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Help AG’s State of the Market Report 2024

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Cybersecurity security protection

Help AG has launched its 2024 State of the Market Report, focusing exclusively on cybersecurity in the Gulf Cooperation Council (GCC) region. For the fourth year running, it offers comprehensive insights into threats, trends, and emerging technologies, alongside analyses of notable breaches and best practices. The report also covers investment trends and provides targeted insights into key markets like the UAE and Saudi Arabia, serving as a crucial resource for those in the regional cybersecurity landscape.

KEY INVESTMENT TRENDS

The report underscores cybersecurity investment trends in the GCC, highlighting top areas and market directions.

In 2023, Help AG saw a notable rise in cyber defense investments, driven by ongoing digital transformation. Cybersecurity spending doubled, largely due to the surge in cybersecurity-as-a-service models. Managed cyber defense investment increased significantly, reflecting the growing complexity of digital threats. Cloud services, particularly “Everything as a Service” (EaaS), gained momentum, aligning with the broader adoption of cloud technology in cybersecurity. Additionally, Help AG continues to prioritize investments in people, processes, and technology, demonstrated by the expansion of their cyber defense centers in the UAE and Riyadh, ensuring strong client support and cyber resilience.

TOP CYBER THREATS

Top Digital Risks

In the 2024 State of the Market Report, Help AG underscores the increasing cyber threat landscape in the UAE. DDoS incidents surged by 42% in 2023, with over 213,000 recorded cases, including the largest global attack targeting the UAE. Notable risks include prevalent issues like credential theft (49%) and brand abuse (39%), alongside rising threats such as ransomware, double extortion, and sophisticated phishing tactics. Major vulnerabilities stemmed from human factors, misconfiguration of default credentials, missing patches, cloud security weaknesses, and domain controller vulnerabilities.

TECHNOLOGY TRENDS IN 2024 & BEYOND

Cyber Defense: AI, Automation, Integration, & Human Intelligence

The report stresses automation and integration as key cybersecurity priorities for 2024 and beyond, noting their efficiency-boosting role. Help AG’s automation efforts have streamlined incident management, allowing a sharper focus on critical tasks like threat detection. Additionally, it explores AI-driven cyber defense and highlights the need to complement human expertise. Despite ongoing industry investment, there’s a shortage of skilled professionals, with Generation Z viewed as a promising solution due to their tech proficiency. Help AG’s MSS Graduate Program aims to address this gap by providing intensive training to young talents, preparing them for cybersecurity roles.

Identity & Data Protection

The report emphasizes the necessity of embracing Identity Security Immunity principles and a comprehensive data protection strategy amidst the rapid expansion of digital transformation and heightened threats to identity and data. Identity Fabric Immunity promotes proactive defense and seamless integration, revolutionizing organizational security, while a holistic data protection strategy integrates governance, cybersecurity, and data privacy to address complex challenges.

Application Security

In the evolving digital landscape, application security (AppSec) is crucial as organizations increasingly rely on a mix of in-house software, commercial off-the-shelf (COTS) products, open-source projects, and Software-as-a-Service (SaaS) solutions. Securing modern applications requires a proactive and collaborative approach, prioritizing security from the earliest stages of development through ongoing management.

OT & IoT Security

For operational technology (OT) and internet-of-things (IoT) environments, a multifaceted approach tailored to industrial networks and devices is crucial. Advanced security solutions and robust cybersecurity policies help mitigate risks and safeguard critical infrastructure.

Zero Trust Secure Access Service Edge

Embracing Zero Trust Secure Access Service Edge (SASE) is becoming imperative in the evolving cybersecurity landscape. Combining flexibility with zero-trust principles, SASE offers a robust framework for the digital age, providing tangible benefits such as cost savings, enhanced security, improved productivity, and adaptability to rapid changes.

Stephan Berner, Chief Executive Officer at Help AG, said: “In an era where the threat landscape is constantly evolving, organizations must harness the power of “Intelligence Amplified” to stay ahead. In Help AG’s State of the Market Report, we recognize that while AI-driven technology is crucial, it is the talent and culture within an organization that truly set it apart. By fostering an environment where talent is nurtured and valued, organizations can leverage their unique human capital to create resilient, adaptive defenses against cyber threats.”

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Vertiv Great Lakes acquisition strengthens AI-ready racks

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Vertiv completed its purchase of Great Lakes Data Racks & Cabinets. The Vertiv Great Lakes acquisition—about $200 million—adds capacity in racks, cabinets, and integrated white-space solutions for high-density builds. Consequently, operators gain faster paths from design to deployment. In short, the deal targets speed where it matters most.

Why the Vertiv Great Lakes acquisition matters now

AI workloads raise power density and compress timelines. Therefore, pre-engineered rack systems carry outsized value. They bundle power, cooling, airflow, and cable management in one lineup. As a result, teams cut design friction and avoid on-site improvisation. Moreover, configure-at-speed programs help standardize projects. That consistency protects budgets and schedules.

What Great Lakes brings to the portfolio

Great Lakes began in 1985 in Edinboro, Pennsylvania, and builds both standard and custom racks. The company also delivers integrated and seismic cabinets. Additionally, it offers enhanced cable access and management options. Hence, operators can fit retrofit and greenfield sites without losing airflow discipline. Local seismic rules are easier to meet as well. In practice, that flexibility reduces late changes and rework.

From factory integration to field speed

Vertiv plans to lean on factory work to shorten installs. Specifically, teams mount PDUs, cable bars, airflow panels, and accessories in advance. Next, lineups ship as pre-engineered bundles. Consequently, sites spend less time assembling parts. Commissioning becomes simpler and more predictable. Furthermore, pre-wired cabinets cut risk during the crunch. Technicians follow clear, repeatable steps; therefore, quality improves while timelines tighten.

Racks tuned for high density—and reality

High-density white space needs more than steel frames. It demands clean cable pathways and predictable airflow, plus space for power distribution that doesn’t block exhaust. Here, Great Lakes complements Vertiv’s power and thermal stack. Together, the portfolios support hot/cold-aisle discipline, containment strategies, and liquid-ready planning. As a result, AI rows remain maintainable at scale, and day-2 operations benefit as much as day-1 builds.

The strategy behind the deal

Vertiv signaled disciplined economics and synergy from cross-selling and shared engineering. In practical terms, customers should see tighter rack-plus-power/cooling bundles. They should also see clearer roadmaps for high-density and edge sites. Importantly, the model favors speed: faster catalog choices lead to faster orders, which translate into earlier capacity. Ultimately, project certainty improves.

What customers should watch for

First, expect broader catalog options for integrated cabinets. Next, look for pre-configured lineups aligned to common AI and HPC footprints. Additionally, watch for simpler factory-acceptance testing before shipment. That step catches issues early and builds confidence in repeatable outcomes. Over time, combined roadmaps will refine cabinet access, cable fingers, and airflow parts. Liquid-cooling retrofits should also get easier. Meanwhile, Vertiv’s global service network supports deployment and ongoing care, so multi-region rollouts stay coordinated.

Use cases across core, colo, and edge

Core sites want density and uniformity. Colocation halls prioritize speed and predictable change control. Edge locations need compact, resilient options. The Vertiv Great Lakes acquisition aims to serve all three. Pre-engineered cabinets let operators scale lineups without redesign. Seismic choices ensure regional-code compliance. Meanwhile, cleaner cable access reduces human error. Therefore, uptime improves while labor strain drops.

What it means for project teams

Designers gain clearer building blocks. Project managers lock down tighter schedules. Installers follow repeatable steps and face fewer surprises on site. Moreover, finance leaders see steadier budgets. Because parts arrive integrated, last-minute extras rarely appear. And since documentation matches the bundle, audits move faster. In turn, stakeholders align around a single, proven pattern.

Bottom line

The Vertiv Great Lakes acquisition focuses on deployment velocity. Pre-engineered racks and integrated cabinets remove friction; factory integration removes guesswork. Consequently, AI and high-density projects ramp sooner and run cleaner. With white-space complexity rising, that combination proves decisive—turning design intent into installed reality on time and at scale.

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Huawei Pura 80 Ultra review by DXOMARK

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Dubai, UAE – The Pura 80 Ultra achieves a new benchmark with a total DXOMARK rating of 175. As a result, Huawei now leads global rankings for photo, video, and telephoto performance. Therefore, creators and professionals gain a pocket tool that rivals pro gear.

Huawei Pura 80 Ultra review by DXOMARK Record 175

The phone posts a 180 Photo Score and a 166 Video Score. In addition, its telephoto system ranks first. Consequently, users can rely on detailed images in challenging lighting conditions and stable footage while on the move. Moreover, the device keeps the color natural while preserving the texture and shadow.

Huawei Pura 80 Ultra Camera Capabilities

At the core, a 1‑inch Ultra Lighting HDR sensor captures clean detail in bright sun and dim rooms. Furthermore, a variable aperture balances portraits and group shots without fiddly settings. Most importantly, a Switchable Dual Telephoto (3.7x and 9.4x) maintains sharpness at distance. For example, city skylines and stage shots hold crisp edges with minimal noise. Meanwhile, close‑ups keep fine textures that usually blur on phones.

Video and Design, With AI

For video, advanced stabilisation and HDR mapping reduce shake and blown highlights. Therefore, creators can film concerts, travel clips, or interviews with confidence, knowing every frame stays smooth and balanced. In addition, upgraded low-light video modes preserve rich color and texture even under city lights or dim indoor settings. Moreover, the audio system captures clear sound with minimal distortion, ensuring voices and ambient tones remain natural.

Meanwhile, durability and design continue to set the device apart. Kunlun Glass improves drop resistance by up to 25x, giving users extra peace of mind in daily use. Furthermore, the sleek Prestige Gold and Prestige Black finishes combine elegance with practicality, making the phone both stylish and robust. Beyond hardware, AI Smart Controls simplify everyday tasks. For example, users can switch apps with gestures, share files instantly across devices, or present slides with a single tap. As a result, the device feels less like a phone and more like a creative hub designed for modern professionals.

Why It Matters for Creators

In practice, the phone shortens the gap between capture and delivery. For example, social teams can shoot, edit, and publish on the same device. Consequently, field reporters and influencers move faster with fewer accessories. In short, the Pura 80 Ultra DXOMARK result confirms a new standard for mobile imaging.

Read our previous post on Back-to-School Car Rentals SelfDrive Mobility Launches

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Huawei and Eros Group Launch AI-Powered Conference Whiteboard

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He Yujin- Vice President of Huawei Intelligent Collaboration

Dubai, UAE – Huawei, in partnership with Eros Group, has introduced the AI-powered conference whiteboard IdeaHub, redefining how workplaces collaborate in the digital age. The launch highlights Huawei’s growing role in the UAE’s digital transformation, offering businesses tools that are smarter, more interactive, and designed for productivity.

Smarter Meetings with Huawei IdeaHub

The new AI-powered conference whiteboard transforms traditional meetings into seamless digital experiences. With intelligent handwriting recognition, advanced video conferencing, and AI-enhanced voice clarity, the device creates smoother communication. In addition, wireless connectivity allows multiple users to share content instantly, encouraging collaboration across teams both in-person and remotely.

Designed for Modern Workplaces

The IdeaHub is designed for flexible office setups, from large conference rooms to hybrid work environments. Moreover, its interactive features—such as multi-user touch and split-screen collaboration—make brainstorming sessions more engaging and efficient. Businesses can rely on their AI-driven tools to improve decision-making while reducing wasted meeting time.

Partnership with Eros Group

Through its partnership with Huawei, Eros Group will distribute the IdeaHub across the UAE. This collaboration ensures that local businesses gain access to cutting-edge solutions backed by reliable service and support. Furthermore, the partnership reflects the UAE’s vision of equipping companies with digital tools that enable innovation and sustainable growth.

A Step Toward Greener, Smarter Workspaces

Beyond productivity, the Huawei AI-Powered Conference Whiteboard supports greener business practices. By digitizing brainstorming sessions, eliminating paper waste, and reducing reliance on printed material, it aligns with sustainability goals embraced by organizations in the UAE. Additionally, the device’s power-efficient design reduces energy consumption, which contributes to eco-conscious operations.

Meeting the Needs of a Hybrid Workforce

As hybrid work models become the norm, the demand for smarter and more flexible collaboration tools grows rapidly. The Huawei AI-Powered Conference Whiteboard directly addresses this trend by enabling seamless interaction between in-office staff and remote participants.

Notably, the platform ensures equal engagement for all attendees through interactive content sharing, synchronized annotations, and real-time feedback tools. Consequently, businesses can maintain continuity, build stronger connections, and empower teams regardless of location.

Reinforcing the UAE’s Digital Transformation Vision

The launch of the Huawei AI-Powered Conference Whiteboard with Eros Group underscores the UAE’s commitment to digital-first innovation. By introducing intelligent workplace solutions, the partnership contributes to the nation’s broader strategy of fostering smart cities, sustainable businesses, and globally competitive enterprises.

Huawei and Eros Group share the vision of positioning the UAE at the forefront of technological advancement in the Middle East. Together, they are delivering solutions that merge AI innovation with local market expertise.

Conclusion

The Huawei AI-Powered Conference Whiteboard, launched in collaboration with Eros Group, is more than a device—it is a symbol of how AI can enhance productivity, collaboration, and sustainability in the workplace. With advanced features designed for modern hybrid environments, it sets a new benchmark for intelligent collaboration tools in the UAE.

As organizations continue to evolve, the demand for smarter, faster, and greener solutions will only grow. Huawei and Eros Group are well-positioned to meet this demand, equipping businesses with the technology they need to thrive in an interconnected world.

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