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AW Rostamani Group Achieves New Milestone in UAE with Opening of First ZEEKR Showroom and Service Center

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AWR Zeekr launch

AW Rostamani Group (AWR) marks a significant moment in the country’s automotive landscape with the official opening of ZEEKR Space. The state-of-the-art facility in Dubai underscores the brand’s commitment to delivering an unparalleled, seamless experience for its customers.

Located on Sheikh Zayed Road, ZEEKR Space is designed to provide digital-first experiences, immersing EV enthusiasts in the global brand’s premium EVs. Visitors can explore the brand’s high performance capabilities, innovative technology, and distinct design with its two models; the ZEEKR 001 and the ZEEKR X.

The event witnessed a symbolic ribbon-cutting moment led by Mr. Mars Chen, ZEEKR Vice President of Intelligent Technology; Mr. Michel Ayat, Chief Executive Officer of Automotive at AW Rostamani Group and Chairman of the ZEEKR PAB; and Mr. Roberto Colucci, Director of ZEEKR AWR. They were joined by a distinguished group of esteemed guests, senior management from AWR and ZEEKR, and members of the media.

A special handover took place at the event, where Mr. Ilya Stroyev, Director at Yeti Car Rental, was presented with the keys to a ZEEKR 001, marking a significant step in the brand’s fleet partnerships within the UAE.

During the event, Mr. Michel Ayat, CEO of Automotive at AW Rostamani Group and Chairman of the ZEEKR PAB, stated: “Through our valued partnership with ZEEKR, we are proud to introduce the first ZEEKR showroom in the UAE. This milestone is a testament to our shared vision of bringing customer-centric solutions to the forefront of the automotive industry and reflects our commitment to pioneering sustainable mobility in the country. The new showroom, ZEEKR Space, is not just a physical space; it embodies our dedication to delivering a premium, personalized automotive experience grounded in AW Rostamani Group’s tradition of excellence that extends beyond 50 years.”

Mr. Mars Chen, Vice President of ZEEKR Intelligent Technology, added: “We are thrilled to inaugurate our first showroom and service center in the UAE, a key market in our global expansion strategy. ZEEKR Space and ZEEKR Care represent our commitment to innovation, sustainability, and excellence in the electric vehicle sector. Partnering with AW Rostamani Group, we bring the ZEEKR 001 and ZEEKR X to discerning customers in this region, confident that our advanced technology and unique design will resonate with them. Together with AW Rostamani Group, we look forward to driving the future of mobility in the UAE, fostering strong relationships with our customers and partners.”

Taking center stage at the showroom is the brand’s flagship model, ZEEKR 001, a premium electric shooting brake that offers an impressive WLTP range of up to 620 kilometers on a single charge, advanced autonomous driving capabilities, and a sleek, aerodynamic design. Also to be explored is the ZEEKR X, a compact electric SUV that features a WLTP range of up to 440 kilometers, versatile interior space, and state-of-the-art safety features, making it perfect for urban driving and family adventures. AWR further elevates the customer experience with the launch of ZEEKR Care, a dedicated service center located in Deira. ZEEKR Care offers more than just genuine spare parts; it provides access to a team of skilled EV technicians who ensure top-tier service for every ZEEKR vehicle. This holistic approach redefines customer support, extending the showroom’s excellence into a continuous journey of reliability, reassurance, and peace of mind, underscoring AWR’s dedication to an enduring c

Automotive

TOYOTA GAZOO Racing claims victory at 8 Hours of Bahrain

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TOYOTA GAZOO Racing. World Endurance Championship. 8 Hours of Bahrain Bahrain International Circuit, Manama, Bahrain 30th October to 2nd November 2024

TOYOTA GAZOO Racing (TGR) has secured top podium position at 8 Hours of Bahrain, the final race of the 2024 FIA World Endurance Championship (WEC) season. Sébastien Buemi, Brendon Hartley, and Ryo Hirakawa raced to victory in the No.8 Toyota GR010 Hybrid Electric Hypercar thanks to their incredible team effort and a dominant driving performance. TGR’s relentless determination has also helped Toyota achieve its sixth successive manufacturers’ World Championship title. 

Nobuyuki Takemura, Chief Representative of Middle East & Central Asia Representative Office, Toyota Motor Corporation, commented: “Buemi, Hartley, and Hirakawa, thank you for ending this season on such an incredible high note with your first-place victory in the Toyota GR010 Hybrid Electric Hypercar! Your dedication, masterful performance, and team spirit is what made this year such a success for TGR as well as for Toyota by achieving the manufacturers’ World Championship title. We look forward to returning to racetracks around the world next season to showcase our ongoing advancements in electrified vehicle technology and continue our pursuit of ‘ever-better cars’, as well as strengthening our commitment to providing sustainable mobility for all, with no one left behind. Thank you to every member of TGR for making this year yet another success, and to our fans and supporters worldwide for cheering us on every step of the way.”

TOYOTA GAZOO Racing. 
World Endurance Championship.
8 Hours of Bahrain
Bahrain International Circuit, Manama, Bahrain
30th October to 2nd November 2024

The chequered flag in Bahrain concluded a 2024 season which featured 72 hours of racing, at eight rounds on four continents over almost 10 months. TOYOTA GAZOO Racing’s season record stands at five podiums, including three wins, and two pole positions, earning 190 World Championship points.

The race kicked off with Buemi leading confidently from pole, setting a strong pace for the team. He showed impressive resolve after sustaining an early rear collision, quickly recovering several positions before Hartley took over late in the second hour. Hartley and Hirakawa then demonstrated determination in managing tyre wear, working diligently to keep the No.8 Toyota GR010 Hybrid Electric Hypercar within reach of the front runners.

Two safety car periods in the second half of the race closed the gaps throughout the Hypercar field and set up a thrilling final stage. When racing resumed, Buemi was in 10th, just 15 seconds behind the leader. He mounted an extraordinary charge, overtaking multiple competitors to claim second place following his final pit stop.

With only half an hour left in the season, Buemi completed an astonishing comeback to seize the lead. He extended his advantage, crossing the finish line comfortably to win by 27.539 seconds, marking the No.8 Toyota GR010 Hybrid Electric Hypercar’s second win of the season and the team’s 10th in Bahrain.

Toyota Gazoo racecar driven on the track

Over the years, Toyota has been participating in many different forms of motorsports, including Formula One, the World Endurance Championship (WEC), and the Nürburgring 24 ‎Hours endurance race. Toyota’s participation in these events was overseen by separate entities within the company until April 2015, when Toyota established TGR, ‎to consolidate all of its motorsport’s activities under one in-house brand. Representing ‎Toyota’s belief that ‘the roads build the people, and the people build the cars,’ TGR highlights the role of motorsports as a fundamental pillar of Toyota’s commitment to ‎making ‘ever-better’ cars. Harnessing years of experience gained under the extreme conditions of various motorsports events, TGR aims to forge new technologies and solutions that bring the freedom, adventure, and joy of driving to everyone.

Race Notes:

  • No. 8 Toyota GR010 Hybrid Electric Hypercar (Sébastien Buemi, Brendon Hartley and Ryo Hirakawa)
  • Position: 1st
  • No. of Laps: 235
  • Best lap: 1:50.492
  • Elapsed time: 8:01:25.839
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Automotive

Walking Towards Wellness: How Chery UAE is Empowering UAE Residents to Prioritize Health

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Chery UAE - Group photo

In recent years, the United Arab Emirates has become a hub for innovation in wellness and healthy living, with national initiatives like the National Strategy for Wellbeing 2031 aiming to create a healthier, more vibrant society. Against this backdrop, Chery has taken an unprecedented step as the first automotive brand in the UAE to launch a fitness-focused partnership with Fitze, a local digital platform encouraging physical activity. Through a unique steps challenge, Chery UAE and Fitze are promoting wellness as a community-driven endeavor for residents across the country.

Chery’s collaboration with Fitze reflects a broader movement in Dubai and the other emirates toward integrating physical activity into daily life. Aligned with the Dubai Fitness Challenge 30×30 and UAE Vision 2031, the Chery Steps Challenge encourages regular activity by walking 300,000 steps over 30 days. Participants who complete the challenge not only improve their personal health but also stand a chance to own a Chery TIGGO 4 PRO, making the journey toward better health both rewarding and fun.

By launching this initiative, Chery UAE positions itself as more than a car dealer, championing Dubai’s wellness goals and enhancing lives beyond the driver’s seat. This partnership with Fitze reflects Chery’s mission to uphold quality, trust, and customer satisfaction while encouraging a healthier, more active lifestyle. The campaign is designed to inspire participants of all ages and backgrounds, building a community where wellness, engagement, and excitement come together under a shared goal of fitness and well-being.

For Chery’s UAE chapter, this partnership demonstrates a deep understanding of local values and a commitment to making a meaningful impact. As wellness gains prominence, Chery’s efforts are both timely and culturally relevant, aiming to build a lasting connection with the community through shared goals. In a society embracing healthier lifestyles, the opportunity to own a top-of-the-line SUV provides a tangible reward and added motivation for participants.

This month-long challenge encourages residents to take their first steps toward a healthier lifestyle, with Chery supporting every stride. To join the Chery Steps Challenge, participants can download the Fitze app from the Apple Store, Google Play, or HUAWEI AppGallery, where they’ll find all the information needed to sign up and track their progress over 30 days. Through this initiative, Chery is helping to advance the UAE’s wellness goals, setting a new standard for promoting active, healthy lifestyles. Step up and embrace better health with Chery UAE.

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Automotive

Driving Growth Through Mobility for 53 Years

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UAE National Day

As the UAE marks its 53rd National Day, the nation celebrates not only its unity but also its emergence as a global leader in innovation and economic resilience. Central to this story is the automotive industry, a key player in shaping the nation’s economic landscape and mobility solutions. From luxury vehicles adorning its bustling streets to cutting-edge advancements in electric and autonomous technology, the UAE has positioned itself as a hub for automotive innovation in the region.

By Srijith K N

The country’s focus on sustainability and smart mobility has catalyzed investments in infrastructure, including EV charging networks and green mobility corridors, further underscoring its status as a pioneer in future-ready transportation. These advancements also reflect the nation’s commitment to sustainability, a cornerstone of its vision for the future.

Within this thriving ecosystem, the car rental industry has emerged as a dynamic sector, mirroring the UAE’s strategic focus on mobility and economic diversification. Rahul Singh, Managing Director of AA AL Moosa Enterprises – Car Rental Division, highlights how this sector has become a key driver of growth. “The UAE’s economy thrives on its strategic focus on travel and tourism, which contributed 11.7% of GDP in 2023. This success is mirrored in the expanding demand for car rental services, with the market growing 10% year-on-year in 2023 to USD 1.77 billion and projected to reach USD 214.70 million annually by 2029.”

Singh attributes this growth to the UAE’s ability to attract millions of international visitors—17.15 million in Dubai alone in 2023—many of whom rely on rental vehicles to explore the nation’s iconic destinations. “This surge reflects a shift towards flexible and cost-effective mobility solutions, driving direct and indirect economic benefits for the country,” he adds.

The role of car rentals becomes even more significant during National Day, as they facilitate seamless mobility for residents and visitors alike to immerse themselves in the celebrations. Beyond offering convenience, rental services cater to diverse needs—from premium sports cars that embody luxury to family-friendly SUVs and eco-conscious electric vehicles.

Electric vehicles (EVs) are particularly transformative, aligning with the UAE’s ambitious green mobility goals. The car rental industry’s increasing integration of EVs reflects a growing consumer preference for sustainable travel solutions. This trend not only supports the nation’s net-zero aspirations but also positions the UAE as a leader in environmentally responsible tourism and transportation.

As the UAE celebrates its 53rd National Day, the car rental and broader automotive sectors stand as pillars of the country’s vision for growth, sustainability, and global leadership. Together, they drive the narrative of a nation that remains steadfast in its pursuit of innovation, inclusivity, and a brighter, greener future.

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