Hospitality
Hospitality runs through my veins
Exclusive Interview with: Artemiy Vasilchuk – CEO, Vasilchuki Restaurant Group
In this interview, Artemiy Vasilchuk, CEO of Vasilchuki Restaurant Group, delves into his path from a family-driven inspiration to becoming a leader in hospitality at a young age. With over 40 successful restaurants across Europe and Asia, Artemiy’s vision for Chaihona No 1 in Dubai Marina marks the group’s foray into the Middle Eastern market. He shares how his family’s influence and his passion for innovation have helped shape the group’s unique fusion of Slavic, Asian, and Arabic cuisines. Looking ahead, Artemiy reveals exciting plans for expanding Vasilchuki Restaurant Group’s presence in the UAE and beyond.
Can you share a bit about your journey and what inspired you to take on such a leadership role at such a young age?
My father is my inspiration and played a massive part in my journey to becoming a restauranteur. We have 40 successful restaurants in Europe and Asia, and they’re all homegrown brands that my father and uncle carefully created from scratch. Hospitality runs through my veins and has been a part of my life for as long as I can remember; in fact, some of my earliest memories are in our family restaurants that, for many years, were the only places I dined at while tasting and sampling new menus, dishes and concepts for Vasilchuki Restaurant Group to bring to market.
How has your experience working alongside your father shaped your approach to restaurant management and innovation?
My Father and our Group Head Chef Sergei Suschenko, are very ambitious and creative people, so being around them is inspiring as they built the Chaihona no1 by Vasilchuki brand from scratch and have such a great synergy. I’m only 23, so I bring a very fresh and young perspective to the group, which is exactly what we need in Dubai with the competitiveness of the market, but my father takes a more traditional approach. There is room for both, so we’ve worked hard in Dubai to keep the brand’s core and adapt its offering to suit this market, which has been fun to do alongside my father.
Chaihona No. 1 by Vasilchuki is your first venture into the Dubai dining scene. What makes this restaurant a luxurious addition to Dubai Marina’s culinary landscape?
There’s no other concept like ours in Dubai, so we’re a new and exciting addition to the Marina dining scene. Sergei has added an Arabic element to the menu for our Middle East launch, and it’s been so successful as our guests can try authentic Slavic food if they’d like but also enjoy Arabic dishes. Our Shawarma is incredibly popular as we serve the juicy meat on a skewer so it can be sliced and shared, which is so lovely for groups served with Hummus and baba ghanoush and a special kebab sauce and herby yoghurt dip if you fancy trying something less traditional.
How do you integrate Slavic, Asian, and Arabic flavours into a cohesive and luxurious menu at Chaihona No. 1?
Our Head Chef, Sergey, specializes in creating unique dishes and menu concepts, so he enjoyed combining all three cuisines into one menu. He has one of the world’s largest cookbook collections, with over 3000 books he’s amassed from his travels worldwide. He sought inspiration from there and did extensive trials of combining ingredients and flavours to understand what works and what doesn’t. He enjoys pushing boundaries, so we’re not surprised when he makes unusual suggestions, as more often than not, they turn out to be delicious.
Can you share any unique dishes or concepts that embody your vision of luxury dining at Chaihona No. 1?
Our dine and shop concept is a really unique as there isn’t many places that have a small market and flower shop inside them.
With over 40 restaurants worldwide, how does Chaihona No. 1 by Vasilchuki in Dubai Marina fit into the overall strategy and vision of the Vasilchuki Restaurant Group?
Our launch in the Marina was our way of introducing ourselves to the region, and now, as it’s been so popular, we’re focusing on expansion and growth.
Looking ahead, what are your plans for expanding the presence of Vasilchuki Restaurant Group in the UAE and beyond?
Our launch in Dubai Marina is only the start for us in the Middle East. We have plans to expand and operate 30 restaurants in the Middle East within the next three years and have a few more currently under construction scheduled to launch this year.
Hospitality
MATCHA LOVERS, THIS ONE’S FOR YOU: COFFEE PLANET DROPS LIMITED-EDITION FLAVOURS

If your current obsession is anything matcha, you’ll want to get this on your radar. Homegrown UAE brand Coffee Planet is celebrating Matcha Month with the launch of three new iced drinks, and yes, they’re as good as they sound.
Say hello to Mango Matcha, Strawberry Matcha, and Pumpkin Spice Matcha, a mix of fruity, creamy, and subtly spiced flavours designed for peak Dubai sipping. Think vibrant green layers and pastel-toned iced drinks that are made for your Instagram feed.
Known for its no-fuss approach, Coffee Planet keeps it simple while always getting it right. With prices starting from AED 29 and availability across all UAE outlets, these are easy, go-to drinks whether you’re on a mid-mall stroll or ordering online.
The catch? These limited-edition drinks are only available throughout May, so consider this your sign to try them all before they’re gone.
Available at: All UAE outlets, including JVC Circle Mall, Dubai Hills (Business Park), Dubai Hills Mall, Foundry Downtown, Etihad Plaza, Fountain Views (Dubai Mall), among others, as well as online via Careem, Keeta, Deliveroo, Noon, and Talabat.
Hospitality
WATCHHOUSE DEBUTS ITS FIRST PERMANENT UAE HOUSE AT THE ARCADES AT ABU DHABI EQUESTRIAN CLUB
WatchHouse marks a significant milestone in its international growth with the opening of its first permanent UAE House at The Arcades at Abu Dhabi Equestrian Club, set to launch in June 2026.
Founded in London, WatchHouse has built a reputation for redefining modern coffee through a focus on quality, precision, and guest experience. Following its regional debut through a pop-up at Marsa Boulevard in Dubai, the brand now establishes a long-term presence in the capital, with further expansion planned across the UAE and wider GCC.
At the core of WatchHouse is its “Modern Coffee” philosophy is an approach that brings together expertly sourced coffee, thoughtful hospitality, and environments designed around how people naturally experience coffee in their daily lives. Every detail, from sourcing and roasting to service and space, is considered to create a consistent and elevated guest experience.
The Abu Dhabi House introduces WatchHouse’s structured coffee offering, designed to guide guests through different flavour experiences. Rituals form the foundation of the menu, designed for everyday moments and familiar comforts, featuring milk-based espresso drinks and carefully developed decaffeinated options that prioritise balance and sweetness without compromising on quality. Ventures invite guests to explore deeper and more expressive profiles through filter coffees and bolder brews, showcasing origin character and pronounced tasting notes for those seeking a more immersive experience. At the more exploratory end of the spectrum, Horizons present a curated selection of brighter, funkier cups, highlighting experimental methods and distinctive flavours, offered at a higher price point for guests looking to discover something unexpected.
For those drawn to rarity and provenance, WatchHouse also offers Rarities: limited-edition coffees that are produced in small quantities and often challenging to source. Selected for their exceptional quality and interesting stories, these coffees provide a deeper connection to origin, craft and innovation, offering guests the opportunity to experience coffee as a truly special moment, available only for a short time.
As its first permanent House in the UAE, the space reflects WatchHouse’s commitment to creating environments that balance refinement with approachability. Developed in collaboration with interior designer Deidra Hodgson and located at The Arcades within Abu Dhabi Equestrian Club, the new House takes cues from the site’s equestrian heritage, Spanish-influenced architecture. References to saddlery, traditional shading techniques, and stable detailing are subtly integrated, creating a space that feels tactile, grounded, and quietly refined.
Roland Horne, CEO and Founder of WatchHouse said: “As WatchHouse continues to evolve, each new House must earn its place; not just within a city, but within its story. Our Abu Dhabi Equestrian Club location marks an important milestone as our first permanent home in the UAE, a distinguished destination that embodies design, refinement, and community. These values align closely with our philosophy of Modern Coffee, which challenges the status quo to create experiences that are truly considered. This House has been thoughtfully designed to offer a space of calm and connection, reflecting the modern craftsmanship and welcoming spirit that define WatchHouse.”
Deidra Hodgson, Interior Designer said: “WatchHouse Equestrian Club draws on the venue’s heritage, blending Spanish-influenced architecture with equestrian design cues. Warm terracotta, rich tones and natural materials create a connection to the outdoors, while varied seating, including a rarities bar showcasing exceptional global coffees, is designed to bring people together and foster a sense of community within Abu Dhabi.”
The Abu Dhabi opening represents the next step in WatchHouse’s regional expansion, with additional locations planned in Dubai, Kuwait, and Qatar, as part of the brand’s ambition to grow to 500 Houses globally by 2036.
ENDS
Notes to Editors
For all media enquiries, contact QComms:
Serena Arnita, Account Executive: serena.a@qcomms.ae
WatchHouse@qcomms.ae
To follow WatchHouse, visit: www.watchhouse.com, @watchhouse , @watchhouse_ae
About WatchHouse
WatchHouse is a Modern Coffee business, founded by Roland Horne in a former 19th-century watch house on London’s Bermondsey Street. Since opening in 2014, it has grown House by House, now a global business with locations across central London, New York and the UAE. Rooted in the ethos of Modern Coffee, WatchHouse delivers an experience shaped by three pillars: exceptional product, considered design, and an elevated guest experience. From industry-leading specialty coffee to House-made food and architecturally driven spaces, every detail is crafted to move coffee and those who drink it forward.
About Abu Dhabi Equestrian Club
Set within the renowned Equestrian Club, a destination dedicated to lifestyle, culture, and community, the new House becomes part of a wider environment that brings together specialty retail, food and beverage, and curated programming. Designed as a place to return to, the space offers a warm and inviting setting where guests can experience WatchHouse’s meticulous approach to sourcing, roasting, and brewing coffee, alongside a sense of everyday ritual.
Hospitality
SHANGHAI ME MARKS WORLD COCKTAIL DAY WITH THE ALCHEMY,A NEW COCKTAIL COLLECTION

Shanghai Me, the acclaimed Pan-Asian dining destination at the heart of DIFC, is marking World Cocktail Day with the launch of The Alchemy, a new cocktail collection built not around flavour profiles, but around something far more elemental.
Drawing on the five elements of Chinese philosophy, Wood, Fire, Earth, Metal, and Water, the menu takes its cue from the cyclical logic of the Chinese zodiac, in which each element aligns with its corresponding animal sign only once every sixty years. It is this rare convergence of character and energy that forms the conceptual foundation of the collection, with each cocktail functioning as an interpretation of a specific elemental force.
The result is a menu of considerable range. Some drinks are immediate and bold; others open slowly, revealing texture and progression across each sip. Fire manifests as intensity; Water as something fluid and instinctive; Earth as depth and weight; Metal as cool precision; Wood as forward momentum. Rather than using the zodiac as aesthetic decoration, the collection treats it as a structural framework, with each drink carrying a personality shaped by both its animal sign and its elemental character. In its approach, The Alchemy reflects the culinary philosophy that has defined Shanghai Me since its Dubai opening, the blending of refined Japanese technique with the bolder flavours of Chinese cuisine, reinterpreted rather than preserved. The collection is helmed by the restaurant’s bar team and developed in keeping with the broader vision of chef-preneur Izu Ani and restaurateur Evgeny Kuzin under Fundamental Hospitality. The Alchemy launches today, the 13th May, and will be available at Shanghai Me Dubai from that evening.
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