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Future Food Foundry Investmented in Greeneration to Transform UAE Food Production

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Greeneration

Future Food Foundry (3F), headquartered in the UAE and a leader in transformative agri-food technology, announces a significant investment in Greeneration, a longevity brand company. This strategic deal is a pivotal step forward for 3F in creating an ecosystem of unique companies and technologies that are revolutionizing the future of food production.

Greeneration has quickly become a key player in Dubai’s agricultural landscape. The high-end specialty greens vertical farm specializes in growing hyperlocally and supplying premium edible flowers, microgreens, and specialty leaves tailored to the needs of high-end culinary professionals. 

With this investment, 3F supports Greeneration in expanding beyond premium ingredients for fine dining. Greeneration’s ultimate vision is a longevity brand company, focused on health and sustainability. This new direction will encompass superfoods, adaptogens, medical herbs, and more, offering products that support long-term vitality and holistic well-being for end customers. 

The strategic tranche will be used by Greeneration to achieve breakeven and launch the first sub-brands of the longevity platform while continuing to support the food safety, and the culinary excellence of the UAE.     

Leo Musatov, Co-Founder and Managing Director at Future Food Foundry commented, “Our investment in Greeneration marks a pivotal moment in 3F’s mission to create a new generation of superfoods with restorative health benefits. Greeneration’s rapid commercial success showcases their innovative approach, quickly becoming a leader in the sector and establishing a financially self-sustainable company. While technology is a key enabler, their product focus on novel functional foods aimed at extending life spans is transforming the business into a  ‘longevity brand company.’ As we continue to grow, this partnership not only reinforces Greeneration’s success but also supports our commitment to enhancing food security in the UAE, ensuring that the region can thrive independently amidst global food supply challenges.” 

“We are thrilled to partner with Future Food Foundry as we share the same vision for the future of food,” said Roman Ulyanov, Founder of Greeneration. “This investment not only strengthens our financial success as a supplier of high-end ingredients for HoReCa but also supports our transition towards a longevity brand company. We are bringing a new product category to the market, centered on sustainable health, anti-aging, holistic wellness, and preventive care, paving the way for a healthier, more sustainable future.”      

The UAE’s heavy reliance on food imports has long posed a challenge to the nation’s food security. By supporting Greeneration’s growth and expansion, 3F is directly contributing to reducing this reliance and advancing the UAE’s vision for a resilient and self-sufficient food system. Greeneration’s vertical farming techniques, which include water-efficient hydroponic systems and environmentally responsible practices, align perfectly with 3F’s mission to blend innovative technologies with traditional knowledge for a more sustainable future.

Hospitality

Rohini Refreshes Its Summer Menu with Two New Lassi Blends

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Rohini, the award winning Indian restaurant at Mövenpick Hotel Jumeirah Lakes Towers, is welcoming the summer season with a new lassi line, bringing two refreshing blends to the menu: the vibrant Very Berry Lassi and the rich Khoya and Coconut Lassi. A refreshing classic, blended to perfection with authentic flavours and a touch of indulgence, the new additions offer guests a cooling counterpoint to Rohini’s daring, spice forward menu.

Known for reimagining Indian classics with a bold, contemporary edge, Rohini has built its identity around unexpected pairings and vibrant presentation, and the new lassi line follows that same spirit. The Very Berry Lassi blends the traditional yoghurt base with fresh, tart berries for a bright, summery profile, while the Khoya and Coconut Lassi leans into rich, creamy notes for a smoother, more indulgent finish. Both are designed to sit comfortably alongside Rohini’s signature dishes, whether as a palate cooling accompaniment or a stand alone treat.

The launch reflects Rohini’s ongoing commitment to keeping its menu responsive to the season, giving regulars and first time diners alike a reason to return as temperatures rise. Guests are invited to explore the delightful selection of refreshing blends crafted to complement the Rohini experience, and discover their favourite sip. The lassi line is now available at Rohini, located within Mövenpick Hotel Jumeirah Lakes Towers, Cluster A, Jumeirah Lake Towers, Dubai.

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MAKE A WEEKEND OF UFC 333 WITH A STAY AT YAS PLAZA HOTELS

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The excitement of UFC 333 is making its way to Etihad Arena ahead of the main fight on Saturday, 24th of October. For fans planning to visit Yas Island, Yas Plaza Hotels brings together six distinct stays, with plenty to enjoy before and after the action.

Yas Island offers an array of stays to complement the energy of fight weekend, giving visitors the perfect opportunity to recharge before the action and unwind after the final bell. Yas Plaza Marina brings a relaxed, contemporary atmosphere, while Yas Plaza Circuit provides a welcoming base for families. Those seeking a more peaceful escape can enjoy the nature-inspired surroundings of Yas Plaza Mangroves, while Yas Plaza Bay offers spacious family suites. Crowne Plaza Yas Island adds a touch of Mediterranean charm, and Staybridge Suites Yas Island caters to guests seeking additional space and comfort with its apartment-style suites. With something to suit every travel style, the excitement extends well beyond the Octagon.

Across the collection, guests can enjoy shared access to pools, wellness and sports facilities, as well as 21 dining venues. It’s an easy way to turn fight night into a longer island escape, with time to gather over a meal, unwind by the pool or make the most of Yas Island between bouts.

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Sun Siyam Expands Its Maldives Guest Offering with Five Distinctive Halloween Experiences

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White sands. Crystal-clear lagoons. Palm trees swaying in the breeze. Not exactly where you would expect to come face-to-face with a horror icon, wander through the strange world of Beetlejuice or find little witches and superheroes trick-or-treating beneath coconut palms. Yet every October, Sun Siyam proves that Halloween and paradise make an unexpectedly perfect match. Across the collection, guests can choose their own Halloween adventure. Lose yourself inside a cinematic horror of Cult Classics production at Siyam World, step into the delightfully strange universe of Beetlejuice at Sun Siyam Olhuveli, celebrate Maldivian traditions beneath the stars at Sun Siyam Iru Fushi, embrace relaxed beachfront festivities at Sun Siyam Iru Veli, or watch little monsters set off on tropical trick-or-treat adventures at Sun Siyam Vilu Reef. Whatever your Halloween personality, there is an island waiting.

Where horror becomes a holiday

At the centre of it all is Siyam World, where Halloween has become something of a legend in its own right. Never one for a handful of pumpkins and a themed buffet, the resort returns with CULT CLASSICS, its boldest Halloween production yet. Inspired by the cult horror films that defined generations, guests are invited to step inside an interactive walkthrough where every corner reveals another surprise. Live performers, cinematic sets, immersive storytelling and unexpected encounters blur the line between audience and performance, creating an experience that is as theatrical as it is thrilling.  Survive the walkthrough and the night is only just beginning. The experience unfolds into a spectacular live production, where cinematic storytelling, immersive sets, theatrical performances and unexpected encounters blur the line between audience and show. It is horror, but with a distinctly Siyam World twist: bigger, bolder, brilliantly over the top and impossible to experience from the sidelines. And when the scares give way to the after-party, DJ and music producer SARRA takes over the decks. Blending Afro House, Afro Tech House, Indie Dance and Latin House, her sound moves through deep grooves, layered percussion and global rhythms, bringing a high-energy electronic soundtrack to the night. Known for building sets that evolve with the dancefloor, SARRA will take CULT CLASSICS from immersive horror spectacle into a Halloween party that keeps going long after the final scare.

The Wonderfully Weird Side of Paradise

At Sun Siyam Olhuveli, guests are invited to leave reality behind and enter the wonderfully weird world of Beetlejuice. Inspired by the cult classic, the resort undergoes a dramatic transformation, where black-and-white stripes, glowing green lighting, theatrical installations and playful surprises turn familiar island spaces into an immersive fantasy. From themed cocktails and imaginative dining to roaming characters and live performances, the island embraces the strange from day into night. Taking over the decks is international DJ Giada Brincè, bringing her signature blend of hypnotic Afro House rhythms and sophisticated electronic sounds to the celebration. Having performed across destinations including Monte Carlo, Mykonos and Italy, and built a global following through her live sets and social channels, Brincè will bring a refined but high-energy soundtrack to Olhuveli’s Halloween night. Expect the wonderfully weird, the theatrical and the unexpected, with a seriously good beat behind it.

At Sun Siyam Iru Fushi, Halloween meets authentic Maldivian hospitality. Guests gather beneath the stars at Islander’s Grill for a beachfront barbecue showcasing freshly caught seafood, premium cuts and Mediterranean and Asian-inspired flavours before the rhythmic energy of a traditional Bodu Beru performance fills the night. The celebrations continue at Water’s Edge with a lively Halloween DJ party where tropical rhythms keep families and friends dancing late into the evening.

At Sun Siyam Iru Veli, Halloween unfolds at an easy island pace. Young guests begin the day with festive crafts at Turtle Kidz Club before the celebrations move to Chemistry Bar for a lively pool party complete with DJ beats, themed drinks and poolside dining. As evening arrives, the island swaps spooky surprises for barefoot elegance with a beachfront Lobster BBQ accompanied by live music beneath the stars.

Meanwhile, at Sun Siyam Vilu Reef, Halloween comes to life with Ocean Haunt, an island-wide celebration where tropical charm meets playful imagination. Families can expect a day filled with music, dancing, face painting, creative crafts and the colourful Little Monsters Parade, while younger guests unleash their creativity decorating ghostly cookies and spooky treats at Turtle Kidz Club. As darkness falls, the festivities continue with a themed beachfront BBQ, where DJ beats, ocean breezes and a touch of island magic transform Halloween into a relaxed celebration beneath the stars. Equal parts family fun and barefoot luxury, Ocean Haunt captures the lighter, more whimsical side of Halloween in paradise.

Whether guests are seeking blockbuster entertainment, immersive fantasy, authentic island celebrations, elegant beachfront evenings or unforgettable family adventures, Sun Siyam offers a Halloween unlike anywhere else in the Maldives. Because Halloween does not have to be wrapped in fog, falling leaves or cobwebs. Sometimes the best scares happen with warm sand beneath your feet, a cocktail in hand and the Indian Ocean quietly watching in the background.

Fear has never looked so good.

For those inspired to swap autumn for the tropics, there has never been a better time to plan an island escape. Sun Siyam Resorts is currently offering a range of exclusive seasonal offers across its Maldivian collection, with added value including savings on accommodation, complimentary transfers, resort credits and signature experiences. Many offers are available for bookings made until 31 October 2026, making Halloween the perfect excuse to discover paradise with a darker twist.

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