London-based technology company Nothing recently marked its moment in technology and design with the official launch of its latest innovations, Nothing Phone (3) and Headphone (1), at the prestigious Museum of the Future in Dubai. As one of the first smartphone brands to host an event at this architectural marvel, Nothing showcased its commitment to pushing boundaries and reimagining the future of personal technology.

The event, held in collaboration with Creators HQ, brought together a vibrant mix of local, regional, and global media, alongside leading content creators from across the Middle East and beyond. Against the futuristic backdrop of the museum, attendees experienced firsthand how Nothing’s latest products blend cutting-edge technology with bold, expressive design.

Speaking about the significance of the launch, Rishi Kishor Gupta, Regional Director of Nothing MEA, said, “Hosting our launch at the Museum of the Future is symbolic of what Nothing stands for – innovation, creativity, and a relentless drive to shape the future of technology. With Nothing Phone (3) and Headphone (1), we’re not just delivering devices; we’re delivering experiences that inspire individuality and empower people to connect, create, and express themselves in ways they never imagined.”

Alia Al Hammadi, Deputy Chairperson of the UAE Government Media Office and CEO of the 1 Billion Followers Summit, said: “The UAE continues to solidify its position as a global hub for innovation and creativity. Hosting the launch of Nothing’s new products in Dubai further proves the attractiveness of our environment for creators and pioneering businesses alike. It enables a new generation of content creators to produce meaningful content at the intersection of creativity and technology.”

She added: “Creators HQ is a nurturing space for innovation, driving the growth of the creator economy and offering talented influencers world-class tools and a stimulating interactive environment.”

Abdulaziz AlJaziri, Deputy CEO of the Dubai Future Foundation, commented: “The UAE has firmly established itself as a global leader in advancing future technologies and nurturing companies and talent in this space. Our infrastructure and digital capabilities uniquely position us as a key player in shaping the future of tech.”

He continued: “Hosting this global product launch by Nothing at the Museum of the Future reflects the strong interest of global tech giants, startups, and entrepreneurs in being part of the UAE’s innovation ecosystem. From AI and digitization to the creator economy and new media, our country offers unparalleled opportunities across emerging sectors, especially advanced technology and communications. This reflects the UAE’s deep commitment to developing innovative solutions that accelerate progress and human prosperity.”

The launch event introduced attendees to the unique features of Nothing Phone (3), Nothing’s latest flagship smartphone, and Headphone (1), its debut over-ear headphones. Both products reflect Nothing’s iconic design language, combining transparent elements, premium materials, and user-centric functionality.

• Nothing Phone (3): Designed to inspire creativity, Nothing Phone (3) features the all-new Glyph Matrix, a pro-grade camera system, and next-gen performance powered by Snapdragon® 8s Gen 4. It’s a device built to spark individuality and make technology feel personal again.
• Headphone (1): Crafted for audiophiles and everyday listeners alike, Headphone (1) delivers immersive sound engineered in collaboration with KEF, intuitive tactile controls, and a striking transparent design.

Attendees were treated to live demonstrations of both devices, highlighting their seamless integration into daily life and their ability to redefine how users interact with technology.

#100Drops: The Countdown Begins

As part of the regional rollout, Nothing announced its exclusive #100Drops activation on 17th July at 7 PM at Sharaf DG, Dubai Mall. This highly anticipated drop will give fans and early adopters the chance to be among the first to own Nothing Phone (3) and Headphone (1).

Both devices will be available in black and white variants, while open sales begin on 18th July 2025 across key retail partners in the UAE and Saudi Arabia.

Metadome.ai, a global leader in immersive and intelligent product experiences powered by AI and XR technologies, has entered a strategic partnership with global EV manufacturer VinFast to transform the way consumers discover, explore, and purchase electric vehicles in today’s digital-first world.

As we live in an era where everything is digitally connected, this partnership enable VinFast reimagine the car-buying experience, starting from implementation on the Middle East website.

By leveraging this cutting-edge immersive and AI-driven technology, VinFast’s latest EVs are brought to life in hyper-realistic, interactive 3D environments. Consumers can now explore and customize models like the VF 8  anytime, anywhere—from mobile phones and websites to interactive in-store digital touchpoints—making the journey to EV ownership more seamless, engaging, and intuitive than ever.

“We have always believed in using technology to make experiences more real-life and human. Using our AI, XR, and real-time 3D technologies, we are aiming to bring products like VinFast’s EV model to life, which feels real, intuitive, and immersive. When a customer explores a car using our technology, it’s not just about the visuals; we want them to feel a connection so they can see it, feel it, customize it, and interact with it like it’s right in front of them. What distinguishes us is that whether people are using their phone, laptop, or in a showroom, this experience can easily fit into people’s lives. Together with VinFast, we aim to reimagine the car-buying experience, making it smarter and more seamless,” said Shorya Mahajan – Co-Founder & COO – Metadome.ai

Ms. Do Hoai Linh, CEO of VinFast Middle East, shared: “Purchasing a car is no longer just an in-showroom experience—it begins the moment curiosity strikes. With Metadome.ai, we’re making that very first moment smarter, more interactive, and more accessible. It’s not about complicating the process with technology; it’s about simplifying the journey and empowering customers to explore on their own terms.” The power of this visualization can be experienced with the VinFast VF 8.

Key Features of the Digital Customer Experience:

• 3D Configurator: Allows customers to view and customize life-sized digital models of VinFast EVs in a 360-degree space, including real-time adjustment of color and features, and trim in real time.
• Compare Module: Helps users compare two vehicle models side by side across design, performance, features, and pricing.
• Presentation Module: Enables dealerships and brand representatives to offer rich, immersive product walkthroughs in both digital and physical settings.
• Unmatched Realism: Digital Models built with cutting-edge rendering technology to ensure lifelike visuals, showcasing vehicle proportions, surface textures, lighting, and material finishes, so customers can experience how the car will truly look and feel.

Metadome.ai is revolutionizing how consumers buy cars by addressing things that usually annoy buyers, such as confusing websites, generic experiences, and not enough visual detail. Rather than browsing, users get to interact with the car in an immersive and interactive manner. People spend on average more than four minutes browsing, configuring, and learning because the platform makes it fun and worthwhile. With realistic CGI imagery and intelligent design, it’s not merely attractive; it works. Engagement increases by 50–80%, lead efficiency by as much as 10%, and individuals are twice as likely to take a car seriously as against conventional digital experiences.

The company continues to empower Fortune 500 brands such as Mercedes-Benz Trucks, Stellantis, Tata, Mahindra, Lexus, HUL, and Royal Enfield—solidifying our position at the forefront of immersive product experiences.

Customer choice and preferences drive the transformational investments that General Motors is making to deliver safer, smarter, and cleaner vehicles.

GM Middle East hosted representatives from the region at the heart of its global operations in Detroit, Michigan. This offered them an inside look at the laboratories and state-of-the-art facilities where groundbreaking technologies that shape the future of mobility are being developed and tested. They also got to meet the people whose passion, ingenuity, and talent drives this transformation

Featuring a comprehensive range of GM’s EV portfolio from Chevrolet, Cadillac, and GMC, participants had the opportunity to experience hands-free, eyes-on Super Cruise* technology, enabled by OnStar, and gain insights into the company’s proprietary battery and software strategies, showcasing how GM is a pillar of this industries transformation.

Rory Harvey, GM executive vice president and president of Global Markets, said that GM is leveraging software, hardware, AI, and sensors to produce safer, smarter, and cleaner vehicles – as the company builds on a century of automotive expertise.

“At GM, it all starts with our customers. We offer customers choice – right across our beautifully designed portfolio of new gas-powered vehicles and America’s broadest lineup of electric vehicles,” said Harvey.

“We’re developing advanced driver assistance and autonomous vehicle technology to eliminate human driving error, save lives, and improve mobility for everyone.”

Jack Uppal, President and Managing Director, GM Africa and Middle East, said: “This year is a milestone moment for GM in the Middle East. Our ambition strategy is in full execution with a host of market activities with new and refreshed vehicles offering customer choice of gas powered and electric vehicles. Our OnStar Conectivity offerings across our markets are transforming with new customer experiences and convenience features, which will culminate with the arrival of the industry’s first hands-free advanced driver assistance technology Super Cruise – a foundational technology that will transform our customers’ experience on the road and how we develop the future of autonomous mobility in a personal vehicle.

All this was on full display over in Detroit, allowing our guests to experience tomorrow today and share the knowledge and experience with millions in the region.”

Chevrolet – with much-loved nameplates – Equinox and Spark – all going electric, has disrupted the market claiming the spot for the most attainable electric vehicle line-up in the Middle East market, with more offering on the horizon. And, on the performance hypercar side, the thrilling all-wheel Corvette E-ray is the first-ever electrified Corvette.  

GMC – with the first-of-its-kind and one of the most advanced vehicles it has ever built, the HUMMER EV SUV and Super Truck – offers customers a powerful drive experience that pushes the boundaries of what full-size EVs can do.

Cadillac – With the Cadillac OPTIQ already launched across the Middle East, and the upcoming LYRIQ, OPTIQ-V, LYRIQ-V, VISTIQ, ESCALADE IQ, and ESCALADE IQL to follow – is leading GM’s electric vehicle expansion globally.

OnStar – Powering the connected experience behind each of these vehicles is OnStar, the in-vehicle technology that enables a smoother, smarter and confident drive.

LEADING EV & AV TECHNOLOGY

To continue to offer more affordable EVs globally, GM has continued to advance its electrification and driver-assistance technologies:

• High-manganese (LMR) prismatic battery cells with 33% more energy density than the best lithium iron phosphate (LFP) cells—at similar cost. These new cells are slated for U.S. production starting in 2028, with a focus on powering electric pickups and large SUVs.
• Super Cruise, enabled by OnStar, is coming soon to the Middle East and will be available across 9 models from Chevrolet,  GMC and Cadillac – offers hands-free driving, automatic lane changes, and trailering support.
• Path to Autonomy is being led by GM’s Software-Defined Vehicles (SDVs) with the Vehicle Intelligence Platform (VIP), which supports over-the-air updates, smart home integration, and vehicle-to-everything (V2X) communication. VIP enables seamless compatibility with services like OnStar**. OnStar services include Google Built-in, myChevrolet, myGMC and myCadillac apps, supports external developers in delivering next-generation in-car experiences.
• Artificial Intelligence is playing an increasingly central role in GM’s operations. GM announced an expanded partnership with NVIDIA to integrate AI, simulation, and high-performance computing into vehicle development and manufacturing. This includes creating digital twins of production lines to optimize operations through virtual simulations, as well as predictive systems that detect equipment failures in advance—boosting efficiency and safety. Many of these innovations are driven by the GM Technical Center in Warren, Michigan, one of the world’s most advanced hubs for engineering and research.