Exclusive Interview with Mohanad Mohsin, Regional Director, MEA Region, Aukey

What products did Aukey showcase at GITEX Global 2024?
We were excited to showcase our latest series at GITEX Global 2024. We launched two new product lines during the event. The first was the Omnia-Frez series, a revolutionary cooling wireless charger designed to optimize battery life for iPhones and other wireless charging-compatible devices. The second was the Comet series, featuring ultra-compact GaN (Gallium Nitride) chargers. These chargers are not only highly efficient but also come with a sleek and elegant design that sets them apart.

When were these products expected to hit the market?
The Comet series was in the final stages of production during GITEX and was expected to be available in the market within a month. Meanwhile, the OmniFreeze series had already been launched the previous month and is available in key markets at the time of the event.

Was GITEX the first platform where these products were showcased?
No, we first unveiled these products at IFA Berlin earlier in the year. GITEX Global was our second major platform to showcase the Omnia-Frez and Comet series to the Middle East audience.

How did you engage visitors at GITEX, particularly with interactive demos for the TrackMate series?
During GITEX, we showcased advancements building on last year’s MagFusion series, which featured Qi2 charging technology for Apple users. This year, we introduced the Omnia-Frez series with integrated advanced cooling technology, designed to prolong mobile battery life. The response from visitors to these demos was very positive, and the interactive showcases helped highlight the key benefits of our latest innovations.

How did participating in GITEX Global help you connect with partners and consumers?
GITEX Global was an essential event for us, especially in the Middle East market. We consistently participate in major global events, starting with CES in the US, followed by Channel Hub and Channel Summit in Abu Dhabi and Monaco. We also attend IFA Berlin and events in Hong Kong. This year, we expanded into Africa by exhibiting at GITEX Morocco for the first time. The response from partners and visitors at GITEX Global was overwhelmingly positive, and it further validated our growth strategy in key markets.

Aukey’s wireless chargers hold Qi2 certification. Why was obtaining this certification important for your products?
At Aukey, we focus on delivering affordable yet cutting-edge technologies that compete with the industry’s biggest players, such as Apple. Staying up to date with the latest innovations on a monthly, and sometimes weekly, basis is essential. Consumers are constantly looking for innovative products, and we pride ourselves on providing chargers that are not only powerful but also sustainable, elegantly designed, and long-lasting. Qi2 certification ensures that our wireless chargers meet the highest standards of reliability and safety, which is critical for consumer trust and satisfaction.

How was the feedback from visitors at GITEX regarding the two new product series?
The feedback was extremely positive. We received significant interest from visitors and forged several new partnerships leading up to and during GITEX. These collaborations have allowed us to expand further into new markets. GITEX Global once again proved to be a fantastic platform for connecting with industry leaders, engaging in meaningful discussions, and fostering new opportunities. The event provided us with valuable insights and an excellent opportunity to strengthen relationships with partners and customers.

Huawei Consumer Business Group (CBG) unveiled several highly anticipated products that usher in a new era of flagship foldable excellence, as part of the “Unfold the Classic” HUAWEI Flagship Product Launch held in Dubai on December 12. Among these products is the new foldable smartphone, HUAWEI Mate X6, which sets a new standard for foldable smartphones and further solidifies Huawei’s leadership in the market. The HUAWEI Mate X6 is expected to redefine the foldable experience with its innovative design, durability, advanced features, and exceptional user experience.

In addition to the Mate X6, Huawei introduced an impressive lineup of new devices, including the HUAWEI nova 13 series, HUAWEI FreeBuds Pro 4, HUAWEI FreeClip in Rose Gold, and the HUAWEI MatePad 11.5. This suite of products represents a new era of flagship innovation, showcasing Huawei’s commitment to continuous advancement and delivering flagship experiences for consumers across the MEA region.

HUAWEI Mate X6

HUAWEI Mate X6 is a foldable smartphone that’s extremely thin and light while also being extremely durable. It comes with the 2nd Generation Kunlun Glass, which protects the exterior screen, while a carbon fibre inner screen plate adds strength to the interior display. The phone features an advanced multi-dimensional hinge and a robust aviation-grade aluminium middle frame. The Kunlun Glass offers 25 times better drop resistance.

The HUAWEI Mate X6’s camera system is one of its standout features, designed to capture true-to-life colours. The 50MP Ultra Aperture Camera is equipped with a ten-size adjustable physical aperture, ranging from F1.0 to F4.0, allowing users to control depth of field and light intake with precision. The camera also incorporates the Ultra Chroma technology, which uses 1.50 million spectral channels to boost colour accuracy by 120%. Equipped with an OLED exterior and a large internal OLED display, the Mate X6 supports a 120 Hz adaptive refresh rate.

Richard Yu, Chairman of Huawei Consumer Business Group, called the HUAWEI Mate X6 “A breakthrough technology from the inside out, bringing consumers a truly innovative foldable screen experience.”

HUAWEI FreeBuds Pro 4

The HUAWEI FreeBuds Pro 4, the first-ever HUAWEI SOUND earbuds, set new benchmarks for wireless audio. Featuring an Ultra-Hearing Dual Driver system, these earbuds deliver a rich and dynamic listening experience across a wide frequency spectrum, from booming bass to sparkling treble. Designed for exceptional clarity during calls, the FreeBuds Pro 4 features advanced AI noise cancellation and a high-sensitivity bone-conducting microphone. The earbuds can intelligently distinguish between human voices and environmental noise, isolating your voice while filtering out distractions. Whether you’re at a concert or walking through a busy street, your calls remain uninterrupted, with crystal-clear sound.

HUAWEI nova 13 Series

HUAWEI nova 13 Series, introduces the new Dynamic Plaid Texture Design, multi-focal portrait capabilities, and AI-driven innovations, ushering in a fresh wave of trends. Embodying the creative spirit of the younger generation, the series debuts in the striking new Loden Green colourway, alongside classic Black and White options.

The HUAWEI nova 13 Series redefines front-camera photography with its 60 MP Ultra-Wide Front Camera and innovative features like the AI Best Expression. The ultra-wide angle allows users to effortlessly capture group selfies with everyone in the frame and showcase breathtaking scenery without the need for a selfie stick. The AI Best Expression feature ensures every group photo is flawless by selecting the best expressions from burst shots. The 5X Selfie Zoom expands the creative possibilities enabling close-up portraits, and delivering detailed and cinematic-quality selfies. With the new 100 W HUAWEI SuperCharge Turbo, the HUAWEI nova 13 Series can charge to 50% in just 10 minutes.

HUAWEI MatePad 11.5

The HUAWEI MatePad 11.5 features an eye-soothing PaperMatte Display and productivity-boosting upgrades, including an enhanced HUAWEI Notes app. Designed with students and light-duty office workers in mind, this versatile tablet empowers users to embrace a paperless experience while enhancing efficiency, whether at school, home, or on the go.

HUAWEI FreeClip: Now in Rose Gold

The HUAWEI FreeClip combines cutting-edge audio technology with sleek, fashion-forward aesthetics. Now available in a captivating Rose Gold finish, the latest iteration of the HUAWEI FreeClip introduces a soft pink hue with subtle golden undertones, exuding a sense of romance and understated elegance. Alongside its stylish appeal, the FreeClip incorporates new features like the Dynamic Bass Algorithm, Head Motion Controls, and Drop Reminders. The Drop Reminders feature provides a gentle alert in the remaining earbud if one slips out during use, accompanied by a notification on your phone.

Jumbo Group is marking its 50th anniversary with an exciting, limited-time sale featuring exclusive discounts, special offers, and a variety of valuable prizes.

Celebrating “50 Years of Trust That Transforms,” Jumbo’s journey reflects five decades of reliability, innovation, and customer trust in the UAE. The special sale will highlight the Jumbo legacy of only offering the best and most popular products and services to its customers.

Running from November 15 to 24, this anniversary celebration features a guaranteed gifts promotion, ensuring that every customer has a chance to win big. With high-value prizes, exclusive benefits for cardholders, and significant discounts on the latest gadgets, the sale is set to be one of the most anticipated shopping events of the season.

As a thank-you to loyal customers and tech enthusiasts, Jumbo has lined up a stellar range of prizes, including the most sought-after tech products such as 85” Samsung TVs, Apple iPhone 16 models, MacBook Air laptops, Lenovo gaming laptops, Samsung Galaxy S24 Ultra, Sony noise-cancelling earbuds, and Huawei smartwatches. Shopping discount vouchers valued at AED 100, AED 200, and AED 300 are also up for grabs, providing extra savings across an extensive range of products. These can be redeemed on purchases of AED 1,000 or more, AED 2,000 or more, and AED 3,000 or more, respectively, ensuring significant savings across a wide range of products. Shoppers will also enjoy exclusive discounts, including 10% off purchases with Sharjah Islamic Bank, HSBC, Emirates Islamic Bank cards, as well as additional savings for Esaad and Fazaa cardholders. Terms and conditions apply on the offers and discounts.

Members of Majid Al Futtaim’s SHARE programme will receive five times the points on all purchases, adding another layer of value for customers during this sale period.

Mr. Vikas Chadha, CEO of Jumbo Electronics Ltd., shared his excitement about the milestone celebration, saying, “Our 50th anniversary is a tribute to our customers who have supported us through the years and been at the heart of our journey. We’ve crafted this sale with unbeatable offers and prizes to celebrate their loyalty and make this milestone truly memorable. From the latest tech to exclusive deals, we’re excited to continue bringing the best to our community and look forward to many more years of excellence.

“To ensure everyone can join the celebration, our anniversary offers will be available both online and across all 17 Jumbo stores in the UAE. Jumbo invites all customers to be a part of the festivities, with celebratory activities at the Mall of the Emirates from November 22 to 24 that visitors can participate in and share their love and stories of loyalty with Jumbo.”

Customers can shop these incredible anniversary offers across all Jumbo Stores in the UAE and at jumbo.ae. The celebration will also feature roadshows in key malls for loyal customers, where Jumbo will reward them, making this milestone truly unforgettable. Don’t miss out on this extraordinary chance to win fantastic prizes and enjoy exclusive discounts as Jumbo marks a historic 50 years of excellence! Don’t miss out on this historic celebration of 50 years of excellence!