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Revolutionizing Financial Services and Market Dynamics in the UAE

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By: Roberto d’Ambrosio, Director & CEO, Axiory Global

This article serves as a compass for this issue of the Financial Integrator magazine, delving into the United Arab Emirates’ dynamic financial transformation journey. Through digitalization, fintech integration, inclusive policies, regulatory reforms, global competitiveness, and strategic data analytics, we unravel the multifaceted approach reshaping the UAE’s financial landscape.

In the ever-evolving landscape of global finance, the United Arab Emirates (UAE) stands at the forefront of innovation and progress, redefining market dynamics through innovation, inclusivity, and global competitiveness.

As a hub of economic activity in the Middle East, the UAE recognizes the imperative need to revolutionize its financial services and market dynamics to remain competitive in an increasingly digital world. Central to this transformation are several key pillars: digital transformation, the development of a vibrant fintech ecosystem, promotion of financial inclusion, regulatory reforms, emphasis on global competitiveness, and the utilization of data analytics. Through a concerted effort to address these elements, the UAE is constantly reshaping its financial sector, fostering efficiency, accessibility, and unparalleled customer experiences, ensuring more and more the UAE’s prominence in the global financial arena.

The UAE’s journey towards revolutionizing financial services begins with embracing digital transformation. It serves as the foundation on which the modernization of financial services is built, enabling unparalleled efficiency, enhanced accessibility, and an improved customer experience. Institutions are increasingly leveraging innovative solutions to streamline operations, enhance accessibility, and elevate customer experiences. By digitizing processes such as payments, transactions, and customer interactions, financial institutions are unlocking new levels of efficiency and agility.

The digital era demands that financial institutions adopt technology-driven solutions such as mobile banking, blockchain, and artificial intelligence (AI) to streamline operations and provide secure, instant, and user-friendly services, further enhancing the security and transparency of financial transactions.

In essence, embracing digital transformation is not merely an option but an unavoidable necessity for financial institutions in the UAE to remain relevant and competitive in the digital age. A bright example: in the UAE, the push towards digital transformation has led to the emergence of digital banks and payment platforms, setting a new standard for banking across the region and beyond.

The development of a vibrant, integrated, complete fintech ecosystem in the UAE is crucial for sustaining innovation and growth in the financial sector. Such an ecosystem thrives on a supportive regulatory framework, investment incentives, and collaborations between established financial institutions and startups.

The UAE has made several significant steps in this direction by establishing fintech hubs such as the Dubai International Financial Centre (DIFC) and Abu Dhabi Global Market (ADGM), which offer conducive environments for fintech innovation. These hubs provide startups with the regulatory guidance, financial backing, and networking opportunities needed to flourish.

Encouraging this growth requires continuous effort to attract investment, streamline regulatory processes, and facilitate partnerships that leverage the strengths of traditional banks and fintech innovations.

Being the Country characterized by an extremely diverse population and positioning itself as a social lighthouse in its region and beyond, financial inclusion remains a cornerstone of the UAE’s vision to create an inclusive economy. Ensuring that all segments of society have access to affordable and convenient financial services is not just a moral imperative but also a strategic one, as it leads to a more resilient and diverse economic landscape.

Addressing disparity requires concerted efforts to promote financial literacy, expand access to banking services, and develop tailored products for underserved populations. Digital platforms and fintech solutions play a critical role in reaching such populations, offering them financial services such as savings, loans, and insurance. By prioritizing financial inclusion, the UAE can enhance social welfare, stimulate economic growth, reduce inequalities, and enhance social cohesion, ensuring that prosperity is shared across all levels of society.

While innovation drives the future of financial services, it must be balanced with robust regulatory reforms that ensure consumer protection and financial stability. The UAE recognizes the importance of creating a regulatory environment that fosters innovation while mitigating risks associated with new technologies and business models.

Regulatory sandboxes, such as those operated by the DIFC and ADGM, allow startups to test their innovations in a controlled environment under regulatory supervision. This approach enables regulators to understand emerging technologies and develop appropriate frameworks that protect consumers and ensure the integrity of the financial system.

By fostering a regulatory environment that encourages innovation while safeguarding the interests of stakeholders, the UAE can unlock the full potential of its financial sector and increase even more its attractiveness to FDIs and startups, which will find an ideal, stable predictable environment to establish their business, adequately fund it and scale it up.

Furthermore, the country’s strategic location, state-of-the-art infrastructure, and business-friendly environment have already established it as a preferred destination for financial institutions and investors alike.

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GCC TRANSFER PRICING TIGHTENS IN 2026 AS ENFORCEMENT MATURES

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Executive from Dhruva Consultants standing in a modern office corridor, wearing a dark business suit and red tie, with glass meeting rooms and workspaces in the background.

Dhruva, a tax advisory firm with deep expertise across the Middle East, and global markets, stated that the Gulf Cooperation Council (GCC) is at a clear inflection point in its fiscal evolution. Transfer pricing is moving beyond first-wave rulemaking into an enforcement-led environment where it is increasingly treated as a core element of corporate governance.

Drawing on the UAE Year in Review 2025 report recently launched by Dhruva, the region is moving past inaugural filing seasons and confronting the limits of reactive, post-facto compliance. “The past year has been transformative, representing not merely technical adjustments but a strategic recalibration of the region’s economic architecture,” said Nimish Goel, Leader, Middle East at Dhruva. In this environment, the behavioral reality of a business must align with its legal documentation, as tax authorities raise expectations around demonstrable economic substance.

A central theme in this scrutiny is Key Management Personnel (KMP). Where decision-making occurs, who exercises control, and how governance is evidenced are becoming determinative factors in how profits are attributed and defended. Inconsistencies across HR contracts, organization charts, board minutes, operational reality, and transfer pricing files are increasingly treated as a credibility gap, not a documentation error.

This recalibration is being accelerated by a shift in audit approach. Tax authorities across the GCC are moving from form-based reviews to more sophisticated, data-led scrutiny. Kapil Bhatnagar, Partner at Dhruva, stated that, “A key focus is the ‘invisible backbone’ of many regional groups, common-control and related-party transactions that sit at the heart of multilayered conglomerate structures. Informal arrangements historically treated as low-risk are increasingly being evaluated through an arm’s length lens, including interest-free shareholder loans, uncharged centralized services, legacy intercompany balances, and balance-sheet support. For forward-looking organisations, transfer pricing is no longer a compliance obligation but a strategic enabler.”

In parallel, the UAE has signaled stricter arm’s length expectations for Qualifying Free Zone Persons, with transfer pricing increasingly functioning as the mechanism through which substance is demonstrated under the Corporate Tax regime.

The stakes are further elevated by Pillar Two global minimum tax developments. Effective 2025, most GCC jurisdictions, including the UAE, Qatar, and Bahrain, either implemented or were in the final stages of implementing Domestic Minimum Top-up Taxes (DMTT). Under these rules, intercompany pricing can no longer be treated purely as a compliance variable, since it can materially influence a group’s effective tax rate and potential top-up exposure.

“In response, leading groups are shifting toward operational transfer pricing, embedding pricing policies into ERP workflows to improve year-round accuracy, data integrity, and audit readiness. This is increasingly relevant as audits begin to rely more heavily on data analytics, ERP trails, and transaction-level evidence, with deeper linkage expected between transfer pricing documentation, financial statements, tax returns, and support evidence,” added Kapil.

At the same time, demand is rising for certainty and dispute-prevention mechanisms, including Advance Pricing Agreements (APAs) and Mutual Agreement Procedures (MAPs), particularly for complex cross-border arrangements where predictability is commercially valuable. The UAE has already established a formal framework for clarifications and directives including APAs, confirmed unilateral APA applications from Q4 2025, and introduced a schedule of APA fees effective from January 1, 2026.

As the region moves into its next phase of maturity, Kapil concluded, “The message is clear, the era of fixing and filing is over. The era of governance, digitization, and transparency has begun.”

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RETHINKING THE FUTURE OF VENTURE CAPITAL IN AN AI-DRIVEN WORLD

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A person standing with arms crossed in front of a digital blue gradient background featuring the Hashgraph Ventures logo.

Dara Campbell, Senior Executive Officer, Hashgraph Ventures Manager

Venture capital isn’t what it used to be and that’s a good thing. The old playbook of “spray and pray,” waiting a decade for liquidity, and celebrating paper mark-ups is a thing of the past. In 2026, our industry is becoming faster, leaner, more intentional, and, ironically, deeply human.

We are standing at the intersection of the two most powerful technological waves of our generation: digital assets and artificial intelligence. This is not to say that these are the trending sectors for investment, but it is rather that funding the financial and digital infrastructure will define how value moves, how intelligence is deployed, and who ultimately owns the systems we will depend on.

We need to collectively acknowledge that programmable money and machine learning will be the drivers of the next generation of wealth. We are entering into an era where AI will help allocate, transact, and streamline capital in a faster and more efficient and adaptive way.

The most agile founders we see today are building with intent, efficiency, and transparency. They are building solutions in payments, logistics, supply chains, identity, and data ownership using real time AI infrastructure with blockchain rails underneath. When these two levels come together, you unlock productivity and scale in a way the traditional systems still can’t process.

Despite all this advancement, at its core venture capital remains a people-centric business. The biggest edge is access to conviction. When you meet a founder who can articulate why they are building something, not just what they are building, that’s where the signal lies. In my experience, the best investors will be those who can recognize that clarity early, match the founder’s passion, and stay in the trenches long after the initial cheque is written.

This is where the transformation is starting to show. As we move into 2026, we are also entering a new phase of infrastructure and DeFi 2.0. The dull layers – the rails, the protocols, the identity frameworks are becoming the foundation for this shift. From AI agents paying autonomously to real-world assets being tokenized at scale, these systems will underpin the next wave of innovation.

This is where Abu Dhabi is making strides on the global venture landscape. The emirate has rapidly emerged as a serious capital hub because it understands alignment. They are not replicating an ecosystem that’s been done before and has been successful – they are building something from the ground up that works for the region, for the new era of investors who are riding the wave of innovation.

The next generation of investors will be those who can successfully practice agility within the realm of regulation and who can integrate AI without compromising on the power of human instincts. The future of venture capital isn’t about replacing humans with machines; it’s about embedding systems in place where these two elements amplify each other. It’s a delicate balance, but that’s where the outliers are built.

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UAE MOVES TOWARDS A MORE COMPLIANCE-FOCUSED TAX LANDSCAPE WITH RECENT VAT REFORMS: DHRUVA

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Dhruva, a premier tax advisory firm with deep expertise across the Middle East, India, and Asia, stated that the UAE’s latest amendments to the VAT Law and the Tax Procedures Law, issued by the Federal Tax Authority (FTA) which are effective from 1 January 2026, represent a significant shift toward a more structured, and risk-focused tax environment. These amendments are expected to reinforce responsible compliance behaviors and reduce administrative friction for UAE businesses.

Dhruva noted that one of the most practical and welcoming changes is that it eliminates the requirement for taxpayers to self-issue tax invoices for imports subject to the reverse charge mechanism, which provides a lot of ease to businesses. Post series of amendments and clarifications issued by the FTA in 2025 in relation to self-issuance of tax invoices for imports, while a general exception was granted for such requirement for import of services, the same were required in case of import of goods for record-keeping purposes.  This often-added administrative complexity without impacting the actual tax liability or input tax entitlement. Under the updated rules, taxable businesses have removed the obligation entirely, and hence, businesses will only need to maintain standard supporting documentation, such as invoices, contracts, and transaction records.

However, the firm highlighted that while some administrative burdens are being eased, compliance expectations are tightening elsewhere.  One of the amendments gives the FTA authority to deny input tax recovery in cases linked to tax evasion – where a taxpayer knew or, critically, should have known, that a supply or its broader supply chain was connected to tax evasion.  The law clarifies that taxpayers will be deemed to have been aware if they fail to verify the validity and integrity of the supply in accordance with procedures to be issued by the FTA.

Dhruva explained that historically, the responsibility to account for VAT rested primarily with the supplier, and recipients focused mainly on validating the tax invoice and meeting standard input-tax recovery conditions. In practice, however, the FTA has often linked a recipient’s input-tax eligibility to the supplier’s discharge of output VAT, denying recovery where gaps existed. The latest amendment now formally embeds this position in law, imposing additional due-diligence obligations on the recipient.

Ujjwal Pawra, Partner at Dhruva Consultants, commented, “This is a significant change. It is a clear message that the right to input tax recovery comes with the responsibility to validate the integrity of one’s suppliers and supply chain. Businesses must now demonstrate that they exercised practical, documented, and consistent due diligence. Clean invoices alone are no longer enough; what matters is a clean process.”

While the procedures and conditions are awaited, Dhruva advised that companies reassess onboarding procedures, supplier-vetting protocols, and documentation trails to ensure they align with the FTA’s expected standards. 

Another material operational change is the introduction of a defined timeframe to act on credit balances. Under the amended framework, businesses will generally have up to five years from the end of the relevant tax period to request a refund of a credit balance or use that balance to settle tax liabilities, with targeted flexibility in specified cases where credits arise late in the cycle.

Transitional relief is also available for certain older credits around the changeover, which can help businesses address legacy positions in an orderly way. Dhruva said these changes reduce the risk of credits remaining unresolved on the balance sheet, improve cash flow planning, and encourage clearer internal ownership of refund positions.

Ujjwal further added, “The UAE has introduced a more robust operating framework for credit balances and refunds in line with international best practices. The message is simple: know your credits, map the deadlines, and file claims that are clear, complete, consistent, and easy to validate.”

Dhruva advised UAE businesses to act now with a finance-led approach. This starts with building a central credit-balance register by tax type and tax period, assigning an accountable owner, and tracking action dates so credits are either utilised or claimed in time. Businesses should also treat refund submissions as audit-ready files by preparing reconciliations, supporting documents, and a concise explanation of how the credit arose and why the amount is correct before submitting, rather than rebuilding the file after queries begin. In parallel, companies should prioritise older credit positions to assess whether they fall within the transitional relief window and avoid last-minute filings.

The firm also advised businesses to monitor any binding directions issued by the FTA and align their tax positions, documentation, and system settings accordingly to minimize interpretational differences and strengthen consistency over time.

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