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ASUS Puts AI Within Reach of Everyone with its Copilot+ PC Lineup and Innovations at CES 2025

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ASUS

ASUS recently announced a significant expansion of its innovative Copilot+ PC lineup at CES 2025, the fastest, most intelligent Windows PCs, bringing artificial intelligence (AI) capabilities to users in every segment — empowering more people than ever to embrace the exciting and burgeoning era of AI. As AI reshapes both how people interact with technology and their expectations of what a computer should be, our all-new Copilot+ PC lineup is designed to meet the growing demand for more affordable, more efficient, more secure and faster laptops that elevate both personal and professional workflows. Powered by the latest AI-enabled processors from Qualcomm, AMD and Intel, and available in a diverse range of styles and form factors, ASUS is leading the charge in making AI technology universally accessible.

Through the introduction of new model and the expansion of existing product lines, ASUS is asserting its commitment to pioneering AI-enabled computing without limits.

With powerful performance, extended battery life, premium designs and a customizable Copilot key, the latest ASUS Zenbook Copilot+ PCs deliver enviable speed and power, allowing users to experience AI-enabled productivity and creativity like never before — unleashing cutting-edge AI tools that simplify tasks, boost productivity and enhance security.

With the introduction of the all-new ASUS Zenbook A14 model and Refreshed ASUS Zenbook Duo and ASUS Zenbook 14 — our models are powered by the latest processors which deliver a significant leap in performance, giving up to 45 TOPS AI performance and extended battery life — to offer instant responsiveness and exceptional speed for handling multitasking workloads.

AI power, unleashed: ASUS Zenbook A14 (UX3407)– A Powerful and Lightest Snapdragon processors.

At just under a kilogram, Zenbook A14 is the world’s lightest Copilot+ PC. It’s born to go places — and engineered for ultimate mobility. The Snapdragon X Elite and Snapdragon X processors with advanced on-device AI capabilities unleash the full benefits of a Copilot+ PC and empower modern lifestyles with up to 32-hour, multi-working-day battery life and a full array of I/O ports. The all-new tone-on-tone minimalist design features colors and materials inspired by nature — and it’s the first laptop where ASUS has used Ceraluminum for the entire chassis, including the lid, the keyboard area, and the base. Ceraluminum is our amazing anti-wear, scratch-resistant and smudge-free material that’s 30% lighter than anodized aluminum — a key factor in the laptop’s reduced weight compared to the previous generation.

Refreshed Zenbook Duo (UX8406​CA) & ASUS Zenbook 14 (UX3405CA):  Supercharged AI experience with the latest Intel Core Ultra processors (Series 2)

ASUS Zenbook Duo (UX8406​CA)

The revolutionary dual-screen Zenbook DUO, with its twin 14-inch 16:10 3K 120Hz OLED HDR NanoEdge touchscreens, expertly combines AI benefits with versatile multiple modes — Dual Screen, Desktop, Laptop, and Screen Sharing — and superb mobility. Measuring only 14.6mm thin and weighing just 1.35kg, enhanced AI performance is delivered by up to the latest Intel Core Ultra 9 processor (Series 2) with integrated NPU. It also features a large-capacity 75Wh battery and includes a comprehensive array of I/O ports. The easy-to-use Zenbook DUO maximizes productivity, with zero fuss.

ASUS Zenbook 14 (UX3405CA)

Zenbook 14 takes sophistication to a whole new level, with an environmentally conscious thin-and-light design. It amplifies AI efficiency with its Intel Core Ultra 9 processor (Series 2) and Intel Arc graphics and offers an immersive experience with its vivid 14-inch 3K 120Hz 16:10 ASUS Lumina OLED touchscreen and powerful super-linear speakers.

Refreshed ASUS Zenbook 14 now with the power of AMD Ryzen AI

The latest AMD Ryzen AI 300 series enables premium AI for everyone, offering up to 50 TOPS AI performance from the latest XDNA 2 NPU architecture, which boosts the Copilot+ PC experience in the refreshed model.

ASUS Zenbook 14 (UM3406KA)

The sleek and sophisticated ASUS Zenbook 14 ultraportable elevates every experience. Its thin-and-light design houses the power of up to the latest AI-enabled AMD Ryzen AI 7 350 processor, with a 50 TOPS NPU to make AI tools fly, along with AMD Radeon graphics and a 14-inch 3K 120Hz 16:10 OLED NanoEdge display.

ASUS NUC Series: AI-Optimized Performance in a Compact Form 

ASUS has elevated compact, AI-enhanced computing with the NUC 15 Pro Mini PC. Equipped with the Intel Core Ultra 7 processor (Series 2) and featuring Intel AI Boost, the NUC 15 Pro combines superior performance with a space-saving design, optimal for high-demand business environments. Designed for integration efficiency and effortless connectivity, it offers ultra-fast Wi-Fi 7 and Bluetooth® 5.4 to support AI-optimized businesses. Additionally, ASUS Power Sync enables users to simultaneously power on/off the NUC 15 Pro and compatible ASUS monitors, creating a more integrated, energy-efficient workspace.  

Enhanced with tool-less upgradability and Intel vPro technology for secure, remote management, this device provides a comprehensive solution for enterprises aiming to streamline IT infrastructure while maintaining robust data security. With support for up to four 4K displays, a power-conscious design, and military-grade durability, the NUC 15 Pro delivers impressive visual and productivity capabilities in a minimal footprint. 

For those seeking heightened performance, the NUC 15 Pro+ features an advanced Intel Core Ultra 9 processor (Series 2) and supports up to 96GB of DDR5 RAM, delivering peak AI-driven power. Enhanced cooling technology supports high-demand workloads, ideal for professionals needing continuous reliability and speed in a compact format.  

The NUC 14 Pro AI+ mini PC combines advanced computing power with a dedicated Copilot button for quick AI access, delivering fast and intelligent Windows experiences. Powered by the Intel Core Ultra 9 processor (Series 2) and featuring LPDDR5x-8533 MT/s memory, it excels in bandwidth-intensive applications and AI model inference. Built-in microphones and speakers enable seamless voice command execution, while a sustainable E-ink display on top offers personalization options. 

ASUS ExpertCenter PN54: Compact Yet Powerful AI-Powered Mini PC 

The ASUS ExpertCenter PN54 Mini PC revolutionizes compact computing, offering high-level AI performance in an ultra-compact 0.5L chassis. Powered by AMD’s latest Ryzen AI 7 350 processor with 45+ NPU TOPS, the ExpertCenter PN54 addresses everyday computing challenges with intelligent adaptability for productivity, creative work, and entertainment. It delivers robust AI acceleration and exceptional multitasking capabilities, ideal for diverse needs from content creation to gaming. 

Packed with six USB ports, dual 2.5G LAN ports, and Wi-Fi 7, the ExpertCenter PN54 provides rapid connectivity and flexibility for modern digital ecosystems, transforming into a central hub capable of supporting multiple peripherals and fast data transfers. Designed for futureproofing, its tool-less chassis enables users to effortlessly upgrade storage and memory, ensuring this powerhouse Mini PC evolves alongside technological advancements. The ASUS ExpertCenter PN54 is crafted for those seeking high performance, connectivity, and a scalable solution in a compact form factor. 

 

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Global Investors Forum 2025 concludes with launch of Saudi-Georgia Investment Platform

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The Global Investors Forum (GIF 2025) has concluded its sessions in the Georgian capital, Tbilisi, with the launch of the Saudi–Georgian Investment Platform, amid a high-profile international presence and strong interest from senior government officials, business leaders, policymakers, and entrepreneurs.

The closing day witnessed exceptional momentum, underscoring the forum’s standing as a prominent international platform that brings together the visions of GCC and Eurasian countries and reshapes the future pathways of investment cooperation between the two regions. GIF 2025 was held in strategic partnership with EurAsia Gulf, and GI Holding as the main partner, and with the support of the Embassy of Georgia in the United Arab Emirates and the Hong Kong – Middle East Business Chamber. The event is also sponsored by Petra Group, Evaluations, D&B Properties and Royal B.

The second day opened with a welcome address that highlighted the importance of economic dialogue and its role in expanding the scope of partnerships and integration between markets. The session saw contributions from H.E. Salah Al Shamsi, Chairman of Liwa Investment, and Dr Rock Mehanna, Board Member and Strategic Adviser to Evolutions and D&B Properties. The session set the stage for the launch of the Saudi–Georgian Investment Platform, one of the forum’s key initiatives this year.

The key highlight of the closing day was the official launch of the Saudi–Georgian Investment Platform, one of the most significant outcomes of this year’s forum. The announcement was made in the presence of Ahmed Al Dakheel, Chairman of the Saudi Business Council – Central Asian Countries and Chairman of the Saudi–Georgian Business Council; George Svanidze, Founder of Petra Group; and Ahmed Al Areej, Chairman of World Luxury Group. Also in attendance were Dr Tasyir Al Khunaizi, Partner and Deputy CEO of the Georgia Saudi Investment Corporation, and Dr Sadeddine Mneimne, Chairman of AGI Holding and Chairman of the Global Investors Forum.

This agreement marks a pivotal milestone in the economic relations between the two countries, establishing an institutional framework that supports the flow of bilateral investments and enables the implementation of joint projects across key sectors, including tourism and hospitality, health and wellness, agriculture, logistics, and other promising development initiatives.

The Saudi–Georgian Investment Platform is a joint investment venture between Saudi and Georgian businessmen, operating as a commercial entity with clear governance structures that ensure a secure and transparent environment for investors. Ahmed Al Areej, Chairman of World Luxury Group, underscored that the platform aims to strengthen economic and cultural ties between the two countries by launching a ready-made investment portfolio worth hundreds of millions of dollars, encompassing tourism, wellness, service and development projects in both Saudi Arabia and Georgia.

Al Areej outlined that Georgia holds significant natural resources and vast opportunities in property development and wellness projects, in addition to being an emerging and renewed tourism destination. Saudi Arabia, meanwhile, leads the regional economy thanks to its huge potential in mining, energy, real estate development and tourism, making the integration of the two economies an ideal opportunity to create joint projects with shared strategic value.

In his address, Dr Sadeddine Mneimne, Chairman of AGI Holding and Chairman of the Global Investors Forum, underlined that the forum was established to serve as a bridge connecting East and West, and as a vision that brings together governments, investors and innovators to build a future shaped not by geography, but by partnerships, courage and shared visions. He added: “My commitment to this forum is clear: to build a platform that does not stop at its current boundaries but continues to evolve and expand until it becomes a global engine for creating opportunities and shaping the economies of tomorrow.”

Dr Sadeddine Mneimne, and Farah Harb, Co-Founder of Innovents ME, announced the new destinations set to host the Global Investors Forum 2026. The upcoming edition will take place across the UAE, Saudi Arabia, Qatar and the Dominican Republic, in an expansion that reflects the forum’s growing international presence and its rising influence on the global investment map.

The launch of the platform came as a direct outcome of two days of discussions at the forum, and as a result of the sessions and bilateral business networking meetings in creating common ground for cooperation among investors and exchange of insightful views between the Saudi and Georgian sectors. The new platform is expected to strengthen cross-border partnerships, ease investors’ entry into high-potential markets and support entrepreneurs and value-added initiatives.

During the closing day, several business institutions and international companies delivered comprehensive presentations on strategic projects and diverse investment opportunities across sectors including technology, finance, professional services, real estate, artificial intelligence, ports and tourism. These sessions enabled participants to explore a wide range of promising investment prospects.

GIF 2025 saw the participation of an elite group of senior international figures, including His Excellency Salah Al Shamsi, Chairman of Liwa Investment; Dr Tasyir Al Khunaizi, Partner and Deputy CEO of the Georgia Saudi Investment Corporation; Aref Al Abbar, Chairman of the Emirates Hobbies Association; and Ahmed Al Dakheel, Chairman of the Saudi Business Council – Central Asian Countries and Chairman of the Saudi–Georgian Business Council.

Other notable participants included George Svanidze, Founder of Petra Group; Ahmed Al Areej, Chairman of World Luxury Group; Dr Arif Anis, internationally recognised leadership expert and recipient of the Member of the Order of the British Empire (MBE); and Dr Rock Mehanna, Board Member and Strategic Adviser to Evolutions and D&B Properties and ABMC, along with a number of ministers, ambassadors, heads of chambers of commerce, leaders of economic institutions from the UAE, Saudi Arabia, Kuwait, Georgia and other countries.

In conclusion, the Global Investors Forum 2025 reaffirmed its leading role in transforming economic dialogue into practical steps and actionable agreements that open new horizons for international investment cooperation. The launch of the Saudi–Georgian Investment Platform stands as a testament to the forum’s ability to shape meaningful initiatives that support the shared economic visions of the Gulf and Eurasian regions. The platform also lays the groundwork for future projects capable of making a tangible impact on the pathways for development and regional integration.

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ATERMES and IEC secure Landmark Contract to Deploy AI-Powered Bird Repelling System at Lahore Airport

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A close-up view of ATERMES' SURICATE AI-enabled multi-sensor surveillance camera system, featuring an optical lens and sensor housing.

ATERMES, a French leader in advanced surveillance and security solutions, announces in partnership with The Imperial Electric Company (IEC), the award of a major contract by the Pakistan Airports Authority (PAA) for the deployment of a state-of-the-art Bird Repelling System (BRS) at Lahore International Airport.

This milestone project represents a first-of-its-kind integrated solution combining SURICATE, ATERMES’ advanced AI-enabled multi-sensor surveillance system, with acoustic and laser deterrence technologies. The system delivers a fully automated, intelligent, and environmentally friendly approach to mitigating bird-strike risks; one of aviation’s most persistent safety challenges.

The SURICATE system, developed by ATERMES in France, brings together cutting-edge optronics, embedded AI, and edge computing to continuously monitor airfields, identify potential avian threats in real time, and automatically activate deterrence mechanisms.

Once a bird threat is detected by the system’s deep-learning algorithms, SURICATE autonomously triggers the surrounding acoustic and laser repellers, driving the birds away from critical flight zones such as runways and taxiways.

This unique synergy between AI-based detection and automated multi-modal deterrence marks a turning point in airport security and environmental protection. Unlike traditional manual or time-based repelling systems, the BRS for Lahore Airport operates only when necessary, optimizing energy use and minimizing disturbance to the surrounding ecosystem.

Lionel Thomas, Chairman of ATERMES, stated: “This project is not just about technology; it’s about redefining how airports ensure safety through intelligence. By merging AI, optics, and deterrence, we’re transforming bird control into a predictive, autonomous, and eco-responsible process.”

Sajid Jamal, Executive Director of The Imperial Electric Company, added: “Our partnership with ATERMES reflects Pakistan’s growing commitment to embracing advanced, AI-driven safety systems. Lahore will become the first airport in the region equipped with such an integrated and intelligent Bird Repelling System.”

The project underscores a strong collaboration between France and Pakistan in technological innovation. ATERMES will provide the detection and control systems, while IEC, a key player in Pakistan’s engineering and infrastructure sectors, will oversee integration, installation, and local support. Together, they will ensure the delivery of a robust, scalable, and sustainable system that sets a benchmark for other international airports in the region.

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Ramco Systems Celebrates 20 Years in the Middle East, Unveils Vision for the Future at Milestone Event

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Doubles down on AI-native applications and localized innovation to shape enterprise technology in the region


Ramco Systems, aglobal enterprise software company offering next-generation SaaS-enabled platforms and products, celebrated two decades of powering enterprise transformation in the Middle East. To mark this milestone, Ramco hosted Ramco@20 – Experience That Matters, a full-day event in Dubai designed to showcase its regional journey, highlight cutting-edge innovations, and bring customers and industry leaders together for forward-looking discussions.

The first half of Ramco@20 convened senior HR and payroll leaders from across the region for a thought leadership forum on the future of employee experience. Industry leaders discussed how enterprises in the Middle East are moving beyond traditional HR process optimization toward more intelligent, intuitive, and employee-centric models of workforce management. Conversations explored balancing automation with empathy, using AI thoughtfully, and elevating payroll as a trust-building touchpoint.

The second half welcomed a large gathering of customers across business units – Global Payroll, Aviation MRO, ERP, Services Resource Planning and Logistics – along with partners, and industry influencers, for a celebration honouring the relationships that have defined Ramco’s two-decade journey. Ramco’s leadership unveiled its technology vision: shifting from Systems of Record to Systems of Intelligence through AI-native applications, agentic workflows, and conversational UX. The leadership’s address also emphasized its investments in platform modernization and localized initiatives, while outlining a roadmap to further strengthen Ramco’s focus for the next 20 years.

Abinav Raja, Managing Director, Ramco Systems, said, “The Middle East has been a cornerstone of Ramco’s growth story for two decades and has shaped our thinking in profound ways. The region’s appetite for transformation has inspired us to design solutions that combine global best practices with local relevance. This milestone is built on the trust and partnership of our customers, and our commitment is clear: double down on AI-native, API-first applications that incorporate special features aligned with the region, platform modernization, and customer-centricity. We are shaping the future of enterprise technology with solutions enabling businesses to focus on what truly matters: growth and people.”

Sandesh Bilagi, Chief Operating Officer, Ramco Systems, said, “Our presence in the Middle East has been built on strong partnerships and a commitment to delivering outcomes. This region is not merely a market for us, but also a proving ground for ideas that redefine global enterprise technology.  The presence of all our business units in this region makes the Middle East a key pillar and reflects the confidence our customers have placed in us for twenty years.“

“Our investments in agentic AI, conversational UX, and platform innovation are designed to deliver enterprise applications that are intuitive, secure, scalable and integrate regional nuances,” Bilagi added. “We also focus on customer-focused initiatives like local deployment and training because every digital journey is, at its core, a human journey. The region is setting global benchmarks, and we are proud partners of the next era of enterprise innovation.”

Over the past two decades, Ramco has partnered with leading enterprises across the region, enabling digital transformation through innovative solutions. Its work in the Middle East has been shaped by sectors and functions that demand precision at scale – payroll, aviation, manufacturing, conglomerates, trading, infrastructure, professional services and logistics – giving Ramco an execution depth that continues to define its competitiveness in the region.

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