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Chic, cozy, and classy boutique accommodation

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Exclusive interview with Houssam Mansour, General Manager, FORM Hotel

What is the concept behind Design Hotels? Who is FORM Hotel?

Design Hotels is a hand-picked collection of boutique and design-driven luxury hotels across the globe.  FORM Hotel, a member of Marriott Bonvoy under the premium brand, boasts a remarkable portfolio of over 350 exquisitely designed hotels spanning the globe. More than a collection of hotels, the company is a collection of stories. Each property reflects the ideas of a visionary hotelier, an “Original,” someone with a passion for genuine hospitality, cultural authenticity, thought-provoking design, and architecture.

What are the policies that you have put in place that have made a big difference? What are the achievements you are most proud of?

Within a short period of time, FORM Hotel has succeeded in positioning and increasing visibility as a leading 4-star boutique hotel within Marriott in the Al Jaddaf area. FORM hotel has been carefully crafted as a design hotel and conceptualized as a boutique hotel, we have been able to increase the number of guests and retain customer retention through direct bookings at a high percentage.

Who is the General Manager of FORM Hotel, and can you share some insights you’re your background and contributions to the hotel’s success?

I am a seasoned 48-year-old Lebanese hotelier with over 25 years of experience in the Middle East and Africa. I began my career at 21 as a management trainee at Forte Grand in Abu Dhabi, now known as Le Royal Meridien Abu Dhabi.

Over the past two and a half decades, I have worked in diverse regions, including Bahrain, Tunisia, the Maldives, Egypt, Turkey, and the UAE, with major international chains like Le Royal Meridien, Hilton Hotels, and Marriott.

Last month, I marked the third anniversary of my journey with FORM Hotel, which has been a pinnacle of my career. I am deeply grateful for the support of the owners, whose commitment and care have been crucial to our success. Together with an exceptional, handpicked team, we have positioned FORM Hotel as the premier choice for chic, cozy, and classy boutique accommodations in the area. It has become a preferred destination for both Marriott members and VIP visitors. Here’s to many more years of continued successand excellence.

Why will guests choose to stay at FORM Hotel?

FORM Hotel Dubai offers a sublimely designed, boutique experience with seamless check-in and personalized touches to your stay. Guests enjoy personal parking spaces with direct, private access to rooms while all guest rooms feature acoustically sensitive windows offering stunning views over the Culture Village and the Creek.

This seamlessness extends through the boutique property with a carefully curated design experience by Paris-based Architecture Studio that is paired with a sense of continuousness and openness.  

A hop away from Dubai’s sights and sounds yet far enough to escape the bustle of urban life, guests can expect the best of two worlds at the property’s strategic location in Al Jaddaf.

How does Marriott Bonvoy’s affiliation and its focus on providing a premium brand experience within the luxury segment benefit its guests?

FORM Hotel, being part of Marriott Bonvoy under the premium brand, attracts many members throughout the year, particularly Elite Ambassadors and Elite Titanium members. These members earn 10 points for every $1 spent and enjoy numerous benefits, including late checkout, complimentary breakfast, and room upgrades. Additionally, we’ve observed that many Marriott Bonvoy members return to FORM Hotel for the personalized service, coziness, comfort, and enhanced privacy measures.

Can you tell us about the Al Jaddaf area? 

Al Jaddaf is still in its development phase, with numerous upcoming projects and ambitious plans aimed at further enhancing the area. It boasts an impressive array of hotels and residential buildings, making it a vibrant and bustling hub for accommodation and housing. This cultural village is well-connected to tourist attractions and entertainment venues such as Festival City and Old Dubai. Architectural practice URB has unveiled its plans to develop the world’s largest Urban Tech District along the Al Jaddaf Creekside in Dubai. Al Jaddaf’s vision of sustainable practices with the project’s plans to use a host of ‘green’ programs and practices to achieve net-zero carbon goals. 

The biggest development in the future of Al Jaddaf is the construction of UAE’s very first sustainable building and a fully solar-powered Dubai Electricity and Water Authority (DEWA) headquarters. Located in Al Jaddaf, you’ll find the renowned Al Jalila Children’s Specialty Hospital, the vibrant hub of visual arts at Al Jaddaf, and the prestigious Mohammed Bin Rashid Library, the largest library in Dubai. Al Jaddaf, a vibrant location in Dubai, offers a rich blend of cultural attractions such as Dubai Culture Village, Zabeel Stadium, Dubai Creek, the Floating Bridge, Dhow Wharfage, and Al Jaddaf Waterfront Sculpture Park, along with a range of luxurious hotels and resorts.

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Hospitality

AMAYA Dubai Combines Business Dining, Landmark Views and Elevated Cuisine in the Heart of Downtown

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August 13, 2026

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Located on the first floor of Dubai Mall, overlooking the iconic Dubai Fountain and positioned beside the mall’s renowned indoor waterfall, AMAYA offers a refined yet welcoming dining destination designed for every occasion. From elevated breakfasts and weekday business lunches to relaxed family gatherings, the restaurant blends exceptional cuisine, a thoughtfully designed setting and unforgettable views in the heart of Downtown Dubai.

An Elevated Breakfast Experience

Start the day with an elevated breakfast experience at AMAYA, where international flavours meet a serene, design-led setting with front-row views of the Burj Khalifa and Dubai Fountain. Served daily from 10:00 AM, the breakfast menu is designed for everything from quick morning meetings to leisurely social gatherings with family and friends.

Guests can enjoy a diverse selection of dishes ranging from comforting classics to elevated favourites, including Shakshuka, Eggs Benedict, customisable omelettes, French Toast, Lotus Croissant and pancakes. Signature offerings such as Truffle Toast, Smoked Salmon Croissant and Burrata Toast add a premium touch, while lighter options including oatmeal pancakes and fresh breakfast plates cater to those seeking a balanced start to the day.

With its calm atmosphere, scenic surroundings and spacious indoor setting overlooking the Dubai Mall waterfall, AMAYA provides the perfect backdrop for relaxed mornings, family breakfasts and memorable catch-ups.

A Refined Business Lunch Experience

Available Monday to Friday from 12:00 PM to 3:00 PM, AMAYA’s business lunch offers a sophisticated setting for client meetings, team lunches and relaxed midday dining.

The curated menu features a selection of starters, mains and desserts, bringing together international flavours in a refined yet approachable way. Guests can begin with Yellowtail Carpaccio, Tuna Tartare, Burrata or Quinoa Avocado Salad, followed by mains including Tiger Prawns, Truffle Smash Burger, Mushroom Risotto, Black Cod or Grilled Seabass with mashed potato. Desserts such as Lotus Mille Feuille, Matcha Cake and Chocolate Tartlet complete the experience.

Guests can choose between outdoor seating with uninterrupted views of the Burj Khalifa and Dubai Fountain show or the elegant indoor dining space overlooking the Dubai Mall waterfall, offering an iconic backdrop for every business occasion.

A Dining Destination for Every Occasion

Beyond breakfast and business lunches, AMAYA welcomes guests to enjoy an all-day dining experience suited for families, friends and social gatherings. The restaurant offers a family-friendly atmosphere with a dedicated kids’ menu and colouring activities, allowing younger guests to stay entertained while parents enjoy their dining experience.

Combining a central Dubai Mall location, exceptional cuisine and a unique setting surrounded by some of Dubai’s most recognisable landmarks, AMAYA creates a seamless transition from a relaxed morning escape to a vibrant daytime dining destination.

For reservations and enquiries: +971 4 587 1000, +971 58 682 6787 | Location: Amaya, 1st Floor, near the Waterfalls, The Dubai Mall, Downtown Dubai

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Hospitality

Mövenpick JLT Taps Family Occasions and Indoor Leisure to Drive Late-Summer Hospitality Demand

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August 13, 2026

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Some months call for staying close to home, and Mövenpick JLT is leaning into that with two very different reasons to spend an evening at Cluster A. At Rohini, Raksha Bandhan becomes an excuse to slow down and share a table with family, while next door at UBK, the summer heat becomes the perfect alibi for a string of low-key, feel-good nights out that never require stepping outside.

Rohini: Sibling Stories – A Raksha Bandhan Celebration

There’s something about Raksha Bandhan that gets lost in a quick voice note or a rushed video call between siblings pulled in different directions by work and routine. Rohini is bringing the celebration back to where it belongs, around a table, over good food, with time that actually feels shared. The occasion sets the tone for a month packed with reasons to linger, from retro nights with live music to long, easy weekday lunches.

  • Sibling Stories Set Menu: AED 200 – Buy 1 Get 1 Set Menu for Brothers & Sisters | 23–30 August
  • 90’s Retro Live – Cassettes, Curry & Kulcha: AED 99 – 1 Curry, 1 Kulcha| Every Thursday, 7 PM – 11 PM
  • Tandoori Tuesdays: Veg Kebab Platter AED 89 | Chicken Kebab Platter AED 139 | Non-Veg Kebab Platter AED 199 | Every Tuesday, 5 PM – 11 PM
  • Ladies Day Out Wednesday: AED 99 – Main Course | Every Wednesday, 12 PM – 11 PM
  • Chaat & Chatter: AED 49 – 1 Tea/Coffee + 1 Food Item | Tue 5 – 7 PM, Wed – Sun 3 – 7 PM
  • Gupshup & Gulp – Ladies Kitty Party (Min. 6): AED 129 – 3-Course Set Menu with Water/Mocktail/Tea/Coffee | AED 149 – 3-Course Set Menu with Water | Tue 5 – 7 PM, Wed – Sat 12 – 7 PM

UBK: Summer’s Better Indoors Anyway

There’s no shame in admitting the heat has won this round. UBK has built an entire week around that reality, turning “let’s just stay in” into the best plan going. Whether it’s a Monday that’s really about decompressing, a Tuesday girls’ night, or a Sunday spent with pets underfoot and a pint in hand, UBK makes the case that summer indoors was never a compromise, it’s simply the better option.

Venue: Mövenpick JLT, Cluster A, Dubai
Pre-booking required | Complimentary valet parking available

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Hospitality

NEW SIGNATURE BRUNCH EXPERIENCE LAUNCHES ACROSS DUBAI AND ABU DHABI

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21 hours ago

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August 12, 2026

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Society UAE, the premier lifestyle dining destination, is thrilled to announce the launch of its highly anticipated new Brunch offer, going live across both its Dubai and Abu Dhabi locations on August 15th.

Society Unveils A Signature Brunch Across Dubai And Abu Dhabi

Served exclusively on Society’s signature wooden brunch board, the new offering is a meticulously curated feast crafted from the finest, freshest ingredients. Each board is designed to deliver a complete and balanced culinary experience, featuring one hearty main course, one freshly baked pastry, one savoury side dish, and one indulgent dessert. The selections of main dishes include a creamy roasted chicken and mushroom pie, truffle soft scramble on a warm croffle, and huevos rancheros. Desserts include a range of Society’s classic French Toast, Syrniki and creamy dessert cups by MAD Hospitality’s nostaligc dessert concept, HAZE. Fresh pastries include mini garlic bread, mini shio pan and almond croissant while guests can indulge in their favorite side dishes including french fries, chicken sausage or arugula salad. To complement the meal, guests can select one classic beverage of their choice, featuring premium coffee or fresh juice to savour throughout the brunch.

The wooden board concept is designed to be the ultimate centerpiece for social gatherings. Whether it is a relaxed weekend morning with the family or a long catch-up with friends, Society’ Brunch offers a communal, high-quality dining experience tailored for sharing and savoring.

Offer Details:

  • Launch Date: August 15, 2026
  • Locations: Society Dubai, Jumeirah 1 and Society Abu Dhabi, Al Mamsha, Al Saadiyat
  • The Menu: The signature wooden brunch board includes 1 Main, 1 Pastry, 1 Side Dish, 1 Dessert, plus 1 Classic Drink.
  • Pricing: AED 120 per board (including drink)
  • Availability:  Saturday and Sunday from 8:00AM until 2:00PM
  • For reservations and more information, please call: +971 56 408  7099 for Society Abu Dhabi, and +97150 210 0096 for Society Dubai.
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