a button
  • High-performance octa-core CPU video and audio processor
  • Three full HD (1080p) HDMI inputs with auto frame rate conversion and one configurable HDMI output for viewing program, preview and multi-view
  • A flexible USB-C port for connecting webcams and RØDE USB audio devices to use as additional video and audio sources
  • Two studio-grade Neutrik® combo jacks with ultra-low-noise, high-gain Revolution Preamps™ for capturing pristine audio from XLR microphones, instruments or any other audio source
  • Dual internal wireless receivers for connecting RØDE Series IV wireless microphones
  • Powerful APHEX® audio processing, including an EQ, compressor, noise gate, high-pass filter, de-esser and the legendary Aural Exciter™, Big Bottom™ and Compellor™ effects
  • Support for network cameras (including PTZ operation) with up to four NDI® inputs and one output via Ethernet, plus Dual Cam streaming with the free RØDE Capture app for iOS devices
  • 2-inch high-resolution touchscreen and versatile rotary encoder for quick configuration and setting adjustment
  • Ability to create five complex scenes with multiple layers of video, media and graphics, which can be saved and triggered at the touch of a button
  • Automatic chroma keying for effortlessly replacing backgrounds with media or live video inputs
  • Media playback, graphic overlays, keying, transitions and multi-source scene creation all accessible from the front panel
  • Innovative “Inspect” feature for quick-and-easy preview and configuration of any input or scene
  • Intelligent auto-switching for seamless hands-free switching of video sources and scenes based on audio inputs
  • Stream directly to all major platforms via Wi-Fi or Ethernet, or to streaming software via USB
  • Record directly to an external USB storage device, including isolated (ISO) recording for post-editing flexibility
  • Remote control, user-assignable graphics and media, custom scene building, audio mixing and effects, and other advanced configuration options via the RØDECaster App
  • Designed and made in RØDE’s state-of-the-art facilities in Sydney, Australia

YOUR ALL-IN-ONE PRODUCTION PARTNER

Powered by the same high-performance octa-core processor as the flagship RØDECaster Video, the RØDECaster Video S delivers uncompromising quality in a smaller, more desktop-friendly footprint. It features three HDMI inputs and a configurable HDMI output, making it easy to connect and switch between multiple cameras or other external devices. A flexible USB-C input adds even more versatility, allowing creators to integrate additional video or audio sources as their setup evolves.

On the audio side, the RØDECaster Video S is fitted with two Neutrik® combo inputs featuring RØDE’s ultra-low-noise Revolution Preamps™, alongside dual built-in Series IV wireless receivers, and Bluetooth® connectivity for total flexibility – ensuring effortless, pristine sound capture from XLR or USB microphones, wireless systems, or remote guests. Each of the nine stereo audio channels is powered by APHEX® processing to give your sound a professional sheen, including compressors, noise-gates, de-essers and the coveted Aural Exciter™, Big Bottom™ and Compellor™ processors.

STREAMLINED WORKFLOW, INTUITIVE CONTROL

At the core of the RØDECaster Video S is an intuitive scene-based workflow, giving creators hands-on control over every aspect of their production. Four dedicated video source buttons, five scene buttons and four assignable function keys make it easy to trigger video feeds, switch layouts, play media or apply chroma keying with a single press. The high-resolution two-inch touchscreen and versatile rotary encoder offer precise control over transitions, settings and levels, keeping your production smooth, responsive and fully under control.

For solo operators, the RØDECaster Video S includes intelligent auto-switching – an advanced system that automatically switches camera angles based on who’s speaking, delivering dynamic, hands-free video control. Its innovative Inspect feature allows users to preview and configure any input or scene instantly and safely, ensuring seamless transitions and consistent quality while reducing the risk of broadcasting errors. Combined with its Multiview display, the RØDECaster Video S provides complete oversight of your production, keeping every source visible and accessible at a glance.

ELEVATE YOUR PRODUCTION

Whether live streaming or recording for post-production, the RØDECaster Video S integrates effortlessly into any creative setup. Creators can stream directly to YouTube, Twitch and other major platforms via Wi-Fi, Ethernet or USB, or record straight to an external USB drive or SSD with the option to capture every video and audio source independently for maximum flexibility in post-production.


With the RØDE Capture app, creators can instantly turn their iPhone into a high-quality wireless camera – using both the front and rear cameras simultaneously for true dual-cam streaming. This allows a single iPhone to capture multiple angles at once, perfect for interviews, podcasts or solo content where reaction and perspective matter. Combined with full wireless control via the RØDECaster App, it gives creators total freedom to build, monitor and manage their production from anywhere in the studio.

With its sleek, durable design and compact footprint, the RØDECaster Video S strikes the perfect balance of power and portability – built to handle the demands of modern creators while remaining effortlessly simple to operate. Designed and manufactured to RØDE’s exacting standards at its state-of-the-art facilities in Sydney, Australia, the RØDECaster Video S is the ultimate co-pilot for every step of the creative journey.

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HUAWEI nova 14 Pro is All About Portraits and the Art of Looking Good

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HUAWEI nova 14 Pro smartphone with quad camera system and young woman taking selfie outdoors against blue sky

Cameras matter now more than ever because a single photo can tell your story, shape your online identity, and spark conversations. The HUAWEI nova 14 Pro empowers young creators to take control of how they’re seen, opening an exciting new chapter, inviting every individual to “Pro Your Portrait.” Inspired by the confidence and creativity of today’s youth, the series blends high-fashion aesthetics with cutting-edge imaging and AI innovation, redefining what it means to look good on camera and transform every shot into a bold statement of who you are and who you aspire to be.

Vividly life-like photos

The Ultra Chroma Camera system on the nova 14 Pro is engineered to produce stunning portraits with strikingly authentic details, colours, and tones. It captures multispectral light information far beyond what traditional RGB cameras can detect, seamlessly fusing this data with image processing to accurately reproduce environmental colour temperature and intricate colour details.

The result is a remarkable 120% improvement in colour reproduction accuracy and a staggering 150,000-fold increase in spatial resolution compared to the previous generation. This groundbreaking imaging system renders accurate skin tones and makeup details, with genuine vibrancy of every complexion, while preserving the lighting contrast and atmosphere with exceptional depth and nuance.

Show your best version

For ultimate self-portrait mastery, the nova 14 Pro has the 50MP dual camera system powered by the intelligent XD Portrait Engine 3.0. Consisting of a powerful 50 MP Ultra Portrait Autofocus Camera and the 8MP Close-up portrait camera, the imaging system sculpts and enhances detail to produce flawlessly natural, studio-quality portraits that celebrate your authentic beauty, whatever the style or occasion.

The 8MP Close-Up Portrait Front Camera is the only front camera in the industry with 2x optical zoom, further extending to an impressive 5x digital zoom. This gives you an effective 0.8x to 5x selfie zoom range, letting you cover everything from intimate close-ups to expansive group photos with unparalleled ease.

Furthermore, the HUAWEI nova 14 Pro enhances the experience with its AI Retouch feature. It intelligently analyses the scene and optimises the lighting. A core function of this retouch feature is the AI Best Expressions, which selects the best expressions for each individual from a series of group photos. These optimal expressions are then seamlessly synthesised and refined to create a flawless composite group photo. With AI Remove, you can easily erase unwanted elements, like pedestrians or background clutter, transforming ordinary photos into captivating masterpieces.

See more, do more

The HUAWEI nova 14 Pro packs a large 5500mAh battery and supports 100W HUAWEI SuperCharge Turbo, delivering uninterrupted enjoyment. The HUAWEI nova 14 Pro features a 6.78-inch Flawless Quad-curved Display, offering a 1-120Hz LTPO Adaptive Refresh Rate. Its gently curved screen edges create a smooth, seamless profile, effectively blending the ergonomic feel of a curved display with the precise control of a flat screen. Furthermore, the HUAWEI nova 14 Pro integrates HDR Vivid High Dynamic Range.

Powered by the upgraded EMUI, the HUAWEI nova 14 Series brings a fun, intelligent, safe and efficient experience for users. The HUAWEI nova 14 Series introduces the Smart Controls Button, a customisable shortcut that provides instant access to apps and functions with a double-tap to significantly boost productivity. Completing the smart experience is the industry-exclusive AI Gesture Control, which enables continuous, touch-free interaction via AI-powered Air Scroll and Grabshot.

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Nothing Introduces Phone (3a) Lite: Bringing Unmistakable Style and Innovation to More Users

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A hero shot of a couple of Nothing Phone (3a) Lite

Nothing unveiled Phone (3a) Lite, an exciting new smartphone designed to make the distinctive Nothing experience available to more people. Phone (3a) Lite combines unmistakable style, heavy-hitting features, and a seamless software experience at an accessible price, proving that innovation and personality don’t have to come with a premium tag.

Designed to Stand Out

Phone (3a) Lite reimagines Nothing’s signature transparent design with an understated yet confident styling. Encased in glass, it balances classic playfulness with everyday practicality, feeling crafted rather than manufactured. Available in timeless White and Black, its rich finish, balanced feel, and intricate visual textures elevate its design beyond its entry-level competition.

Built for durability, Phone (3a) Lite boasts IP54 dust and water resistance, ensuring it’s ready for everyday life. An internal aluminum frame further strengthens its core, offering exceptional longevity.

A vertical shot of two models holding the Nothing Phone (3a) Lite

Capture Moments with Clarity

The refined triple-camera system on Phone (3a) Lite is built around a class-leading 50 MP main sensor, capturing balanced and bright true-to-life photography. Powered by the same TrueLens Engine 4.0 pipeline found in the flagship Nothing Phone (3), it combines an exceptional camera setup with advanced AI editing tools. The large 1/1.57-inch Samsung sensor captures 64% more light than typical sensors in its class, ensuring excellent performance even in challenging scenes. With Ultra XDR photos, Portrait Mode, Auto Tone, Night Mode, Macro Mode and Motion Capture, every shot is optimised. The 16 MP front camera delivers crisp selfies and video calls, while the rear camera supports 4K video recording at 30 FPS and 1080p slow-motion at 120 FPS.

Glyph Light: See It in a New Light

Phone (3a) Lite introduces Glyph Light, an evolution of Nothing‘s unique Glyph Interface. Inspired by classic notification lights, Glyph Light enables beloved features like Flip to Glyph for silent notifications, Essential Notifications for key contacts, and Camera Countdown for group shots. Customisable light sequences for calls and contacts, paired with Nothing’s iconic ringtones, make the Glyph Light both minimal and instantly recognisable.

Nothing OS 3.5: Intelligence, Simplified

Phone (3a) Lite delivers the full Nothing experience with Nothing OS 3.5, powered by Android 15. This clean, expressive, and smart UI is built around functional customisation, offering a seamless and fluid interface. Features like Smart Drawer for automatic app organisation, Private Space for personal files, and App Locker for individual app security ensure peace of mind. Nothing is committed to 3 years of major Android updates and 6 years of security patches, providing exceptional longevity. Nothing OS 4.0 will be rolled out to Phone (3a) Lite in early 2026.

Essential Key and Essential Space offer AI-powered tools for capturing and organising notes, ideas, and media, while Essential Search provides instant access to saved content without an internet connection.

A Display That Dazzles

Experience a big, bright, and beautiful screen with Phone (3a) Lite’s 6.77-inch flexible AMOLED display. With a brilliant 3000 nits peak HDR brightness and 1300 nits outdoor brightness, content pops with vibrant colors and deep blacks. The FHD+ resolution (1080 x 2392) delivers crisp visuals at 387 pixels per inch, while an ultra-smooth 120 Hz adaptive refresh rate ensures fluid scrolling and responsive gaming. The 10-bit color depth showcases 1.07 billion colors, and 2160 Hz PWM dimming provides flicker-free viewing, reducing eye strain.

Power and Performance for the Everyday

Phone (3a) Lite feels fast and fluid, powered by the MediaTek Dimensity 7300 Pro, built on TSMC’s 4 nm process. Its 8-core CPU with speeds up to 2.5 GHz is optimised for intense loads and gaming stability, complemented by an advanced liquid cooling system.

With 8 GB physical RAM and up to 8 GB virtual RAM, Phone (3a) Lite offers up to 16 GB combined RAM for seamless multitasking. Expandable storage up to 2 TB via microSD card provides maximum flexibility. Dual 5G, WiFi 6, and Bluetooth 5.3 ensure stable connections and lag-free wireless audio.

Long-Lasting Battery, Responsible Design

A high-capacity 5000 mAh battery, combined with the ultra-efficient MediaTek chipset and Nothing OS 3.5 optimisations, ensures Phone (3a) Lite comfortably lasts almost 2 days with mixed use. With 33 W fast charging, it reaches 50% in approximately 20 minutes, and 5 W reverse wired charging offers convenient power for accessories.

Pricing & Availability

Nothing Phone (3a) Lite will be available in black and white in 2 storage variants to suit different user needs:

  • 8GB + 128GB – AED 839 / SAR 749
  • 8GB + 256GB – AED 949 / SAR 899

Sales start in select markets on Tuesday 4 November at Amazon and noon in UAE and Saudi Arabia.

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