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Veeam 2024 Cloud Protection Trends Report Provides New Insight into Cloud‑Powered Data Protection Strategies

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dave russell

New report shows the top drivers impacting data protection strategies are organizations’ desire to integrate cyber technologies with data protection and backup, and an improved, consistent protection of cloud-hosted workloads

Veeam Software, the #1 leader by market share in data protection and ransomware recovery, today released the Veeam 2024 Cloud Protection Trends Report, a comprehensive research project that explores the use of cloud-powered protection mechanisms for production data. The new report examines various cloud-based data protection strategies, including cloud storage, Backup as a Service (BaaS), Managed BaaS, and Disaster Recovery as a Service (DRaaS). The findings are based on 1,600 unbiased responses from IT decision-makers responsible for data protection of their on-premises servers or workloads and use cloud services as part of their data protection strategy. 

“Enterprises are starting to realize that it’s not if or even when they will suffer from a ransomware or cyberattack, but how many times,” said Dave Russell, senior vice president of strategy at Veeam. “As the #1 leader in data protection and ransomware recovery, Veeam’s latest Data Protection Trends Report finds that two of the top drivers affecting changes in data protection strategy are the desire to integrate cyber technologies with data protection and backup, and secondly, the improved, consistent protection of cloud-hosted workloads. As our recurring market research watched the evolutions within the BaaS market, customer preference that ‘the first-party software vendor should deliver BaaS’ has risen to become the most important aspect for new buyers. In line with customer demands, Veeam recently launched the Veeam Data Cloud which provides first-party protection of Microsoft 365 and Microsoft Azure. We strive to support organizations on their journey to cloud-powered data protection and as part of Veeam’s ongoing mission to enable cyber resiliency and keep businesses running.”

The Veeam 2024 Cloud Protection Trends Report highlights several key trends and insights:

  • Drivers for cloud-based backup: The top drivers for organizations to consider cloud-based backup are the desire to integrate cyber technologies with data protection and backup, and the improved/consistent protection of cloud-hosted workloads.
  • BaaS means cloud-powered, managed, and trusted: BaaS solutions are expected to be run in the cloud, managed via a web-based UI, and have data stored in a cloud repository outside of the production environment. Organizations prefer BaaS solutions offered by the same vendor who produces the backup software.
  • Reasons for using BaaS and DRaaS: Organizations choose BaaS to improve operational efficiency by reducing hardware upgrades, internal resources, and manageability. DRaaS appeal is driven by organizations looking to leverage the expertise of third-party subject matter experts for implementation and planning, thereby allowing internal IT teams to focus on strategic tasks.
  • The journey to cloud-powered protection: Organizations often begin by simply adding cloud storage to their existing on-premises data protection tools. Only 22% are still using the same mode that they originally began using for their cloud-powered data protection, while 78% switched from one mode to the other. Fifty-one percent now use managed BaaS, while 49% rely on self-managed cloud storage. When making the switch, organizations prefer managed BaaS to fully benefit from expertise and operational support.
  • Multiple roles responsible for protection and recovery: The report highlights that multiple roles are involved in data protection, such as IT operations, managed BaaS or DRaaS teams, backup teams, workload administrators, and trusted resellers/integrators. On average, organizations have 2.3 roles dedicated to ensuring backups and 1.8 roles responsible for restoration. This indicates the importance of having expertise and judgment in data recovery processes.
  • IT wants to run BaaS rather than outsource: IT teams have varied expectations for MSP involvement in managing backup services. The majority prefer to handle daily operations themselves, with only a quarter expecting equal responsibility sharing. This indicates organizations’ desire for choice in how they leverage MSP expertise and support while aligning to their unique operating processes.
  • Organizations look for outcomes when choosing an MSP: Organizations prioritize outcome-driven capabilities and expertise when choosing MSPs. This includes disaster recovery, hybrid cloud operations, and cyber resiliency. Providers offering improved disaster recovery and regulatory compliance are driving organizations to switch from ‘simply’ BaaS to strategic DRaaS solutions.

Veeam recently launched Veeam Data Cloud which delivers the confidence and reliability of the industry’s leading backup and ransomware recovery platform with the ease and accessibility of a cloud service. Microsoft and Veeam have announced an extended strategic partnership to jointly develop AI innovation and co-sell Veeam Data Cloud.

The Veeam 2024 Cloud Protection Trends Report provides valuable insights into the adoption and benefits of cloud‑powered data protection strategies. The report’s findings can help organizations make informed decisions about their data protection strategy and choose the right managed service provider for their unique needs.

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Toshiba Announces MG10-D Series of Enterprise HDDs with Capacities up to 10TB

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Toshiba Electronics Europe GmbH (Toshiba) announces the release of its MG10-D Series, a family of air-filled conventional magnetic recording (CMR) HDDs supporting SAS and SATA interfaces and capacities of up to 10TB. Crafted with precision engineering and over 50 years of Toshiba experience, the MG10-D Series delivers improved performance and power efficiency over prior generations. With sanitize instant erase (SIE) and self-encrypting drive (SED) options, valuable data is safeguarded by a storage solution known for its robust performance and unwavering dependability.

Built for the increasing application demands of enterprise server and storage solutions, the MG10-D Series delivers a new level of performance. For example, compared with the previous model, the new 10TB MG10ADA10TE provides an approximately 13% better maximum sustained transfer speed of 268MiB/s and doubles the cache buffer size to 512MiB. It also reduces power consumption in active idle mode by approximately 21%, to 5.74W. Architected to deliver improved total cost of ownership (TCO), the new MG10-D Series fits seamlessly into a wide variety of business-critical applications, such as email, data analytics, data retention, and surveillance.

“Toshiba’s MG10-D Series delivers exceptional performance to meet the demands of growing business critical applications. The new cutting-edge design of the MG10-D Series is engineered for sustainable enterprise environments and fits seamlessly into existing infrastructure reducing TCO,” said Larry Martinez-Palomo, Vice President, Head of Storage Products Division at Toshiba.

The MG10-D Series is a 5-disk CMR standard 3.5-inch, 7200 RPM air-filled platform. Available capacities are 2TB, 4TB, 6TB, 8TB, and 10TB for both SAS and SATA. SATA is also available in a 1TB drive. The series supports 6Gb/s SATA or 12Gb/s SAS interface options in Advanced format 512e and 4Kn. A 512n option is available on the 1TB, 2TB, and 4TB offerings to support legacy systems with native 512 byte block sizes. Designed for 24×7 enterprise reliability, the MG10-D Series has a workload rating of 550TB, an AFR of 0.44% and an MTTF/MTBF of 2M hours.

The MG10-D Series will be available in CQ3.

MG10-D Series

CapacityInterfaceFormatModel NumberOptional Security
10 TBSATA-3.3512e/4Kn [7]MG10ADA10TESIE/SED[2]
8 TBMG10ADA800E
6 TBMG10ADA600E
4 TBMG10ADA400E
2 TBMG10ADA200E
4 TB512nMG10ADA400N
2 TBMG10ADA200N
1 TBMG10ADA100N
10 TBSAS-3.0512e/4Kn [7]MG10SDA10TE
8 TBMG10SDA800E
6 TBMG10SDA600E
4 TBMG10SDA400E
2 TBMG10SDA200E
4 TB512nMG10SDA400N
2 TBMG10SDA200N
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ASBIS celebrated its 32nd partnership anniversary with Seagate partners

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ASBIS Middle East, a subsidiary of ASBISC Enterprises PLC recently celebrated the 32-year anniversary of its distribution partnership with Seagate. Notably, Seagate was the first global IT vendor with whom ASBIS signed a distribution agreement in 1992, marking the start of a longstanding and successful collaboration between the two companies.

The anniversary event was held on the 25th of June at the Doubletree by Hilton hotel in Dubai. The event comprised several elements, including presentations by Arnab Majumdar, Country Manager – Kingdom of Saudi Arabia for Seagate, who showcased the latest solutions offered by Seagate. Additionally, Mr. Hesham Tantawi shared a summary of the principal milestones achieved by the two companies in their partnership. The event also included contributions from Mohit Pandey, Head of Sales META at Seagate Technology, and concluded with a celebratory cake-cutting ceremony with 200 valuable partners.

Over the past three decades, ASBIS has delivered impressive outcomes for its partners and upheld its status as the primary Seagate distributor in the EMEA region. The collaboration has progressed from distributing standard HDD, SDD, and external drives to incorporating more intricate and advanced solutions.

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Vertiv Adds New Direct Expansion Cooling Unit to Enable Carbon Footprint Reduction

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Vertiv introduced the new, highly efficient Vertiv Liebert PDX-PAM direct expansion perimeter units with low global warming potential (GWP) and non-flammable R513A refrigerant. Available now in Europe, Middle East and Africa (EMEA), the system is designed to operate with an eco-friendly refrigerant (as compared to legacy refrigerants) to enable increased efficiency, reliability and maximum flexibility of installation.

Liebert PDX-PAM allows data centre owners to comply with the EU F-Gas Regulation 2024/573 and enables their pressing sustainability goals. The non-flammable R513A refrigerant provides up to a 70% GWP reduction when compared to the traditional R410A, without compromising safety or reliability. No additional safety devices are required, as is the case for units using flammable refrigerants, enabling reduced installation costs and CAPEX.

“In an era where efficiency and reliability are paramount, we recognize the urgent need for eco-friendly alternatives to stay ahead of regulatory requirements and provide our customers with state-of-the-art innovations,” stated Karsten Winther, president for Vertiv in Europe, Middle East and Africa. “With this new solution, we’re not just addressing our customers’ current sustainability objectives; we’re actively innovating and advancing the future of cooling technology and setting new heights for efficiency and reliability.”

Liebert PDX-PAM is available from 10 kW to 80 kW with a wide range of airflow configurations, options and accessories, making the unit easily adaptable to various installation needs, from small to medium data centres including edge computing applications, UPS and battery rooms. In conjunction with the Liebert PDX-PAM units, a wide choice of cooling solutions is available for managing heat rejection externally, depending on the specific system configuration.

Vertiv is leading in innovation and raising the technology threshold with Liebert PDX-PAM , a low-GWP, non-flammable R513A refrigerant solution with inverter-driven brushless motor compressors, staged coil design with an innovative patent-pending filter, electronic expansion valves and state-of-the-art electronically commutated (EC) fans, all included as standard features. The integrated Vertiv Liebert iCOM controller enables seamless synchronization of these components, allowing complete modulation of performance. This way, the Liebert PDX-PAM unit can adapt to changing operating conditions and heat load efficiently and reliably. The full continuous modulation capability significantly reduces the annual power consumption, resulting in a more cost-effective solution, thanks to the enhanced part load efficiency and precise monitoring of the machine’s operation, facilitating performance tracking and more timely and effective maintenance, thereby creating opportunities for predictive maintenance actions.

“The introduction of low GWP refrigerants for direct expansion systems marks a significant advancement in sustainable air-cooling technology,” said Lucas Beran, research director at Dell’Oro Group. By utilizing low-GWP and non-flammable refrigerants, Vertiv complies with EU F-Gas Regulation requirements and aims to reduce carbon footprints without compromising on safety or efficiency. This innovation is significant for data center operators aiming to achieve their sustainability goals while maintaining high operational standards.”

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