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ASUS Puts AI Within Reach of Everyone with its Copilot+ PC Lineup and Innovations at CES 2025

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ASUS

ASUS recently announced a significant expansion of its innovative Copilot+ PC lineup at CES 2025, the fastest, most intelligent Windows PCs, bringing artificial intelligence (AI) capabilities to users in every segment — empowering more people than ever to embrace the exciting and burgeoning era of AI. As AI reshapes both how people interact with technology and their expectations of what a computer should be, our all-new Copilot+ PC lineup is designed to meet the growing demand for more affordable, more efficient, more secure and faster laptops that elevate both personal and professional workflows. Powered by the latest AI-enabled processors from Qualcomm, AMD and Intel, and available in a diverse range of styles and form factors, ASUS is leading the charge in making AI technology universally accessible.

Through the introduction of new model and the expansion of existing product lines, ASUS is asserting its commitment to pioneering AI-enabled computing without limits.

With powerful performance, extended battery life, premium designs and a customizable Copilot key, the latest ASUS Zenbook Copilot+ PCs deliver enviable speed and power, allowing users to experience AI-enabled productivity and creativity like never before — unleashing cutting-edge AI tools that simplify tasks, boost productivity and enhance security.

With the introduction of the all-new ASUS Zenbook A14 model and Refreshed ASUS Zenbook Duo and ASUS Zenbook 14 — our models are powered by the latest processors which deliver a significant leap in performance, giving up to 45 TOPS AI performance and extended battery life — to offer instant responsiveness and exceptional speed for handling multitasking workloads.

AI power, unleashed: ASUS Zenbook A14 (UX3407)– A Powerful and Lightest Snapdragon processors.

At just under a kilogram, Zenbook A14 is the world’s lightest Copilot+ PC. It’s born to go places — and engineered for ultimate mobility. The Snapdragon X Elite and Snapdragon X processors with advanced on-device AI capabilities unleash the full benefits of a Copilot+ PC and empower modern lifestyles with up to 32-hour, multi-working-day battery life and a full array of I/O ports. The all-new tone-on-tone minimalist design features colors and materials inspired by nature — and it’s the first laptop where ASUS has used Ceraluminum for the entire chassis, including the lid, the keyboard area, and the base. Ceraluminum is our amazing anti-wear, scratch-resistant and smudge-free material that’s 30% lighter than anodized aluminum — a key factor in the laptop’s reduced weight compared to the previous generation.

Refreshed Zenbook Duo (UX8406​CA) & ASUS Zenbook 14 (UX3405CA):  Supercharged AI experience with the latest Intel Core Ultra processors (Series 2)

ASUS Zenbook Duo (UX8406​CA)

The revolutionary dual-screen Zenbook DUO, with its twin 14-inch 16:10 3K 120Hz OLED HDR NanoEdge touchscreens, expertly combines AI benefits with versatile multiple modes — Dual Screen, Desktop, Laptop, and Screen Sharing — and superb mobility. Measuring only 14.6mm thin and weighing just 1.35kg, enhanced AI performance is delivered by up to the latest Intel Core Ultra 9 processor (Series 2) with integrated NPU. It also features a large-capacity 75Wh battery and includes a comprehensive array of I/O ports. The easy-to-use Zenbook DUO maximizes productivity, with zero fuss.

ASUS Zenbook 14 (UX3405CA)

Zenbook 14 takes sophistication to a whole new level, with an environmentally conscious thin-and-light design. It amplifies AI efficiency with its Intel Core Ultra 9 processor (Series 2) and Intel Arc graphics and offers an immersive experience with its vivid 14-inch 3K 120Hz 16:10 ASUS Lumina OLED touchscreen and powerful super-linear speakers.

Refreshed ASUS Zenbook 14 now with the power of AMD Ryzen AI

The latest AMD Ryzen AI 300 series enables premium AI for everyone, offering up to 50 TOPS AI performance from the latest XDNA 2 NPU architecture, which boosts the Copilot+ PC experience in the refreshed model.

ASUS Zenbook 14 (UM3406KA)

The sleek and sophisticated ASUS Zenbook 14 ultraportable elevates every experience. Its thin-and-light design houses the power of up to the latest AI-enabled AMD Ryzen AI 7 350 processor, with a 50 TOPS NPU to make AI tools fly, along with AMD Radeon graphics and a 14-inch 3K 120Hz 16:10 OLED NanoEdge display.

ASUS NUC Series: AI-Optimized Performance in a Compact Form 

ASUS has elevated compact, AI-enhanced computing with the NUC 15 Pro Mini PC. Equipped with the Intel Core Ultra 7 processor (Series 2) and featuring Intel AI Boost, the NUC 15 Pro combines superior performance with a space-saving design, optimal for high-demand business environments. Designed for integration efficiency and effortless connectivity, it offers ultra-fast Wi-Fi 7 and Bluetooth® 5.4 to support AI-optimized businesses. Additionally, ASUS Power Sync enables users to simultaneously power on/off the NUC 15 Pro and compatible ASUS monitors, creating a more integrated, energy-efficient workspace.  

Enhanced with tool-less upgradability and Intel vPro technology for secure, remote management, this device provides a comprehensive solution for enterprises aiming to streamline IT infrastructure while maintaining robust data security. With support for up to four 4K displays, a power-conscious design, and military-grade durability, the NUC 15 Pro delivers impressive visual and productivity capabilities in a minimal footprint. 

For those seeking heightened performance, the NUC 15 Pro+ features an advanced Intel Core Ultra 9 processor (Series 2) and supports up to 96GB of DDR5 RAM, delivering peak AI-driven power. Enhanced cooling technology supports high-demand workloads, ideal for professionals needing continuous reliability and speed in a compact format.  

The NUC 14 Pro AI+ mini PC combines advanced computing power with a dedicated Copilot button for quick AI access, delivering fast and intelligent Windows experiences. Powered by the Intel Core Ultra 9 processor (Series 2) and featuring LPDDR5x-8533 MT/s memory, it excels in bandwidth-intensive applications and AI model inference. Built-in microphones and speakers enable seamless voice command execution, while a sustainable E-ink display on top offers personalization options. 

ASUS ExpertCenter PN54: Compact Yet Powerful AI-Powered Mini PC 

The ASUS ExpertCenter PN54 Mini PC revolutionizes compact computing, offering high-level AI performance in an ultra-compact 0.5L chassis. Powered by AMD’s latest Ryzen AI 7 350 processor with 45+ NPU TOPS, the ExpertCenter PN54 addresses everyday computing challenges with intelligent adaptability for productivity, creative work, and entertainment. It delivers robust AI acceleration and exceptional multitasking capabilities, ideal for diverse needs from content creation to gaming. 

Packed with six USB ports, dual 2.5G LAN ports, and Wi-Fi 7, the ExpertCenter PN54 provides rapid connectivity and flexibility for modern digital ecosystems, transforming into a central hub capable of supporting multiple peripherals and fast data transfers. Designed for futureproofing, its tool-less chassis enables users to effortlessly upgrade storage and memory, ensuring this powerhouse Mini PC evolves alongside technological advancements. The ASUS ExpertCenter PN54 is crafted for those seeking high performance, connectivity, and a scalable solution in a compact form factor. 

 

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Samsung Galaxy Watch8 Series: Ultra Comfort, from Sleep to Workout

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an advertising shot of Galaxy Watch8 Series

Samsung Electronics Co., Ltd. has introduced the Galaxy Watch8 and Galaxy Watch8 Classic, establishing an iconic design identity across the entire Galaxy Watch lineup. Building on the Galaxy Watch Ultra’s cushion design, this new series features the thinnest, most comfortable Galaxy Watch ever for continuous health tracking. The Galaxy Watch8 series caters to diverse lifestyles and introduces advanced capabilities, setting a new benchmark for style and personalized health experiences.

“We are committed to empowering billions of people to live healthier lives through our innovative technology,” said TM Roh, President and Acting Head of the Device eXperience (DX) Division at Samsung Electronics. “By combining purposeful design with advanced sensor technology and an intuitive AI-powered experience, the Galaxy Watch8 series serves as a starting point for a healthier, more connected life, making it easier than ever to take meaningful steps toward users’ well-being.”

Redesigned Inside and Out for Ultimate Wellness

Reimagined in both form and function, the Galaxy Watch8 series delivers unmatched comfort alongside industry-leading performance, making it the ultimate companion for everyday wellness. The distinctive cushion design, introduced with the Galaxy Watch Ultra, now defines the entire lineup. The internal structure of Galaxy Watch8 has been completely reengineered with a 30% improvement in component mounting capability, resulting in an 11% thinner design. Combined with the Dynamic Lug system, the watch moves naturally with the wrist for improved comfort, stability and health-tracking accuracy.

Despite its sleek profile, Galaxy Watch8 offers powerful performance. Outdoors in bright sunlight, the display is 50% brighter with a peak brightness of 3,000 nits for better visibility. Enhanced battery performance ensures it can keep pace with an active lifestyle. Dual-frequency GPS offers more detailed and precise location tracking, and a new 3nm processor delivers faster speeds and greater power efficiency. The upgraded BioActive Sensor allows deeper and more accurate health insights, offering users a holistic view of their well-being.

an advertising shot of Galaxy Watch8 Series

Motivation for Lasting Health Changes

Samsung continues to elevate sleep experiences by offering personalized coaching, optimizing sleep environments, and detecting moderate to severe signs of sleep apnea. The Galaxy Watch8 series introduces unique health features through the Samsung Health app to encourage healthy habits with instant, motivational insights across sleep, nutrition, and workouts.

Bedtime Guidance uses circadian rhythm measurements to suggest optimal sleep times for more refreshed mornings. Vascular Load tracks stress on the vascular system during sleep and provides insights across sleep, stress and activity metrics to support a well-rounded health approach.

In a first for smartwatches, Galaxy Watch8 introduces the Antioxidant Index. It allows users to measure carotenoid levels in just five seconds and empowers better lifestyle decisions for healthy aging.

Whether you’re a new or seasoned runner, the Galaxy Watch8’s Running Coach feature assesses your fitness level from 1 to 10 and develops personalized training plans with real-time guidance and motivation. The updated Together feature now supports running, allowing users to gamify their fitness journey by challenging friends and family.

To help manage stress, High Stress Alert notifies users of sustained stress levels, prompting timely breaks. The Mindfulness Tracker lets users log their mood and access guided breathing exercises, all directly from their wrist.

The AI-powered Energy Score provides a snapshot of both physical and mental energy levels, helping users better manage their day.

Easier Watch Interaction with Wear OS and Gemini

Developed in close collaboration with Google, the Galaxy Watch8 series is the first smartwatch to launch with Gemini, Google’s AI assistant, and is powered by Wear OS 6. Users can interact with Galaxy Watch apps like Samsung Health, Calendar, Reminder, and Clock through natural voice commands. For instance, you can ask Gemini to find a nearby café and text a friend to meet you there, or start a 30-minute workout simply by saying, “Start a 30-minute run.”

With the new One UI 8 Watch, the user interface is optimized for the size and shape of the watch face. Multi-Info Tiles offer quick access to health stats, weather, events and more at a glance. The Now Bar and depthless notifications place key activities front and center.

Tailored to Match Every Lifestyle

Galaxy Watch8, Galaxy Watch8 Classic and the new Galaxy Watch Ultra are available for pre-order in select markets now, with general availability beginning July 25.

The Galaxy Watch8 features a minimalist, everyday wellness-focused design. Available in 44mm and 40mm sizes and in Graphite or Silver, it combines comfort and style. The Galaxy Watch8 Classic offers a more traditional aesthetic with modern features like a rotating bezel and a quick-access button, and comes in 46mm sizes in Black or White. Both models support a wide range of stylish bands to suit different lifestyles.

For outdoor enthusiasts, the Galaxy Watch Ultra is Samsung’s most advanced and durable model yet. It is available in four titanium finishes, including the new Titanium Blue. It boasts the longest battery life and most rugged performance in the lineup.

For those seeking a discreet wearable with continuous health tracking, the Galaxy Ring offers superior comfort and up to seven days of battery life. It is available in Titanium Black, Titanium Silver, and Titanium Gold, and in sizes 5 through 15.

Galaxy Watch8 Series Specifications

 Galaxy Watch8Galaxy Watch8 Classic
Color– 44mm: Graphite, Silver – 40mm: Graphite, Silver46mm: Black, White
Dimension
& Weight
– 44mm: 43.7mm x 46mm x 8.6t (34.0g) – 40mm: 40.4mm x 42.7mm x 8.6t (30.0g)46mm: 46.4mm x 46mm x 10.6t (63.5g)
DisplaySapphire Crystal – 44mm: 1.47-inch (480×480) Super AMOLED, Full Color Always On Display – 40mm: 1.34-inch (438×438) Super AMOLED, Full Color Always On DisplaySapphire Crystal – 46mm: 1.34-inch (438×438) Super AMOLED, Full Color Always On Display
ProcessorExynos W1000 (5 Core, 3nm) 
Memory
& Storage
2GB memory + 32GB storage2GB memory + 64GB storage
Battery (typical)– 44mm: 435mAh – 40mm: 325mAh445mAh
ChargingFast Charging (WPC-based wireless charging)
OSWear OS Powered by Samsung (Wear OS 6)
UIOne UI 8 Watch 
SensorSamsung BioActive Sensor (Optical Bio-signal Sensor + Electrical Heart Signal + Bioelectrical Impedance Analysis), Temperature Sensor, Accelerometer, Barometer, Gyro Sensor, Geomagnetic Sensor, Light SensorSamsung BioActive Sensor (Optical Bio-signal Sensor + Electrical Heart Signal + Bioelectrical Impedance Analysis), Temperature Sensor, Accelerometer, Barometer, Gyro Sensor, Geomagnetic Sensor, Light Sensor, 3D Hall sensor
ConnectivityLTE, Bluetooth 5.3, Wi-Fi 2.4+5GHz, NFC, L1+L5 Dual-Frequency GPS (GPS, Glonass, Beidou, Galileo)
Durability5ATM + IP68 / MIL-STD-810H
CompatibilityAndroid 12.0 or higher and with more than 1.5GB of memory
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PNY Restructures Middle East and Africa Operations to Support Growth of its Consumer and Professional Solutions

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PNY Technologies today announced a strategic restructuring of its operations in the Middle East and Africa (MEA) region to support continued growth across its consumer and professional product lines.

As part of this transformation, PNY is creating two dedicated business divisions:

Head of Sales Professional Solutions – MEA, PNY Technologies Europe & MEA
a portrait of Talus Arukalil
Talus Arukalil, Regional Manager – MEA & India, PNY Technologies Middle East FZE
  • * The Channel Division, led by Talus Arukalil, will focus on strengthening distribution channels for NVIDIA graphics products (NVIDIA GeForce and NVIDIA RTX Pro) and retail storage solutions, including SSDs, DRAM, flash cards, and USB drives.
  • * The Compute Division, managed by Muhannad Hammad, will drive business development around AI infrastructure and professional services, aligning with the increasing demand for advanced NVIDIA-powered computing solutions across the region.

This reorganization follows the recent opening of a new regional office in Saudi Arabia, reinforcing PNY’s long-term commitment to the Middle East and Africa.

To further enhance regional coverage and ensure the best local support for its customers, PNY had recently assigned dedicated Key Account Managers to specific areas:

  • Gader Muhsen for North Africa,
  • Saqer Alanazi for Saudi Arabia,
  • Kagiso Diteko for East and Southern Africa

PNY is also pleased to welcome Ahmed Gamal as Business Development Manager – AI Solutions, based in Dubai, UAE. His appointment reflects PNY’s dedication to delivering tailored AI solutions and supporting strategic partners across the region.

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ASBIS and iiyama sign distribution agreement for the MENA Region

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IIYAMA ASBIS

ASBIS Group, a leading Value Add Distributor, developer, and provider of ICT, IoT products, solutions, and services to the markets of Europe, the Middle East, and Africa (EMEA), has announced a strategic distribution agreement with iiyama, a leading manufacturer of professional and commercial display solutions. This partnership, formalized at a signing ceremony, aims to enhance the availability of high-quality display technology in the Middle East and North Africa.

Under the terms of the agreement, ASBIS will distribute iiyama’s comprehensive range of products, including high-performance desktop monitors, gaming displays, advanced touchscreens, and large-format screens. This collaboration is set to boost access to cutting-edge visual technologies across critical sectors such as education, retail, corporate environments, hospitality, and healthcare.

“We are excited to welcome iiyama into our network of world-leading vendors,” stated Hesham Tantawi, Vice President of ASBIS Middle East. “This collaboration underscores our commitment to delivering exceptional technology solutions to our partners and clients across the region. iiyama’s advances in display technology are well-aligned with our strategic objectives for market growth and digital transformation “

The collaboration will prioritize mutual growth through joint marketing efforts, dedicated channel support, and go-to-market strategies that address the unique needs of the MENA market. This alliance is expected to foster innovation, elevate customer experiences, and enhance the competitive positioning of both ASBIS and iiyama.

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