Tech News
ASUS Puts AI Within Reach of Everyone with its Copilot+ PC Lineup and Innovations at CES 2025
ASUS recently announced a significant expansion of its innovative Copilot+ PC lineup at CES 2025, the fastest, most intelligent Windows PCs, bringing artificial intelligence (AI) capabilities to users in every segment — empowering more people than ever to embrace the exciting and burgeoning era of AI. As AI reshapes both how people interact with technology and their expectations of what a computer should be, our all-new Copilot+ PC lineup is designed to meet the growing demand for more affordable, more efficient, more secure and faster laptops that elevate both personal and professional workflows. Powered by the latest AI-enabled processors from Qualcomm, AMD and Intel, and available in a diverse range of styles and form factors, ASUS is leading the charge in making AI technology universally accessible.
Through the introduction of new model and the expansion of existing product lines, ASUS is asserting its commitment to pioneering AI-enabled computing without limits.
With powerful performance, extended battery life, premium designs and a customizable Copilot key, the latest ASUS Zenbook Copilot+ PCs deliver enviable speed and power, allowing users to experience AI-enabled productivity and creativity like never before — unleashing cutting-edge AI tools that simplify tasks, boost productivity and enhance security.
With the introduction of the all-new ASUS Zenbook A14 model and Refreshed ASUS Zenbook Duo and ASUS Zenbook 14 — our models are powered by the latest processors which deliver a significant leap in performance, giving up to 45 TOPS AI performance and extended battery life — to offer instant responsiveness and exceptional speed for handling multitasking workloads.
AI power, unleashed: ASUS Zenbook A14 (UX3407)– A Powerful and Lightest Snapdragon processors.
At just under a kilogram, Zenbook A14 is the world’s lightest Copilot+ PC. It’s born to go places — and engineered for ultimate mobility. The Snapdragon X Elite and Snapdragon X processors with advanced on-device AI capabilities unleash the full benefits of a Copilot+ PC and empower modern lifestyles with up to 32-hour, multi-working-day battery life and a full array of I/O ports. The all-new tone-on-tone minimalist design features colors and materials inspired by nature — and it’s the first laptop where ASUS has used Ceraluminum for the entire chassis, including the lid, the keyboard area, and the base. Ceraluminum is our amazing anti-wear, scratch-resistant and smudge-free material that’s 30% lighter than anodized aluminum — a key factor in the laptop’s reduced weight compared to the previous generation.
Refreshed Zenbook Duo (UX8406CA) & ASUS Zenbook 14 (UX3405CA): Supercharged AI experience with the latest Intel Core Ultra processors (Series 2)
ASUS Zenbook Duo (UX8406CA)
The revolutionary dual-screen Zenbook DUO, with its twin 14-inch 16:10 3K 120Hz OLED HDR NanoEdge touchscreens, expertly combines AI benefits with versatile multiple modes — Dual Screen, Desktop, Laptop, and Screen Sharing — and superb mobility. Measuring only 14.6mm thin and weighing just 1.35kg, enhanced AI performance is delivered by up to the latest Intel Core Ultra 9 processor (Series 2) with integrated NPU. It also features a large-capacity 75Wh battery and includes a comprehensive array of I/O ports. The easy-to-use Zenbook DUO maximizes productivity, with zero fuss.
ASUS Zenbook 14 (UX3405CA)
Zenbook 14 takes sophistication to a whole new level, with an environmentally conscious thin-and-light design. It amplifies AI efficiency with its Intel Core Ultra 9 processor (Series 2) and Intel Arc graphics and offers an immersive experience with its vivid 14-inch 3K 120Hz 16:10 ASUS Lumina OLED touchscreen and powerful super-linear speakers.
Refreshed ASUS Zenbook 14 now with the power of AMD Ryzen AI
The latest AMD Ryzen AI 300 series enables premium AI for everyone, offering up to 50 TOPS AI performance from the latest XDNA 2 NPU architecture, which boosts the Copilot+ PC experience in the refreshed model.
ASUS Zenbook 14 (UM3406KA)
The sleek and sophisticated ASUS Zenbook 14 ultraportable elevates every experience. Its thin-and-light design houses the power of up to the latest AI-enabled AMD Ryzen AI 7 350 processor, with a 50 TOPS NPU to make AI tools fly, along with AMD Radeon graphics and a 14-inch 3K 120Hz 16:10 OLED NanoEdge display.
ASUS NUC Series: AI-Optimized Performance in a Compact Form
ASUS has elevated compact, AI-enhanced computing with the NUC 15 Pro Mini PC. Equipped with the Intel Core Ultra 7 processor (Series 2) and featuring Intel AI Boost, the NUC 15 Pro combines superior performance with a space-saving design, optimal for high-demand business environments. Designed for integration efficiency and effortless connectivity, it offers ultra-fast Wi-Fi 7 and Bluetooth® 5.4 to support AI-optimized businesses. Additionally, ASUS Power Sync enables users to simultaneously power on/off the NUC 15 Pro and compatible ASUS monitors, creating a more integrated, energy-efficient workspace.
Enhanced with tool-less upgradability and Intel vPro technology for secure, remote management, this device provides a comprehensive solution for enterprises aiming to streamline IT infrastructure while maintaining robust data security. With support for up to four 4K displays, a power-conscious design, and military-grade durability, the NUC 15 Pro delivers impressive visual and productivity capabilities in a minimal footprint.
For those seeking heightened performance, the NUC 15 Pro+ features an advanced Intel Core Ultra 9 processor (Series 2) and supports up to 96GB of DDR5 RAM, delivering peak AI-driven power. Enhanced cooling technology supports high-demand workloads, ideal for professionals needing continuous reliability and speed in a compact format.
The NUC 14 Pro AI+ mini PC combines advanced computing power with a dedicated Copilot button for quick AI access, delivering fast and intelligent Windows experiences. Powered by the Intel Core Ultra 9 processor (Series 2) and featuring LPDDR5x-8533 MT/s memory, it excels in bandwidth-intensive applications and AI model inference. Built-in microphones and speakers enable seamless voice command execution, while a sustainable E-ink display on top offers personalization options.
ASUS ExpertCenter PN54: Compact Yet Powerful AI-Powered Mini PC
The ASUS ExpertCenter PN54 Mini PC revolutionizes compact computing, offering high-level AI performance in an ultra-compact 0.5L chassis. Powered by AMD’s latest Ryzen AI 7 350 processor with 45+ NPU TOPS, the ExpertCenter PN54 addresses everyday computing challenges with intelligent adaptability for productivity, creative work, and entertainment. It delivers robust AI acceleration and exceptional multitasking capabilities, ideal for diverse needs from content creation to gaming.
Packed with six USB ports, dual 2.5G LAN ports, and Wi-Fi 7, the ExpertCenter PN54 provides rapid connectivity and flexibility for modern digital ecosystems, transforming into a central hub capable of supporting multiple peripherals and fast data transfers. Designed for futureproofing, its tool-less chassis enables users to effortlessly upgrade storage and memory, ensuring this powerhouse Mini PC evolves alongside technological advancements. The ASUS ExpertCenter PN54 is crafted for those seeking high performance, connectivity, and a scalable solution in a compact form factor.
Tech News
Snowflake powers KSA’s Zahid Group’s data and AI transformation to unlock enterprise value
Zahid Group, one of Saudi Arabia’s leading diversified business groups spanning heavy equipment, energy, transport and manufacturing, and others, has selected Snowflake, the AI Data Cloud company, as the strategic foundation for its enterprise data and AI transformation, giving the Group a scalable way to strengthen governance, advance AI adoption, and elevate customer experiences enterprise-wide. The relationship was formalized during a signing ceremony at Zahid Business Park in Jeddah, launching a multi-year investment that will strengthen productivity and support technology-led growth in line with Saudi Vision 2030.
With Snowflake, Zahid Group’s Digital Solutions Division is unifying data from across its business streams and departments on a governed, secure, centralized and scalable lakehouse platform. A modern business intelligence ecosystem will give leaders faster access to information, enabling them to spend less time reconciling reports and more time acting on insights. The next phase will use Snowflake Cortex AI to enable employees to engage with data through natural language, reducing reliance on traditional reporting and shortening the path from question to decision.
Snowflake’s adoption at Zahid Group comes as Saudi Arabia accelerates its goal of becoming the Middle East’s leading AI infrastructure and technology hub. The Council of Ministers has designated 2026 as the Year of AI, and PwC estimates that AI could contribute around 12.4% of the country’s GDP by 2030.
Before adopting Snowflake, Zahid Group’s data was dispersed across multiple systems, requiring extensive manual consolidation and resulting in reporting inconsistencies that slowed decision-making. As an early proof of value, the Caterpillar Helios initiative demonstrated the power of secure, real-time data sharing through Snowflake. Building on this foundation, Zahid Group is now extending Snowflake’s capabilities across its digital ecosystem, enabling real-time data streaming and integration with core platforms such as Infor and Salesforce.
This connected architecture has standardized critical reporting processes, reducing month-end reporting cycles from days to hours, and in many cases minutes. By eliminating manual effort and improving data consistency, it provides leaders with timely, trusted insights that support faster decision-making and strengthen a culture of data-driven innovation.
Suzan Sadek, Group IT Manager, Zahid Group, said: “Data is one of the most valuable assets of the digital economy. By choosing Snowflake, we are building a trusted and scalable data foundation that enables AI-driven innovation, faster decision-making, and improved customer experience. This transformation strengthens Zahid Group’s competitiveness, while supporting Saudi Arabia’s Vision 2030 ambition to create a data-driven economy.”
Michel Nader, General Manager for the Middle East, Turkey & Africa, Snowflake, said: “Zahid Group is demonstrating how trusted data can become the foundation for enterprise AI at scale. Snowflake brings information closer to customers while providing leading AI capabilities to enable digital transformation across Zahid’s operating environment. We are proud to support the company’s next phase too, where employees can access trusted insights faster and strengthen the Group’s ability to create lasting and scalable value across its businesses.”
Looking ahead, Zahid Group will expand Snowflake’s platform’s role across the Group, extending governed data products, advanced analytics and AI capabilities into more business functions to deliver measurable value for customers, partners and employees.
Tech News
PNY Technologies Joins LEAP 2026 with the Latest AI Technologies – Riyadh, Saudi Arabia | 31 August to 3 September | Booth H3-D10
PNY Technologies announces its participation in LEAP 2026, taking place in Riyadh from 31 August to 3 September, where it will present its latest AI infrastructure and accelerated computing solutions.
The showcase will feature the technologies behind PNY’s AI infrastructure portfolio, from the AI Enterprise Factory to the latest NVIDIA RTX PRO and GeForce graphics solutions, together with networking and infrastructure technologies.
Visitors will also be able to explore the PNY AI Factory Digital Twin Configurator, which allows users to design and configure their own AI factory using digital twins and NVIDIA Omniverse.
PNY will also host live demonstrations developed in collaboration with its technology partners, including SOMOD, DDN, INFINIARC, VERTIV, and F5.
The company’s participation in LEAP 2026 reflects its continued commitment to supporting AI innovation across the Middle East and helping shape the technologies powering the region’s digital transformation.
The PNY team, including regional representatives, will be on-site throughout LEAP 2026 to meet with visitors, partners, and members of the media at Hall H3, Booth D10. Attendees wishing to arrange a briefing or interview are welcome to submit a request below.
Contact request: https://forms.pny.eu/pny-at-leap-2026/
Press contact: sverdier@pny.com / mhamdouche@pny.com
Tech News
Globant Introduces Glob.AI, Reinventing Technology Services for the AI Era
Globant (NYSE: GLOB), a global company focused on driving enterprise reinvention through AI, today introduces Glob.AI, a new AI-native tech services model that fundamentally changes how enterprises access, purchase and deploy AI services. Available online through a self-service model, Glob.AI gives organizations access to enterprise-grade, high quality AI Pods (service units run by a set of AI agents and supervised by humans). Companies are charged for what they produce -per output or per consumption- never per seat or per hour.

“For over 20 years, Globant has stayed ahead of every major technology shift, and AI is no different. Glob.AI is our next step: the one-stop shop where our AI Pods live, each specialized by task and industry. Traditional AI adoption drives token consumption far beyond what efficient output requires, and the real cost is the wasted tokens plus the unstructured, manual supervision of AI. AI Pods introduce a smarter model, running the right AI through parallel agents, loops, workflows, and deterministic processes, representing the true state of the art of what AI can deliver today,” said Martín Migoya, CEO and co-founder of Globant.
Glob.AI brings together AI-native velocity with Globant’s 23 years of enterprise delivery baked into the governance layer. AI agents do the heavy lifting, with Globant’s experts supervising their outputs and guiding every step. Glob.AI works to standards–documented, tested, secure, built for enterprise scale. It’s the speed AI promises, with the rigor and quality that businesses need, by including:
- Well-defined, deterministic, and repeatable processes, supervised end to end by experts
- Optimized AI usage and transparent pricing: customers pay strictly for expert-validated outputs and/or real consumption — not hours, seats, AI hallucinations, retries, or wasted cycles.
- At least 30% more productive than the typical engineer-plus-AI approach
- Full AI sovereignty and governance: total flexibility over which models customers use and where they run them, with zero client data ever used to train external models.
- Token consumption secured in a client’s proprietary Token Vault, providing full traceability and compounding a client’s institutional knowledge over time.
“AI is not just making the same projects faster, it is making thousands of projects viable that never were before,” said Guibert Englebienne, co-founder of Globant. “Until today, enterprises could not buy technology services this way: instantly, transparently, paying only for results. That is the shift Glob.AI delivers, and the strong demand for AI Pods shows enterprises are ready for it.”
Organizations joining the waiting list at Glob.AI will gain early access to a comprehensive catalog of agentic workflows capable of building and deploying solutions for enterprise platforms and specialized industry use cases. The AI Pods in the offering also include partnerships with major organizations including Anthropic, AWS, Vercel, OpenAI, Adobe, Azure, Google Cloud Platform, SAP and Salesforce.
Traditional enterprise tech services require months of discovery, RFPs, and procurement cycles before the work begins. Glob.AI changes that model entirely. Users can log in and immediately start building enterprise grade software. Tech delivery becomes a live, continuous service rather than a fixed-term project — every improvement and release happening on the platform, fully visible to the client, in real time.
Globant released AI Pods in mid-2025, and they are already in use by several Fortune 500 organizations across media, entertainment, professional services, and finance, delivering early results that include:
- FIFA experiencing a 20% efficiency increase in throughput generation while maintaining or improving quality rates
- LALIGA deploying AI across key functions in three months
- YPF reducing contract timelines by up to 40%
- PharmaMar achieving 15x faster insights in oncology research
- A leading commercial bank completing a COBOL migration in 2 months versus 14 as projected with a traditional approach
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