Tech News

Dell Technologies Helps Organizations in the UAE Create a Modern Workplace with New AI Experiences

Published

2 years ago

October 2, 2024

Dell Technologies is making significant strides in the realm of AI with the introduction of the most comprehensive portfolio of AI PCs and workstations in the market.

Setting a new benchmark for battery life, productivity, security, and performance, the PCs are tailored to meet the evolving needs of businesses, prioritizing customer choice and flexibility, and equipping them for a future powered by AI. The innovative solutions mark a significant step forward in Dell’s broader AI strategy, which aims to use its AI portfolio to support businesses from the desktop to the data center to the cloud.

“From running complex AI workloads on workstations to using day-to-day AI-powered applications on laptops, the AI PC will be an important investment that pays dividends in productivity and paves the way to a smarter, more efficient future. Dell’s advantage starts with offering more AI PCs across the commercial portfolio from day one, catering to customers’ unique needs and giving them the ability to start future proofing for AI today,” said Haidi Nossair, Sr. Director – Client Solutions Group – META, Dell Technologies.

AI PCs for hybrid work

The neural processing unit (NPU)–equipped AI PC will grow from nearly 50 million units in 2024 to more than 167 million in 2027, representing nearly 60% of all PC shipments worldwide. The NPU adds an AI acceleration engine that can take on more dedicated AI tasks, freeing up the CPU and GPU to do other things. This creates a more responsive experience and enhances performance, security, battery life and productivity.

Dell provides the world’s most intelligent, manageable and secure commercial PCs. With a new line-up of Latitude laptops and Precision mobile workstations, Dell will offer customers the broadest portfolio of commercial AI laptops and mobile workstations, from entry-level to ultra-premium laptops and workstation options. Powered by Intel Core Ultra processors with Intel vPro, Dell commercial PCs drive AI workloads and unlock new levels of productivity and efficiencies. For example, employees can now:

Collaborate more effectively. Combining the benefits of the NPU to offload capabilities like auto-framing, background blur and eye-tracking with the power efficiency of Intel Core Ultra processors, gives workers up to 38% more battery life and valuable working time in a day packed with Zoom calls.

Create content faster. By distributing AI processing across the CPU, GPU and now NPU, users can create generative AI images over five times faster with Stable Diffusion, a text-to-image model.
Work more securely in a hybrid work environment. More ISVs will continue to build applications for the AI PC. For example, Dell is working with CrowdStrike and Intel to offload security functions onto the device via the NPU. This provides more comprehensive threat detection, helping customers swiftly detect malicious sites and security vulnerabilities with reduced latency compared to cloud-based solutions.
Stay in the flow of work. The portfolio features Windows 11 and a Copilot key to make it even easier to get things done and stay in the flow of work. With the press of a key, you can have faster access to your everyday AI companion.

AI-powered, automated services

Building on years of industry leadership in proactive, predictive automation as well as expert advice and managed services, new Dell Services capabilities help customers:

Maximize PC uptime and improve productivity with new self-healing capabilities through the ProSupport Suite for PCs. Customers who connect to Dell’s SupportAssist technology can leverage telemetry and AI to fix PC issues without human intervention. This lets IT activate Dell-authored scripts to autonomously correct blue screen errors, thermal issues and more across their entire fleet of PCs.
Keep PC fleet refreshes on track and on budget with Dell’s managed services. When customers need new AI devices, Dell provides detailed planning, forecasting and supply chain management to enable timely, targeted multi-vendor device rollouts.
Adopt and maximize GenAI investments with Digital Employee Experience Services for Gen AI. These services equip employees with the tools and technology tailored for their diverse roles.

Product spotlights

Dell’s most intelligent headset portfolio in its class includes five new headsets. The Dell Premier Wireless ANC Headset (WL7024) features AI-based noise canceling microphones that distinguishes human speech signals from background noises from both the user and their audience and adjusts the level of noise cancellation based on the user’s environment. The advanced smart sensor intelligently performs tasks like mute/unmute, pause/play as long as earcup is lifted, while intuitive touch controls tailor the audio experience.

The fully refreshed Latitude portfolio features updates across 5000, 7000 and 9000 series. Latitude 5000 is Dell’s mainstream series of devices, offering flexibility, scalability, and security. The series is sustainable by design with materials ranging from recycled plastics to reclaimed carbon fiber, renewable materials and ocean bound plastics.

The Latitude 7350/7450 Ultralights are the world’s lightest 13.3” and 14” premium commercial laptops. The Latitude 7455 is a premium AI laptop up to 21 hours of battery life stacked with a stunning 14-inch QHD+ touch display, quad speakers with AI noise reduction, Qualcomm FastConnect Wi-Fi 7 and optional 5G for greater connectivity and collaboration. As Dell’s thinnest Latitude laptop ever, team members have the mobile form factor they need for productivity at the desk or on-the-go.

Designed for executives, salespeople and consultants, the Latitude 9450 2-in-1 provides a peek into the future of work from anywhere focused on ultra-premium design, collaboration & productivity. It boasts a haptic collaboration touchpad with support for Microsoft Teams and Zoom, a stunning QHD+ Infinity Edge display, top-firing speakers and a new HDR webcam. As new WiFi-7 capability rolls out throughout 2024, the Wi-Fi 7 capable wireless card on Latitude 9450 will expand throughput and connect us to our peers even faster. These enhancements paired with the ability to utilize AI to improve collaboration will deliver a premium new experience to end users.

Now featuring Intel Core Ultra processors Series 2, Dell’s thinnest XPS provides more power and efficiency to effortlessly tackle the most demanding tasks. This includes a dedicated NPU capable of up to 48 TOPS, enabling advanced AI capabilities such as text and image creation and faster photo or video editing. XPS 13 is the first laptop in the world to offer a tandem OLED display, allowing for higher brightness than a traditional OLED display and 26 hours of battery life while streaming on an FHD+ display.

Dell has also introduced new video conferencing monitors with upgraded convenience, a better camera and next level multitasking features. These monitors are the world’s first 23.8-inch, 27-inch and 34-inch video conferencing monitors certified for both Microsoft Teams and Zoom7. These monitors include an integrated camera, speakers, and microphones to allow for a clean desk setup.

Tech News

CHARLI XCX JOINS NOTHING AS FIRST GLOBAL BRAND AMBASSADOR AND SHAREHOLDER

Published

11 minutes ago

May 15, 2026

Integrator Web-Admin

Nothing and Charli xcx are announcing a partnership that pairs one of the most distinct artists of her generation with a tech brand built on the same principle. As Nothing’s latest Shareholder and first Global Brand Ambassador, Charli xcx marks a new creative chapter for the brand.

As a Shareholder, Charli joins a global roster of cultural leaders, including The Weeknd, Casey Neistat, and Swedish House Mafia, who back Nothing not just as a maker of award-winning technology, but as a platform for creative expression.

Charli xcx said: “When I’m creating, I’m always thinking about how my work will be experienced out in the world and I love how Nothing headphones sound and are designed. Its ethos of prioritising creatives is really something I look for when working with a partner.”

Carl Pei, Co-Founder and CEO of Nothing, said: “I’ve been a fan of Charli’s work for years, and what struck me when we started talking was how much we agreed on. The tech industry has spent a decade making everything quieter, more minimal, more monotonous. Charli has spent her career going the other way in pop. We want Nothing to feel more like that. She’s joining as a shareholder and partner, and the campaign launching today is just the start of what we’re working on together.”

A global campaign with Charli xcx – shot by Aidan Zamiri, her long-time collaborator, in London – launches today under the name ‘NOTHING (CHARLI XCX)’. In the campaign Charli wears Nothing headphone (a) for five days straight, highlighting its industry-leading 135 hours of playtime.

Nothing recently raised US$200M in a Series C round at a USD $1.3B valuation. The partnership with Charli xcx signals what that scale is now being directed toward: a new kind of company at the intersection of technology and culture, built in partnership with the creative community.

Tech News

HONOR AND OWN ESIM PARTNER TO DELIVER SEAMLESS GLOBAL CONNECTIVITY ACROSS THE GCC

Published

4 hours ago

May 15, 2026

Integrator Web-Admin

HONOR, a global AI device ecosystem company, has announced a strategic collaboration with OWN eSIM to bring seamless digital connectivity solutions to smartphone users across the GCC. Through this partnership, the OWN eSIM application will be preinstalled on selected HONOR smartphone models using Google PAI, enabling customers to access and activate global connectivity services directly from their devices with greater ease and flexibility.

By integrating OWN eSIM’s digital connectivity platform within HONOR devices, users will be able to activate international data services instantly, eliminating the need for physical SIM cards and enabling a smoother travel and connectivity experience.

Enabling a Smarter and More Connected Mobile Experience

With digital lifestyles evolving, consumers increasingly expect their devices to offer seamless access to services that enhance everyday convenience. The partnership between HONOR and OWN eSIM responds to this demand by embedding advanced connectivity capabilities directly into the smartphone ecosystem. This integration allows HONOR users across the GCC to manage connectivity more easily, particularly when travelling or using multiple networks.

The initiative strengthens HONOR’s commitment to delivering innovation beyond hardware, positioning its devices as intelligent platforms for modern digital lifestyles. Through the integration of ready-to-use connectivity solutions. The preinstallation of the OWN eSIM application on HONOR devices will significantly enhance accessibility, adoption and visibility for the platform, allowing OWN eSIM to reach a wider audience of smartphone users across the GCC.

Debo Zhang, General Manager – HONOR GCC said, “Connectivity today must be as dynamic as the lives we lead. Our collaboration with OWN eSIM reflects HONOR’s commitment to delivering smarter, more integrated digital experiences for our users. Smartphones today are central to how people work, create, and stay entertained. By bringing eSIM functionality directly into our devices, we are enabling customers to stay connected more easily and confidently wherever their journeys take them.”

Expanding the Future of Digital Connectivity in the GCC

For OWN eSIM, this collaboration marks a significant milestone in expanding its presence across the GCC and strengthening its position within the rapidly growing eSIM ecosystem. With its application integrated directly into HONOR devices, OWN eSIM will be able to reach a broader base of consumers.

Martijn Van Der Ven, Founder and CEO of OWN eSIM, said, “We are pleased to partner with HONOR to bring our connectivity platform closer to users across the GCC. This collaboration represents a shared ambition to remove friction from the way people connect when they travel or move across borders. By embedding OWN eSIM directly into HONOR smartphones, we are delivering a seamless, future-ready connectivity experience designed for today’s digital-first consumers.”

Beyond the technical integration, the partnership will be supported by coordinated marketing and communication initiatives aimed at raising awareness and encouraging adoption across the region. Both companies will work together on campaigns that highlight the benefits of integrated eSIM technology.

Driving the Next Generation of Digital Connectivity

As mobile connectivity shifts toward more flexible, digital-first solutions, the collaboration between HONOR and OWN eSIM reflects a broader industry move toward embedded connectivity services that simplify the user experience. Combining HONOR’s device innovation with OWN eSIM’s connectivity expertise, the partnership aims to give users greater freedom and convenience to stay connected wherever they are.

Through this collaboration, HONOR and OWN eSIM are enhancing the smartphone experience while contributing to smarter connectivity across the GCC.

Tech News

ASUS SHOWCASES AI-ENABLED COMMERCIAL DEVICES AT FIRST-EVER GITEX KENYA 2026

Published

1 day ago

May 14, 2026

Integrator Web-Admin

ASUS today announced its participation at the first edition of GITEX Kenya, taking place in Nairobi from May 19-21, 2026. With its theme ‘In Search of Incredible,” ASUS will showcase its critically acclaimed portfolio of AI PCs designed to support the country’s national digital economy agenda.

“We’re excited to be a part of the inaugural edition of GITEX Kenya. The country plays an important role in ASUS’s commercial long-term vision for the African market,” said Tolga Özdil, Regional Commercial Director, Middle East, Turkey & Africa (META) at ASUS. “As the region undergoes a significant shift with industry trends like AI, cloud and sustainability, GITEX Kenya gives us the platform to show our latest innovations to customers in the enterprise, SMB and government sectors.”

“ASUS’s line of PCs integrates AI support at the hardware level, allowing professionals to take advantage of AI tools without the need to connect online. In addition to that, our devices demonstrate the highest level of security fit for organizations where data protection is a must.”

ASUS will showcase its strong lineup of commercial devices that includes the ExpertBook series and workstation PCs at the exhibition. Visitors will get a chance to try out the recently released ExpertBook Ultra (B9406), the company’s flagship device that weighs less than a kilogram and measures 10.9 mm thin. Designed for next-generation professionals, the B9406 features up to 50 TOPS NPU, which enables it to perform AI tasks on-device without affecting the performance or battery life. All of this is packed in a lightweight device that also features robust durability and enterprise-grade security. Other devices in the ExpertBook series, the B5405, P5405, as well as the P440 All-in-One and the P500 Expert Centre Mini Tower, will be on the stand.

ASUS will also highlight its AI-driven solutions that enhance productivity, such as AI ExpertMeet, a powerful AI-powered collaboration tool that helps simplify meetings with real-time transcriptions and summaries.

Building on national initiatives such as the Kenya AI Strategy 2025-2030, which positions the region as a hub for AI research, ASUS will support its ambitions with innovative AI-ready solutions. The company has designed its entire commercial portfolio focusing on key factors that help drive digital transformation priorities, such as AI-first design, cloud-ready devices and sustainability. Attendees can visit ASUS’s booth at Hall 2, Stand B45, to experience their latest products.